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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> June/July 2012<br /> NASPL 2012 Lottery Leadership Institute graduates posing<br /> at the Amway Grand Hotel in Grand Rapids, Michigan<br /> Register Now for WLS2012 - Featuring the largest Tradeshow to date!<br /> In this Issue<br /> Lottery Insights June/July Issue 2012<br /> From the President<br /> Gordon Medenica, Director,<br /> New York Lottery<br /> Page 4<br /> Two Iowa Lottery Promotions<br /> Are Award Winners<br /> ‘Great State Tailgate’ And ‘Rock Of Ages’<br /> Initiatives Honored By Marketing<br /> Association<br /> Page 6<br /> The D.C. Lottery is Optimizing<br /> Business for the Digital Age<br /> Page 8<br /> Do you Blog?<br /> By Patricia McQueen, Staff Writer,<br /> NASPL<br /> Page 10<br /> Twenty Years<br /> in the Lone Star State<br /> By Patricia McQueen, Staff Writer,<br /> NASPL<br /> Page 18<br /> Lottery<a title="June.July.Issue.2012 page 1" href="http://viewer.zmags.com/publication/00aa09e6?page=1"> The Official Publication of the North American As</a> <a title="June.July.Issue.2012 page 2" href="http://viewer.zmags.com/publication/00aa09e6?page=2"> In this Issue Lottery Insights June/July Issue 20</a> <a title="June.July.Issue.2012 page 3" href="http://viewer.zmags.com/publication/00aa09e6?page=3"> Lottery Insights - June/July Issue 2012 | 3</a> <a title="June.July.Issue.2012 page 4" href="http://viewer.zmags.com/publication/00aa09e6?page=4"> From the President Gordon Medenica L ot</a> <a title="June.July.Issue.2012 page 5" href="http://viewer.zmags.com/publication/00aa09e6?page=5"> Leverage the retro-chic Frogger® brand to engage </a> <a title="June.July.Issue.2012 page 6" href="http://viewer.zmags.com/publication/00aa09e6?page=6"> Industry News Two Iowa Lottery Promotions Are Aw</a> <a title="June.July.Issue.2012 page 7" href="http://viewer.zmags.com/publication/00aa09e6?page=7"> the 2011 season at Iowa, Iowa State and Northern </a> <a title="June.July.Issue.2012 page 8" href="http://viewer.zmags.com/publication/00aa09e6?page=8"> Industry News The D.C. Lottery is Optimizi</a> <a title="June.July.Issue.2012 page 9" href="http://viewer.zmags.com/publication/00aa09e6?page=9"> A WORLD OF POSSIBILITIES </a> <a title="June.July.Issue.2012 page 10" href="http://viewer.zmags.com/publication/00aa09e6?page=10"> Feature Lotteries are discoverin</a> <a title="June.July.Issue.2012 page 11" href="http://viewer.zmags.com/publication/00aa09e6?page=11"> Lottery Insights - June/July Issue 2012 | 11</a> <a title="June.July.Issue.2012 page 12" href="http://viewer.zmags.com/publication/00aa09e6?page=12"> Feature “I think it makes our industry stronger. </a> <a title="June.July.Issue.2012 page 13" href="http://viewer.zmags.com/publication/00aa09e6?page=13"> entire site is built on the WordPress blog- ging </a> <a title="June.July.Issue.2012 page 14" href="http://viewer.zmags.com/publication/00aa09e6?page=14"> Feature “It’s all about keeping your platforms c</a> <a title="June.July.Issue.2012 page 15" href="http://viewer.zmags.com/publication/00aa09e6?page=15"> World Lottery Summit September 9 - 12, 2012 Prep</a> <a title="June.July.Issue.2012 page 16" href="http://viewer.zmags.com/publication/00aa09e6?page=16"> Feature Regarding the St. Louis Cardinals in the </a> <a title="June.July.Issue.2012 page 17" href="http://viewer.zmags.com/publication/00aa09e6?page=17"> side information stories and the like. “For us i</a> <a title="June.July.Issue.2012 page 18" href="http://viewer.zmags.com/publication/00aa09e6?page=18"> Lottery Spotlight Twenty Years in the Lo</a> <a title="June.July.Issue.2012 page 19" href="http://viewer.zmags.com/publication/00aa09e6?page=19"> Recognizing the error of their ways, leg- islator</a> <a title="June.July.Issue.2012 page 20" href="http://viewer.zmags.com/publication/00aa09e6?page=20"> Lottery Spotlight egies, over a period of abou</a> <a title="June.July.Issue.2012 page 21" href="http://viewer.zmags.com/publication/00aa09e6?page=21"> prizes are paid if the player matches between 1 a</a> <a title="June.July.Issue.2012 page 22" href="http://viewer.zmags.com/publication/00aa09e6?page=22"> Lottery Spotlight they are