<br />
S<br />
market research bulletin<br />
<br />
URVEY<br />
The Business Case for Customer<br />
Advocacy Measurement<br />
<br />
Tapping<br />
<br />
The Wisdom of Crowds<br />
with Prediction Markets<br />
By Jared Heyman<br />
President, Infosurv, Inc.<br />
<br />
<br />
<br />
<br />
Utilizing Report<br />
Automation to<br />
Beat the Odds<br />
<br />
To ISO ... or not to ISO.<br />
Is that really the Question?<br />
<br />
<br />
August, 2010<br />
August<br />
Features<br />
2010<br />
<br />
<br />
<br />
<br />
Research<br />
<br />
Strategy<br />
<br />
Trends<br />
<br />
Social Media<br />
downtime<br />
<br />
S<br /&g<a title="SURVEY Magazine - August 2010.pdf page 1" href="http://viewer.zmags.com/publication/04fb2a62?page=1">Smarket research bulletinURVEYThe Business Ca</a> Smarket research bulletinURVEYThe Business Ca<a title="SURVEY Magazine - August 2010.pdf page 2" href="http://viewer.zmags.com/publication/04fb2a62?page=2"> </a> <a title="SURVEY Magazine - August 2010.pdf page 3" href="http://viewer.zmags.com/publication/04fb2a62?page=3">The leaders never rest.OOoops! The MRB Supplier </a> The leaders never rest.OOoops! The MRB Supplier <a title="SURVEY Magazine - August 2010.pdf page 4" href="http://viewer.zmags.com/publication/04fb2a62?page=4">003 ~ SURVEY ~ August, 2010</a> 003 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 5" href="http://viewer.zmags.com/publication/04fb2a62?page=5">What’s next from MRB?August, 2010 ~ SURVEY ~</a> What’s next from MRB?August, 2010 ~ SURVEY ~<a title="SURVEY Magazine - August 2010.pdf page 6" href="http://viewer.zmags.com/publication/04fb2a62?page=6"> The most accessible database of syndicated mark</a> The most accessible database of syndicated mark<a title="SURVEY Magazine - August 2010.pdf page 7" href="http://viewer.zmags.com/publication/04fb2a62?page=7">rket intelligence studies, management reviews, an</a> rket intelligence studies, management reviews, an<a title="SURVEY Magazine - August 2010.pdf page 8" href="http://viewer.zmags.com/publication/04fb2a62?page=8">007 ~ SURVEY ~ August, 2010</a> 007 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 9" href="http://viewer.zmags.com/publication/04fb2a62?page=9">August, 2010 ~ SURVEY ~ 008</a> August, 2010 ~ SURVEY ~ 008<a title="SURVEY Magazine - August 2010.pdf page 10" href="http://viewer.zmags.com/publication/04fb2a62?page=10">To ISO ... or not to ISO.Is that really the Ques</a> To ISO ... or not to ISO.Is that really the Ques<a title="SURVEY Magazine - August 2010.pdf page 11" href="http://viewer.zmags.com/publication/04fb2a62?page=11">Help when you canThere is always a child in need</a> Help when you canThere is always a child in need<a title="SURVEY Magazine - August 2010.pdf page 12" href="http://viewer.zmags.com/publication/04fb2a62?page=12">High Performance Business RBased on years of ori</a> High Performance Business RBased on years of ori<a title="SURVEY Magazine - August 2010.pdf page 13" href="http://viewer.zmags.com/publication/04fb2a62?page=13"> esearch and Experienceperformance, industry an</a> esearch and Experienceperformance, industry an<a title="SURVEY Magazine - August 2010.pdf page 14" href="http://viewer.zmags.com/publication/04fb2a62?page=14">SAFETY. SERVICE. STABILITY. VALUE. </a> SAFETY. SERVICE. STABILITY. VALUE. <a title="SURVEY Magazine - August 2010.pdf page 15" href="http://viewer.zmags.com/publication/04fb2a62?page=15"></a> <a title="SURVEY Magazine - August 2010.pdf page 16" href="http://viewer.zmags.com/publication/04fb2a62?page=16">Contents23ResearchEditors NoteTo ISO ...</a> Contents23ResearchEditors NoteTo ISO ...