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<br /> October 2009<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> RECORD<br /> EXCHANGE<br /> A New Era of<br /> Interoperability<br /> PUBLICATION<br /> Planning<br /> REPUTATION<br /> Management<br /> Converging Talents with<br /> CHRISTINE BUNT<br /> P U B L I C A T I O N<br /> www.pharmavoice.comPharma<br /> ^^_ ^^_ October 2009<br /> fold<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> RECORD<br /> EXCHANGE<br /> A New Era of<br /> Interoperability<br /> PUBLICATION<br /> Planning<br /> REPUTATION<br /> Management<br /> Converging Talents with<br /> CHRISTINE BUNT<br /> www.pharmavoicc.com<br /> <br /> More Exceptional Education<br /> You’ve Come to Expect from ACRP<br /> As the economy continues to present daily challenges t<a title="PharmaVOICE | October 2009 page 1" href="http://viewer.zmags.com/publication/014103a6?page=1"> October 2009 THE FORUM FORTHE INDUSTRY</a> <a title="PharmaVOICE | October 2009 page 2" href="http://viewer.zmags.com/publication/014103a6?page=2"> More Exceptional Education You’ve Come to </a> <a title="PharmaVOICE | October 2009 page 3" href="http://viewer.zmags.com/publication/014103a6?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 9 · </a> <a title="PharmaVOICE | October 2009 page 4" href="http://viewer.zmags.com/publication/014103a6?page=4"> October 2009 Contents Paul Ceverha says b</a> <a title="PharmaVOICE | October 2009 page 5" href="http://viewer.zmags.com/publication/014103a6?page=5"> ACCESS GRANTED. AmerisourceBergen Sp</a> <a title="PharmaVOICE | October 2009 page 6" href="http://viewer.zmags.com/publication/014103a6?page=6"> DIGITAL EDITION — BONUS CONTENT DIGITAL EDITIO</a> <a title="PharmaVOICE | October 2009 page 7" href="http://viewer.zmags.com/publication/014103a6?page=7"> The shape of things to come… Huntsw</a> <a title="PharmaVOICE | October 2009 page 8" href="http://viewer.zmags.com/publication/014103a6?page=8"> UPFRONT Milestones 15TH ANNIVERSARY SteveZi</a> <a title="PharmaVOICE | October 2009 page 9" href="http://viewer.zmags.com/publication/014103a6?page=9"> 3M Drug Delivery Systems INHALATION SYSTEMS </a> <a title="PharmaVOICE | October 2009 page 10" href="http://viewer.zmags.com/publication/014103a6?page=10"> UPFRONT MEDICARE UPDATE Drug Benefit Exce</a> <a title="PharmaVOICE | October 2009 page 11" href="http://viewer.zmags.com/publication/014103a6?page=11"> BE BRAVE Hey, Specialty Pharma, give us your ug</a> <a title="PharmaVOICE | October 2009 page 12" href="http://viewer.zmags.com/publication/014103a6?page=12"> BY ROBIN ROBINSON HITECH:High Stakes The pharma </a> <a title="PharmaVOICE | October 2009 page 13" href="http://viewer.zmags.com/publication/014103a6?page=13"> Instead of stimulating the industry,the HITECH la</a> <a title="PharmaVOICE | October 2009 page 14" href="http://viewer.zmags.com/publication/014103a6?page=14"> HITECH: HIGH STAKES </a> <a title="PharmaVOICE | October 2009 page 15" href="http://viewer.zmags.com/publication/014103a6?page=15"> THE FINE </a> <a title="PharmaVOICE | October 2009 page 16" href="http://viewer.zmags.com/publication/014103a6?page=16"> adoption until relatively recently. A major </a> <a title="PharmaVOICE | October 2009 page 17" href="http://viewer.zmags.com/publication/014103a6?page=17"> Your sample Let Knipper guide you through the sam</a> <a title="PharmaVOICE | October 2009 page 18" href="http://viewer.zmags.com/publication/014103a6?page=18"> HITECH: HIGH STAKES given the amount of time an</a> <a title="PharmaVOICE | October 2009 page 19" href="http://viewer.zmags.com/publication/014103a6?page=19"> Your researchers just </a> <a title="PharmaVOICE | October 2009 page 20" href="http://viewer.zmags.com/publication/014103a6?page=20"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | October 2009 page 21" href="http://viewer.zmags.com/publication/014103a6?page=21"> DIGITAL EDITION — BONUS CONTENT HITECH: HIGH STA</a> <a title="PharmaVOICE | October 2009 page 22" href="http://viewer.zmags.com/publication/014103a6?page=22"> A PUBLICATION </a> <a