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October 2009<br />
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THE FORUM FORTHE INDUSTRY EXECUTIVE<br />
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RECORD<br />
EXCHANGE<br />
A New Era of<br />
Interoperability<br />
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PUBLICATION<br />
Planning<br />
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REPUTATION<br />
Management<br />
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Converging Talents with<br />
CHRISTINE BUNT<br />
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P U B L I C A T I O N<br />
www.pharmavoice.comPharma<br />
^^_ ^^_ <a title="PharmaVOICE | October 2009 page 1" href="http://viewer.zmags.com/publication/014103a6?page=1">October 2009THE FORUM FORTHE INDUSTRY</a> October 2009THE FORUM FORTHE INDUSTRY<a title="PharmaVOICE | October 2009 page 2" href="http://viewer.zmags.com/publication/014103a6?page=2"> More Exceptional EducationYou’ve Come to </a> More Exceptional EducationYou’ve Come to <a title="PharmaVOICE | October 2009 page 3" href="http://viewer.zmags.com/publication/014103a6?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 9 · </a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 9 · <a title="PharmaVOICE | October 2009 page 4" href="http://viewer.zmags.com/publication/014103a6?page=4">October 2009Contents Paul Ceverha says b</a> October 2009Contents Paul Ceverha says b<a title="PharmaVOICE | October 2009 page 5" href="http://viewer.zmags.com/publication/014103a6?page=5">ACCESSGRANTED.AmerisourceBergen Sp</a> ACCESSGRANTED.AmerisourceBergen Sp<a title="PharmaVOICE | October 2009 page 6" href="http://viewer.zmags.com/publication/014103a6?page=6">DIGITAL EDITION — BONUS CONTENTDIGITAL EDITIO</a> DIGITAL EDITION — BONUS CONTENTDIGITAL EDITIO<a title="PharmaVOICE | October 2009 page 7" href="http://viewer.zmags.com/publication/014103a6?page=7">The shape of things to come…Huntsw</a> The shape of things to come…Huntsw<a title="PharmaVOICE | October 2009 page 8" href="http://viewer.zmags.com/publication/014103a6?page=8">UPFRONTMilestones15TH ANNIVERSARYSteveZi</a> UPFRONTMilestones15TH ANNIVERSARYSteveZi<a title="PharmaVOICE | October 2009 page 9" href="http://viewer.zmags.com/publication/014103a6?page=9">3M Drug Delivery SystemsINHALATION SYSTEMS</a> 3M Drug Delivery SystemsINHALATION SYSTEMS<a title="PharmaVOICE | October 2009 page 10" href="http://viewer.zmags.com/publication/014103a6?page=10">UPFRONTMEDICARE UPDATEDrug Benefit Exce</a> UPFRONTMEDICARE UPDATEDrug Benefit Exce<a title="PharmaVOICE | October 2009 page 11" href="http://viewer.zmags.com/publication/014103a6?page=11">BE BRAVEHey, Specialty Pharma, give us your ug</a> BE BRAVEHey, Specialty Pharma, give us your ug<a title="PharmaVOICE | October 2009 page 12" href="http://viewer.zmags.com/publication/014103a6?page=12">BY ROBIN ROBINSONHITECH:High StakesThe pharma </a> BY ROBIN ROBINSONHITECH:High StakesThe pharma <a title="PharmaVOICE | October 2009 page 13" href="http://viewer.zmags.com/publication/014103a6?page=13">Instead of stimulating theindustry,the HITECH la</a> Instead of stimulating theindustry,the HITECH la<a title="PharmaVOICE | October 2009 page 14" href="http://viewer.zmags.com/publication/014103a6?page=14">HITECH: HIGH STAKES</a> HITECH: HIGH STAKES<a title="PharmaVOICE | October 2009 page 15" href="http://viewer.zmags.com/publication/014103a6?page=15">THE FINE</a> THE FINE<a title="PharmaVOICE | October 2009 page 16" href="http://viewer.zmags.com/publication/014103a6?page=16">adoption until relatively recently. A major</a> adoption until relatively recently. A major<a title="PharmaVOICE | October 2009 page 