If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> How CEO GALE LANDERS built<br /> FORMULA<br /> CLUBS<br /> FITNESS<br /> into Chicago’s favorite healthy<br /> home away from home<br /> p.32<br /> July<br /> 2017<br /> Making<br /> Marketing ROI<br /> Measurable<br /> Tips To<br /> Maximize<br /> Secondary<br /> Revenue<br /> “We want to make FFC a third place, which means it has to be comfortable, it has to be clean, it has to be convenient, the level of customer service has to be exceptionally high.” GREG CIBURA<br /> FIREMEN SAVE LIVES…<br /> WE SAVE THEIR’S<br /> Over half of all line of duty deaths are cardiac related<br /> Toll Free: 866.697.4100 | jacobsladderexercise.com<br /> Jacobs Ladder, LLC | 6292 Walmore Road | Niagara Falls, NY 14304<br /> Phone: 716.692.1455 | Fax: 716.692.1780 | info@jacobsladderexercise.com<br /> MX4 TRAINING SYSTEM<br /> INSPIRE MEMBERS.<br /> DELIVER RESULTS.<br /> AND DRIVE REVENUE<br /> LIKE NEVER BEFORE.<br /> Bring the MX4 Training<a title="CS July 2017 page 1" href="http://viewer.zmags.com/publication/030c8328?page=1"> How CEO GALE LANDERS built FORMULA CLUBS FITNESS</a> <a title="CS July 2017 page 2" href="http://viewer.zmags.com/publication/030c8328?page=2"> FIREMEN SAVE LIVES… WE SAVE THEIR’S Over half of </a> <a title="CS July 2017 page 3" href="http://viewer.zmags.com/publication/030c8328?page=3"> MX4 TRAINING SYSTEM INSPIRE MEMBERS. DELIVER RES</a> <a title="CS July 2017 page 4" href="http://viewer.zmags.com/publication/030c8328?page=4"> </a> <a title="CS July 2017 page 5" href="http://viewer.zmags.com/publication/030c8328?page=5"> MARKETING FOR MORE MEMBERS We provide data-driv</a> <a title="CS July 2017 page 6" href="http://viewer.zmags.com/publication/030c8328?page=6"> 7.17 volume 15 | number 7 cover 32 H</a> <a title="CS July 2017 page 7" href="http://viewer.zmags.com/publication/030c8328?page=7"> Q. Why is this mobile app more valuable to club o</a> <a title="CS July 2017 page 8" href="http://viewer.zmags.com/publication/030c8328?page=8"> There's more to CS than what's in your hands. Sca</a> <a title="CS July 2017 page 9" href="http://viewer.zmags.com/publication/030c8328?page=9"> </a> <a title="CS July 2017 page 10" href="http://viewer.zmags.com/publication/030c8328?page=10"> by RACHEL ZABONICK Below the Surface </a> <a title="CS July 2017 page 11" href="http://viewer.zmags.com/publication/030c8328?page=11"> real power of a the watt M E M B E R LOYALT</a> <a title="CS July 2017 page 12" href="http://viewer.zmags.com/publication/030c8328?page=12"> Industry news, happenings & game-changers. </a> <a title="CS July 2017 page 13" href="http://viewer.zmags.com/publication/030c8328?page=13"> THE FUTURE OF GROUP FITNESS, DELIVERED ON </a> <a title="CS July 2017 page 14" href="http://viewer.zmags.com/publication/030c8328?page=14"> the pulse Up Next TRENDS Health club industr</a> <a title="CS July 2017 page 15" href="http://viewer.zmags.com/publication/030c8328?page=15"> STRENGTHEN YOUR RISK MANAGEMENT PLAN Strengt</a> <a title="CS July 2017 page 16" href="http://viewer.zmags.com/publication/030c8328?page=16"> the pulse E ach of</a> <a title="CS July 2017 page 17" href="http://viewer.zmags.com/publication/030c8328?page=17"> ZERO-IMPACT. POWERFUL RESULTS. For maximum impact</a> <a title="CS July 2017 page 18" href="http://viewer.zmags.com/publication/030c8328?page=18"> the pulse Staffing Talented Trai</a> <a title="CS