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<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="TOTAL BRAND AUTUMN 17 page 1" href="http://viewer.zmags.com/publication/025d8129?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="TOTAL BRAND AUTUMN 17 page 2" href="http://viewer.zmags.com/publication/025d8129?page=2"> BRAND TOTAL A TOTAL L</a> <a title="TOTAL BRAND AUTUMN 17 page 3" href="http://viewer.zmags.com/publication/025d8129?page=3"> </a> <a title="TOTAL BRAND AUTUMN 17 page 4" href="http://viewer.zmags.com/publication/025d8129?page=4"> </a> <a title="TOTAL BRAND AUTUMN 17 page 5" href="http://viewer.zmags.com/publication/025d8129?page=5"> TOTAL BRAND LICENSING CONTENTS 6 Editorial C</a> <a title="TOTAL BRAND AUTUMN 17 page 6" href="http://viewer.zmags.com/publication/025d8129?page=6"> </a> <a title="TOTAL BRAND AUTUMN 17 page 7" href="http://viewer.zmags.com/publication/025d8129?page=7"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="TOTAL BRAND AUTUMN 17 page 8" href="http://viewer.zmags.com/publication/025d8129?page=8"> </a> <a title="TOTAL BRAND AUTUMN 17 page 9" href="http://viewer.zmags.com/publication/025d8129?page=9"> NEWS An Up-To-Date Classic This year brought a</a> <a title="TOTAL BRAND AUTUMN 17 page 10" href="http://viewer.zmags.com/publication/025d8129?page=10"> </a> <a title="TOTAL BRAND AUTUMN 17 page 11" href="http://viewer.zmags.com/publication/025d8129?page=11"> NEWS The Genius Behind the Einstein Brand Tamra</a> <a title="TOTAL BRAND AUTUMN 17 page 12" href="http://viewer.zmags.com/publication/025d8129?page=12"> </a> <a title="TOTAL BRAND AUTUMN 17 page 13" href="http://viewer.zmags.com/publication/025d8129?page=13"> NEWS Pan Am Licensing to Take Off in Europe Li</a> <a title="TOTAL BRAND AUTUMN 17 page 14" href="http://viewer.zmags.com/publication/025d8129?page=14"> </a> <a title="TOTAL BRAND AUTUMN 17 page 15" href="http://viewer.zmags.com/publication/025d8129?page=15"> NEWS Very and Ideal Home Launch Homeware Range </a> <a title="TOTAL BRAND AUTUMN 17 page 16" href="http://viewer.zmags.com/publication/025d8129?page=16"> Opportunities abound with the art of </a> <a title="TOTAL BRAND AUTUMN 17 page 17" href="http://viewer.zmags.com/publication/025d8129?page=17"> V&A V&A Licensing Continues to Inspire There</a> <a title="TOTAL BRAND AUTUMN 17 page 18" href="http://viewer.zmags.com/publication/025d8129?page=18"> </a> <a title="TOTAL BRAND AUTUMN 17 page 19" href="http://viewer.zmags.com/publication/025d8129?page=19"> BEANSTALK Beanstalk Heads to BLE With Exciting</a> <a title="TOTAL BRAND AUTUMN 17 page 20" href="http://viewer.zmags.com/publication/025d8129?page=20"> In the hard goods sector, Beanstalk has worked cl</a> <a title="TOTAL BRAND AUTUMN 17 page 21" href="http://viewer.zmags.com/publication/025d8129?page=21"> Zippo Partners with James Bond Zippo has partnere</a> <a title="TOTAL BRAND AUTUMN 17 page 22" href="http://viewer.zmags.com/publication/025d8129?page=22"> </a> <a title="TOTAL BRAND AUTUMN 17 page 23" href="http://viewer.zmags.com/publication/025d8129?page=23"> THELWELL The Nostalgic Appeal of Thelwell... </a> <a title="TOTAL BRAND AUTUMN 17 page 24" href="http://viewer.zmags.com/publication/025d8129?page=24"> </a> <a title="TOTAL BRAND AUTUMN 17 page 25" href="http://viewer.zmags.com/publication/025d8129?page=25"> NOSTALGIA The Power of Volkswagen A brand wit</a> <a title="TOTAL BRAND AUTUMN 17 page 26" href="http://viewer.zmags.com/publication/025d8129?page=26"> PINK KEY CONSULTING Pink Key Flies </a> <a title="TOTAL BRAND AUTUMN 17 page 27" href="http://viewer.zmags.com/publication/025d8129?page=27"> NOSTALGIA Nostalgia A force for change For Millen</a> <a title="TOTAL BRAND AUTUMN 17 page 28" href="http://viewer.zmags.com/publication/025d8129?page=28"> NOSTALGIA sparkly yellow dresses;</a> <a title="TOTAL BRAND AUTUMN 17 page 29" href="http://viewer.zmags.com/publication/025d8129?page=29"> meal with family and friends, while sitting in fr</a> <a title="TOTAL BRAND AUTUMN 17 page 