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<br /> WELCOME TO THE<br /> FEBRUARY ISSUE<br /> OF GOLF RETAILING<br /> ENSURE YOU RECEIVE YOUR<br /> OWN FREE MONTHLY COPY<br /> CLICK HERE TO REGISTER<br /> February 2018<br /> IVER FAC<br /> THE NEW<br /> E FEATURIN<br /> ON SALE 1<br /> or Made Golf Company Ltd. Twist F<br /> an Golf, Web.com, Champions and<br /> E IS OUT<br /> AND<br /> G TWIST FA<br /> 6·02·2018<br /> ace illustration dramatized and not<br /> LPGA Tours, as reported by the Da<br /> THE DR<br /> INTRODUCING<br /> FROM TAYLORMA<br /> © 2018 Tayl<br /> *Claim based on 2017 usage on the PGA, European, Ja<br /> DATED<br /> DRIVERS<br /> E TECHNOLOGY.<br /> to scale.<br /> rrell Survey Co. and Sports Marketing Surveys, Inc.<br /> D<br /> p<br /> C<br /> NORSE<br /> PRIMALOFT®<br /> SERIES<br /> PLAY THROUGH THE SEASONS<br /> TO VIEW THE AW18 COLLECTION<br /> PLEASE CONTACT YOUR AREA SALES MANAGER<br /> is regis<a title="GR FEB 18 Digi issue page 1" href="http://viewer.zmags.com/publication/0210c1a8?page=1"> WELCOME TO THE FEBRUARY ISSUE OF GOLF RETAIL</a> <a title="GR FEB 18 Digi issue page 2" href="http://viewer.zmags.com/publication/0210c1a8?page=2"> February 2018 IVER FAC THE NEW E FEATURIN </a> <a title="GR FEB 18 Digi issue page 3" href="http://viewer.zmags.com/publication/0210c1a8?page=3"> NORSE PRIMALOFT® SERIES PLAY THROUGH THE SEASONS</a> <a title="GR FEB 18 Digi issue page 4" href="http://viewer.zmags.com/publication/0210c1a8?page=4"> FROM THE EDITOR W ell, what </a> <a title="GR FEB 18 Digi issue page 5" href="http://viewer.zmags.com/publication/0210c1a8?page=5"> 4 NEWS Srixon were 2017’s fastest growing iron b</a> <a title="GR FEB 18 Digi issue page 6" href="http://viewer.zmags.com/publication/0210c1a8?page=6"> at</a> <a title="GR FEB 18 Digi issue page 7" href="http://viewer.zmags.com/publication/0210c1a8?page=7"> 6 NEWS Driving The Market The driver market was</a> <a title="GR FEB 18 Digi issue page 8" href="http://viewer.zmags.com/publication/0210c1a8?page=8"> NEWS 7 TayorMade M3 & M4 The metal wood pioneer</a> <a title="GR FEB 18 Digi issue page 9" href="http://viewer.zmags.com/publication/0210c1a8?page=9"> 8 NEWS G/Fore acquired by Peter Millar G </a> <a title="GR FEB 18 Digi issue page 10" href="http://viewer.zmags.com/publication/0210c1a8?page=10"> NEWS 9 20 Years Of Golfbidder G </a> <a title="GR FEB 18 Digi issue page 11" href="http://viewer.zmags.com/publication/0210c1a8?page=11"> 10 NEWS Foresight enabl</a> <a title="GR FEB 18 Digi issue page 12" href="http://viewer.zmags.com/publication/0210c1a8?page=12"> l i a p t a r p p o o l l t a I a</a> <a title="GR FEB 18 Digi issue page 13" href="http://viewer.zmags.com/publication/0210c1a8?page=13"> 12 NEWS XXIO set for a big year with new range a</a> <a title="GR FEB 18 Digi issue page 14" href="http://viewer.zmags.com/publication/0210c1a8?page=14"> On the Prowl e New 2018 Prowler range, pr</a> <a title="GR FEB 18 Digi issue page 15" href="http://viewer.zmags.com/publication/0210c1a8?page=15"> 14 NEWS Eleven Golf launching this April N </a> <a title="GR FEB 18 Digi issue page 16" href="http://viewer.zmags.com/publication/0210c1a8?page=16"> </a> <a title="GR FEB 18 Digi issue page 17" href="http://viewer.zmags.com/publication/0210c1a8?page=17"> 16 NEWS Professional of the Ye</a> <a title="GR FEB 18 Digi issue page 18" href="http://viewer.zmags.com/publication/0210c1a8?page=18"> NEWS 17 i t f i t t l and Ba</a> <a title="GR