<a title="SURVEY Magazine - August 2010.pdf page 17" href="http://viewer.zmags.com/publication/04fb2a62?page=17">Research 2867 MediaSocial35ResearchTrend</a> Research 2867 MediaSocial35ResearchTrend<a title="SURVEY Magazine - August 2010.pdf page 18" href="http://viewer.zmags.com/publication/04fb2a62?page=18">A unique web 2.0 panel communitymillion highly e</a> A unique web 2.0 panel communitymillion highly e<a title="SURVEY Magazine - August 2010.pdf page 19" href="http://viewer.zmags.com/publication/04fb2a62?page=19">The Apple iPhone 4Is the Trend Worth the Spend?</a> The Apple iPhone 4Is the Trend Worth the Spend?<a title="SURVEY Magazine - August 2010.pdf page 20" href="http://viewer.zmags.com/publication/04fb2a62?page=20">The iPhone 4 is faster and thinner than theearli</a> The iPhone 4 is faster and thinner than theearli<a title="SURVEY Magazine - August 2010.pdf page 21" href="http://viewer.zmags.com/publication/04fb2a62?page=21"></a> <a title="SURVEY Magazine - August 2010.pdf page 22" href="http://viewer.zmags.com/publication/04fb2a62?page=22"></a> <a title="SURVEY Magazine - August 2010.pdf page 23" href="http://viewer.zmags.com/publication/04fb2a62?page=23"></a> <a title="SURVEY Magazine - August 2010.pdf page 24" href="http://viewer.zmags.com/publication/04fb2a62?page=24"></a> <a title="SURVEY Magazine - August 2010.pdf page 25" href="http://viewer.zmags.com/publication/04fb2a62?page=25"></a> <a title="SURVEY Magazine - August 2010.pdf page 26" href="http://viewer.zmags.com/publication/04fb2a62?page=26">W hen it comes to gathering opinio</a> W hen it comes to gathering opinio<a title="SURVEY Magazine - August 2010.pdf page 27" href="http://viewer.zmags.com/publication/04fb2a62?page=27">By monitoring appropriate social media, market re</a> By monitoring appropriate social media, market re<a title="SURVEY Magazine - August 2010.pdf page 28" href="http://viewer.zmags.com/publication/04fb2a62?page=28">GMT ± PerpetualThe Perpetual Calendar can be ad</a> GMT ± PerpetualThe Perpetual Calendar can be ad<a title="SURVEY Magazine - August 2010.pdf page 29" href="http://viewer.zmags.com/publication/04fb2a62?page=29">Utilizing Report Automation to Beat the Odds</a> Utilizing Report Automation to Beat the Odds<a title="SURVEY Magazine - August 2010.pdf page 30" href="http://viewer.zmags.com/publication/04fb2a62?page=30">029 ~ SURVEY ~ August, 2010 Before InVenti</a> 029 ~ SURVEY ~ August, 2010 Before InVenti<a title="SURVEY Magazine - August 2010.pdf page 31" href="http://viewer.zmags.com/publication/04fb2a62?page=31">It was a grueling manual process, at that time In</a> It was a grueling manual process, at that time In<a title="SURVEY Magazine - August 2010.pdf page 32" href="http://viewer.zmags.com/publication/04fb2a62?page=32">Conclusively, when it comes to report automation </a> Conclusively, when it comes to report automation <a title="SURVEY Magazine - August 2010.pdf page 33" href="http://viewer.zmags.com/publication/04fb2a62?page=33"> 2010 AMA MarketingResearch ConferenceUnfilter</a> 2010 AMA MarketingResearch ConferenceUnfilter<a title="SURVEY Magazine - August 2010.pdf page 34" href="http://viewer.zmags.com/publication/04fb2a62?page=34">VizAble’s video streaming technology and online q</a> VizAble’s video streaming technology and online q<a title="SURVEY Magazine - August 2010.pdf page 35" href="http://viewer.zmags.com/publication/04fb2a62?page=35">Secure, interactive, and easy-to-use online meet</a> Secure, interactive, and easy-to-use online meet<a title="SURVEY Magazine - August 2010.pdf page 36" href="http://viewer.zmags.com/publication/04fb2a62?page=36">035 ~ SURVEY ~ August, 2010</a> 035 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 37" href="http://viewer.zmags.com/publication/04fb2a62?page=37">Thumbspeak Mobile Opinion Measurement Netw</a> Thumbspeak Mobile Opinion Measurement Netw<a title="SURVEY Magazine - August 2010.pdf page 