<br />
The<br />
<br />
RetailObserver<br />
<br />
5542 Monterey Road, #258,<br />
San Jose, CA 95138<br />
CHANGE SERVICE REQUESTED<br />
<br />
October, 2009 The Monthly News Magazine with Personality Vol. 20, Issue 10<br />
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BRANDSOURCE:<br />
40 YEARS LATER<br />
WHAT’S THE NEXT STEP?<br />
PAGE 4<br />
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<br />
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SOCIAL MEDIA<br />
& THE RETAILER<br />
USING SOCIAL MEDIA TO<br />
EFFECTIVELY CONNECT WITH<br />
YOUR CUSTOMERS<br />
PAGE 32<br />
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2009 SEBC/<br />
GREEN BUILDING<br />
SHOW IN REVIEW<br /> <a title="October '09 page 1" href="http://viewer.zmags.com/publication/051500a2?page=1">TheRetailObserver5542 Monterey Road, #258,Sa</a> TheRetailObserver5542 Monterey Road, #258,Sa<a title="October '09 page 2" href="http://viewer.zmags.com/publication/051500a2?page=2">® Registered Trademark/™ Trademark of Jenn-Air, U</a> ® Registered Trademark/™ Trademark of Jenn-Air, U<a title="October '09 page 3" href="http://viewer.zmags.com/publication/051500a2?page=3"> Publisher’s StatementCelebrating Our 20t</a> Publisher’s StatementCelebrating Our 20t<a title="October '09 page 4" href="http://viewer.zmags.com/publication/051500a2?page=4">T H E W A Y I S E E I T ELLE‘S VIE</a> T H E W A Y I S E E I T ELLE‘S VIE<a title="October '09 page 5" href="http://viewer.zmags.com/publication/051500a2?page=5"></a> <a title="October '09 page 6" href="http://viewer.zmags.com/publication/051500a2?page=6">12 3</a> 12 3<a title="October '09 page 7" href="http://viewer.zmags.com/publication/051500a2?page=7">2009SLATERNEXT STEP?562008, has unde</a> 2009SLATERNEXT STEP?562008, has unde<a title="October '09 page 8" href="http://viewer.zmags.com/publication/051500a2?page=8">40 YEARSLATER | continued from page 5 )123</a> 40 YEARSLATER | continued from page 5 )123<a title="October '09 page 9" href="http://viewer.zmags.com/publication/051500a2?page=9">9 10OF THE YEARard WinnersFLORIDA REGION•</a> 9 10OF THE YEARard WinnersFLORIDA REGION•<a title="October '09 page 10" href="http://viewer.zmags.com/publication/051500a2?page=10">NEWS NEWS NEWS </a> NEWS NEWS NEWS <a title="October '09 page 11" href="http://viewer.zmags.com/publication/051500a2?page=11">replace bulky pans and woks, and perfectly comple</a> replace bulky pans and woks, and perfectly comple<a title="October '09 page 12" href="http://viewer.zmags.com/publication/051500a2?page=12">INDUSTRY NEWS | continued from page 9 | Dish</a> INDUSTRY NEWS | continued from page 9 | Dish<a title="October '09 page 13" href="http://viewer.zmags.com/publication/051500a2?page=13"></a> <a title="October '09 page 14" href="http://viewer.zmags.com/publication/051500a2?page=14">INDUSTRY NEWS | continued from page 10 |thesal</a> INDUSTRY NEWS | continued from page 10 |thesal<a title="October '09 page 15" href="http://viewer.zmags.com/publication/051500a2?page=15"></a> <a title="October '09 page 16" href="http://viewer.zmags.com/publication/051500a2?page=16">MANUFACTURER'S NOTESCapital Introduces NewBu</a> MANUFACTURER'S NOTESCapital Introduces NewBu<a title="October '09 page 17" href="http://viewer.zmags.com/publication/051500a2?page=17"> CAPITAL BELIEVESPerfect</a> CAPITAL BELIEVESPerfect<a title="October '09 page 18" href="http://viewer.zmags.com/publication/051500a2?page=18">INDUSTRY NEWS | continued from page 12 |Therma</a> INDUSTRY NEWS | continued from page 12 |Therma<a title="October '09 page 19" href="http://viewer.zmags.com/publication/051500a2?page=19"></a> <a title="October '09 page 20" href="http://viewer.zmags.com/publication/051500a2?page=20">INDUSTRY NEWS | continued from page 