FEB 18 Digi issue page 19" href="http://viewer.zmags.com/publication/0210c1a8?page=19"> 18 NEWS FJ expand sales force F ootJ</a> <a title="GR FEB 18 Digi issue page 20" href="http://viewer.zmags.com/publication/0210c1a8?page=20"> NEWS 19 Lynx Golf acquires global trademarks L </a> <a title="GR FEB 18 Digi issue page 21" href="http://viewer.zmags.com/publication/0210c1a8?page=21"> 20 NEWS Looking Forward to 2018 Philip Morley, C</a> <a title="GR FEB 18 Digi issue page 22" href="http://viewer.zmags.com/publication/0210c1a8?page=22"> Hole More Putts enjoy huge success at PGA show Ho</a> <a title="GR FEB 18 Digi issue page 23" href="http://viewer.zmags.com/publication/0210c1a8?page=23"> 22 NEWS GolfRetailing.Com gets a fully responsiv</a> <a title="GR FEB 18 Digi issue page 24" href="http://viewer.zmags.com/publication/0210c1a8?page=24"> BRAND FOCUS 23 KBS Tour Graphite Iron shaft laun</a> <a title="GR FEB 18 Digi issue page 25" href="http://viewer.zmags.com/publication/0210c1a8?page=25"> 24 NEWS PowaKaddy regain number one spot P </a> <a title="GR FEB 18 Digi issue page 26" href="http://viewer.zmags.com/publication/0210c1a8?page=26"> NEWS 25 Srixon Launch All New AD333 Tour T </a> <a title="GR FEB 18 Digi issue page 27" href="http://viewer.zmags.com/publication/0210c1a8?page=27"> 26 NEWS BODITRAK appoint Optimum Golf Technologie</a> <a title="GR FEB 18 Digi issue page 28" href="http://viewer.zmags.com/publication/0210c1a8?page=28"> better results, and don't get fixated on best sho</a> <a title="GR FEB 18 Digi issue page 29" href="http://viewer.zmags.com/publication/0210c1a8?page=29"> 28 PGA SHOW 2018 PGA Show 2018 Review Getting </a> <a title="GR FEB 18 Digi issue page 30" href="http://viewer.zmags.com/publication/0210c1a8?page=30"> Queues on the TaylorMAde stand were said to be fo</a> <a title="GR FEB 18 Digi issue page 31" href="http://viewer.zmags.com/publication/0210c1a8?page=31"> 30 PGA SHOW 2018 From a UK perspective it </a> <a title="GR FEB 18 Digi issue page 32" href="http://viewer.zmags.com/publication/0210c1a8?page=32"> s e the event to launch their 1857 range of u</a> <a title="GR FEB 18 Digi issue page 33" href="http://viewer.zmags.com/publication/0210c1a8?page=33"> 32 COVER FEATURE Customer service leadership - t</a> <a title="GR FEB 18 Digi issue page 34" href="http://viewer.zmags.com/publication/0210c1a8?page=34"> B T d fi oth the M3 and M4 drivers feature ay</a> <a title="GR FEB 18 Digi issue page 35" href="http://viewer.zmags.com/publication/0210c1a8?page=35"> 34 European Takeover The PGA Merchandise Show is </a> <a title="GR FEB 18 Digi issue page 36" href="http://viewer.zmags.com/publication/0210c1a8?page=36"> 35 BIG MAX exhibited their full line of products </a> <a title="GR FEB 18 Digi issue page 37" href="http://viewer.zmags.com/publication/0210c1a8?page=37"> 36 OPINION Has the PGA “Merchandise” Show lost </a> <a title="GR FEB 18 Digi issue page 38" href="http://viewer.zmags.com/publication/0210c1a8?page=38"> NEWS 37 Rick Shiels added to Wilson driver searc</a> <a title="GR FEB 18 Digi issue page 39" href="http://viewer.zmags.com/publication/0210c1a8?page=39"> 38 APPAREL Apparel Trends for AW18 Welcome to </a> <a title="GR FEB 18 Digi issue page 40" href="http://viewer.zmags.com/publication/0210c1a8?page=40"> 39 </a> <a title="GR FEB 18 Digi issue page 41" href="http://viewer.zmags.com/publication/0210c1a8?page=41"> 40 APPAREL Galvin Green DIEGO The e</a> <a title="GR FEB 18 Digi issue page 