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<br /> <br /> <br /> Vol. 27, No. 5 September/October 2011<br /> Tablets & Tech Trends<br /> for the iTot Generation<br /> T<br /> here is no escaping them. You see them everywhere: iTots.<br /> Those little consumers who have their hands all over the<br /> family iPhone or iPad, and other tablet computers, smart-<br /> phones, and mobile devices. It's the touch screen that draws them<br /> in—it's so intuitive. They just start tapping, dragging, zooming,<br /> playing, and exploring. So, it is no surprise that toy manufactur-<br /> ers and other new industry players have<br /> entered the market with products<br /> specifically designed to appeal to kids,<br /> using new touch screen interfaces, ac-<br /> celerometers, and other technologies<br /> that mimic the activities found on their<br /> parents' devices.<br /> page 24<br /> page 95 iHobby Expo<br /> page S8<br /> Kids Visit,<br /> Pa<a title="The Toy Book September/October 2011 page 1" href="http://viewer.zmags.com/publication/04a03b66?page=1"> </a> <a title="The Toy Book September/October 2011 page 2" href="http://viewer.zmags.com/publication/04a03b66?page=2"> </a> <a title="The Toy Book September/October 2011 page 3" href="http://viewer.zmags.com/publication/04a03b66?page=3"> Vol. 27, No. 5 September/October 2011 Tablets &</a> <a title="The Toy Book September/October 2011 page 4" href="http://viewer.zmags.com/publication/04a03b66?page=4"> </a> <a title="The Toy Book September/October 2011 page 5" href="http://viewer.zmags.com/publication/04a03b66?page=5"> </a> <a title="The Toy Book September/October 2011 page 6" href="http://viewer.zmags.com/publication/04a03b66?page=6"> </a> <a title="The Toy Book September/October 2011 page 7" href="http://viewer.zmags.com/publication/04a03b66?page=7"> </a> <a title="The Toy Book September/October 2011 page 8" href="http://viewer.zmags.com/publication/04a03b66?page=8"> </a> <a title="The Toy Book September/October 2011 page 9" href="http://viewer.zmags.com/publication/04a03b66?page=9"> </a> <a title="The Toy Book September/October 2011 page 10" href="http://viewer.zmags.com/publication/04a03b66?page=10"> September/October 2011 table of contents table </a> <a title="The Toy Book September/October 2011 page 11" href="http://viewer.zmags.com/publication/04a03b66?page=11"> </a> <a title="The Toy Book September/October 2011 page 12" href="http://viewer.zmags.com/publication/04a03b66?page=12"> Viewpoint Publisher's iTechnology for the Toy Ind</a> <a title="The Toy Book September/October 2011 page 13" href="http://viewer.zmags.com/publication/04a03b66?page=13"> </a> <a title="The Toy Book September/October 2011 page 14" href="http://viewer.zmags.com/publication/04a03b66?page=14"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT & CA</a> <a title="The Toy Book September/October 2011 page 15" href="http://viewer.zmags.com/publication/04a03b66?page=15"> </a> <a title="The Toy Book September/October 2011 page 16" href="http://viewer.zmags.com/publication/04a03b66?page=16"> Toy Industry Association TOTY 2012... Be in It to</a> <a title="The Toy Book September/October 2011 page 17" href="http://viewer.zmags.com/publication/04a03b66?page=17"> </a> <a title="The Toy Book September/October 2011 page 18" href="http://viewer.zmags.com/publication/04a03b66?page=18"> Announcing the Sixth Annual Toy Insider Holi</a> <a title="The Toy Book September/October 2011 page 19" href="http://viewer.zmags.com/publication/04a03b66?page=19"> </a> <a title="The Toy Book September/October 2011 page 20" href="http://viewer.zmags.com/publication/04a03b66?page=20"> O n August 4, 310 bloggers at</a> <a title="The Toy Book September/October 2011 page 21" href="http://viewer.zmags.com/publication/04a03b66?page=21"> </a> <a title="The Toy Book September/October 2011 page 22" href="http://viewer.zmags.com/publication/04a03b66?page=22"> Update Industry POOF-SLINKY ACQUIRES LINES FROM </a> <a title="The Toy Book September/October 2011 page 23" href="http://viewer.zmags.com/publication/04a03b66?page=23"> OAKTREE CAPITAL MGMT FUNDS PROPOSE JAKKS ACQUISIT</a> <a title="The Toy Book September/October 2011 page 24" href="http://viewer.zmags.com/publication/04a03b66?page=24"> Tablets and Tech Trends for the