<br />
<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br />
V<br />
olume 34, No. 5<br />
May 15, 2017<br />
P<br />
ro-Audio<br />
Issue<br />
Honored To Serve<br />
CELEBRATING ‘THE GOOD STUFF’ THAT<br />
MI COMPANIES DO TO SERVE THEIR COMMUNITIES<br />
BE SURE TO WATCH<br />
By Dan Ferrisi<br />
Although the main purpose of going into busi-<br />
ness is, of course, to make a profit, MI isn’t just any<br />
old business. We’re not selling aluminum siding,<br />
cutler y or shoes; instead, we’re selling the joy of<br />
music-making. That means our industry is fueled<br />
by passion and a profound personal commitment to<br />
one of the most joyful activities in the human expe-<br />
rience. As a direct outgrowth of those aspects of our<br />
industry, the MI community is heavily invested in<br />
charitable, philanthropic and community-affirming<br />
work. And, in honor of the humanitarian commit-<br />
ment of music products makers and sellers, w<a title="MSR 05 2017 (May) page 1" href="http://viewer.zmags.com/publication/050c61a2?page=1"> </a>
<a title="MSR 05 2017 (May) page 2" href="http://viewer.zmags.com/publication/050c61a2?page=2"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS V</a>
<a title="MSR 05 2017 (May) page 3" href="http://viewer.zmags.com/publication/050c61a2?page=3"> </a>
<a title="MSR 05 2017 (May) page 4" href="http://viewer.zmags.com/publication/050c61a2?page=4"> LATES Chauvet Acquires ChamSys Chauvet & S</a>
<a title="MSR 05 2017 (May) page 5" href="http://viewer.zmags.com/publication/050c61a2?page=5"> VOLUME 34 NO.5 Features ON THE COVER Ho</a>
<a title="MSR 05 2017 (May) page 6" href="http://viewer.zmags.com/publication/050c61a2?page=6"> SELLING MADE EASY Learn how Alto Music sol</a>
<a title="MSR 05 2017 (May) page 7" href="http://viewer.zmags.com/publication/050c61a2?page=7"> EDITORIAL A Passion For Service All too often</a>
<a title="MSR 05 2017 (May) page 8" href="http://viewer.zmags.com/publication/050c61a2?page=8"> </a>
<a title="MSR 05 2017 (May) page 9" href="http://viewer.zmags.com/publication/050c61a2?page=9"> L ATEST The WiMN’s Advisory Board Has Been Offi</a>
<a title="MSR 05 2017 (May) page 10" href="http://viewer.zmags.com/publication/050c61a2?page=10"> </a>
<a title="MSR 05 2017 (May) page 11" href="http://viewer.zmags.com/publication/050c61a2?page=11"> ATEST L Music & Arts’ ‘Upgrade Your Sound’ Tour R</a>
<a title="MSR 05 2017 (May) page 12" href="http://viewer.zmags.com/publication/050c61a2?page=12"> LATEST MI Community Gears Up For Make M</a>
<a title="MSR 05 2017 (May) page 13" href="http://viewer.zmags.com/publication/050c61a2?page=13"> L ATEST ( L-R): Scott K</a>
<a title="MSR 05 2017 (May) page 14" href="http://viewer.zmags.com/publication/050c61a2?page=14"> A Perfect ‘Fitz’ Music for All has added Mad</a>
<a title="MSR 05 2017 (May) page 15" href="http://viewer.zmags.com/publication/050c61a2?page=15"> ADVERTORIAL • MAY 2017 • NAMM.ORG Note From Zac</a>
<a title="MSR 05 2017 (May) page 16" href="http://viewer.zmags.com/publication/050c61a2?page=16"> Today, online retailers are coming offline and ope</a>
<a title="MSR 05 2017 (May) page 17" href="http://viewer.zmags.com/publication/050c61a2?page=17"> P EOPLE Yamaha’s Young Announces Retirement </a>
<a title="MSR 05 2017 (May) page 18" href="http://viewer.zmags.com/publication/050c61a2?page=18"> Hybrid Moments Over view: GLP’s GT-1 Fi</a>
<a title="MSR 05 2017 (May) page 19" href="http://viewer.zmags.com/publication/050c61a2?page=19"> P RODUCTS I Love It Loud Ove</a>
<a title="MSR 05 2017 (May) page 20" href="http://viewer.zmags.com/publication/050c61a2?page=20"> HONORED TO SERVE: CELEBRATING ‘THE GOOD STUFF’ TH</a>
<a title="MSR 05 2017 (May) page 21" href="http://viewer.zmags.com/publication/050c61a2?page=21"> Hal Leonard In 1997, Hal Leonard worked with Wino</a>
<a title="MSR 05 2017 (May) page 22" href="http://viewer.zmags.com/publication/050c61a2?page=22"> Yamaha Corp. of America Lack of funding is the ma</a>
<a title="MSR 05 2017 (May) page 23" href="http://viewer.zmags.com/publication/050c61a2?page=23"> Chauvet Lighting As International Sales Director </a>
<a title="MSR 05 2017 (May) page 24" href="http://viewer.zmags.com/publication/050c61a2?page=24"> HARMAN HARMAN continues to support programs that </a>
<a title="MSR 05 2017 (May) page 25" href="http://viewer.zmags.com/publication/050c61a2?page=25"> Conn-Selmer Inc. Conn-Selmer Inc. introduced its </a>