42" href="http://viewer.zmags.com/publication/0210c1a8?page=42"> © 2018 adidas America, Inc. adidas, the Badge of </a> <a title="GR FEB 18 Digi issue page 43" href="http://viewer.zmags.com/publication/0210c1a8?page=43"> 42 BRAND FOCUS Callaway Apparel AW18 For Aut</a> <a title="GR FEB 18 Digi issue page 44" href="http://viewer.zmags.com/publication/0210c1a8?page=44"> BRAND FOCUS 43 KEY PRODUCTS All of the Callaway p</a> <a title="GR FEB 18 Digi issue page 45" href="http://viewer.zmags.com/publication/0210c1a8?page=45"> 44 APPAREL Bunker Mentality THE STANCE (LEFT) On</a> <a title="GR FEB 18 Digi issue page 46" href="http://viewer.zmags.com/publication/0210c1a8?page=46"> </a> <a title="GR FEB 18 Digi issue page 47" href="http://viewer.zmags.com/publication/0210c1a8?page=47"> 46 BRAND FOCUS Calvin Klein Winter 2018. Performa</a> <a title="GR FEB 18 Digi issue page 48" href="http://viewer.zmags.com/publication/0210c1a8?page=48"> BRAND FOCUS 47 Womens AW18 Pursuit Full Zip RR</a> <a title="GR FEB 18 Digi issue page 49" href="http://viewer.zmags.com/publication/0210c1a8?page=49"> 48 APPAREL adidas Golf AW18 2018 is a huge year f</a> <a title="GR FEB 18 Digi issue page 50" href="http://viewer.zmags.com/publication/0210c1a8?page=50"> THE GO-TO ADAPT JACKET While there will always be</a> <a title="GR FEB 18 Digi issue page 51" href="http://viewer.zmags.com/publication/0210c1a8?page=51"> 50 APPAREL PING NORSE PRIMALOFT ZONED </a> <a title="GR FEB 18 Digi issue page 52" href="http://viewer.zmags.com/publication/0210c1a8?page=52"> </a> <a title="GR FEB 18 Digi issue page 53" href="http://viewer.zmags.com/publication/0210c1a8?page=53"> 52 BRAND FOCUS Hitting the Target How Island Gree</a> <a title="GR FEB 18 Digi issue page 54" href="http://viewer.zmags.com/publication/0210c1a8?page=54"> MEN Fully Waterproof jacket with taped seams and </a> <a title="GR FEB 18 Digi issue page 55" href="http://viewer.zmags.com/publication/0210c1a8?page=55"> 54 APPAREL Under Armour STORM INSULATED 1/2 ZIP </a> <a title="GR FEB 18 Digi issue page 56" href="http://viewer.zmags.com/publication/0210c1a8?page=56"> APPAREL 55 Gary Wolstenholme </a> <a title="GR FEB 18 Digi issue page 57" href="http://viewer.zmags.com/publication/0210c1a8?page=57"> 56 APPAREL Sub70 After four years away from the</a> <a title="GR FEB 18 Digi issue page 58" href="http://viewer.zmags.com/publication/0210c1a8?page=58"> </a> <a title="GR FEB 18 Digi issue page 59" href="http://viewer.zmags.com/publication/0210c1a8?page=59"> 58 BEHIND THE COUNTER The fantastic new</a> <a title="GR FEB 18 Digi issue page 60" href="http://viewer.zmags.com/publication/0210c1a8?page=60"> Daniel Blesovsky "When I joined in March, th</a> <a title="GR FEB 18 Digi issue page 61" href="http://viewer.zmags.com/publication/0210c1a8?page=61"> 60 READER REVIEW Bettinardi’s latest putters pu</a> <a title="GR FEB 18 Digi issue page 62" href="http://viewer.zmags.com/publication/0210c1a8?page=62"> Balancing Coaching with Clubfitting How helping y</a> <a title="GR FEB 18 Digi issue page 63" href="http://viewer.zmags.com/publication/0210c1a8?page=63"> 62 10 MINUTES WITH Nick McInally, Callaway The </a> <a title="GR FEB 18 Digi issue page 64" href="http://viewer.zmags.com/publication/0210c1a8?page=64"> Changing The Game www.elevengolf.com Distributors</a> <a title="GR FEB 18 Digi issue page 65" href="http://viewer.zmags.com/publication/0210c1a8?page=65"> Turn trade-ins and unsold stock into cash The Go</a>