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<br /> ! ! ! !! !! ! !! !<br /> Special Issue—Annual Conference<br /> November 2015<br /> HBAdvantage<br /> The Magazine of the Healthcare Businesswomen's Association<br /> Imagine<br /> What's Possible<br /> Women on boards and in the C-Suite<br /> What a sponsor can do for you<br /> Imagine the possibilities<br /> Q&A with Paula Brown Sta†ord<br /> Click to DOWNLOAD<br /> SPECIAL ISSUE<br /> November/December 2015<br /> Year in Preview<br /> �<br /> 10 Trends to Watch<br /> THE BRAIN<br /> 21ST CENTURY CURE<br /> PRECISION MEDICINE<br /> PATIENT EMPOWERMENT<br /> MARKETING ANALYTICS<br /> MOBILE<br /> SMART MEDTECH<br /> REPUTATION MANAGEMENT<br /> HEALTHCARE DISRUPTERS<br /> NEW HEALTH ECONOMY<br /> SHOWCASE FEATURE<br /> E-Solutions<br /> PUBLICATION<br /> The commercial success of bringing a new ph<a title="PharmaVOICE | Nov/Dec 2015 page 1" href="http://viewer.zmags.com/publication/016f7ae7?page=1"> ! ! ! !! !! </a> <a title="PharmaVOICE | Nov/Dec 2015 page 2" href="http://viewer.zmags.com/publication/016f7ae7?page=2"> SPECIAL ISSUE November/December 2015 Year in Pr</a> <a title="PharmaVOICE | Nov/Dec 2015 page 3" href="http://viewer.zmags.com/publication/016f7ae7?page=3"> The commercial success of bringing a new pharmace</a> <a title="PharmaVOICE | Nov/Dec 2015 page 4" href="http://viewer.zmags.com/publication/016f7ae7?page=4"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | Nov/Dec 2015 page 5" href="http://viewer.zmags.com/publication/016f7ae7?page=5"> Contents November/December 2015 YEAR I</a> <a title="PharmaVOICE | Nov/Dec 2015 page 6" href="http://viewer.zmags.com/publication/016f7ae7?page=6"> Better adherence The new Adheris Health is the fi</a> <a title="PharmaVOICE | Nov/Dec 2015 page 7" href="http://viewer.zmags.com/publication/016f7ae7?page=7"> Contents November/December 2015 TREND 5 Ana</a> <a title="PharmaVOICE | Nov/Dec 2015 page 8" href="http://viewer.zmags.com/publication/016f7ae7?page=8"> : We're all about connections. Lifescript's audi</a> <a title="PharmaVOICE | Nov/Dec 2015 page 9" href="http://viewer.zmags.com/publication/016f7ae7?page=9"> Up front Awards... BIOGEN AND ROCHE RECOGNIZED </a> <a title="PharmaVOICE | Nov/Dec 2015 page 10" href="http://viewer.zmags.com/publication/016f7ae7?page=10"> WE BELIEVE… a transformation must occur to make o</a> <a title="PharmaVOICE | Nov/Dec 2015 page 11" href="http://viewer.zmags.com/publication/016f7ae7?page=11"> Upfront Pfizer Chronicles the Lives of WOMEN WI</a> <a title="PharmaVOICE | Nov/Dec 2015 page 12" href="http://viewer.zmags.com/publication/016f7ae7?page=12"> ©2014 Chiltern International Ltd. All rights ONE</a> <a title="PharmaVOICE | Nov/Dec 2015 page 13" href="http://viewer.zmags.com/publication/016f7ae7?page=13"> YEAR IN PREVIEW: 2016 THE YEAR AHEAD Ta</a> <a title="PharmaVOICE | Nov/Dec 2015 page 14" href="http://viewer.zmags.com/publication/016f7ae7?page=14"> along with therapy development, or could benefit f</a> <a title="PharmaVOICE | Nov/Dec 2015 page 15" href="http://viewer.zmags.com/publication/016f7ae7?page=15"> TREND 1 THE BRAIN </a> <a title="PharmaVOICE | Nov/Dec 2015 page 16" href="http://viewer.zmags.com/publication/016f7ae7?page=16"> Governments