30" href="http://viewer.zmags.com/publication/025d8129?page=30"> </a> <a title="TOTAL BRAND AUTUMN 17 page 31" href="http://viewer.zmags.com/publication/025d8129?page=31"> TEMPTING BRANDS Get Your Kicks On ROUTE 66... </a> <a title="TOTAL BRAND AUTUMN 17 page 32" href="http://viewer.zmags.com/publication/025d8129?page=32"> was initiated. The motorists that once drove on </a> <a title="TOTAL BRAND AUTUMN 17 page 33" href="http://viewer.zmags.com/publication/025d8129?page=33"> NOSTALGIA “For most European nations football is </a> <a title="TOTAL BRAND AUTUMN 17 page 34" href="http://viewer.zmags.com/publication/025d8129?page=34"> </a> <a title="TOTAL BRAND AUTUMN 17 page 35" href="http://viewer.zmags.com/publication/025d8129?page=35"> soccer for those in North America) has 43% of the</a> <a title="TOTAL BRAND AUTUMN 17 page 36" href="http://viewer.zmags.com/publication/025d8129?page=36"> few years between England and Australia. In footb</a> <a title="TOTAL BRAND AUTUMN 17 page 37" href="http://viewer.zmags.com/publication/025d8129?page=37"> SPORTS New Stadium, New Crest and New Licensee</a> <a title="TOTAL BRAND AUTUMN 17 page 38" href="http://viewer.zmags.com/publication/025d8129?page=38"> </a> <a title="TOTAL BRAND AUTUMN 17 page 39" href="http://viewer.zmags.com/publication/025d8129?page=39"> SPORTS Expanding the reach of Head Licensing Giu</a> <a title="TOTAL BRAND AUTUMN 17 page 40" href="http://viewer.zmags.com/publication/025d8129?page=40"> </a> <a title="TOTAL BRAND AUTUMN 17 page 41" href="http://viewer.zmags.com/publication/025d8129?page=41"> PAGE 40 COVER STORY </a> <a title="TOTAL BRAND AUTUMN 17 page 42" href="http://viewer.zmags.com/publication/025d8129?page=42"> On 1st July 2015, Brand, Licensing and Retail act</a> <a title="TOTAL BRAND AUTUMN 17 page 43" href="http://viewer.zmags.com/publication/025d8129?page=43"> PAGE XX COVER STORY The new logo, officiall</a> <a title="TOTAL BRAND AUTUMN 17 page 44" href="http://viewer.zmags.com/publication/025d8129?page=44"> Juventus aims to give its brand a widerr and more</a> <a title="TOTAL BRAND AUTUMN 17 page 45" href="http://viewer.zmags.com/publication/025d8129?page=45"> SPORTS England Rugby Licensing As England Rugby </a> <a title="TOTAL BRAND AUTUMN 17 page 46" href="http://viewer.zmags.com/publication/025d8129?page=46"> </a> <a title="TOTAL BRAND AUTUMN 17 page 47" href="http://viewer.zmags.com/publication/025d8129?page=47"> LEGAL Are you ready to enter the U.S. market? Ha</a> <a title="TOTAL BRAND AUTUMN 17 page 48" href="http://viewer.zmags.com/publication/025d8129?page=48"> U.S. Patent and Trademark Office to an in- ventor</a> <a title="TOTAL BRAND AUTUMN 17 page 49" href="http://viewer.zmags.com/publication/025d8129?page=49"> BLE 2017 The Growing Presence of Brands at BLE.</a> <a title="TOTAL BRAND AUTUMN 17 page 50" href="http://viewer.zmags.com/publication/025d8129?page=50"> of existing pattern updated with current lifestyl</a> <a title="TOTAL BRAND AUTUMN 17 page 51" href="http://viewer.zmags.com/publication/025d8129?page=51"> OpSec Security, who provide official holo- grams,</a> <a title="TOTAL BRAND AUTUMN 17 page 52" href="http://viewer.zmags.com/publication/025d8129?page=52"> represent Godiva, McVitie’s, Flipz and Turtles br</a> <a title="TOTAL BRAND AUTUMN 17 page 53" href="http://viewer.zmags.com/publication/025d8129?page=53"> HERITAGE Bringing Heritage To Life... St. P</a> <a title="TOTAL BRAND AUTUMN 17 page 54" href="http://viewer.zmags.com/publication/025d8129?page=54"> HERITAGE </a> <a title="TOTAL BRAND AUTUMN 17 page 55" href="http://viewer.zmags.com/publication/025d8129?page=55"> The National Gallery was first opened in 1824 and</a> <a title="TOTAL BRAND AUTUMN 17 page 56" href="http://viewer.zmags.com/publication/025d8129?page=56"> When Senior Licensing Manager Maxine List- er was</a> <a title="TOTAL BRAND AUTUMN 17 page 57" href="http://viewer.zmags.com/publication/025d8129?page=57"> original 1760s appearance, complete with el- egan</a> <a title="TOTAL BRAND AUTUMN 17 page 