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http://www.analyticsmagazine.com<br /> <br /> Analytics<br /> Driving Better Business Decisions<br /> January/februarY 2011<br /> <br /> Informs<br /> <br /> Risk(y) Analysis<br /> <br /> Lessons learned from real-world catastrophes: Eight common mistakes to avoid when utilizing risk analysis and risk management<br /> <br /> ALSO INSIDE:<br /> <br /> • SOFTER SIDE OF CONSULTING: Six “soft” skills every analyst needs to know <br /> • BUSINESS ANALYTICS: Preview of INFORMS spring conference in Chicago<br /> • DATA MINING: Deriving meaning, purging chaos from deluge of documents<br /> • BEYOND BUSINESS INTELLIGENCE: Journey from what to who, when and why<br /> <br /> <br /> Executive Edge<br /> V.P. Chuck Holland:<br /> The three critical changes that saved O.R. at UPS<br /> Inside Story<br /><a title="Analytics, January/February 2011 page 1" href="http://viewer.zmags.com/publication/03b6e869?page=1">http://www.analyticsmagazine.comAnalyticsDri</a> http://www.analyticsmagazine.comAnalyticsDri<a title="Analytics, January/February 2011 page 2" href="http://viewer.zmags.com/publication/03b6e869?page=2">Inside StoryA ‘home’ for analystsWhen th</a> Inside StoryA ‘home’ for analystsWhen th<a title="Analytics, January/February 2011 page 3" href="http://viewer.zmags.com/publication/03b6e869?page=3">ContentsAnaltyicsDRIVING BETTER BUSINESS DEC</a> ContentsAnaltyicsDRIVING BETTER BUSINESS DEC<a title="Analytics, January/February 2011 page 4" href="http://viewer.zmags.com/publication/03b6e869?page=4">Departments1 inside story4 executive edg</a> Departments1 inside story4 executive edg<a title="Analytics, January/February 2011 page 5" href="http://viewer.zmags.com/publication/03b6e869?page=5">Executive EdgeA near-death experienceThree</a> Executive EdgeA near-death experienceThree<a title="Analytics, January/February 2011 page 6" href="http://viewer.zmags.com/publication/03b6e869?page=6">Executive Edgethe organized data allowed him o</a> Executive Edgethe organized data allowed him o<a title="Analytics, January/February 2011 page 7" href="http://viewer.zmags.com/publication/03b6e869?page=7">Profit CenterAn analytics educationBy E</a> Profit CenterAn analytics educationBy E<a title="Analytics, January/February 2011 page 8" href="http://viewer.zmags.com/publication/03b6e869?page=8">Profit CenterAll things considered, O.R. progr</a> Profit CenterAll things considered, O.R. progr<a title="Analytics, January/February 2011 page 9" href="http://viewer.zmags.com/publication/03b6e869?page=9">Analyze ThisWhen geeks and jocks collideBy</a> Analyze ThisWhen geeks and jocks collideBy<a title="Analytics, January/February 2011 page 10" href="http://viewer.zmags.com/publication/03b6e869?page=10">Analyze ThisThe challenges and opportunities a</a> Analyze ThisThe challenges and opportunities a<a title="Analytics, January/February 2011 page 11" href="http://viewer.zmags.com/publication/03b6e869?page=11">People To PeopleSpecial Conference SectionSi</a> People To PeopleSpecial Conference SectionSi<a title="Analytics, January/February 2011 page 12" href="http://viewer.zmags.com/publication/03b6e869?page=12">Soft SkillS </a> Soft SkillS <a title="Analytics, January/February 2011 page 13" href="http://viewer.zmags.com/publication/03b6e869?page=13">IBMSmarter technology for a Smarter Planet:</a> IBMSmarter technology for a Smarter Planet:<a title="Analytics, January/February 2011 page 14" href="http://viewer.zmags.com/publication/03b6e869?page=14">Soft Skills </a> Soft Skills <a title="Analytics, January/February 2011 page 15" href="http://viewer.zmags.com/publication/03b6e869?page=15">Soft Skills </a> Soft Skills <a title="Analytics, January/February 2011 page 16" href="http://viewer.zmags.com/publication/03b6e869?page=16">Soft SkillsSpecial Conference SectionGet acc</a> Soft SkillsSpecial Conference SectionGet acc<a title="Analytics, January/February 2011 page 17" href="http://viewer.zmags.com/publication/03b6e869?page=17">"Kill The Quants?"Why risk analysis fails</a> "Kill The Quants?"Why risk analysis fails<a title="Analytics, January/February 2011 page 18" href="http://viewer.zmags.com/publication/03b6e869?page=18">Risk AnalysisIn all these cases and a number o</a> Risk AnalysisIn all these cases and a number o<a title="Analytics, January/February 