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Best regards
Zmags
SUMMER 2016
DIGITAL MARKETING
How KFCC is moving the Brand forward
by embracing technology
Also Inside:
GAC Special Report • Tax Planning Insights • Family Limited Partnerships
Summer 2016 g AKFCF Quarterly 1
contents
table of
SUMMER 2016
DIGITAL MARKETING
How KFCC is moving the Brand forward
by embracing technology
Also Inside:
GAC Special Report • Tax Planning Insights • Family Limited Partnerships
Cover
Digital Marketing:
As KFC moves forward, embracing
digital technology will be part of
its strategy. The ability to collect
social data, analyze it, and
uncover insights and engagement
opportunities is an important
component in moving the Brand
forward. Read the full story
beginning on page 26.
Summer 2016
SUMMER 2016 DIGITAL MARKETING
Summer 2016 g AKFCF Quarterly 1
contents table of SUMMER 2016 DIGITAL
Summer 2016 g AKFCF Quarterly 3
From the Editor Shifting How We Communicate
Summer 2016 g AKFCF Quarterly 5
6 AKFCF Quarterly g Summer 2016
Summer 2016 g AKFCF Quarterly 7
Outgoing President’s Report The Highlights
Incoming President’s Report Honored To Serv
NCAC Report Critical Appointments 6 By Tom
Summer 2016 g AKFCF Quarterly 11
In The News Overtime Eligibility Increase to
“Restaurants operate on thin mar- gins with l
In The News (A special advertising section)
continued from page 13 communication programs
GAC Report
T he accusations of both parties an
GAC Report Hillary Clinton: Issue Clinton Po
AKFCF – PolitiCAl ACtion Committee (PAC) The
Operations
7 Tax Planning INSIGHTS KFC Franchise Owners
Operations W hether you own one or many K
expenses. The remaining $2,500 would be added to
Operations maintenance and replace a worn blowe
effect for employers with 50 or more full-time (i
Marketing Digital MARKETING KFCC FINDS BRANDING O
Sample social creative for National Star Wars Day
Marketing Further, the proliferation
Summer 2016 g AKFCF Quarterly 29
Marketing real time, before, during, and
“If we don’t tell our story, somebody else wil
Marketing While it did have a placemen
“Restaurants will receive more information, along
Marketing their order will be listed on an
Summer 2016 g AKFCF Quarterly 35
Protect Your Assets
Family Limited Partnerships By David Zammit AN
Protect Your Assets How an FLP works Ofte
As you can see, significant wealth can be tr
Protect Your Assets and maintain an FLP, includ
Definite “DO NOTs” The following is a list of
Beverages Report Summer Is Peak Beverage Seaso
cups to the rim with ice when serving beverages.
Communications Update AKFCF…There’s An App Fo
KFC/NPC Report Pay Attention To Signs 6 Da
OEC Report Your NEW Operations Excellence Com
Summer 2016 g AKFCF Quarterly 47
RSCS Member Programs Helping Operators GROW
OFFICE PRODUCTS—There are only 7 percent
Regional Short KFC Franchisees Care! 6 By
Summer 2016 g AKFCF Quarterly 51
Executive Director Update Overused Clichés W
Business Cards
Legal Update The New Overtime Rules— What You
worked 2,340 hours a year (that would be 45 hours
Looking Back
Summer 2016 g AKFCF Quarterly 57