16 |with r</a> INDUSTRY NEWS | continued from page 16 |with r<a title="October '09 page 21" href="http://viewer.zmags.com/publication/051500a2?page=21">The Perfect Place for Luxury UndercounterIce Ma</a> The Perfect Place for Luxury UndercounterIce Ma<a title="October '09 page 22" href="http://viewer.zmags.com/publication/051500a2?page=22">MANUFACTURER'S NOTESDacor® Introduces the Epicu</a> MANUFACTURER'S NOTESDacor® Introduces the Epicu<a title="October '09 page 23" href="http://viewer.zmags.com/publication/051500a2?page=23"></a> <a title="October '09 page 24" href="http://viewer.zmags.com/publication/051500a2?page=24">Don't let your customersget hung out to dry ont</a> Don't let your customersget hung out to dry ont<a title="October '09 page 25" href="http://viewer.zmags.com/publication/051500a2?page=25">It's a fact – the newest, efficient washersuse </a> It's a fact – the newest, efficient washersuse <a title="October '09 page 26" href="http://viewer.zmags.com/publication/051500a2?page=26">MANUFACTURER'S NOTESBluestar Launches “Build Yo</a> MANUFACTURER'S NOTESBluestar Launches “Build Yo<a title="October '09 page 27" href="http://viewer.zmags.com/publication/051500a2?page=27"></a> <a title="October '09 page 28" href="http://viewer.zmags.com/publication/051500a2?page=28">MANUFACTURER'S NOTESA Full Bosch Stainless Steel</a> MANUFACTURER'S NOTESA Full Bosch Stainless Steel<a title="October '09 page 29" href="http://viewer.zmags.com/publication/051500a2?page=29">Clean clothes.Clean conscience.The NEW Bosch Vi</a> Clean clothes.Clean conscience.The NEW Bosch Vi<a title="October '09 page 30" href="http://viewer.zmags.com/publication/051500a2?page=30">NEWS NEWS NEWS </a> NEWS NEWS NEWS <a title="October '09 page 31" href="http://viewer.zmags.com/publication/051500a2?page=31">®®For truly exceptional kitchens, t</a> ®®For truly exceptional kitchens, t<a title="October '09 page 32" href="http://viewer.zmags.com/publication/051500a2?page=32">DISTRIBUTOR NOTES Fagor Launches Website</a> DISTRIBUTOR NOTES Fagor Launches Website<a title="October '09 page 33" href="http://viewer.zmags.com/publication/051500a2?page=33">ENERGY STARPARTNERAt Fagor we believe in</a> ENERGY STARPARTNERAt Fagor we believe in<a title="October '09 page 34" href="http://viewer.zmags.com/publication/051500a2?page=34">TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC<a title="October '09 page 35" href="http://viewer.zmags.com/publication/051500a2?page=35">FRIEND TWEET LINKEDIN POST BLOG FACEBOOK TW</a> FRIEND TWEET LINKEDIN POST BLOG FACEBOOK TW<a title="October '09 page 36" href="http://viewer.zmags.com/publication/051500a2?page=36">ttertterTwi TiwtttietLtreinrFkFaeFrcdrieieebn</a> ttertterTwi TiwtttietLtreinrFkFaeFrcdrieieebn<a title="October '09 page 37" href="http://viewer.zmags.com/publication/051500a2?page=37"> </a> <a title="October '09 page 38" href="http://viewer.zmags.com/publication/051500a2?page=38">TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC<a title="October '09 page 39" href="http://viewer.zmags.com/publication/051500a2?page=39"> DIVA DE PROVENCE </a> DIVA DE PROVENCE <a title="October '09 page 40" href="http://viewer.zmags.com/publication/051500a2?page=40">NEWS NEWS NEWSPLUMBING NEWSNEWS NEWS NEWSBLANC</a> NEWS NEWS NEWSPLUMBING NEWSNEWS NEWS NEWSBLANC<a title="October '09 page 41" href="http://viewer.zmags.com/publication/051500a2?page=41"> transform the body, surrendering it to a blank</a> transform the body, surrendering it to a blank<a title="October '09 page 42" href="http://viewer.zmags.com/publication/051500a2?page=42">TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC<a title="October '09 page 43" href="http://viewer.zmags.com/publication/051500a2?page=43">AUGUST 2009 THE RETAIL OBSERVER 