around the world have realized what a</a> <a title="PharmaVOICE | Nov/Dec 2015 page 17" href="http://viewer.zmags.com/publication/016f7ae7?page=17"> The Brain panies focus more on treating CNS dis</a> <a title="PharmaVOICE | Nov/Dec 2015 page 18" href="http://viewer.zmags.com/publication/016f7ae7?page=18"> Isn't it time scientific breakthroughs also had </a> <a title="PharmaVOICE | Nov/Dec 2015 page 19" href="http://viewer.zmags.com/publication/016f7ae7?page=19"> 2 TRTERNENDD2 2 1ST CENTURY CURES ACT </a> <a title="PharmaVOICE | Nov/Dec 2015 page 20" href="http://viewer.zmags.com/publication/016f7ae7?page=20"> “The 21st Century Cure Act is one of sev- er</a> <a title="PharmaVOICE | Nov/Dec 2015 page 21" href="http://viewer.zmags.com/publication/016f7ae7?page=21"> 21st Century Cures Act act is paramount to bet</a> <a title="PharmaVOICE | Nov/Dec 2015 page 22" href="http://viewer.zmags.com/publication/016f7ae7?page=22"> veloping new medicines, no reasonable person can </a> <a title="PharmaVOICE | Nov/Dec 2015 page 23" href="http://viewer.zmags.com/publication/016f7ae7?page=23"> 21st Century Cures Act No re</a> <a title="PharmaVOICE | Nov/Dec 2015 page 24" href="http://viewer.zmags.com/publication/016f7ae7?page=24"> PROVING VALUE HAS NEVER BEEN SO VALUABLE. </a> <a title="PharmaVOICE | Nov/Dec 2015 page 25" href="http://viewer.zmags.com/publication/016f7ae7?page=25"> DIGITAL EDITION – BONUS CONTENT 21st Century Cure</a> <a title="PharmaVOICE | Nov/Dec 2015 page 26" href="http://viewer.zmags.com/publication/016f7ae7?page=26"> DIGITAL EDITION – BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2015 page 27" href="http://viewer.zmags.com/publication/016f7ae7?page=27"> DIGITAL EDITION – BONUS CONTENT 21st Century Cure</a> <a title="PharmaVOICE | Nov/Dec 2015 page 28" href="http://viewer.zmags.com/publication/016f7ae7?page=28"> tion by a covered entity for research pur- poses,</a> <a title="PharmaVOICE | Nov/Dec 2015 page 29" href="http://viewer.zmags.com/publication/016f7ae7?page=29"> 21st Century Cures Act Provisions Related </a> <a title="PharmaVOICE | Nov/Dec 2015 page 30" href="http://viewer.zmags.com/publication/016f7ae7?page=30"> Your career is our business The Healthcare Bus</a> <a title="PharmaVOICE | Nov/Dec 2015 page 31" href="http://viewer.zmags.com/publication/016f7ae7?page=31"> 2 TRTERNENDD3 P RECISION MEDICINE </a> <a title="PharmaVOICE | Nov/Dec 2015 page 32" href="http://viewer.zmags.com/publication/016f7ae7?page=32"> FAST FACT ALMOST 75% OF THE LATE-STAGE PIPELIN</a> <a title="PharmaVOICE | Nov/Dec 2015 page 33" href="http://viewer.zmags.com/publication/016f7ae7?page=33"> Precision Medicine To work with precision medi</a> <a title="PharmaVOICE | Nov/Dec 2015 page 34" href="http://viewer.zmags.com/publication/016f7ae7?page=34"> Oncology is likely to continue at the forefront f</a> <a title="PharmaVOICE | Nov/Dec 2015 page 35" href="http://viewer.zmags.com/publication/016f7ae7?page=35"> Precision Medicine For indiv</a> <a title="PharmaVOICE | Nov/Dec 2015 page 36" href="http://viewer.zmags.com/publication/016f7ae7?page=36"> All of us as patients are expected to take a much</a> <a title="PharmaVOICE | Nov/Dec 2015 page 37" href="http://viewer.zmags.com/publication/016f7ae7?page=37"> DIGITAL