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Published by the National<br />
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US Price $9.95<br />
Canadian/Foreign Price $12.25<br />
www.smimagazine.com<br />
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TM<br />
september/october 2010 the sales and m<br />
arketing magazine of the housing industry<br />
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Lasso_Ideas3.pdf 7/8/2010 12:49:13 PM<br />
Convert Your Prospects<br />
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Sales<br />
Team<br />
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Marketing<br<a title="Sales + Marketing Ideas September October 2010 page 1" href="http://viewer.zmags.com/publication/04f64963?page=1">What’s OTWhat’s OTPlusThe Auction Event</a> What’s OTWhat’s OTPlusThe Auction Event<a title="Sales + Marketing Ideas September October 2010 page 2" href="http://viewer.zmags.com/publication/04f64963?page=2"></a> <a title="Sales + Marketing Ideas September October 2010 page 3" href="http://viewer.zmags.com/publication/04f64963?page=3"></a> <a title="Sales + Marketing Ideas September October 2010 page 4" href="http://viewer.zmags.com/publication/04f64963?page=4">CMYCMMYCYCMYKLasso_Ideas3.pdf 7/8/2010 1</a> CMYCMMYCYCMYKLasso_Ideas3.pdf 7/8/2010 1<a title="Sales + Marketing Ideas September October 2010 page 5" href="http://viewer.zmags.com/publication/04f64963?page=5">contents SEPTEMBER/OCTOBER 2010Columns6 </a> contents SEPTEMBER/OCTOBER 2010Columns6 <a title="Sales + Marketing Ideas September October 2010 page 6" href="http://viewer.zmags.com/publication/04f64963?page=6">contents SEPTEMBER/OCTOBER 201046Departments</a> contents SEPTEMBER/OCTOBER 201046Departments<a title="Sales + Marketing Ideas September October 2010 page 7" href="http://viewer.zmags.com/publication/04f64963?page=7">Find potential home buyerswho truly have…potenti</a> Find potential home buyerswho truly have…potenti<a title="Sales + Marketing Ideas September October 2010 page 8" href="http://viewer.zmags.com/publication/04f64963?page=8">letter EDiTOR’S NOTEO </a> letter EDiTOR’S NOTEO <a title="Sales + Marketing Ideas September October 2010 page 9" href="http://viewer.zmags.com/publication/04f64963?page=9"></a> <a title="Sales + Marketing Ideas September October 2010 page 10" href="http://viewer.zmags.com/publication/04f64963?page=10">september/october CONTRiBuTORSFEATURES</a> september/october CONTRiBuTORSFEATURES<a title="Sales + Marketing Ideas September October 2010 page 11" href="http://viewer.zmags.com/publication/04f64963?page=11">2010-2011 sponsors </a> 2010-2011 sponsors <a title="Sales + Marketing Ideas September October 2010 page 12" href="http://viewer.zmags.com/publication/04f64963?page=12">news FROM NATiONALFROM ThE NSMC ChAIRU</a> news FROM NATiONALFROM ThE NSMC ChAIRU<a title="Sales + Marketing Ideas September October 2010 page 13" href="http://viewer.zmags.com/publication/04f64963?page=13">T H E V O I C E O F T H E H O U S I N G I N D U S</a> T H E V O I C E O F T H E H O U S I N G I N D U S<a title="Sales + Marketing Ideas September October 2010 page 14" href="http://viewer.zmags.com/publication/04f64963?page=14">news FROM NATiONALWe need hBas to get the</a> news FROM NATiONALWe need hBas to get the<a title="Sales + Marketing Ideas September October 2010 page 15" href="http://viewer.zmags.com/publication/04f64963?page=15">SAVE THE DATE –Fall ConstructionForecast Confer</a> SAVE THE DATE –Fall ConstructionForecast Confer<a title="Sales + Marketing Ideas September October 2010 page 16" href="http://viewer.zmags.com/publication/04f64963?page=16">2011NAHB International Builders’ ShowSMJanua</a> 2011NAHB International Builders’ ShowSMJanua<a title="Sales + Marketing Ideas September October 2010 page 17" href="http://viewer.zmags.com/publication/04f64963?page=17">The International Builders’ Show is anincredible</a> The International Builders’ Show is anincredible<a title="Sales + Marketing Ideas September October 2010 page 18" href="http://viewer.zmags.com/publication/04f64963?page=18">news FROM NATiONALSMI is for SharingD </a> news FROM NATiONALSMI is for SharingD <a title="Sales + Marketing Ideas September October 2010 page 19" href="http://viewer.zmags.com/publication/04f64963?page=19">New EntryProcess forthe NationalsI f </a> New EntryProcess forthe NationalsI f <a title="Sales + Marketing Ideas September October 2010 page 20" href="http://viewer.zmags.com/publication/04f64963?page=20">news FROM NATiONALNew York, New York!NSMC/</a> news FROM NATiONALNew York, New York!NSMC/<a title="Sales + Marketing Ideas September October 2010 page 21" href="http://viewer.zmags.com/publication/04f64963?page=21">Member Advantage Discounts:Members Can Save Big </a> Member Advantage Discounts:Members Can Save Big <a title="Sales + Marketing Ideas September October 2010 page 22" href="http://viewer.zmags.com/publication/04f64963?page=22">ask A MiRM </a> ask A MiRM <a title="Sales + Marketing Ideas September October 2010 page 23" href="http://viewer.zmags.com/publication/04f64963?page=23"> Think of re-keying the door to the mod</a> Think of re-keying the door to the mod<a title="Sales + Marketing Ideas September October 2010 page 24" href="http://viewer.zmags.com/publication/04f64963?page=24">ask A MiRM Team chemist</a> ask A MiRM Team chemist<a title="Sales + Marketing