38" href="http://viewer.zmags.com/publication/04fb2a62?page=38">Introducing Thumbspeak and its revowhich instant</a> Introducing Thumbspeak and its revowhich instant<a title="SURVEY Magazine - August 2010.pdf page 39" href="http://viewer.zmags.com/publication/04fb2a62?page=39"> lutionary mobile opinion network ith the cons</a> lutionary mobile opinion network ith the cons<a title="SURVEY Magazine - August 2010.pdf page 40" href="http://viewer.zmags.com/publication/04fb2a62?page=40">Findmar</a> Findmar<a title="SURVEY Magazine - August 2010.pdf page 41" href="http://viewer.zmags.com/publication/04fb2a62?page=41"> out what your targetket thinks, right now...</a> out what your targetket thinks, right now...<a title="SURVEY Magazine - August 2010.pdf page 42" href="http://viewer.zmags.com/publication/04fb2a62?page=42">041 ~ SURVEY ~ August, 2010</a> 041 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 43" href="http://viewer.zmags.com/publication/04fb2a62?page=43">Meet our opposable thumbsDean WiltseFounder an</a> Meet our opposable thumbsDean WiltseFounder an<a title="SURVEY Magazine - August 2010.pdf page 44" href="http://viewer.zmags.com/publication/04fb2a62?page=44">043 ~ SURVEY ~ August, 2010</a> 043 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 45" href="http://viewer.zmags.com/publication/04fb2a62?page=45">August, 2010 ~ SURVEY ~ 044</a> August, 2010 ~ SURVEY ~ 044<a title="SURVEY Magazine - August 2010.pdf page 46" href="http://viewer.zmags.com/publication/04fb2a62?page=46">13</a> 13<a title="SURVEY Magazine - August 2010.pdf page 47" href="http://viewer.zmags.com/publication/04fb2a62?page=47">14</a> 14<a title="SURVEY Magazine - August 2010.pdf page 48" href="http://viewer.zmags.com/publication/04fb2a62?page=48">ooVoo, a high qualityvideo communication service</a> ooVoo, a high qualityvideo communication service<a title="SURVEY Magazine - August 2010.pdf page 49" href="http://viewer.zmags.com/publication/04fb2a62?page=49">“The research results confirm what usershave bee</a> “The research results confirm what usershave bee<a title="SURVEY Magazine - August 2010.pdf page 50" href="http://viewer.zmags.com/publication/04fb2a62?page=50">049 ~ SURVEY ~ August, 2010</a> 049 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 51" href="http://viewer.zmags.com/publication/04fb2a62?page=51">Tapping the Wisdom ofCrowds with Prediction </a> Tapping the Wisdom ofCrowds with Prediction <a title="SURVEY Magazine - August 2010.pdf page 52" href="http://viewer.zmags.com/publication/04fb2a62?page=52">What if you couldpredict the future?Whenever I</a> What if you couldpredict the future?Whenever I<a title="SURVEY Magazine - August 2010.pdf page 53" href="http://viewer.zmags.com/publication/04fb2a62?page=53">Real-world prediction marketsNew York Stock Exc</a> Real-world prediction marketsNew York Stock Exc<a title="SURVEY Magazine - August 2010.pdf page 54" href="http://viewer.zmags.com/publication/04fb2a62?page=54"> </a> <a title="SURVEY Magazine - August 2010.pdf page 55" href="http://viewer.zmags.com/publication/04fb2a62?page=55">The graph below shows therelationship between th</a> The graph below shows therelationship between th<a title="SURVEY Magazine - August 2010.pdf page 56" href="http://viewer.zmags.com/publication/04fb2a62?page=56"></a> <a title="SURVEY Magazine - August 2010.pdf page 57" href="http://viewer.zmags.com/publication/04fb2a62?page=57">A Time forReflectionThe universally accepted l</a> A Time forReflectionThe universally accepted l<a title="SURVEY Magazine - August 2010.pdf page 58" href="http://viewer.zmags.com/publication/04fb2a62?page=58">2010 WinnerSunTrust Bank wins the honors of#1 b</a> 2010 WinnerSunTrust Bank wins the honors of#1 b<a title="SURVEY Magazine - August 2010.pdf page 59" href="http://viewer.zmags.com/publication/04fb2a62?page=59">What