2011 page 19" href="http://viewer.zmags.com/publication/03b6e869?page=19">Risk AnalysisThe financial crisis featured bot</a> Risk AnalysisThe financial crisis featured bot<a title="Analytics, January/February 2011 page 20" href="http://viewer.zmags.com/publication/03b6e869?page=20">Risk Analysistechniques increase comfort far m</a> Risk Analysistechniques increase comfort far m<a title="Analytics, January/February 2011 page 21" href="http://viewer.zmags.com/publication/03b6e869?page=21">Risk AnalysisCentral to all these stories of s</a> Risk AnalysisCentral to all these stories of s<a title="Analytics, January/February 2011 page 22" href="http://viewer.zmags.com/publication/03b6e869?page=22">Mining for intelligenceText analyticsDer</a> Mining for intelligenceText analyticsDer<a title="Analytics, January/February 2011 page 23" href="http://viewer.zmags.com/publication/03b6e869?page=23">Text Analyticsand public perception will chang</a> Text Analyticsand public perception will chang<a title="Analytics, January/February 2011 page 24" href="http://viewer.zmags.com/publication/03b6e869?page=24">Digital MediaHP’s world-class e-marketing b</a> Digital MediaHP’s world-class e-marketing b<a title="Analytics, January/February 2011 page 25" href="http://viewer.zmags.com/publication/03b6e869?page=25">E-Marketing at HPThe Era of Digital Marketin</a> E-Marketing at HPThe Era of Digital Marketin<a title="Analytics, January/February 2011 page 26" href="http://viewer.zmags.com/publication/03b6e869?page=26">E-Marketing at HPIn the digital age, custome</a> E-Marketing at HPIn the digital age, custome<a title="Analytics, January/February 2011 page 27" href="http://viewer.zmags.com/publication/03b6e869?page=27">E-Marketing at HPsatisfied with their previo</a> E-Marketing at HPsatisfied with their previo<a title="Analytics, January/February 2011 page 28" href="http://viewer.zmags.com/publication/03b6e869?page=28">E-Marketing at HPHP’s relevant “digital” pre</a> E-Marketing at HPHP’s relevant “digital” pre<a title="Analytics, January/February 2011 page 29" href="http://viewer.zmags.com/publication/03b6e869?page=29">E-Marketing at HPthe non-linear nature of RO</a> E-Marketing at HPthe non-linear nature of RO<a title="Analytics, January/February 2011 page 30" href="http://viewer.zmags.com/publication/03b6e869?page=30">Telecommunications MarketingFrom business in</a> Telecommunications MarketingFrom business in<a title="Analytics, January/February 2011 page 31" href="http://viewer.zmags.com/publication/03b6e869?page=31">BI & Analyticstell you something and result </a> BI & Analyticstell you something and result <a title="Analytics, January/February 2011 page 32" href="http://viewer.zmags.com/publication/03b6e869?page=32">BI & Analyticscommunication service component </a> BI & Analyticscommunication service component <a title="Analytics, January/February 2011 page 33" href="http://viewer.zmags.com/publication/03b6e869?page=33">Evaluating Investment ProjectsROI for RFID</a> Evaluating Investment ProjectsROI for RFID<a title="Analytics, January/February 2011 page 34" href="http://viewer.zmags.com/publication/03b6e869?page=34">ROI for RFIDTable 1: Fourteen financial perfor</a> ROI for RFIDTable 1: Fourteen financial perfor<a title="Analytics, January/February 2011 page 35" href="http://viewer.zmags.com/publication/03b6e869?page=35">ROI for RFIDWe recommend the use of net prese</a> ROI for RFIDWe recommend the use of net prese<a title="Analytics, January/February 2011 page 36" href="http://viewer.zmags.com/publication/03b6e869?page=36">Business AnalyticsSpecial Conference Section</a> Business AnalyticsSpecial Conference Section<a title="Analytics, January/February 2011 page 37" href="http://viewer.zmags.com/publication/03b6e869?page=37">Business AnalyticsSpecial Conference Section</a> Business AnalyticsSpecial Conference Section<a title="Analytics, January/February 2011 page 38" href="http://viewer.zmags.com/publication/03b6e869?page=38">Professional Colloquium </a> Professional Colloquium <a title="Analytics, January/February 2011 page 39" href="http://viewer.zmags.com/publication/03b6e869?page=39">Professional ColloquiumFrom the participant p</a> Professional ColloquiumFrom the participant p<a title="Analytics, 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