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<br /> DEBUNKING NASPL ASSOCIATE MANAGING GAMES,<br /> LOTTERY MYTHS MEMBER PROFILES TEXAS STLYLE<br /> INSIGHTS<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> September/October 2015<br /> NASPL 2015<br /> Building the Brand<br /> 2 INSIGHTS September/October 2015<br /> From the<br /> President<br /> This saying has always been one of my favorites:<br /> Happiness happens on the way to success.<br /> And if the past year is any indication, we’re pretty happy<br /> in the North American lottery industry. Yes, we saw<br /> some stressors in the past 12 months, but we stacked up<br /> some enviable results at the same time. Combined, U.S.<br /> and Canadian lotteries sold more than US$78 billion in<br /> products while raising some US$23 billion in proceeds for<br /> the worthy causes benefitted by our organizations.<br /> Interestingly, our <a title="September_October_Insights_2015 page 1" href="http://viewer.zmags.com/publication/003c6027?page=1"> DEBUNKING NASPL ASSOCIATE </a> <a title="September_October_Insights_2015 page 2" href="http://viewer.zmags.com/publication/003c6027?page=2"> 2 INSIGHTS September/October 2015 From the</a> <a title="September_October_Insights_2015 page 3" href="http://viewer.zmags.com/publication/003c6027?page=3"> INSIGHTS September/October 2015 3 Vis</a> <a title="September_October_Insights_2015 page 4" href="http://viewer.zmags.com/publication/003c6027?page=4"> 4 INSIGHTS September/October 2015 September</a> <a title="September_October_Insights_2015 page 5" href="http://viewer.zmags.com/publication/003c6027?page=5"> INSIGHTS INSIGHTS July/August 2015 </a> <a title="September_October_Insights_2015 page 6" href="http://viewer.zmags.com/publication/003c6027?page=6"> 6 INSIGHTS September/October 2015 A Look A</a> <a title="September_October_Insights_2015 page 7" href="http://viewer.zmags.com/publication/003c6027?page=7"> INSIGHTS September/October 2015 7</a> <a title="September_October_Insights_2015 page 8" href="http://viewer.zmags.com/publication/003c6027?page=8"> 8 INSIGHTS September/October 2015 A Look A</a> <a title="September_October_Insights_2015 page 9" href="http://viewer.zmags.com/publication/003c6027?page=9"> www.alchemy3.com · “Omaha Steaks”, “Omaha Steak</a> <a title="September_October_Insights_2015 page 10" href="http://viewer.zmags.com/publication/003c6027?page=10"> 10 INSIGHTS September/October 2015 A Lo</a> <a title="September_October_Insights_2015 page 11" href="http://viewer.zmags.com/publication/003c6027?page=11"> INSIGHTS September/October 2015 11</a> <a title="September_October_Insights_2015 page 12" href="http://viewer.zmags.com/publication/003c6027?page=12"> 12 INSIGHTS September/October 2015 . Give R</a> <a title="September_October_Insights_2015 page 13" href="http://viewer.zmags.com/publication/003c6027?page=13"> N ow in its eighth year, the annu</a> <a title="September_October_Insights_2015 page 14" href="http://viewer.zmags.com/publication/003c6027?page=14"> 14 INSIGHTS September/October 2015 pr</a> <a title="September_October_Insights_2015 page 15" href="http://viewer.zmags.com/publication/003c6027?page=15"> INSIGHTS INSIGHTS September/Octobe</a> <a title="September_October_Insights_2015 page 16" href="http://viewer.zmags.com/publication/003c6027?page=16"> 16 INSIGHTS September/October 2015 COMPLETE </a> <a title="September_October_Insights_2015 page 17" href="http://viewer.zmags.com/publication/003c6027?page=17"> INSIGHTS September/October 2015 17</a> <a title="September_October_Insights_2015 page 18" href="http://viewer.zmags.com/publication/003c6027?page=18"> 18 INSIGHTS September/October 2015 MAKING A</a> <a title="September_October_Insights_2015 page 19" href="http://viewer.zmags.com/publication/003c6027?page=19"> INSIGHTS September/October 2015 19 L </a> <a title="September_October_Insights_2015 page 20" href="http://viewer.zmags.com/publication/003c6027?page=20"> 20 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 21" href="http://viewer.zmags.com/publication/003c6027?page=21"> INSIGHTS September/October 2015 21 under</a> <a title="September_October_Insights_2015 page 22" href="http://viewer.zmags.com/publication/003c6027?page=22"> 22 INSIGHTS September/October 2015 What Vero</a> <a title="September_October_Insights_2015 page 23" href="http://viewer.zmags.com/publication/003c6027?page=23"> about Lottery advertising. She started: </a> <a title="September_October_Insights_2015 page 24" href="http://viewer.zmags.com/publication/003c6027?page=24"> 24 INSIGHTS September/October 2015 T</a> <a title="September_October_Insights_2015 page 25" href="http://viewer.zmags.com/publication/003c6027?page=25"> willing to recognize the attitude and the effort </a> <a title="September_October_Insights_2015 