is Market Probe’s Advocacy Metric?It is a c</a> What is Market Probe’s Advocacy Metric?It is a c<a title="SURVEY Magazine - August 2010.pdf page 60" href="http://viewer.zmags.com/publication/04fb2a62?page=60">The Business Case for CustomerAdvocacy Measureme</a> The Business Case for CustomerAdvocacy Measureme<a title="SURVEY Magazine - August 2010.pdf page 61" href="http://viewer.zmags.com/publication/04fb2a62?page=61">frequent brand usage, or share of spend, virtuall</a> frequent brand usage, or share of spend, virtuall<a title="SURVEY Magazine - August 2010.pdf page 62" href="http://viewer.zmags.com/publication/04fb2a62?page=62">More Mileagefrom HybridsThe continuingevoluti</a> More Mileagefrom HybridsThe continuingevoluti<a title="SURVEY Magazine - August 2010.pdf page 63" href="http://viewer.zmags.com/publication/04fb2a62?page=63">In the research world, “hybrid” is a relatively n</a> In the research world, “hybrid” is a relatively n<a title="SURVEY Magazine - August 2010.pdf page 64" href="http://viewer.zmags.com/publication/04fb2a62?page=64">Hybrid ConstraintsQuant-qual hybrid method-olo</a> Hybrid ConstraintsQuant-qual hybrid method-olo<a title="SURVEY Magazine - August 2010.pdf page 65" href="http://viewer.zmags.com/publication/04fb2a62?page=65">Hybrid ApplicationsThere are many uses for the </a> Hybrid ApplicationsThere are many uses for the <a title="SURVEY Magazine - August 2010.pdf page 66" href="http://viewer.zmags.com/publication/04fb2a62?page=66">Top 10+ 13,000 MembersJoin GroupFollow </a> Top 10+ 13,000 MembersJoin GroupFollow <a title="SURVEY Magazine - August 2010.pdf page 67" href="http://viewer.zmags.com/publication/04fb2a62?page=67"></a> <a title="SURVEY Magazine - August 2010.pdf page 68" href="http://viewer.zmags.com/publication/04fb2a62?page=68">Kathryn KorostoffFounder, President atResearch </a> Kathryn KorostoffFounder, President atResearch <a title="SURVEY Magazine - August 2010.pdf page 69" href="http://viewer.zmags.com/publication/04fb2a62?page=69"> Cheryl JohnsonPerformance Solution Special-ist</a> Cheryl JohnsonPerformance Solution Special-ist<a title="SURVEY Magazine - August 2010.pdf page 70" href="http://viewer.zmags.com/publication/04fb2a62?page=70"> Duncan StuartDirector at Kudos Organisa-tional</a> Duncan StuartDirector at Kudos Organisa-tional<a title="SURVEY Magazine - August 2010.pdf page 71" href="http://viewer.zmags.com/publication/04fb2a62?page=71">JobsSenior Research AnalystSeeking a Senior Re</a> JobsSenior Research AnalystSeeking a Senior Re<a title="SURVEY Magazine - August 2010.pdf page 72" href="http://viewer.zmags.com/publication/04fb2a62?page=72">August inALAS073 ~ SURVEY ~ August, 2010</a> August inALAS073 ~ SURVEY ~ August, 2010<a title="SURVEY Magazine - August 2010.pdf page 73" href="http://viewer.zmags.com/publication/04fb2a62?page=73">KA</a> KA<a title="SURVEY Magazine - August 2010.pdf page 74" href="http://viewer.zmags.com/publication/04fb2a62?page=74">A n Alaska fishing lodge experie</a> A n Alaska fishing lodge experie<a title="SURVEY Magazine - August 2010.pdf page 75" href="http://viewer.zmags.com/publication/04fb2a62?page=75">Experience an Alaska fishing lodge that meets and</a> Experience an Alaska fishing lodge that meets and<a title="SURVEY Magazine - August 2010.pdf page 76" href="http://viewer.zmags.com/publication/04fb2a62?page=76">Lodge & AccommodationsJust because you’re embar</a> Lodge & AccommodationsJust because you’re embar<a title="SURVEY Magazine - August 2010.pdf page 77" href="http://viewer.zmags.com/publication/04fb2a62?page=77"></a> <a title="SURVEY Magazine - August 2010.pdf page 78" href="http://viewer.zmags.com/publication/04fb2a62?page=78"> 2010 AMA MarketingResearch ConferenceUnfilter</a> 2010 AMA MarketingResearch ConferenceUnfilter