title="PharmaVOICE | October 2009 page 23" href="http://viewer.zmags.com/publication/014103a6?page=23"> I]ZgZ»hedlZg^ccjbWZgh 6cYlZ»kZVYYZYidd</a> <a title="PharmaVOICE | October 2009 page 24" href="http://viewer.zmags.com/publication/014103a6?page=24"> PUBLICATION planning “The broader issue is tryi</a> <a title="PharmaVOICE | October 2009 page 25" href="http://viewer.zmags.com/publication/014103a6?page=25"> ...AND YOU CAN EAT IT TOO! WHO SAY</a> <a title="PharmaVOICE | October 2009 page 26" href="http://viewer.zmags.com/publication/014103a6?page=26"> PUBLICATION planning articles when they wer</a> <a title="PharmaVOICE | October 2009 page 27" href="http://viewer.zmags.com/publication/014103a6?page=27"> a writing role; others will do more reviewing and</a> <a title="PharmaVOICE | October 2009 page 28" href="http://viewer.zmags.com/publication/014103a6?page=28"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | October 2009 page 29" href="http://viewer.zmags.com/publication/014103a6?page=29"> DIGITAL EDITION — BONUS CONTENT Publication plan</a> <a title="PharmaVOICE | October 2009 page 30" href="http://viewer.zmags.com/publication/014103a6?page=30"> BY DENISE MYSHKO THE REPUTATION MATRIX </a> <a title="PharmaVOICE | October 2009 page 31" href="http://viewer.zmags.com/publication/014103a6?page=31"> Can your sales representative perform when it cou</a> <a title="PharmaVOICE | October 2009 page 32" href="http://viewer.zmags.com/publication/014103a6?page=32"> The Reputation MATRIX should continue explaini</a> <a title="PharmaVOICE | October 2009 page 33" href="http://viewer.zmags.com/publication/014103a6?page=33"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | October 2009 page 34" href="http://viewer.zmags.com/publication/014103a6?page=34"> </a> <a title="PharmaVOICE | October 2009 page 35" href="http://viewer.zmags.com/publication/014103a6?page=35"> time and continuing to fulfill their mission of d</a> <a title="PharmaVOICE | October 2009 page 36" href="http://viewer.zmags.com/publication/014103a6?page=36"> BY KIM RIBBINK Converging on a SOLUTION MOVIN</a> <a title="PharmaVOICE | October 2009 page 37" href="http://viewer.zmags.com/publication/014103a6?page=37"> time,” Ms. Bunt concedes. “Highly respected leade</a> <a title="PharmaVOICE | October 2009 page 38" href="http://viewer.zmags.com/publication/014103a6?page=38"> CHRISTINE Bunt “My management style is hand</a> <a title="PharmaVOICE | October 2009 page 39" href="http://viewer.zmags.com/publication/014103a6?page=39"> 7EAREVERY %8#)4%$ TOANNOUNCEOUREXPANDEDSERVIC</a> <a title="PharmaVOICE | October 2009 page 40" href="http://viewer.zmags.com/publication/014103a6?page=40"> DIGITAL EDITION — BONUS CONTENT BY KIM RIBBI</a> <a title="PharmaVOICE | October 2009 page 41" href="http://viewer.zmags.com/publication/014103a6?page=41"> DIGITAL EDITION — BONUS CONTENT CHRISTINE Bunt </a> <a title="PharmaVOICE | October 2009 page 42" href="http://viewer.zmags.com/publication/014103a6?page=42"> DIGITAL EDITION — BONUS CONTENT CHRISTINE Bunt </a> <a title="PharmaVOICE | October 2009 page 43" href="http://viewer.zmags.com/publication/014103a6?page=43"> The Translational Medicine Initiative 2009 Meetin</a> <a title="PharmaVOICE | October 2009 page 44" href="http://viewer.zmags.com/publication/014103a6?page=44"> PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFE</a> <a title="PharmaVOICE | October 2009 page 45" href="http://viewer.zmags.com/publication/014103a6?page=45"> KEYSTO IMPROVING MMMR OPERATIONS No single struc</a> <a title="PharmaVOICE | October 2009 page 46" href="http://viewer.zmags.com/publication/014103a6?page=46"> DIGITAL EDITION — BONUS CONTENT PHARMA trax Rec</a> <a title="PharmaVOICE | October 2009 page 47" href="http://viewer.zmags.com/publication/014103a6?page=47"> DIGITAL EDITION — BONUS CONTENT PHARMA trax QUI</a> <a title="PharmaVOICE | October 2009 page 48" href="http://viewer.zmags.com/publication/014103a6?page=48"> WHAT'S NEW NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | October 2009 page 49" href="http://viewer.zmags.com/publication/014103a6?page=49"> MORE