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<br /> SUMMER 2016<br /> DIGITAL MARKETING<br /> How KFCC is moving the Brand forward<br /> by embracing technology<br /> Also Inside:<br /> GAC Special Report • Tax Planning Insights • Family Limited Partnerships<br /> <br /> Summer 2016 g AKFCF Quarterly 1<br /> contents<br /> table of<br /> SUMMER 2016<br /> DIGITAL MARKETING<br /> How KFCC is moving the Brand forward<br /> by embracing technology<br /> Also Inside:<br /> GAC Special Report • Tax Planning Insights • Family Limited Partnerships<br /> Cover<br /> Digital Marketing:<br /> As KFC moves forward, embracing<br /> digital technology will be part of<br /> its strategy. The ability to collect<br /> social data, analyze it, and<br /> uncover insights and engagement<br /> opportunities is an important<br /> component in moving the Brand<br /> forward. Read the full story<br /> beginning on page 26.<br /> Summer 2016<br /> <a title="AKFCF_Summer_2016 page 1" href="http://viewer.zmags.com/publication/027e98e9?page=1"> SUMMER 2016 DIGITAL MARKETING </a> <a title="AKFCF_Summer_2016 page 2" href="http://viewer.zmags.com/publication/027e98e9?page=2"> </a> <a title="AKFCF_Summer_2016 page 3" href="http://viewer.zmags.com/publication/027e98e9?page=3"> Summer 2016 g AKFCF Quarterly 1</a> <a title="AKFCF_Summer_2016 page 4" href="http://viewer.zmags.com/publication/027e98e9?page=4"> contents table of SUMMER 2016 DIGITAL</a> <a title="AKFCF_Summer_2016 page 5" href="http://viewer.zmags.com/publication/027e98e9?page=5"> Summer 2016 g AKFCF Quarterly 3</a> <a title="AKFCF_Summer_2016 page 6" href="http://viewer.zmags.com/publication/027e98e9?page=6"> From the Editor Shifting How We Communicate </a> <a title="AKFCF_Summer_2016 page 7" href="http://viewer.zmags.com/publication/027e98e9?page=7"> Summer 2016 g AKFCF Quarterly 5</a> <a title="AKFCF_Summer_2016 page 8" href="http://viewer.zmags.com/publication/027e98e9?page=8"> 6 AKFCF Quarterly g Summer 2016 </a> <a title="AKFCF_Summer_2016 page 9" href="http://viewer.zmags.com/publication/027e98e9?page=9"> Summer 2016 g AKFCF Quarterly 7</a> <a title="AKFCF_Summer_2016 page 10" href="http://viewer.zmags.com/publication/027e98e9?page=10"> Outgoing President’s Report The Highlights </a> <a title="AKFCF_Summer_2016 page 11" href="http://viewer.zmags.com/publication/027e98e9?page=11"> Incoming President’s Report Honored To Serv</a> <a title="AKFCF_Summer_2016 page 12" href="http://viewer.zmags.com/publication/027e98e9?page=12"> NCAC Report Critical Appointments 6 By Tom</a> <a title="AKFCF_Summer_2016 page 13" href="http://viewer.zmags.com/publication/027e98e9?page=13"> Summer 2016 g AKFCF Quarterly 11</a> <a title="AKFCF_Summer_2016 page 14" href="http://viewer.zmags.com/publication/027e98e9?page=14"> In The News Overtime Eligibility Increase to </a> <a title="AKFCF_Summer_2016 page 15" href="http://viewer.zmags.com/publication/027e98e9?page=15"> “Restaurants operate on thin mar- gins with l</a> <a title="AKFCF_Summer_2016 page 16" href="http://viewer.zmags.com/publication/027e98e9?page=16"> In The News (A special advertising section) </a> <a title="AKFCF_Summer_2016 page 17" href="http://viewer.zmags.com/publication/027e98e9?page=17"> continued from page 13 communication programs</a> <a title="AKFCF_Summer_2016 page 18" href="http://viewer.zmags.com/publication/027e98e9?page=18"> GAC Report </a> <a title="AKFCF_Summer_2016 page 19" href="http://viewer.zmags.com/publication/027e98e9?page=19"> T he accusations of both parties an</a> <a title="AKFCF_Summer_2016 page 20" href="http://viewer.zmags.com/publication/027e98e9?page=20"> GAC Report Hillary Clinton: Issue Clinton Po</a> <a title="AKFCF_Summer_2016 page 21" href="http://viewer.zmags.com/publication/027e98e9?page=21"> AKFCF – PolitiCAl ACtion Committee (PAC) The </a> <a title="AKFCF_Summer_2016 page 22" href="http://viewer.zmags.com/publication/027e98e9?page=22"> Operations </a> <a title="AKFCF_Summer_2016 page 23" href="http://viewer.zmags.com/publication/027e98e9?page=23"> 7 Tax Planning INSIGHTS KFC Franchise Owners </a> <a title="AKFCF_Summer_2016 page 24" href="http://viewer.zmags.com/publication/027e98e9?page=24"> Operations W hether you own one or many K</a> <a title="AKFCF_Summer_2016 page 25" href="http://viewer.zmags.com/publication/027e98e9?page=25"> expenses. The remaining $2,500 would be added to </a> <a title="AKFCF_Summer_2016 page 26" href="http://viewer.zmags.com/publication/027e98e9?page=26"> Operations maintenance and replace a worn blowe</a> <a title="AKFCF_Summer_2016 page 27" href="http://viewer.zmags.com/publication/027e98e9?page=27"> effect for employers with 50 or more full-time (i</a> <a title="AKFCF_Summer_2016 page 28" href="http://viewer.zmags.com/publication/027e98e9?page=28"> Marketing Digital MARKETING KFCC FINDS BRANDING O</a> <a title="AKFCF_Summer_2016 page 29" href="http://viewer.zmags.com/publication/027e98e9?page=29"> Sample social creative for National Star Wars Day</a> <a title="AKFCF_Summer_2016 page 30" href="http://viewer.zmags.com/publication/027e98e9?page=30"> Marketing Further, the proliferation </a> <a title="AKFCF_Summer_2016 page 31" href="http://viewer.zmags.com/publication/027e98e9?page=31"> Summer 2016 g AKFCF Quarterly 29</a> <a title="AKFCF_Summer_2016 page 32" href="http://viewer.zmags.com/publication/027e98e9?page=32"> Marketing real time, before, during, and </a> <a title="AKFCF_Summer_2016 page 33" href="http://viewer.zmags.com/publication/027e98e9?page=33"> “If we don’t tell our story, somebody else wil</a> <a title="AKFCF_Summer_2016 page 34" href="http://viewer.zmags.com/publication/027e98e9?page=34"> Marketing While it did have a placemen</a> <a title="AKFCF_Summer_2016 page 35" href="http://viewer.zmags.com/publication/027e98e9?page=35"> “Restaurants will receive more information, along</a> <a title="AKFCF_Summer_2016 page 36" href="http://viewer.zmags.com/publication/027e98e9?page=36"> Marketing their order will be listed on an </a> <a title="AKFCF_Summer_2016 page 37" href="http://viewer.zmags.com/publication/027e98e9?page=37"> Summer 2016 g AKFCF Quarterly 35</a> <a title="AKFCF_Summer_2016 page 38" href="http://viewer.zmags.com/publication/027e98e9?page=38"> Protect Your Assets </a> <a title="AKFCF_Summer_2016 page 39" href="http://viewer.zmags.com/publication/027e98e9?page=39"> Family Limited Partnerships By David Zammit AN </a> <a title="AKFCF_Summer_2016 page 40" href="http://viewer.zmags.com/publication/027e98e9?page=40"> Protect Your Assets How an FLP works Ofte</a> <a title="AKFCF_Summer_2016 page 41" href="http://viewer.zmags.com/publication/027e98e9?page=41"> As you can see, significant wealth can be tr</a> <a title="AKFCF_Summer_2016 page 42" href="http://viewer.zmags.com/publication/027e98e9?page=42"> Protect Your Assets and maintain an FLP, includ</a> <a title="AKFCF_Summer_2016 page 43" href="http://viewer.zmags.com/publication/027e98e9?page=43"> Definite “DO NOTs” The following is a list of </a> <a title="AKFCF_Summer_2016 page 44" href="http://viewer.zmags.com/publication/027e98e9?page=44"> Beverages Report Summer Is Peak Beverage Seaso</a> <a title="AKFCF_Summer_2016 page 45" href="http://viewer.zmags.com/publication/027e98e9?page=45"> cups to the rim with ice when serving beverages. </a> <a title="AKFCF_Summer_2016 page 46" href="http://viewer.zmags.com/publication/027e98e9?page=46"> Communications Update AKFCF…There’s An App Fo</a> <a title="AKFCF_Summer_2016 page 47" href="http://viewer.zmags.com/publication/027e98e9?page=47"> KFC/NPC Report Pay Attention To Signs 6 Da</a> <a title="AKFCF_Summer_2016 page 48" href="http://viewer.zmags.com/publication/027e98e9?page=48"> OEC Report Your NEW Operations Excellence Com</a> <a title="AKFCF_Summer_2016 page 49" href="http://viewer.zmags.com/publication/027e98e9?page=49"> Summer 2016 g AKFCF Quarterly 47</a> <a title="AKFCF_Summer_2016 page 50" href="http://viewer.zmags.com/publication/027e98e9?page=50"> RSCS Member Programs Helping Operators GROW </a> <a title="AKFCF_Summer_2016 page 51" href="http://viewer.zmags.com/publication/027e98e9?page=51"> OFFICE PRODUCTS—There are only 7 percent </a> <a title="AKFCF_Summer_2016 page 52" href="http://viewer.zmags.com/publication/027e98e9?page=52"> Regional Short KFC Franchisees Care! 6 By </a> <a title="AKFCF_Summer_2016 page 53" href="http://viewer.zmags.com/publication/027e98e9?page=53"> Summer 2016 g AKFCF Quarterly 51</a> <a title="AKFCF_Summer_2016 page 54" href="http://viewer.zmags.com/publication/027e98e9?page=54"> Executive Director Update Overused Clichés W</a> <a title="AKFCF_Summer_2016 page 55" href="http://viewer.zmags.com/publication/027e98e9?page=55"> Business Cards </a> <a title="AKFCF_Summer_2016 page 56" href="http://viewer.zmags.com/publication/027e98e9?page=56"> Legal Update The New Overtime Rules— What You</a> <a title="AKFCF_Summer_2016 page 57" href="http://viewer.zmags.com/publication/027e98e9?page=57"> worked 2,340 hours a year (that would be 45 hours</a> <a title="AKFCF_Summer_2016 page 58" href="http://viewer.zmags.com/publication/027e98e9?page=58"> Looking Back </a> <a title="AKFCF_Summer_2016 page 59" href="http://viewer.zmags.com/publication/027e98e9?page=59"> Summer 2016 g AKFCF Quarterly 57</a> <a title="AKFCF_Summer_2016 page 60" href="http://viewer.zmags.com/publication/027e98e9?page=60"> </a>