EDITION – BONUS CONTENT Denise Myshko</a> <a title="PharmaVOICE | Nov/Dec 2015 page 38" href="http://viewer.zmags.com/publication/016f7ae7?page=38"> </a> <a title="PharmaVOICE | Nov/Dec 2015 page 39" href="http://viewer.zmags.com/publication/016f7ae7?page=39"> 2 TRTERNENDD4 P ATIENT EMPOWERMENT </a> <a title="PharmaVOICE | Nov/Dec 2015 page 40" href="http://viewer.zmags.com/publication/016f7ae7?page=40"> 2016: YEAR IN PREVIEW Industry Outlook Our indu</a> <a title="PharmaVOICE | Nov/Dec 2015 page 41" href="http://viewer.zmags.com/publication/016f7ae7?page=41"> Patient Empowerment journey easier. Another pla</a> <a title="PharmaVOICE | Nov/Dec 2015 page 42" href="http://viewer.zmags.com/publication/016f7ae7?page=42"> maceuticals. First, there has been broad and deep</a> <a title="PharmaVOICE | Nov/Dec 2015 page 43" href="http://viewer.zmags.com/publication/016f7ae7?page=43"> Patient Empowerment Industry Outlook Delivering</a> <a title="PharmaVOICE | Nov/Dec 2015 page 44" href="http://viewer.zmags.com/publication/016f7ae7?page=44"> SPONSORED CONTENT CUSTOMER-LEVEL COMM</a> <a title="PharmaVOICE | Nov/Dec 2015 page 45" href="http://viewer.zmags.com/publication/016f7ae7?page=45"> Patient Empowerment other diseases that have im</a> <a title="PharmaVOICE | Nov/Dec 2015 page 46" href="http://viewer.zmags.com/publication/016f7ae7?page=46"> Innovation keeps the wheels turning. </a> <a title="PharmaVOICE | Nov/Dec 2015 page 47" href="http://viewer.zmags.com/publication/016f7ae7?page=47"> Patient Empowerment recent years has been to un</a> <a title="PharmaVOICE | Nov/Dec 2015 page 48" href="http://viewer.zmags.com/publication/016f7ae7?page=48"> felt when they were told they have diabetes or ho</a> <a title="PharmaVOICE | Nov/Dec 2015 page 49" href="http://viewer.zmags.com/publication/016f7ae7?page=49"> 2 TRTERNENDD5 A NALYTICS-DRIVEN MARKETING </a> <a title="PharmaVOICE | Nov/Dec 2015 page 50" href="http://viewer.zmags.com/publication/016f7ae7?page=50"> 2016: YEAR IN PREVIEW Industry Outlook Thought </a> <a title="PharmaVOICE | Nov/Dec 2015 page 51" href="http://viewer.zmags.com/publication/016f7ae7?page=51"> Analytics-Driven Marketing Programmatic buying h</a> <a title="PharmaVOICE | Nov/Dec 2015 page 52" href="http://viewer.zmags.com/publication/016f7ae7?page=52"> By using big data an</a> <a title="PharmaVOICE | Nov/Dec 2015 page 53" href="http://viewer.zmags.com/publication/016f7ae7?page=53"> Analytics-Driven Marketing play planning and bu</a> <a title="PharmaVOICE | Nov/Dec 2015 page 54" href="http://viewer.zmags.com/publication/016f7ae7?page=54"> to stay current with how this ecosystem is consta</a> <a title="PharmaVOICE | Nov/Dec 2015 page 55" href="http://viewer.zmags.com/publication/016f7ae7?page=55"> 2 TRTERNENDD6 MOBILE Robin Robi </a> <a title="PharmaVOICE | Nov/Dec 2015 page 56" href="http://viewer.zmags.com/publication/016f7ae7?page=56"> “fish where the fish are” strategy. Customers use m</a> <a title="PharmaVOICE | Nov/Dec 2015 page 57" href="http://viewer.zmags.com/publication/016f7ae7?page=57"> Mobile For example, apps can also be used as</a> <a title="PharmaVOICE | Nov/Dec 2015 page 58" href="http://viewer.zmags.com/publication/016f7ae7?page=58"> nurses, support groups, etc. — is