41</a> AUGUST 2009 THE RETAIL OBSERVER 41<a title="October '09 page 44" href="http://viewer.zmags.com/publication/051500a2?page=44">R E T A I L V I E W S ELLY VALA</a> R E T A I L V I E W S ELLY VALA<a title="October '09 page 45" href="http://viewer.zmags.com/publication/051500a2?page=45"> THE “BEST VALUE”PROFESSIONAL RANGES</a> THE “BEST VALUE”PROFESSIONAL RANGES<a title="October '09 page 46" href="http://viewer.zmags.com/publication/051500a2?page=46">C U S T O M E R S E R V I C E JOHN TSCHOHLC</a> C U S T O M E R S E R V I C E JOHN TSCHOHLC<a title="October '09 page 47" href="http://viewer.zmags.com/publication/051500a2?page=47"></a> <a title="October '09 page 48" href="http://viewer.zmags.com/publication/051500a2?page=48">B R A N D B U I L D I N G CHRIS THIEDEB</a> B R A N D B U I L D I N G CHRIS THIEDEB<a title="October '09 page 49" href="http://viewer.zmags.com/publication/051500a2?page=49"></a> <a title="October '09 page 50" href="http://viewer.zmags.com/publication/051500a2?page=50">S T O R E P L A N N I N G MARK </a> S T O R E P L A N N I N G MARK <a title="October '09 page 51" href="http://viewer.zmags.com/publication/051500a2?page=51"></a> <a title="October '09 page 52" href="http://viewer.zmags.com/publication/051500a2?page=52">B U S I N E S S P R O C E S S </a> B U S I N E S S P R O C E S S <a title="October '09 page 53" href="http://viewer.zmags.com/publication/051500a2?page=53">“This is a once in a lifeTime opporTuniTy To join</a> “This is a once in a lifeTime opporTuniTy To join<a title="October '09 page 54" href="http://viewer.zmags.com/publication/051500a2?page=54">COMING EVENTS CALENDAR 2009-2010 </a> COMING EVENTS CALENDAR 2009-2010 <a title="October '09 page 55" href="http://viewer.zmags.com/publication/051500a2?page=55">RO_cert7.25x4.7live.indd 1 </a> RO_cert7.25x4.7live.indd 1 <a title="October '09 page 56" href="http://viewer.zmags.com/publication/051500a2?page=56">NEWS NEWS NEWS </a> NEWS NEWS NEWS <a title="October '09 page 57" href="http://viewer.zmags.com/publication/051500a2?page=57"></a> <a title="October '09 page 58" href="http://viewer.zmags.com/publication/051500a2?page=58">NEWS NEWS NEWS </a> NEWS NEWS NEWS <a title="October '09 page 59" href="http://viewer.zmags.com/publication/051500a2?page=59"></a> <a title="October '09 page 60" href="http://viewer.zmags.com/publication/051500a2?page=60">NEWS NEWS NEWS VOICE OF THE SERVICERNE</a> NEWS NEWS NEWS VOICE OF THE SERVICERNE<a title="October '09 page 61" href="http://viewer.zmags.com/publication/051500a2?page=61">LOOK WHO’S READING...TheRetailObserver</a> LOOK WHO’S READING...TheRetailObserver<a title="October '09 page 62" href="http://viewer.zmags.com/publication/051500a2?page=62">NEWS NEWS NEWS </a> NEWS NEWS NEWS <a title="October '09 page 63" href="http://viewer.zmags.com/publication/051500a2?page=63"></a> <a title="October '09 page 64" href="http://viewer.zmags.com/publication/051500a2?page=64">NEWS NEWS NEWS NEWSNEWS NEWS NEWS NEWSSEBC/Gr</a> NEWS NEWS NEWS NEWSNEWS NEWS NEWS NEWSSEBC/Gr<a title="October '09 page 65" href="http://viewer.zmags.com/publication/051500a2?page=65">FlashbackN O S T A L G I AN O S T A L G I AD</a> FlashbackN O S T A L G I AN O S T A L G I AD<a title="October '09 page 66" href="http://viewer.zmags.com/publication/051500a2?page=66">MANUFACTURER'S NOTESWhirlpool Corporation Teams</a> MANUFACTURER'S NOTESWhirlpool Corporation Teams<a title="October '09 page 67" href="http://viewer.zmags.com/publication/051500a2?page=67">HOW CAN FOURPEOPLE NEED SEVENKINDS OF JUICE?</a> HOW CAN FOURPEOPLE NEED SEVENKINDS OF JUICE?<a title="October '09 page 68" href="http://viewer.zmags.com/publication/051500a2?page=68">An elite kitchen. Priced for the masses.A full B</a> An elite kitchen. Priced for the masses.A full B