<br />
E1-mail Marketing Tactics:<br />
| OpenView Venture Partners<br />
Do Your Messages Measure Up?<br />
Exploring the evolution of e-mail marketing tactics,<br />
and three best practices that marketers can implement<br />
to stand out in increasingly discerning inboxes.<br />
When Ray Tomlinson sent the first official e-mail message<br />
between two computers in 1971, it is unlikely that the<br />
computer engineer could have truly grasped the impact<br />
that his action would eventually have on the digital world.<br />
Today, there are nearly 3.4 billion active e-mail accounts<br />
worldwide, a number that is projected to grow to 4.3 billion<br />
by 2016 according to The Radicati Group.1<br />
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Simply put, e-mail has quickened the way that people communicate. Similarly, e-mail marketing has<br />
had an enormous influence on the way that businesses engage their customers and pr<a title="E-mail Marketing Tactics page 1" href="http://viewer.zmags.com/publication/05776ae3?page=1"> E1-mail Marketing Tactics: | OpenView Ven</a>
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