page 26" href="http://viewer.zmags.com/publication/003c6027?page=26"> 26 INSIGHTS September/October 2015 Cash</a> <a title="September_October_Insights_2015 page 27" href="http://viewer.zmags.com/publication/003c6027?page=27"> Despite all the forecasts of a cashless so</a> <a title="September_October_Insights_2015 page 28" href="http://viewer.zmags.com/publication/003c6027?page=28"> 28 INSIGHTS September/October 2015 In a</a> <a title="September_October_Insights_2015 page 29" href="http://viewer.zmags.com/publication/003c6027?page=29"> retail, are just the tip of the iceberg. Adding a</a> <a title="September_October_Insights_2015 page 30" href="http://viewer.zmags.com/publication/003c6027?page=30"> Debunking Lottery Myths W e’ve al</a> <a title="September_October_Insights_2015 page 31" href="http://viewer.zmags.com/publication/003c6027?page=31"> INSIGHTS September/October 2015 31 Myth #1: T</a> <a title="September_October_Insights_2015 page 32" href="http://viewer.zmags.com/publication/003c6027?page=32"> 32 INSIGHTS September/October 2015 Myth #2: </a> <a title="September_October_Insights_2015 page 33" href="http://viewer.zmags.com/publication/003c6027?page=33"> INSIGHTS September/October 2015 33 Myth #4: Y</a> <a title="September_October_Insights_2015 page 34" href="http://viewer.zmags.com/publication/003c6027?page=34"> 34 INSIGHTS September/October 2015 Myth #5: </a> <a title="September_October_Insights_2015 page 35" href="http://viewer.zmags.com/publication/003c6027?page=35"> INSIGHTS September/October 2015 35 Myth #7: I</a> <a title="September_October_Insights_2015 page 36" href="http://viewer.zmags.com/publication/003c6027?page=36"> 36 INSIGHTS September/October 2015 Myth #8: </a> <a title="September_October_Insights_2015 page 37" href="http://viewer.zmags.com/publication/003c6027?page=37"> INSIGHTS September/October 2015 37 Myth #10: </a> <a title="September_October_Insights_2015 page 38" href="http://viewer.zmags.com/publication/003c6027?page=38"> 38 INSIGHTS September/October 2015 Myth #11:</a> <a title="September_October_Insights_2015 page 39" href="http://viewer.zmags.com/publication/003c6027?page=39"> INSIGHTS September/October 2015 39 </a> <a title="September_October_Insights_2015 page 40" href="http://viewer.zmags.com/publication/003c6027?page=40"> 40 INSIGHTS September/October 2015 Managing</a> <a title="September_October_Insights_2015 page 41" href="http://viewer.zmags.com/publication/003c6027?page=41"> didn’t like the impact on our sales,” he explaine</a> <a title="September_October_Insights_2015 page 42" href="http://viewer.zmags.com/publication/003c6027?page=42"> 42 INSIGHTS September/October 2015 Texas </a> <a title="September_October_Insights_2015 page 43" href="http://viewer.zmags.com/publication/003c6027?page=43"> games,” said Anger. And the lottery has given eac</a> <a title="September_October_Insights_2015 page 44" href="http://viewer.zmags.com/publication/003c6027?page=44"> 44 INSIGHTS September/October 2015 perc</a> <a title="September_October_Insights_2015 page 45" href="http://viewer.zmags.com/publication/003c6027?page=45"> INSIGHTS September/October 2015 45 speci</a> <a title="September_October_Insights_2015 page 46" href="http://viewer.zmags.com/publication/003c6027?page=46"> 46 INSIGHTS September/October 2015 NA</a> <a title="September_October_Insights_2015 page 47" href="http://viewer.zmags.com/publication/003c6027?page=47"> INSIGHTS September/October 2015 47 </a> <a title="September_October_Insights_2015 page 48" href="http://viewer.zmags.com/publication/003c6027?page=48"> 48 INSIGHTS September/October 2015 T</a> <a title="September_October_Insights_2015 page 49" href="http://viewer.zmags.com/publication/003c6027?page=49"> INSIGHTS September/October 2015 49 TV</a> <a title="September_October_Insights_2015 page 50" href="http://viewer.zmags.com/publication/003c6027?page=50"> 50 INSIGHTS September/October 2015 N</a> <a title="September_October_Insights_2015 page 51" href="http://viewer.zmags.com/publication/003c6027?page=51"> INSIGHTS September/October 2015 51 Ne</a> <a title="September_October_Insights_2015 page 52" href="http://viewer.zmags.com/publication/003c6027?page=52"> 52 INSIGHTS September/October 2015 V</a> <a title="September_October_Insights_2015 page 53" href="http://viewer.zmags.com/publication/003c6027?page=53"> INSIGHTS September/October 2015 53 Te</a> <a title="September_October_Insights_2015 page 54" href="http://viewer.zmags.com/publication/003c6027?page=54"> 54 INSIGHTS September/October 2015 U</a> <a title="September_October_Insights_2015 page 55" href="http://viewer.zmags.com/publication/003c6027?page=55"> INSIGHTS September/October 2015 55 Ho</a> <a title="September_October_Insights_2015 page 56" href="http://viewer.zmags.com/publication/003c6027?page=56"> 