significantly mo</a> <a title="PharmaVOICE | Nov/Dec 2015 page 59" href="http://viewer.zmags.com/publication/016f7ae7?page=59"> Mobile To take advantage of the mo</a> <a title="PharmaVOICE | Nov/Dec 2015 page 60" href="http://viewer.zmags.com/publication/016f7ae7?page=60"> Unlock your story Communicating foundational evid</a> <a title="PharmaVOICE | Nov/Dec 2015 page 61" href="http://viewer.zmags.com/publication/016f7ae7?page=61"> 2 TRTERNENDD7 S MART MEDTECH By De</a> <a title="PharmaVOICE | Nov/Dec 2015 page 62" href="http://viewer.zmags.com/publication/016f7ae7?page=62"> 2016: YEAR IN PREVIEW Remote healt</a> <a title="PharmaVOICE | Nov/Dec 2015 page 63" href="http://viewer.zmags.com/publication/016f7ae7?page=63"> Smart Med Tech pabilities,” Dr. Hunter continue</a> <a title="PharmaVOICE | Nov/Dec 2015 page 64" href="http://viewer.zmags.com/publication/016f7ae7?page=64"> says. “While innovating, we also have a re- spons</a> <a title="PharmaVOICE | Nov/Dec 2015 page 65" href="http://viewer.zmags.com/publication/016f7ae7?page=65"> 2 TRTERNENDD8 R EPUTATION Denise M</a> <a title="PharmaVOICE | Nov/Dec 2015 page 66" href="http://viewer.zmags.com/publication/016f7ae7?page=66"> 2016: YEAR IN PREVIEW Companies</a> <a title="PharmaVOICE | Nov/Dec 2015 page 67" href="http://viewer.zmags.com/publication/016f7ae7?page=67"> Reputation </a> <a title="PharmaVOICE | Nov/Dec 2015 page 68" href="http://viewer.zmags.com/publication/016f7ae7?page=68"> Strengthening the Healthcare Industry’s Brand </a> <a title="PharmaVOICE | Nov/Dec 2015 page 69" href="http://viewer.zmags.com/publication/016f7ae7?page=69"> Reputation “Social media provides excellent o</a> <a title="PharmaVOICE | Nov/Dec 2015 page 70" href="http://viewer.zmags.com/publication/016f7ae7?page=70"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | Nov/Dec 2015 page 71" href="http://viewer.zmags.com/publication/016f7ae7?page=71"> DIGITAL EDITION – BONUS CONTENT Reputation </a> <a title="PharmaVOICE | Nov/Dec 2015 page 72" href="http://viewer.zmags.com/publication/016f7ae7?page=72"> 3rd Annual Customer Engagement USA The no.1 Meet</a> <a title="PharmaVOICE | Nov/Dec 2015 page 73" href="http://viewer.zmags.com/publication/016f7ae7?page=73"> 2 TRTERNENDD9 N EW ENTRANTS Denise My </a> <a title="PharmaVOICE | Nov/Dec 2015 page 74" href="http://viewer.zmags.com/publication/016f7ae7?page=74"> 2016: YEAR IN PREVIEW We anticip</a> <a title="PharmaVOICE | Nov/Dec 2015 page 75" href="http://viewer.zmags.com/publication/016f7ae7?page=75"> New Entrants At the heart of this </a> <a title="PharmaVOICE | Nov/Dec 2015 page 76" href="http://viewer.zmags.com/publication/016f7ae7?page=76"> 2016: YEAR IN PREVIEW Healthcare disrupters have</a> <a title="PharmaVOICE | Nov/Dec 2015 page 77" href="http://viewer.zmags.com/publication/016f7ae7?page=77"> New Entrants eCOA providers have be</a> <a title="PharmaVOICE | Nov/Dec 2015 page 78" href="http://viewer.zmags.com/publication/016f7ae7?page=78"> The Health Ecosystem is Changing Swiftly Now </a> <a title="PharmaVOICE | Nov/Dec 2015 page 79" href="http://viewer.zmags.com/publication/016f7ae7?page=79"> 2 TREND 10 TREND N EW HEALTH ECONOMY </a> <a title="PharmaVOICE | Nov/Dec 2015 page 