E1-mail Marketing Tactics:
| OpenView Venture Partners
Do Your Messages Measure Up?
Exploring the evolution of e-mail marketing tactics,
and three best practices that marketers can implement
to stand out in increasingly discerning inboxes.
When Ray Tomlinson sent the ﬁrst ofﬁcial e-mail message
between two computers in 1971, it is unlikely that the
computer engineer could have truly grasped the impact
that his action would eventually have on the digital world.
Today, there are nearly 3.4 billion active e-mail accounts
worldwide, a number that is projected to grow to 4.3 billion
by 2016 according to The Radicati Group.1
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Simply put, e-mail has quickened the way that people communicate. Similarly, e-mail marketing has
had an enormous inﬂuence on the way that businesses engage their customers and pr E1-mail Marketing Tactics: | OpenView Ven
2 | OpenView Venture Partners Capturing Attent
E-mail Marketing Tactics | 3 “The goal of any g
4 | OpenView Venture Partners Statusboard, a
E-mail Marketing Tactics | 5 Eloqua smartly
6 | OpenView Venture Partners Optimize by Trac