required.” He thin</a> <a title="June.July.Issue.2012 page 23" href="http://viewer.zmags.com/publication/00aa09e6?page=23"> Video Highlight Lottery’s Commercials Earn I</a> <a title="June.July.Issue.2012 page 24" href="http://viewer.zmags.com/publication/00aa09e6?page=24"> Research </a> <a title="June.July.Issue.2012 page 25" href="http://viewer.zmags.com/publication/00aa09e6?page=25"> Key findings from this endeavor con- firmed some </a> <a title="June.July.Issue.2012 page 26" href="http://viewer.zmags.com/publication/00aa09e6?page=26"> Research Figure 3 Figure 4 te</a> <a title="June.July.Issue.2012 page 27" href="http://viewer.zmags.com/publication/00aa09e6?page=27"> sion during assessment phases often revolves arou</a> <a title="June.July.Issue.2012 page 28" href="http://viewer.zmags.com/publication/00aa09e6?page=28"> NASPL Interviews... Q&A with GLI’s Michael Cape</a> <a title="June.July.Issue.2012 page 29" href="http://viewer.zmags.com/publication/00aa09e6?page=29"> ed, outside of VLTs, they maybe had three or four</a> <a title="June.July.Issue.2012 page 30" href="http://viewer.zmags.com/publication/00aa09e6?page=30"> NASPL Interviews... Of course, there’s a big le</a> <a title="June.July.Issue.2012 page 31" href="http://viewer.zmags.com/publication/00aa09e6?page=31"> Director Corner Oklahoma Lottery Hires Rollo </a> <a title="June.July.Issue.2012 page 32" href="http://viewer.zmags.com/publication/00aa09e6?page=32"> Professional Development Update NASPL Video Lott</a> <a title="June.July.Issue.2012 page 33" href="http://viewer.zmags.com/publication/00aa09e6?page=33"> grams group, as it allows for personal- ized mark</a> <a title="June.July.Issue.2012 page 34" href="http://viewer.zmags.com/publication/00aa09e6?page=34"> Professional Development Update Even though wid</a> <a title="June.July.Issue.2012 page 35" href="http://viewer.zmags.com/publication/00aa09e6?page=35"> Your organization is cordially invited... NASPL P</a> <a title="June.July.Issue.2012 page 36" href="http://viewer.zmags.com/publication/00aa09e6?page=36"> 2012 NASPL Professional Development Seminar T</a> <a title="June.July.Issue.2012 page 37" href="http://viewer.zmags.com/publication/00aa09e6?page=37"> Please see below for some of the trending topics </a> <a title="June.July.Issue.2012 page 38" href="http://viewer.zmags.com/publication/00aa09e6?page=38"> Lottery Leadership Review Lottery Leadership </a> <a title="June.July.Issue.2012 page 39" href="http://viewer.zmags.com/publication/00aa09e6?page=39"> Welcome: Scott Bowen, Director, Michigan Lottery,</a> <a title="June.July.Issue.2012 page 40" href="http://viewer.zmags.com/publication/00aa09e6?page=40"> Lottery Leadership Review Toobeez Exercise: The </a> <a title="June.July.Issue.2012 page 41" href="http://viewer.zmags.com/publication/00aa09e6?page=41"> Ideal Organizations The groups then presented the</a> <a title="June.July.Issue.2012 page 42" href="http://viewer.zmags.com/publication/00aa09e6?page=42"> Lottery Leadership Review Retailer</a> <a title="June.July.Issue.2012 page 43" href="http://viewer.zmags.com/publication/00aa09e6?page=43"> Keynotes: Greg Forbes Siegman and Dr. Kay Potetz </a> <a title="June.July.Issue.2012 page 44" href="http://viewer.zmags.com/publication/00aa09e6?page=44"> Lottery Leadership Review Off to the Races: The</a> <a title="June.July.Issue.2012 page 45" href="http://viewer.zmags.com/publication/00aa09e6?page=45"> Lets Get Social: “Social Instants” by Jonathan Bu</a> <a title="June.July.Issue.2012 page 46" href="http://viewer.zmags.com/publication/00aa09e6?page=46"> Lottery Leadership Review The Finals: After a we</a> <a title="June.July.Issue.2012 page 47" href="http://viewer.zmags.com/publication/00aa09e6?page=47"> Lottery Leadership Institute NASPL would</a> <a title="June.July.Issue.2012 page 48" href="http://viewer.zmags.com/publication/00aa09e6?page=48"> Future Events and Seminars NASPL EVENTS </a> <a title="June.July.Issue.2012 page 49" href="http://viewer.zmags.com/publication/00aa09e6?page=49"> The NASPL Naspl Presents: Tully! Research Wizard</a> <a title="June.July.Issue.2012 page 50" href="http://viewer.zmags.com/publication/00aa09e6?page=50"> Check out past issues of Lottery Insights by </a>