80" href="http://viewer.zmags.com/publication/016f7ae7?page=80"> “Even as science leads us toward preci- sion m</a> <a title="PharmaVOICE | Nov/Dec 2015 page 81" href="http://viewer.zmags.com/publication/016f7ae7?page=81"> New Economy to transform the way we treat medic</a> <a title="PharmaVOICE | Nov/Dec 2015 page 82" href="http://viewer.zmags.com/publication/016f7ae7?page=82"> the role of the key decision makers in delivering</a> <a title="PharmaVOICE | Nov/Dec 2015 page 83" href="http://viewer.zmags.com/publication/016f7ae7?page=83"> New Economy Access in the New Economy (continued</a> <a title="PharmaVOICE | Nov/Dec 2015 page 84" href="http://viewer.zmags.com/publication/016f7ae7?page=84"> quality of life and lower costs across time. This</a> <a title="PharmaVOICE | Nov/Dec 2015 page 85" href="http://viewer.zmags.com/publication/016f7ae7?page=85"> New Economy to specific processes we see today a</a> <a title="PharmaVOICE | Nov/Dec 2015 page 86" href="http://viewer.zmags.com/publication/016f7ae7?page=86"> Cambridge Healthtech Institute's 7th Annual Regis</a> <a title="PharmaVOICE | Nov/Dec 2015 page 87" href="http://viewer.zmags.com/publication/016f7ae7?page=87"> eSolutions A s eSolutions, which </a> <a title="PharmaVOICE | Nov/Dec 2015 page 88" href="http://viewer.zmags.com/publication/016f7ae7?page=88"> eSolutions EXECUTIVE VIEWPOINTS PETER V</a> <a title="PharmaVOICE | Nov/Dec 2015 page 89" href="http://viewer.zmags.com/publication/016f7ae7?page=89"> eSolutions vices will increase alongside cons</a> <a title="PharmaVOICE | Nov/Dec 2015 page 90" href="http://viewer.zmags.com/publication/016f7ae7?page=90"> Location. Location. Location. 2016 — Show</a> <a title="PharmaVOICE | Nov/Dec 2015 page 91" href="http://viewer.zmags.com/publication/016f7ae7?page=91"> eSolutions Leveraging Data in LIFE SCIENCES Com</a> <a title="PharmaVOICE | Nov/Dec 2015 page 92" href="http://viewer.zmags.com/publication/016f7ae7?page=92"> Contributed By: THOMAS TISDALE VP</a> <a title="PharmaVOICE | Nov/Dec 2015 page 93" href="http://viewer.zmags.com/publication/016f7ae7?page=93"> eSolutions The New World Order OF HEALTHCARE C</a> <a title="PharmaVOICE | Nov/Dec 2015 page 94" href="http://viewer.zmags.com/publication/016f7ae7?page=94"> Using Data For A HEALTHY RELATIONSHIP Patient-Ce</a> <a title="PharmaVOICE | Nov/Dec 2015 page 95" href="http://viewer.zmags.com/publication/016f7ae7?page=95"> eSolutions Proliferating Points of Care: FOLLO</a> <a title="PharmaVOICE | Nov/Dec 2015 page 96" href="http://viewer.zmags.com/publication/016f7ae7?page=96"> Location. Location. Location. PATIENT Prescriber</a> <a title="PharmaVOICE | Nov/Dec 2015 page 97" href="http://viewer.zmags.com/publication/016f7ae7?page=97"> eSolutions Contributed by: Multichannel Mov</a> <a title="PharmaVOICE | Nov/Dec 2015 page 98" href="http://viewer.zmags.com/publication/016f7ae7?page=98"> eSolutions priately. A physician may have show</a> <a title="PharmaVOICE | Nov/Dec 2015 page 99" href="http://viewer.zmags.com/publication/016f7ae7?page=99"> eSolutions W hile other in</a> <a title="PharmaVOICE | Nov/Dec 2015 page 100" href="http://viewer.zmags.com/publication/016f7ae7?page=100"> Do What You Do. Better. Clinical trials are comp</a> <a title="PharmaVOICE | Nov/Dec 2015 page 