Ideas September October 2010 page 25" href="http://viewer.zmags.com/publication/04f64963?page=25"> Some new home magazines are better </a> Some new home magazines are better <a title="Sales + Marketing Ideas September October 2010 page 26" href="http://viewer.zmags.com/publication/04f64963?page=26">closers CORNER </a> closers CORNER <a title="Sales + Marketing Ideas September October 2010 page 27" href="http://viewer.zmags.com/publication/04f64963?page=27">developer has created, or the architectural style</a> developer has created, or the architectural style<a title="Sales + Marketing Ideas September October 2010 page 28" href="http://viewer.zmags.com/publication/04f64963?page=28">tRENDsININTERIORDESIGNwhat’s hot& what’snot</a> tRENDsININTERIORDESIGNwhat’s hot& what’snot<a title="Sales + Marketing Ideas September October 2010 page 29" href="http://viewer.zmags.com/publication/04f64963?page=29">PHOTO COuRTESy OF Cy MARTINEzw w w . s m i m a </a> PHOTO COuRTESy OF Cy MARTINEzw w w . s m i m a <a title="Sales + Marketing Ideas September October 2010 page 30" href="http://viewer.zmags.com/publication/04f64963?page=30">t </a> t <a title="Sales + Marketing Ideas September October 2010 page 31" href="http://viewer.zmags.com/publication/04f64963?page=31">PHOTO By LARRy HARwELL, CAROLINA PHOTO GROuPBri</a> PHOTO By LARRy HARwELL, CAROLINA PHOTO GROuPBri<a title="Sales + Marketing Ideas September October 2010 page 32" href="http://viewer.zmags.com/publication/04f64963?page=32">We are going to continue to see more glamour and</a> We are going to continue to see more glamour and<a title="Sales + Marketing Ideas September October 2010 page 33" href="http://viewer.zmags.com/publication/04f64963?page=33">make it easier to be creative and to personalize</a> make it easier to be creative and to personalize<a title="Sales + Marketing Ideas September October 2010 page 34" href="http://viewer.zmags.com/publication/04f64963?page=34"> theAuction EventTHE uLTiMATE FOR</a> theAuction EventTHE uLTiMATE FOR<a title="Sales + Marketing Ideas September October 2010 page 35" href="http://viewer.zmags.com/publication/04f64963?page=35">Event-based marketing is the cornerstone of promo</a> Event-based marketing is the cornerstone of promo<a title="Sales + Marketing Ideas September October 2010 page 36" href="http://viewer.zmags.com/publication/04f64963?page=36"> The strength of the value propositi</a> The strength of the value propositi<a title="Sales + Marketing Ideas September October 2010 page 37" href="http://viewer.zmags.com/publication/04f64963?page=37"> theAuction Event</a> theAuction Event<a title="Sales + Marketing Ideas September October 2010 page 38" href="http://viewer.zmags.com/publication/04f64963?page=38">The reason auctions fail are many, but are primar</a> The reason auctions fail are many, but are primar<a title="Sales + Marketing Ideas September October 2010 page 39" href="http://viewer.zmags.com/publication/04f64963?page=39">MetLife Home LoansThe Builder’s Ch</a> MetLife Home LoansThe Builder’s Ch<a title="Sales + Marketing Ideas September October 2010 page 40" href="http://viewer.zmags.com/publication/04f64963?page=40">by rick FletcherSellingIn a ChallengIng </a> by rick FletcherSellingIn a ChallengIng <a title="Sales + Marketing Ideas September October 2010 page 41" href="http://viewer.zmags.com/publication/04f64963?page=41">In Search of the Best ValueGreen amenities don’t</a> In Search of the Best ValueGreen amenities don’t<a title="Sales + Marketing Ideas September October 2010 page 42" href="http://viewer.zmags.com/publication/04f64963?page=42">SellingPHOTOS COuRTESy OF MBK HOMESdevelopmen</a> SellingPHOTOS COuRTESy OF MBK HOMESdevelopmen<a title="Sales + Marketing Ideas September October 2010 page 43" href="http://viewer.zmags.com/publication/04f64963?page=43"> Range exhaust fans in thekitchen that p</a> Range exhaust fans in thekitchen that p<a title="Sales + Marketing Ideas September October 2010 page 44" href="http://viewer.zmags.com/publication/04f64963?page=44">tech ZONE by Robert</a> tech ZONE by Robert<a title="Sales + Marketing Ideas September October 2010 page 45" href="http://viewer.zmags.com/publication/04f64963?page=45">customers at a time, while a “fully-functioning C</a> customers at a time, while a “fully-functioning C<a title="Sales + Marketing Ideas September October 2010 page 46" href="http://viewer.zmags.com/publication/04f64963?page=46">tech ZONEThe CRM is the system to drill in an</a> tech ZONEThe CRM is the system to drill in an<a title="Sales + Marketing Ideas September October 2010 page 47" href="http://viewer.zmags.com/publication/04f64963?page=47">1201 15th Street, NW, Washington, DC, 20005800-3</a> 1201 15th Street, NW, Washington, DC, 20005800-3<a title="Sales + Marketing Ideas September October 2010 page 48" href="http://viewer.zmags.com/publication/04f64963?page=48">form AND FuNCTiON by Patti</a> form AND FuNCTiON by Patti<a title="Sales + Marketing Ideas September October 2010 page 49" href="http://viewer.zmags.com/publication/04f64963?page=49">and are being replaced with simple contem-porary</a> and are being replaced with simple contem-porary<a title="Sales + Marketing Ideas September October 2010 page 50" href="http://viewer.zmags.com/publication/04f64963?page=50">form AND FuNCTiONGaudy excess is gone. 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