July 2017 page 19" href="http://viewer.zmags.com/publication/030c8328?page=19"> ENGINEERED FOR PERSONAL BESTS. </a> <a title="CS July 2017 page 20" href="http://viewer.zmags.com/publication/030c8328?page=20"> by RACHEL ZABONICK Chuck Runyon You have que</a> <a title="CS July 2017 page 21" href="http://viewer.zmags.com/publication/030c8328?page=21"> Bottle and Towel Holder #1 o C ean & Sa e Equ pm</a> <a title="CS July 2017 page 22" href="http://viewer.zmags.com/publication/030c8328?page=22"> by RACHEL ZABONICK Mission Possible City Fitnes</a> <a title="CS July 2017 page 23" href="http://viewer.zmags.com/publication/030c8328?page=23"> Technology. Methodology. Strategy. Your partner f</a> <a title="CS July 2017 page 24" href="http://viewer.zmags.com/publication/030c8328?page=24"> MARKETING OPERATIONS Marketing on Instagram </a> <a title="CS July 2017 page 25" href="http://viewer.zmags.com/publication/030c8328?page=25"> { EXPERTS ON THE TOPICS THAT DRIVE YOUR BUSINESS </a> <a title="CS July 2017 page 26" href="http://viewer.zmags.com/publication/030c8328?page=26"> THIS MONTH: PROFIT CENTERS BODY</a> <a title="CS July 2017 page 27" href="http://viewer.zmags.com/publication/030c8328?page=27"> HOTWORX HOTWORX maximizes revenue potential per</a> <a title="CS July 2017 page 28" href="http://viewer.zmags.com/publication/030c8328?page=28"> SPECIAL PROMOTION PRODUCT SPOTLIGHT: TRX </a> <a title="CS July 2017 page 29" href="http://viewer.zmags.com/publication/030c8328?page=29"> SPECIAL PROMOTION CUSTOMER SPOTLIGHT: MXM/MEDAL</a> <a title="CS July 2017 page 30" href="http://viewer.zmags.com/publication/030c8328?page=30"> SPECIAL PROMOTION COMPANY SPOTLIGHT: HYPOXI </a> <a title="CS July 2017 page 31" href="http://viewer.zmags.com/publication/030c8328?page=31"> FOR GROUP FITNESS AT FFC THE CHOICE IS SIMPLE. </a> <a title="CS July 2017 page 32" href="http://viewer.zmags.com/publication/030c8328?page=32"> HOMEHOME away from COVER STORY </a> <a title="CS July 2017 page 33" href="http://viewer.zmags.com/publication/030c8328?page=33"> ORIGIN STORY. Gale Landers founded Fitness</a> <a title="CS July 2017 page 34" href="http://viewer.zmags.com/publication/030c8328?page=34"> Clubs (FFC) has mastered the concept of “the thir</a> <a title="CS July 2017 page 35" href="http://viewer.zmags.com/publication/030c8328?page=35"> </a> <a title="CS July 2017 page 36" href="http://viewer.zmags.com/publication/030c8328?page=36"> The Customer Experience ployee, from housekee</a> <a title="CS July 2017 page 37" href="http://viewer.zmags.com/publication/030c8328?page=37"> Posture Activation Mobility Symmetry BUILT FO</a> <a title="CS July 2017 page 38" href="http://viewer.zmags.com/publication/030c8328?page=38"> BREATHTAKING. </a> <a title="CS July 2017 page 39" href="http://viewer.zmags.com/publication/030c8328?page=39"> Storage Evolved Storage & Suspension · Unlimited</a> <a title="CS July 2017 page 40" href="http://viewer.zmags.com/publication/030c8328?page=40"> The Employee Experience IN </a> <a title="CS July 2017 page 41" href="http://viewer.zmags.com/publication/030c8328?page=41"> Embrace Technology Your customers will love you f</a> <a title="CS July 2017 page 42" href="http://viewer.zmags.com/publication/030c8328?page=42"> Measuring ROI Are you seeing a re your mark</a> <a title="CS July 2017 page 43" href="http://viewer.zmags.com/publication/030c8328?page=43"> July 2017 | ClubSolutionsMagazine.com 