17" href="http://viewer.zmags.com/publication/014103a6?page=17">YoursampleLet Knipper guide you through the sam</a> YoursampleLet Knipper guide you through the sam<a title="PharmaVOICE | October 2009 page 18" href="http://viewer.zmags.com/publication/014103a6?page=18">HITECH: HIGH STAKESgiven the amount of time an</a> HITECH: HIGH STAKESgiven the amount of time an<a title="PharmaVOICE | October 2009 page 19" href="http://viewer.zmags.com/publication/014103a6?page=19">Your researchers just </a> Your researchers just <a title="PharmaVOICE | October 2009 page 20" href="http://viewer.zmags.com/publication/014103a6?page=20">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | October 2009 page 21" href="http://viewer.zmags.com/publication/014103a6?page=21">DIGITAL EDITION — BONUS CONTENTHITECH: HIGH STA</a> DIGITAL EDITION — BONUS CONTENTHITECH: HIGH STA<a title="PharmaVOICE | October 2009 page 22" href="http://viewer.zmags.com/publication/014103a6?page=22"> A PUBLICATION </a> A PUBLICATION <a title="PharmaVOICE | October 2009 page 23" href="http://viewer.zmags.com/publication/014103a6?page=23">I]ZgZ»hedlZg^ccjbWZgh6cYlZ»kZVYYZYidd</a> I]ZgZ»hedlZg^ccjbWZgh6cYlZ»kZVYYZYidd<a title="PharmaVOICE | October 2009 page 24" href="http://viewer.zmags.com/publication/014103a6?page=24">PUBLICATION planning“The broader issue is tryi</a> PUBLICATION planning“The broader issue is tryi<a title="PharmaVOICE | October 2009 page 25" href="http://viewer.zmags.com/publication/014103a6?page=25"> ...ANDYOU CAN EAT IT TOO!WHO SAY</a> ...ANDYOU CAN EAT IT TOO!WHO SAY<a title="PharmaVOICE | October 2009 page 26" href="http://viewer.zmags.com/publication/014103a6?page=26">PUBLICATION planningarticles when they wer</a> PUBLICATION planningarticles when they wer<a title="PharmaVOICE | October 2009 page 27" href="http://viewer.zmags.com/publication/014103a6?page=27">a writing role; others will do more reviewingand</a> a writing role; others will do more reviewingand<a title="PharmaVOICE | October 2009 page 28" href="http://viewer.zmags.com/publication/014103a6?page=28">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | October 2009 page 29" href="http://viewer.zmags.com/publication/014103a6?page=29">DIGITAL EDITION — BONUS CONTENTPublication plan</a> DIGITAL EDITION — BONUS CONTENTPublication plan<a title="PharmaVOICE | October 2009 page 30" href="http://viewer.zmags.com/publication/014103a6?page=30">BY DENISE MYSHKOTHE REPUTATIONMATRIX </a> BY DENISE MYSHKOTHE REPUTATIONMATRIX <a title="PharmaVOICE | October 2009 page 31" href="http://viewer.zmags.com/publication/014103a6?page=31">Can your sales representative performwhen it cou</a> Can your sales representative performwhen it cou<a title="PharmaVOICE | October 2009 page 32" href="http://viewer.zmags.com/publication/014103a6?page=32">The Reputation MATRIXshould continue explaini</a> The Reputation MATRIXshould continue explaini<a title="PharmaVOICE | October 2009 page 33" href="http://viewer.zmags.com/publication/014103a6?page=33">MORE People are Talking MORE Often on MORE Divers</a> MORE People are Talking MORE Often on MORE Divers<a title="PharmaVOICE | October 2009 page 34" href="http://viewer.zmags.com/publication/014103a6?page=34"> </a> <a title="PharmaVOICE | October 2009 page 35" href="http://viewer.zmags.com/publication/014103a6?page=35">time and continuing to fulfill their mission ofd</a> time and continuing to fulfill their mission ofd<a title="PharmaVOICE | October 2009 page 36" href="http://viewer.zmags.com/publication/014103a6?page=36">BY KIM RIBBINKConverging on a SOLUTIONMOVIN</a> BY KIM RIBBINKConverging on a SOLUTIONMOVIN<a title="PharmaVOICE | October 2009 page 37" href="http://viewer.zmags.com/publication/014103a6?page=37">time,” Ms. Bunt concedes. “Highly