iTot Generation </a> <a title="The Toy Book September/October 2011 page 25" href="http://viewer.zmags.com/publication/04a03b66?page=25"> loadable</a> <a title="The Toy Book September/October 2011 page 26" href="http://viewer.zmags.com/publication/04a03b66?page=26"> GET INTO GAMING Many consumers have trie</a> <a title="The Toy Book September/October 2011 page 27" href="http://viewer.zmags.com/publication/04a03b66?page=27"> </a> <a title="The Toy Book September/October 2011 page 28" href="http://viewer.zmags.com/publication/04a03b66?page=28"> 28 · THE TOY BOOK </a> <a title="The Toy Book September/October 2011 page 29" href="http://viewer.zmags.com/publication/04a03b66?page=29"> </a> <a title="The Toy Book September/October 2011 page 30" href="http://viewer.zmags.com/publication/04a03b66?page=30"> Kids in a Digital Age A Snapshot of “Families Mat</a> <a title="The Toy Book September/October 2011 page 31" href="http://viewer.zmags.com/publication/04a03b66?page=31"> Rules & Regulations Although a parent mi</a> <a title="The Toy Book September/October 2011 page 32" href="http://viewer.zmags.com/publication/04a03b66?page=32"> Tablets and Tech Trends for the iTot Generation </a> <a title="The Toy Book September/October 2011 page 33" href="http://viewer.zmags.com/publication/04a03b66?page=33"> </a> <a title="The Toy Book September/October 2011 page 34" href="http://viewer.zmags.com/publication/04a03b66?page=34"> AppToyz i</a> <a title="The Toy Book September/October 2011 page 35" href="http://viewer.zmags.com/publication/04a03b66?page=35"> </a> <a title="The Toy Book September/October 2011 page 36" href="http://viewer.zmags.com/publication/04a03b66?page=36"> 5 WITH QUESTIONS Tom Delaney, ch</a> <a title="The Toy Book September/October 2011 page 37" href="http://viewer.zmags.com/publication/04a03b66?page=37"> A Charisma-tic Little Lady C harisma</a> <a title="The Toy Book September/October 2011 page 38" href="http://viewer.zmags.com/publication/04a03b66?page=38"> FallToyPreview2011 </a> <a title="The Toy Book September/October 2011 page 39" href="http://viewer.zmags.com/publication/04a03b66?page=39"> </a> <a title="The Toy Book September/October 2011 page 40" href="http://viewer.zmags.com/publication/04a03b66?page=40"> FallToyPreview2011 Survive the Night</a> <a title="The Toy Book September/October 2011 page 41" href="http://viewer.zmags.com/publication/04a03b66?page=41"> </a> <a title="The Toy Book September/October 2011 page 42" href="http://viewer.zmags.com/publication/04a03b66?page=42"> FallToyPreview2011 PlaSmart's PlasmaCar Is Now f</a> <a title="The Toy Book September/October 2011 page 43" href="http://viewer.zmags.com/publication/04a03b66?page=43"> </a> <a title="The Toy Book September/October 2011 page 44" href="http://viewer.zmags.com/publication/04a03b66?page=44"> FallToyPreview2011 Playmobil Takes Play on the G</a> <a title="The Toy Book September/October 2011 page 45" href="http://viewer.zmags.com/publication/04a03b66?page=45"> </a> <a title="The Toy Book September/October 2011 page 46" href="http://viewer.zmags.com/publication/04a03b66?page=46"> FallToyPreview2011 It's Nursey Time at Charisma </a> <a title="The Toy Book September/October 2011 page 47" href="http://viewer.zmags.com/publication/04a03b66?page=47"> </a> <a title="The Toy Book September/October 2011 page 48" href="http://viewer.zmags.com/publication/04a03b66?page=48"> FallToyPreview2011 The Force Is with Jazwares </a> <a title="The Toy Book September/October 2011 page 49" href="http://viewer.zmags.com/publication/04a03b66?page=49"> </a> <a title="The Toy Book September/October 2011 page 50" href="http://viewer.zmags.com/publication/04a03b66?page=50"> FallToyPreview2011 Sakar Takes Nerf High-Tech </a> <a title="The Toy 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page 92" href="http://viewer.zmags.com/publication/04a03b66?page=92"> Zoobies Introduces Duffel Dogs D </a> <a title="The Toy Book September/October 2011 page 93" href="http://viewer.zmags.com/publication/04a03b66?page=93"> Y Bike USA introduces new ways for </a> <a title="The Toy Book September/October 2011 page 94" href="http://viewer.zmags.com/publication/04a03b66?page=94"> Tree House Kids Offers Heroics T re</a> <a title="The Toy Book September/October 2011 page 