Options. MORE Opportunities. MORE Results. </a> <a title="PharmaVOICE | October 2009 page 50" href="http://viewer.zmags.com/publication/014103a6?page=50"> WHAT'S new Gullapalli Lau</a> <a title="PharmaVOICE | October 2009 page 51" href="http://viewer.zmags.com/publication/014103a6?page=51"> CONNECT | LEARN | COMMIT REGISTER NOW! Novembe</a> <a title="PharmaVOICE | October 2009 page 52" href="http://viewer.zmags.com/publication/014103a6?page=52"> DIGITAL EDITION — BONUS CONTENT WHAT'S new </a> <a title="PharmaVOICE | October 2009 page 53" href="http://viewer.zmags.com/publication/014103a6?page=53"> 4th Annual The Westin Colonnade Clinical Researc</a> <a title="PharmaVOICE | October 2009 page 54" href="http://viewer.zmags.com/publication/014103a6?page=54"> E-MEDIA NEW ELECTRONIC AND WEB-BASED APPLICATION</a> <a title="PharmaVOICE | October 2009 page 55" href="http://viewer.zmags.com/publication/014103a6?page=55"> E-media </a> <a title="PharmaVOICE | October 2009 page 56" href="http://viewer.zmags.com/publication/014103a6?page=56"> DIGITAL EDITION — BONUS CONTENT E-media E-UPGRA</a> <a title="PharmaVOICE | October 2009 page 57" href="http://viewer.zmags.com/publication/014103a6?page=57"> 20 th B</a> <a title="PharmaVOICE | October 2009 page 58" href="http://viewer.zmags.com/publication/014103a6?page=58"> ONTHE CALENDAR October October 15-16 </a> <a title="PharmaVOICE | October 2009 page 59" href="http://viewer.zmags.com/publication/014103a6?page=59"> Conference: February 3-5 | Exhibits: February 3-4</a> <a title="PharmaVOICE | October 2009 page 60" href="http://viewer.zmags.com/publication/014103a6?page=60"> ONTHE CALENDAR October October 16 </a> <a title="PharmaVOICE | October 2009 page 61" href="http://viewer.zmags.com/publication/014103a6?page=61"> ONTHE CALENDAR 27 Forecastp October October</a> <a title="PharmaVOICE | October 2009 page 62" href="http://viewer.zmags.com/publication/014103a6?page=62"> ONTHE CALENDAR 2 November Cambridg November </a> <a title="PharmaVOICE | October 2009 page 63" href="http://viewer.zmags.com/publication/014103a6?page=63"> ONTHE CALENDAR 8 November November 8-10 </a> <a title="PharmaVOICE | October 2009 page 64" href="http://viewer.zmags.com/publication/014103a6?page=64"> ONTHE CALENDAR The Hilton Kilmainham,Dublin,Irel</a> <a title="PharmaVOICE | October 2009 page 65" href="http://viewer.zmags.com/publication/014103a6?page=65"> ONTHE CALENDAR 19 November The Des November 1</a> <a title="PharmaVOICE | October 2009 page 66" href="http://viewer.zmags.com/publication/014103a6?page=66"> ONTHE CALENDAR The Center for Professional Inno</a> <a title="PharmaVOICE | October 2009 page 67" href="http://viewer.zmags.com/publication/014103a6?page=67"> 20 th B</a> <a title="PharmaVOICE | October 2009 page 68" href="http://viewer.zmags.com/publication/014103a6?page=68"> TALENT POOL EXECUTIVE APPOINTMENTS AND PROMOTIONS</a> <a title="PharmaVOICE | October 2009 page 69" href="http://viewer.zmags.com/publication/014103a6?page=69"> ceutical company u</a> <a title="PharmaVOICE | October 2009 page 70" href="http://viewer.zmags.com/publication/014103a6?page=70"> TALENT pool competitive posit</a> <a title="PharmaVOICE | October 2009 page 71" href="http://viewer.zmags.com/publication/014103a6?page=71"> She's always had a passion for researching the mi</a> <a title="PharmaVOICE | October 2009 page 72" href="http://viewer.zmags.com/publication/014103a6?page=72"> DIGITAL EDITION — BONUS CONTENT TALENT pool Bio</a> <a title="PharmaVOICE | October 2009 page 73" href="http://viewer.zmags.com/publication/014103a6?page=73"> DIGITAL EDITION — BONUS CONTENT TALENT pool ge</a> <a title="PharmaVOICE | October 2009 page 74" href="http://viewer.zmags.com/publication/014103a6?page=74"> AstraZeneca is applying Lean Sigma as part of our</a> <a title="PharmaVOICE | October 2009 page 75" href="http://viewer.zmags.com/publication/014103a6?page=75"> The new… Science Oriented S</a> <a title="PharmaVOICE | October 2009 page 76" href="http://viewer.zmags.com/publication/014103a6?page=76"> Diva You know the type...thinking the en</a>