58" href="http://viewer.zmags.com/publication/025d8129?page=58"> and silk scarves with licensee Halcyon Days, to b</a> <a title="TOTAL BRAND AUTUMN 17 page 59" href="http://viewer.zmags.com/publication/025d8129?page=59"> Spirits Room at Knightsbridge department store, H</a> <a title="TOTAL BRAND AUTUMN 17 page 60" href="http://viewer.zmags.com/publication/025d8129?page=60"> HERITAGE The Timeless Appeal of Van Gogh... In</a> <a title="TOTAL BRAND AUTUMN 17 page 61" href="http://viewer.zmags.com/publication/025d8129?page=61"> HERITAGE Growing a Brand Organically... </a> <a title="TOTAL BRAND AUTUMN 17 page 62" href="http://viewer.zmags.com/publication/025d8129?page=62"> </a> <a title="TOTAL BRAND AUTUMN 17 page 63" href="http://viewer.zmags.com/publication/025d8129?page=63"> HERITAGE OXFORD A Heritage & Lifestyle Brand </a> <a title="TOTAL BRAND AUTUMN 17 page 64" href="http://viewer.zmags.com/publication/025d8129?page=64"> gramme with the University’s academic work, as do</a> <a title="TOTAL BRAND AUTUMN 17 page 65" href="http://viewer.zmags.com/publication/025d8129?page=65"> NATIONAL GEOGRAPHIC A Brand New Era For Nation</a> <a title="TOTAL BRAND AUTUMN 17 page 66" href="http://viewer.zmags.com/publication/025d8129?page=66"> NATIONAL GEOGRAPHIC Q&A: Maria Maranesi, Vice P</a> <a title="TOTAL BRAND AUTUMN 17 page 67" href="http://viewer.zmags.com/publication/025d8129?page=67"> NATIONAL GEOGRAPHIC program. A newly appointed </a> <a title="TOTAL BRAND AUTUMN 17 page 68" href="http://viewer.zmags.com/publication/025d8129?page=68"> PROFILE Deliberately Diverse... In Conversati</a> <a title="TOTAL BRAND AUTUMN 17 page 69" href="http://viewer.zmags.com/publication/025d8129?page=69"> TRAP TRAP was recently published in the most imp</a> <a title="TOTAL BRAND AUTUMN 17 page 70" href="http://viewer.zmags.com/publication/025d8129?page=70"> </a> <a title="TOTAL BRAND AUTUMN 17 page 71" href="http://viewer.zmags.com/publication/025d8129?page=71"> SMILEY Billions of Smiles... How Nicolas Loufrani</a> <a title="TOTAL BRAND AUTUMN 17 page 72" href="http://viewer.zmags.com/publication/025d8129?page=72"> A new line of collectibles has just launched with</a> <a title="TOTAL BRAND AUTUMN 17 page 73" href="http://viewer.zmags.com/publication/025d8129?page=73"> IP VALUATION Keeping Up With the Millennials: How</a> <a title="TOTAL BRAND AUTUMN 17 page 74" href="http://viewer.zmags.com/publication/025d8129?page=74"> inventors will still have a one year grac</a> <a title="TOTAL BRAND AUTUMN 17 page 75" href="http://viewer.zmags.com/publication/025d8129?page=75"> Credentialing Groups • American Bankruptcy Inst</a> <a title="TOTAL BRAND AUTUMN 17 page 76" href="http://viewer.zmags.com/publication/025d8129?page=76"> </a> <a title="TOTAL BRAND AUTUMN 17 page 77" href="http://viewer.zmags.com/publication/025d8129?page=77"> PROFILE Je Suis Moi... A Branding Program Fit For</a> <a title="TOTAL BRAND AUTUMN 17 page 78" href="http://viewer.zmags.com/publication/025d8129?page=78"> PROFILE “...she was an upright, c</a> <a title="TOTAL BRAND AUTUMN 17 page 79" href="http://viewer.zmags.com/publication/025d8129?page=79"> CHEF & COOKING BRANDS Cooking Up A Storm... </a> <a title="TOTAL BRAND AUTUMN 17 page 80" href="http://viewer.zmags.com/publication/025d8129?page=80"> </a> <a title="TOTAL BRAND AUTUMN 17 page 81" href="http://viewer.zmags.com/publication/025d8129?page=81"> Telefunken European Brand </a> <a title="TOTAL BRAND AUTUMN 17 page 82" href="http://viewer.zmags.com/publication/025d8129?page=82"> </a> <a title="TOTAL BRAND AUTUMN 17 page 83" href="http://viewer.zmags.com/publication/025d8129?page=83"> INFORMATION The Useful Page... INDEX OF ADVERTI</a> <a title="TOTAL BRAND AUTUMN 17 page 84" href="http://viewer.zmags.com/publication/025d8129?page=84"> </a> <a title="TOTAL BRAND AUTUMN 17 page 85" href="http://viewer.zmags.com/publication/025d8129?page=85"> </a> <a title="TOTAL BRAND AUTUMN 17 page 86" href="http://viewer.zmags.com/publication/025d8129?page=86"> SUBSCRIPTIONS Decide which publications you woul</a>