95" href="http://viewer.zmags.com/publication/04a03b66?page=95"> THE DEFINITIVE INFORMATION S OURC SEPTEMBER/OCT</a> <a title="The Toy Book September/October 2011 page 96" href="http://viewer.zmags.com/publication/04a03b66?page=96"> </a> <a title="The Toy Book September/October 2011 page 97" href="http://viewer.zmags.com/publication/04a03b66?page=97"> A Looking Back from the Future good</a> <a title="The Toy Book September/October 2011 page 98" href="http://viewer.zmags.com/publication/04a03b66?page=98"> NEWS BEGINAGAIN 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Kansas to the mo</a> <a title="The Toy Book September/October 2011 page 106" href="http://viewer.zmags.com/publication/04a03b66?page=106"> In 2007, despite a number of notable change</a> <a title="The Toy Book September/October 2011 page 107" href="http://viewer.zmags.com/publication/04a03b66?page=107"> </a> <a title="The Toy Book September/October 2011 page 108" href="http://viewer.zmags.com/publication/04a03b66?page=108"> Kids Visit, Parents Buy, They All Count </a> <a title="The Toy Book September/October 2011 page 109" href="http://viewer.zmags.com/publication/04a03b66?page=109"> no idea of the true store activity level. These m</a> <a title="The Toy Book September/October 2011 page 110" href="http://viewer.zmags.com/publication/04a03b66?page=110"> WHAT'S NEW Featured on Extra and The Vi</a> <a title="The Toy Book September/October 2011 page 111" href="http://viewer.zmags.com/publication/04a03b66?page=111"> MEDIA CENTER Classical, Now with Lyrics Bee</a> <a title="The Toy Book September/October 2011 page 112" href="http://viewer.zmags.com/publication/04a03b66?page=112"> Social Media Talking </a> <a title="The Toy Book September/October 2011 page 113" href="http://viewer.zmags.com/publication/04a03b66?page=113"> </a> <a title="The Toy Book September/October 2011 page 114" href="http://viewer.zmags.com/publication/04a03b66?page=114"> Virtual Worlds Represent Real Value by Matthew Wa</a> <a title="The Toy Book September/October 2011 page 115" href="http://viewer.zmags.com/publication/04a03b66?page=115"> </a> <a title="The Toy Book September/October 2011 page 116" href="http://viewer.zmags.com/publication/04a03b66?page=116"> Build-A-Bear Workshop's physical and virtual Endl</a> <a title="The Toy Book September/October 2011 page 117" href="http://viewer.zmags.com/publication/04a03b66?page=117"> by Reyne Rice, toy trend expert and trend futuris</a> <a title="The Toy Book September/October 2011 page 118" href="http://viewer.zmags.com/publication/04a03b66?page=118"> Social Commerce: The Next Big Thing by Kristian L</a> <a title="The Toy Book September/October 2011 page 119" href="http://viewer.zmags.com/publication/04a03b66?page=119"> </a> <a title="The Toy Book September/October 2011 page 120" href="http://viewer.zmags.com/publication/04a03b66?page=120"> Co-Creation with Kids by Jennifer Axen Karsh, fou</a> <a title="The Toy Book September/October 2011 page 121" href="http://viewer.zmags.com/publication/04a03b66?page=121"> Reaching Both Trade and Consumers CO</a> <a title="The Toy Book September/October 2011 page 122" href="http://viewer.zmags.com/publication/04a03b66?page=122"> </a> <a title="The Toy Book September/October 2011 page 123" href="http://viewer.zmags.com/publication/04a03b66?page=123"> </a> <a title="The Toy Book September/October 2011 page 124" href="http://viewer.zmags.com/publication/04a03b66?page=124"> Marketplace Industry 2011 Trade </a> <a title="The Toy Book September/October 2011 page 125" href="http://viewer.zmags.com/publication/04a03b66?page=125"> Place a classified in Please contact </a> <a title="The Toy Book September/October 2011 page 126" href="http://viewer.zmags.com/publication/04a03b66?page=126"> Flashback: September/October 1991 2.3. 1.4. </a> <a title="The Toy Book September/October 2011 page 127" href="http://viewer.zmags.com/publication/04a03b66?page=127"> </a> <a title="The Toy Book September/October 2011 page 128" href="http://viewer.zmags.com/publication/04a03b66?page=128"> </a> <a title="The Toy Book September/October 2011 page 129" href="http://viewer.zmags.com/publication/04a03b66?page=129"> </a> <a title="The Toy Book September/October 2011 page 130" href="http://viewer.zmags.com/publication/04a03b66?page=130"> </a>