56 INSIGHTS September/October 2015 M</a> <a title="September_October_Insights_2015 page 57" href="http://viewer.zmags.com/publication/003c6027?page=57"> INSIGHTS September/October 2015 57 Ho</a> <a title="September_October_Insights_2015 page 58" href="http://viewer.zmags.com/publication/003c6027?page=58"> 58 INSIGHTS September/October 2015 M</a> <a title="September_October_Insights_2015 page 59" href="http://viewer.zmags.com/publication/003c6027?page=59"> INSIGHTS September/October 2015 59 Ne</a> <a title="September_October_Insights_2015 page 60" href="http://viewer.zmags.com/publication/003c6027?page=60"> 60 INSIGHTS September/October 2015 NASPL 20</a> <a title="September_October_Insights_2015 page 61" href="http://viewer.zmags.com/publication/003c6027?page=61"> INSIGHTS September/October 2015 61 </a> <a title="September_October_Insights_2015 page 62" href="http://viewer.zmags.com/publication/003c6027?page=62"> 62 INSIGHTS September/October 2015 NASPL 20</a> <a title="September_October_Insights_2015 page 63" href="http://viewer.zmags.com/publication/003c6027?page=63"> INSIGHTS September/October 2015 63 </a> <a title="September_October_Insights_2015 page 64" href="http://viewer.zmags.com/publication/003c6027?page=64"> 64 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 65" href="http://viewer.zmags.com/publication/003c6027?page=65"> INSIGHTS September/October 2015 65 NASPL ASSO</a> <a title="September_October_Insights_2015 page 66" href="http://viewer.zmags.com/publication/003c6027?page=66"> 66 INSIGHTS September/October 2015 NASPL ASS</a> <a title="September_October_Insights_2015 page 67" href="http://viewer.zmags.com/publication/003c6027?page=67"> INSIGHTS September/October 2015 67 NASPL ASSO</a> <a title="September_October_Insights_2015 page 68" href="http://viewer.zmags.com/publication/003c6027?page=68"> 68 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 69" href="http://viewer.zmags.com/publication/003c6027?page=69"> NASPL ASSOCIATE MEMBER PROFILES Diamond Ga</a> <a title="September_October_Insights_2015 page 70" href="http://viewer.zmags.com/publication/003c6027?page=70"> 70 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 71" href="http://viewer.zmags.com/publication/003c6027?page=71"> NASPL ASSOCIATE MEMBER PROFILES NeoPollard</a> <a title="September_October_Insights_2015 page 72" href="http://viewer.zmags.com/publication/003c6027?page=72"> 72 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 73" href="http://viewer.zmags.com/publication/003c6027?page=73"> NASPL ASSOCIATE MEMBER PROFILES Carmanah S</a> <a title="September_October_Insights_2015 page 74" href="http://viewer.zmags.com/publication/003c6027?page=74"> 74 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 75" href="http://viewer.zmags.com/publication/003c6027?page=75"> NASPL ASSOCIATE MEMBER PROFILES EquiLotter</a> <a title="September_October_Insights_2015 page 76" href="http://viewer.zmags.com/publication/003c6027?page=76"> 76 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 77" href="http://viewer.zmags.com/publication/003c6027?page=77"> NASPL ASSOCIATE MEMBER PROFILES InComm 2</a> <a title="September_October_Insights_2015 page 78" href="http://viewer.zmags.com/publication/003c6027?page=78"> 78 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 79" href="http://viewer.zmags.com/publication/003c6027?page=79"> NASPL ASSOCIATE MEMBER PROFILES La Fleur’</a> <a title="September_October_Insights_2015 page 80" href="http://viewer.zmags.com/publication/003c6027?page=80"> 80 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 81" href="http://viewer.zmags.com/publication/003c6027?page=81"> NASPL ASSOCIATE MEMBER PROFILES Pro-Lite,</a> <a title="September_October_Insights_2015 page 82" href="http://viewer.zmags.com/publication/003c6027?page=82"> 82 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 83" href="http://viewer.zmags.com/publication/003c6027?page=83"> NASPL ASSOCIATE MEMBER PROFILES Smartplay</a> <a title="September_October_Insights_2015 page 84" href="http://viewer.zmags.com/publication/003c6027?page=84"> 84 INSIGHTS September/October 2015 </a> <a title="September_October_Insights_2015 page 85" href="http://viewer.zmags.com/publication/003c6027?page=85"> NASPL ASSOCIATE MEMBER PROFILES Take-A-Ti</a> <a title="September_October_Insights_2015 page 86" href="http://viewer.zmags.com/publication/003c6027?page=86"> INSIGHTS 86 INSIGHTS Seeppttemembebre/rO/cOt</a> <a title="September_October_Insights_2015 page 87" href="http://viewer.zmags.com/publication/003c6027?page=87"> Become a NASPL Associate Member! “An Associate Me</a> <a title="September_October_Insights_2015 page 88" href="http://viewer.zmags.com/publication/003c6027?page=88"> 88 INSIGHTS September/October 2015</a>