101" href="http://viewer.zmags.com/publication/016f7ae7?page=101"> The Network A COLLECTION OF SOCIAL MEDIA NEWS</a> <a title="PharmaVOICE | Nov/Dec 2015 page 102" href="http://viewer.zmags.com/publication/016f7ae7?page=102"> The Network difference f</a> <a title="PharmaVOICE | Nov/Dec 2015 page 103" href="http://viewer.zmags.com/publication/016f7ae7?page=103"> DIGITAL EDITION – BONUS CONTENT What’s New NEW HE</a> <a title="PharmaVOICE | Nov/Dec 2015 page 104" href="http://viewer.zmags.com/publication/016f7ae7?page=104"> DIGITAL EDITION – BONUS CONTENT What’s New </a> <a title="PharmaVOICE | Nov/Dec 2015 page 105" href="http://viewer.zmags.com/publication/016f7ae7?page=105"> DIGITAL EDITION – BONUS CONTENT Pharma TraxSALES,</a> <a title="PharmaVOICE | Nov/Dec 2015 page 106" href="http://viewer.zmags.com/publication/016f7ae7?page=106"> DIGITAL EDITION – BONUS CONTENT Pharma Trax The</a> <a title="PharmaVOICE | Nov/Dec 2015 page 107" href="http://viewer.zmags.com/publication/016f7ae7?page=107"> DIGITAL EDITION – BONUS CONTENT Tools of the Tra</a> <a title="PharmaVOICE | Nov/Dec 2015 page 108" href="http://viewer.zmags.com/publication/016f7ae7?page=108"> DIGITAL EDITION – BONUS CONTENT 14th Annual </a> <a title="PharmaVOICE | Nov/Dec 2015 page 109" href="http://viewer.zmags.com/publication/016f7ae7?page=109"> The Calendar INDUSTRY EVENTS AND CONFERENCES,</a> <a title="PharmaVOICE | Nov/Dec 2015 page 110" href="http://viewer.zmags.com/publication/016f7ae7?page=110"> 8th Annual 1-3 March 2016 — Alderley Park, </a> <a title="PharmaVOICE | Nov/Dec 2015 page 111" href="http://viewer.zmags.com/publication/016f7ae7?page=111"> Calendar NOV 16 November 16 European Statistic</a> <a title="PharmaVOICE | Nov/Dec 2015 page 112" href="http://viewer.zmags.com/publication/016f7ae7?page=112"> Mumbai, India CPhI Conferences, http://www.steril</a> <a title="PharmaVOICE | Nov/Dec 2015 page 113" href="http://viewer.zmags.com/publication/016f7ae7?page=113"> Calendar NOV 25 November 25-26 The Strategic D</a> <a title="PharmaVOICE | Nov/Dec 2015 page 114" href="http://viewer.zmags.com/publication/016f7ae7?page=114"> Validation Conference Alexandria,Va. Q1 Productio</a> <a title="PharmaVOICE | Nov/Dec 2015 page 115" href="http://viewer.zmags.com/publication/016f7ae7?page=115"> Calendar JAN 18 January 18-19 Recombinant Prot</a> <a title="PharmaVOICE | Nov/Dec 2015 page 116" href="http://viewer.zmags.com/publication/016f7ae7?page=116"> JAN 25 January 25-26 4th Immunogenicity & Immuno</a> <a title="PharmaVOICE | Nov/Dec 2015 page 117" href="http://viewer.zmags.com/publication/016f7ae7?page=117"> </a> <a title="PharmaVOICE | Nov/Dec 2015 page 118" href="http://viewer.zmags.com/publication/016f7ae7?page=118"> Your co-pay support program is half empty... if y</a> <a title="PharmaVOICE | Nov/Dec 2015 page 119" href="http://viewer.zmags.com/publication/016f7ae7?page=119"> Talent Pool PHARMA POOL Dr. Robert Fishman CORC</a> <a title="PharmaVOICE | Nov/Dec 2015 page 120" href="http://viewer.zmags.com/publication/016f7ae7?page=120"> DIGITAL EDITION – BONUS CONTENT Talent Pool </a> <a title="PharmaVOICE | Nov/Dec 2015 page 121" href="http://viewer.zmags.com/publication/016f7ae7?page=121"> WE ARE AN AD AGENCY THAT IGNITES BRANDS IN BOLD A</a>