<a title="MSR 05 2017 (May) page 26" href="http://viewer.zmags.com/publication/050c61a2?page=26"> Kirlin Cable In the past few months, Kirlin Cable</a>
<a title="MSR 05 2017 (May) page 27" href="http://viewer.zmags.com/publication/050c61a2?page=27"> D’Addario & Co., Inc. The D’Addario Foundation ha</a>
<a title="MSR 05 2017 (May) page 28" href="http://viewer.zmags.com/publication/050c61a2?page=28"> On-Stage On-Stage is continuing its tradition of </a>
<a title="MSR 05 2017 (May) page 29" href="http://viewer.zmags.com/publication/050c61a2?page=29"> FIVE MINUTES WITH CHRIS DOSS VICE PRESIDENT </a>
<a title="MSR 05 2017 (May) page 30" href="http://viewer.zmags.com/publication/050c61a2?page=30"> T W he Audix factory in ilsonville OR. </a>
<a title="MSR 05 2017 (May) page 31" href="http://viewer.zmags.com/publication/050c61a2?page=31"> equipment needs. Clubs come and go; they change f</a>
<a title="MSR 05 2017 (May) page 32" href="http://viewer.zmags.com/publication/050c61a2?page=32"> MUSIC & SOUND RETAILER </a>
<a title="MSR 05 2017 (May) page 33" href="http://viewer.zmags.com/publication/050c61a2?page=33"> MI SPY OPERATOR (Can You Help Me Find </a>
<a title="MSR 05 2017 (May) page 34" href="http://viewer.zmags.com/publication/050c61a2?page=34"> These ’Phones?) couple of storefronts down. I was</a>
<a title="MSR 05 2017 (May) page 35" href="http://viewer.zmags.com/publication/050c61a2?page=35"> S P E C I A L T O T H E R E TA I L E R </a>
<a title="MSR 05 2017 (May) page 36" href="http://viewer.zmags.com/publication/050c61a2?page=36"> XS Wireless 1 Raise Your Voice. XS Wireless 1</a>
<a title="MSR 05 2017 (May) page 37" href="http://viewer.zmags.com/publication/050c61a2?page=37"> ANNIVERSARY SPOTLIGHT Yamaha Professional Audio</a>
<a title="MSR 05 2017 (May) page 38" href="http://viewer.zmags.com/publication/050c61a2?page=38"> Yamaha’s TF-Rack Digital Mixer. 2001: The PM1D </a>
<a title="MSR 05 2017 (May) page 39" href="http://viewer.zmags.com/publication/050c61a2?page=39"> FRONT AND CENTER KRISTY PORTER Director of Mer</a>
<a title="MSR 05 2017 (May) page 40" href="http://viewer.zmags.com/publication/050c61a2?page=40"> I’d say the most overplayed songs in my store</a>
<a title="MSR 05 2017 (May) page 41" href="http://viewer.zmags.com/publication/050c61a2?page=41"> FROM THE TRENCHES SURVIVAL OF THE PERSISTENT </a>
<a title="MSR 05 2017 (May) page 42" href="http://viewer.zmags.com/publication/050c61a2?page=42"> Stage or Studio Audix is the pioneer of applicati</a>
<a title="MSR 05 2017 (May) page 43" href="http://viewer.zmags.com/publication/050c61a2?page=43"> SHINE A LIGHT KING OF THE CASSELL’S </a>
<a title="MSR 05 2017 (May) page 44" href="http://viewer.zmags.com/publication/050c61a2?page=44"> got up on.” Over the years, Cassell’s Music’s</a>
<a title="MSR 05 2017 (May) page 45" href="http://viewer.zmags.com/publication/050c61a2?page=45"> RETAILER REBEL SLACK(ER) FOR PRODUCTIVITY By</a>
<a title="MSR 05 2017 (May) page 46" href="http://viewer.zmags.com/publication/050c61a2?page=46"> 3 Make Mashups! On our exclusive Expo tutori</a>
<a title="MSR 05 2017 (May) page 47" href="http://viewer.zmags.com/publication/050c61a2?page=47"> VEDDATORIAL </a>
<a title="MSR 05 2017 (May) page 48" href="http://viewer.zmags.com/publication/050c61a2?page=48"> Who watches The Retailer’s Vnewsletter? </a>
<a title="MSR 05 2017 (May) page 49" href="http://viewer.zmags.com/publication/050c61a2?page=49"> TheRetailer's Mall </a>
<a title="MSR 05 2017 (May) page 50" href="http://viewer.zmags.com/publication/050c61a2?page=50"> TheRetailer's Mall </a>
<a title="MSR 05 2017 (May) page 51" href="http://viewer.zmags.com/publication/050c61a2?page=51"> Ad Index Company Pg AUDIX .....</a>
<a title="MSR 05 2017 (May) page 52" href="http://viewer.zmags.com/publication/050c61a2?page=52"> programs and ever yday interac- tions in their lo</a>
<a title="MSR 05 2017 (May) page 53" href="http://viewer.zmags.com/publication/050c61a2?page=53"> FIVE MINUTES WITH: CHRIS DOSS, VICE PRESIDENT OF </a>
<a title="MSR 05 2017 (May) page 54" href="http://viewer.zmags.com/publication/050c61a2?page=54"> HONORED TO SERVE: CELEBRATING ‘THE GOOD STUFF’ TH</a>
<a title="MSR 05 2017 (May) page 55" href="http://viewer.zmags.com/publication/050c61a2?page=55"> UNDER THE HOOD MXL’S DX-2 Dual-Capsule Variabl</a>
<a title="MSR 05 2017 (May) page 56" href="http://viewer.zmags.com/publication/050c61a2?page=56"> Inside Information The biggest names in PA l</a>
<a title="MSR 05 2017 (May) page 57" href="http://viewer.zmags.com/publication/050c61a2?page=57"> </a>