43</a> <a title="CS July 2017 page 44" href="http://viewer.zmags.com/publication/030c8328?page=44"> M </a> <a title="CS July 2017 page 45" href="http://viewer.zmags.com/publication/030c8328?page=45"> We do more than just club management software A </a> <a title="CS July 2017 page 46" href="http://viewer.zmags.com/publication/030c8328?page=46"> they’re interested in getting a brochure, which i</a> <a title="CS July 2017 page 47" href="http://viewer.zmags.com/publication/030c8328?page=47"> SPECIAL PROMOTION Additional Insights f</a> <a title="CS July 2017 page 48" href="http://viewer.zmags.com/publication/030c8328?page=48"> Location is Everything Seven things to consider b</a> <a title="CS July 2017 page 49" href="http://viewer.zmags.com/publication/030c8328?page=49"> ENTER FOR A CHANCE TO WIN A FREE 1-YEAR NSC</a> <a title="CS July 2017 page 50" href="http://viewer.zmags.com/publication/030c8328?page=50">  Retro Fitness boasts more than 150 locations an</a> <a title="CS July 2017 page 51" href="http://viewer.zmags.com/publication/030c8328?page=51"> CardioCoach™ makes it easier than ever to test yo</a> <a title="CS July 2017 page 52" href="http://viewer.zmags.com/publication/030c8328?page=52"> Bonus Perks Tips for managing ancillary services </a> <a title="CS July 2017 page 53" href="http://viewer.zmags.com/publication/030c8328?page=53"> CLUB SOLUTIONS now hosts webinars! For informati</a> <a title="CS July 2017 page 54" href="http://viewer.zmags.com/publication/030c8328?page=54"> W </a> <a title="CS July 2017 page 55" href="http://viewer.zmags.com/publication/030c8328?page=55"> BODY COMPOSITION DXA CORRELATED BO</a> <a title="CS July 2017 page 56" href="http://viewer.zmags.com/publication/030c8328?page=56">  GHFC’s indoor retail space. </a> <a title="CS July 2017 page 57" href="http://viewer.zmags.com/publication/030c8328?page=57"> SPECIAL PROMOTION Additional Insights f</a> <a title="CS July 2017 page 58" href="http://viewer.zmags.com/publication/030c8328?page=58"> Nutrition 101 Incorporating a teaching kitchen in</a> <a title="CS July 2017 page 59" href="http://viewer.zmags.com/publication/030c8328?page=59"> Your customers’ muscles will thank you Introduc</a> <a title="CS July 2017 page 60" href="http://viewer.zmags.com/publication/030c8328?page=60"> able cooking very simple, basic meals that take 1</a> <a title="CS July 2017 page 61" href="http://viewer.zmags.com/publication/030c8328?page=61"> July 2017 | ClubSolutionsMagazine.com 61</a> <a title="CS July 2017 page 62" href="http://viewer.zmags.com/publication/030c8328?page=62"> MARKETING Your Brand Identity Audit “</a> <a title="CS July 2017 page 63" href="http://viewer.zmags.com/publication/030c8328?page=63"> { ACTIONABLE SOLUTIONS FROM THE PROS } OPERATIO</a> <a title="CS July 2017 page 64" href="http://viewer.zmags.com/publication/030c8328?page=64"> { ACTIONABLE SOLUTIONS FR</a> <a title="CS July 2017 page 65" href="http://viewer.zmags.com/publication/030c8328?page=65"> 61 9Round | 9round.com </a> <a title="CS July 2017 page 66" href="http://viewer.zmags.com/publication/030c8328?page=66"> by RACHEL ZABONICK 10 QUESTIONS WITH Meli</a> <a title="CS July 2017 page 67" href="http://viewer.zmags.com/publication/030c8328?page=67"> WELCOME TO THE RETREAT The Club Solutions Lea</a> <a title="CS July 2017 page 68" href="http://viewer.zmags.com/publication/030c8328?page=68"> MORE VALUABLE THAN ADVICE FROM A TIME TRAVELING F</a>