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Best regards
Zmags
WELCOME TO THE
FEBRUARY ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
February 2018
IVER FAC
THE NEW
E FEATURIN
ON SALE 1
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AND
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6·02·2018
ace illustration dramatized and not
LPGA Tours, as reported by the Da
THE DR
INTRODUCING
FROM TAYLORMA
© 2018 Tayl
*Claim based on 2017 usage on the PGA, European, Ja
DATED
DRIVERS
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to scale.
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NORSE
PRIMALOFT®
SERIES
PLAY THROUGH THE SEASONS
TO VIEW THE AW18 COLLECTION
PLEASE CONTACT YOUR AREA SALES MANAGER
is regis
WELCOME TO THE FEBRUARY ISSUE OF GOLF RETAIL
February 2018 IVER FAC THE NEW E FEATURIN
NORSE PRIMALOFT® SERIES PLAY THROUGH THE SEASONS
FROM THE EDITOR W ell, what
4 NEWS Srixon were 2017’s fastest growing iron b
at
6 NEWS Driving The Market The driver market was
NEWS 7 TayorMade M3 & M4 The metal wood pioneer
8 NEWS G/Fore acquired by Peter Millar G
NEWS 9 20 Years Of Golfbidder G
10 NEWS Foresight enabl
l i a p t a r p p o o l l t a I a
12 NEWS XXIO set for a big year with new range a
On the Prowl e New 2018 Prowler range, pr
14 NEWS Eleven Golf launching this April N
16 NEWS Professional of the Ye
NEWS 17 i t f i t t l and Ba
18 NEWS FJ expand sales force F ootJ
NEWS 19 Lynx Golf acquires global trademarks L
20 NEWS Looking Forward to 2018 Philip Morley, C
Hole More Putts enjoy huge success at PGA show Ho
22 NEWS GolfRetailing.Com gets a fully responsiv
BRAND FOCUS 23 KBS Tour Graphite Iron shaft laun
24 NEWS PowaKaddy regain number one spot P
NEWS 25 Srixon Launch All New AD333 Tour T
26 NEWS BODITRAK appoint Optimum Golf Technologie
better results, and don't get fixated on best sho
28 PGA SHOW 2018 PGA Show 2018 Review Getting
Queues on the TaylorMAde stand were said to be fo
30 PGA SHOW 2018 From a UK perspective it
s e the event to launch their 1857 range of u
32 COVER FEATURE Customer service leadership - t
B T d fi oth the M3 and M4 drivers feature ay
34 European Takeover The PGA Merchandise Show is
35 BIG MAX exhibited their full line of products
36 OPINION Has the PGA “Merchandise” Show lost
NEWS 37 Rick Shiels added to Wilson driver searc
38 APPAREL Apparel Trends for AW18 Welcome to
39
40 APPAREL Galvin Green DIEGO The e
© 2018 adidas America, Inc. adidas, the Badge of
42 BRAND FOCUS Callaway Apparel AW18 For Aut
BRAND FOCUS 43 KEY PRODUCTS All of the Callaway p
44 APPAREL Bunker Mentality THE STANCE (LEFT) On
46 BRAND FOCUS Calvin Klein Winter 2018. Performa
BRAND FOCUS 47 Womens AW18 Pursuit Full Zip RR
48 APPAREL adidas Golf AW18 2018 is a huge year f
THE GO-TO ADAPT JACKET While there will always be
50 APPAREL PING NORSE PRIMALOFT ZONED
52 BRAND FOCUS Hitting the Target How Island Gree
MEN Fully Waterproof jacket with taped seams and
54 APPAREL Under Armour STORM INSULATED 1/2 ZIP
APPAREL 55 Gary Wolstenholme
56 APPAREL Sub70 After four years away from the
58 BEHIND THE COUNTER The fantastic new
Daniel Blesovsky "When I joined in March, th
60 READER REVIEW Bettinardi’s latest putters pu
Balancing Coaching with Clubfitting How helping y
62 10 MINUTES WITH Nick McInally, Callaway The
Changing The Game www.elevengolf.com Distributors
Turn trade-ins and unsold stock into cash The Go