respectedleade</a> time,” Ms. Bunt concedes. “Highly respectedleade<a title="PharmaVOICE | October 2009 page 38" href="http://viewer.zmags.com/publication/014103a6?page=38">CHRISTINE Bunt “My management style is hand</a> CHRISTINE Bunt “My management style is hand<a title="PharmaVOICE | October 2009 page 39" href="http://viewer.zmags.com/publication/014103a6?page=39">7EAREVERY%8#)4%$ TOANNOUNCEOUREXPANDEDSERVIC</a> 7EAREVERY%8#)4%$ TOANNOUNCEOUREXPANDEDSERVIC<a title="PharmaVOICE | October 2009 page 40" href="http://viewer.zmags.com/publication/014103a6?page=40">DIGITAL EDITION — BONUS CONTENTBY KIM RIBBI</a> DIGITAL EDITION — BONUS CONTENTBY KIM RIBBI<a title="PharmaVOICE | October 2009 page 41" href="http://viewer.zmags.com/publication/014103a6?page=41">DIGITAL EDITION — BONUS CONTENTCHRISTINE Bunt</a> DIGITAL EDITION — BONUS CONTENTCHRISTINE Bunt<a title="PharmaVOICE | October 2009 page 42" href="http://viewer.zmags.com/publication/014103a6?page=42">DIGITAL EDITION — BONUS CONTENTCHRISTINE Bunt</a> DIGITAL EDITION — BONUS CONTENTCHRISTINE Bunt<a title="PharmaVOICE | October 2009 page 43" href="http://viewer.zmags.com/publication/014103a6?page=43">The TranslationalMedicine Initiative2009 Meetin</a> The TranslationalMedicine Initiative2009 Meetin<a title="PharmaVOICE | October 2009 page 44" href="http://viewer.zmags.com/publication/014103a6?page=44">PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFFE</a> PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFFE<a title="PharmaVOICE | October 2009 page 45" href="http://viewer.zmags.com/publication/014103a6?page=45">KEYSTO IMPROVING MMMR OPERATIONSNo single struc</a> KEYSTO IMPROVING MMMR OPERATIONSNo single struc<a title="PharmaVOICE | October 2009 page 46" href="http://viewer.zmags.com/publication/014103a6?page=46">DIGITAL EDITION — BONUS CONTENTPHARMA traxRec</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxRec<a title="PharmaVOICE | October 2009 page 47" href="http://viewer.zmags.com/publication/014103a6?page=47">DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI<a title="PharmaVOICE | October 2009 page 48" href="http://viewer.zmags.com/publication/014103a6?page=48">WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI</a> WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI<a title="PharmaVOICE | October 2009 page 49" href="http://viewer.zmags.com/publication/014103a6?page=49">MORE Options.MORE Opportunities.MORE Results.</a> MORE Options.MORE Opportunities.MORE Results.<a title="PharmaVOICE | October 2009 page 50" href="http://viewer.zmags.com/publication/014103a6?page=50">WHAT'S new Gullapalli Lau</a> WHAT'S new Gullapalli Lau<a title="PharmaVOICE | October 2009 page 51" href="http://viewer.zmags.com/publication/014103a6?page=51">CONNECT | LEARN | COMMITREGISTER NOW!Novembe</a> CONNECT | LEARN | COMMITREGISTER NOW!Novembe<a title="PharmaVOICE | October 2009 page 52" href="http://viewer.zmags.com/publication/014103a6?page=52">DIGITAL EDITION — BONUS CONTENTWHAT'S new </a> DIGITAL EDITION — BONUS CONTENTWHAT'S new <a title="PharmaVOICE | October 2009 page 53" href="http://viewer.zmags.com/publication/014103a6?page=53">4th AnnualThe Westin ColonnadeClinical Researc</a> 4th AnnualThe Westin ColonnadeClinical Researc<a title="PharmaVOICE | October 2009 page 54" href="http://viewer.zmags.com/publication/014103a6?page=54">E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATION</a> E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATION<a title="PharmaVOICE | October 2009 page 55" href="http://viewer.zmags.com/publication/014103a6?page=55">E-media </a> E-media <a title="PharmaVOICE | October 2009 page 56" href="http://viewer.zmags.com/publication/014103a6?page=56">DIGITAL EDITION — BONUS CONTENTE-mediaE-UPGRA</a> DIGITAL EDITION — BONUS CONTENTE-mediaE-UPGRA<a title="PharmaVOICE | October 2009 page 57" href="http://viewer.zmags.com/publication/014103a6?page=57">20 thB</a> 20 thB<a title="PharmaVOICE | October 2009 page 58" href="http://viewer.zmags.com/publication/014103a6?page=58">ONTHE CALENDAR October October 15-16 </a> ONTHE CALENDAR October October 15-16 <a title="PharmaVOICE | October 2009 page 59" href="http://viewer.zmags.com/publication/014103a6?page=59">Conference: February 3-5 | Exhibits: February 3-4</a> Conference: February 3-5 | Exhibits: February 3-4<a title="PharmaVOICE | October 2009 page 60" href="http://viewer.zmags.com/publication/014103a6?page=60">ONTHE CALENDAR October October 16 </a> ONTHE CALENDAR October October 16 <a title="PharmaVOICE | October 2009 page 61" href="http://viewer.zmags.com/publication/014103a6?page=61">ONTHE CALENDAR27ForecastpOctober October</a> ONTHE CALENDAR27ForecastpOctober October<a title="PharmaVOICE | October 2009 page 62" href="http://viewer.zmags.com/publication/014103a6?page=62">ONTHE CALENDAR2NovemberCambridg November </a> ONTHE CALENDAR2NovemberCambridg November <a title="PharmaVOICE | October 2009 page 63" href="http://viewer.zmags.com/publication/014103a6?page=63">ONTHE CALENDAR8November November 8-10 </a> ONTHE CALENDAR8November November 8-10 <a title="PharmaVOICE | October 2009 page 64" href="http://viewer.zmags.com/publication/014103a6?page=64">ONTHE CALENDARThe Hilton Kilmainham,Dublin,Irel</a> ONTHE CALENDARThe Hilton Kilmainham,Dublin,Irel<a title="PharmaVOICE | October 2009 page 65" href="http://viewer.zmags.com/publication/014103a6?page=65">ONTHE CALENDAR19NovemberThe Des November 1</a> ONTHE CALENDAR19NovemberThe Des November 1<a title="PharmaVOICE | October 2009 page 66" href="http://viewer.zmags.com/publication/014103a6?page=66">ONTHE CALENDARThe Center for Professional Inno</a> ONTHE CALENDARThe Center for Professional Inno<a title="PharmaVOICE | October 2009 page 67" href="http://viewer.zmags.com/publication/014103a6?page=67">20 thB</a> 20 thB<a title="PharmaVOICE | October 2009 page 68" href="http://viewer.zmags.com/publication/014103a6?page=68">TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS</a> TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS<a title="PharmaVOICE | October 2009 page 69" href="http://viewer.zmags.com/publication/014103a6?page=69"> ceutical company u</a> ceutical company u<a title="PharmaVOICE | October 2009 page 70" href="http://viewer.zmags.com/publication/014103a6?page=70">TALENT pool competitive posit</a> TALENT pool competitive posit<a title="PharmaVOICE | October 2009 page 71" href="http://viewer.zmags.com/publication/014103a6?page=71">She's always had a passion for researching the mi</a> She's always had a passion for researching the mi<a title="PharmaVOICE | October 2009 page 72" href="http://viewer.zmags.com/publication/014103a6?page=72">DIGITAL EDITION — BONUS CONTENTTALENT poolBio</a> DIGITAL EDITION — BONUS CONTENTTALENT poolBio<a title="PharmaVOICE | October 2009 page 73" href="http://viewer.zmags.com/publication/014103a6?page=73">DIGITAL EDITION — BONUS CONTENTTALENT poolge</a> DIGITAL EDITION — BONUS CONTENTTALENT poolge<a title="PharmaVOICE | October 2009 page 74" href="http://viewer.zmags.com/publication/014103a6?page=74">AstraZeneca is applying Lean Sigmaas part of our</a> AstraZeneca is applying Lean Sigmaas part of our<a title="PharmaVOICE | October 2009 page 75" href="http://viewer.zmags.com/publication/014103a6?page=75"> The new…Science Oriented S</a> The new…Science Oriented S<a title="PharmaVOICE | October 2009 page 76" href="http://viewer.zmags.com/publication/014103a6?page=76"> Diva You know the type...thinking the en</a> Diva You know the type...thinking the en