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<br /> MOTHERCARE:<br /> SIX PILLARS TO<br /> BRAND SUCCESS<br /> Gary Kibble, Global Brand and Marketing Director,<br /> Mothercare on the retailer's new website and how it<br /> fits with its omnichannel, turnaround plans.<br /> INSIDE OUR `OMNICHANNEL' EDITION:<br /> ] RETAIL REVIEW: SUPERDRUG P19<br /> ] TRACKING ACROSS DEVICES P47<br /> ] DASHING TOWARDS THE INTERNET OF THINGS P50<br /> ] THE OMNICHANNEL STORE OF THE FUTURE P52<br /> ISSUE 60 | SEPTEMBER 2016<br /> NEXT FROM INTERNET RETAILING<br /> Sponsored by<br /> 12 October 2016, Novotel, Hammersmith, London<br /> Further details at internetretailingconference.com<br /> <br /> <br /> <br /> CONTENTS<br /> Contents<br /> ISSUE 60 | SEPTEMBER 2016<br /> Editor: Emma Herrod Tel: 07801 282729<br /> E-mail: press@internetretailing.net<br /> Editor, InternetRetailing.net: Chloe Rigby<br /> Editor-in-chief: Ian Jindal<br /> Design: Alex Gold<br /> <a title="InternetRetailing - September 2016 page 1" href="http://viewer.zmags.com/publication/059a5127?page=1"> MOTHERCARE: SIX PILLARS TO BRAND SUCCESS Gary Ki</a> <a title="InternetRetailing - September 2016 page 2" href="http://viewer.zmags.com/publication/059a5127?page=2"> </a> <a title="InternetRetailing - September 2016 page 3" href="http://viewer.zmags.com/publication/059a5127?page=3"> </a> <a title="InternetRetailing - September 2016 page 4" href="http://viewer.zmags.com/publication/059a5127?page=4"> </a> <a title="InternetRetailing - September 2016 page 5" href="http://viewer.zmags.com/publication/059a5127?page=5"> CONTENTS Contents </a> <a title="InternetRetailing - September 2016 page 6" href="http://viewer.zmags.com/publication/059a5127?page=6"> Editor's comment A MAZON IS wanting </a> <a title="InternetRetailing - September 2016 page 7" href="http://viewer.zmags.com/publication/059a5127?page=7"> </a> <a title="InternetRetailing - September 2016 page 8" href="http://viewer.zmags.com/publication/059a5127?page=8"> Chloe Rigby highlights recent industry changes bu</a> <a title="InternetRetailing - September 2016 page 9" href="http://viewer.zmags.com/publication/059a5127?page=9"> NEWS GAME CONTINUES DIGITAL-FIRST STRATE</a> <a title="InternetRetailing - September 2016 page 10" href="http://viewer.zmags.com/publication/059a5127?page=10"> </a> <a title="InternetRetailing - September 2016 page 11" href="http://viewer.zmags.com/publication/059a5127?page=11"> NEWS Read more of Paul Skeldon's insight into </a> <a title="InternetRetailing - September 2016 page 12" href="http://viewer.zmags.com/publication/059a5127?page=12"> Gary Kibble, Global Brand and Marketing Director,</a> <a title="InternetRetailing - September 2016 page 13" href="http://viewer.zmags.com/publication/059a5127?page=13"> INTERVIEW </a> <a title="InternetRetailing - September 2016 page 14" href="http://viewer.zmags.com/publication/059a5127?page=14"> The Mothercare app gives omnichannel functio</a> <a title="InternetRetailing - September 2016 page 15" href="http://viewer.zmags.com/publication/059a5127?page=15"> INTERVIEW At the end of August, Zappar</a> <a title="InternetRetailing - September 2016 page 16" href="http://viewer.zmags.com/publication/059a5127?page=16"> From old to new. Some Mothercare stores hadn't ha</a> <a title="InternetRetailing - September 2016 page 17" href="http://viewer.zmags.com/publication/059a5127?page=17"> </a> <a title="InternetRetailing - September 2016 page 18" href="http://viewer.zmags.com/publication/059a5127?page=18"> Do retailers know what consumers want? Two stud</a> <a title="InternetRetailing - September 2016 page 19" href="http://viewer.zmags.com/publication/059a5127?page=19"> DASHBOARD THE DIFFERENTIATORS </a> <a title="InternetRetailing - September 2016 page 20" href="http://viewer.zmags.com/publication/059a5127?page=20"> </a> <a title="InternetRetailing - September 2016 page 21" href="http://viewer.zmags.com/publication/059a5127?page=21"> RETAIL REVIEW Retail review As customer</a> <a title="InternetRetailing - September 2016 page 22" href="http://viewer.zmags.com/publication/059a5127?page=22"> </a> <a title="InternetRetailing - September 2016 page 23" href="http://viewer.zmags.com/publication/059a5127?page=23"> COMMENT The voice of future commerce </a> <a title="InternetRetailing - September 2016 page 24" href="http://viewer.zmags.com/publication/059a5127?page=24"> ADVERTORIAL BRONTO The following guest a</a> <a title="InternetRetailing - September 2016 page 25" href="http://viewer.zmags.com/publication/059a5127?page=25"> </a> <a title="InternetRetailing - September 2016 page 26" href="http://viewer.zmags.com/publication/059a5127?page=26"> </a> <a title="InternetRetailing - September 2016 page 27" href="http://viewer.zmags.com/publication/059a5127?page=27"> IRUK IRUK 2016: The strategy and innovati</a> <a title="InternetRetailing - September 2016 page 28" href="http://viewer.zmags.com/publication/059a5127?page=28"> </a> <a title="InternetRetailing - September 2016 page 29" href="http://viewer.zmags.com/publication/059a5127?page=29"> IRUK be optimistic even when the country i</a> <a title="InternetRetailing - September 2016 page 30" href="http://viewer.zmags.com/publication/059a5127?page=30"> Mariano Gomida de Faria co-CEO and Founder WHA</a> <a title="InternetRetailing - September 2016 page 31" href="http://viewer.zmags.com/publication/059a5127?page=31"> VTEX SPOTLIGHT R̆HUEHWWHUFX</a> <a title="InternetRetailing - September 2016 page 32" href="http://viewer.zmags.com/publication/059a5127?page=32"> Sponsored by 12 October 2016, Novotel, Hammers</a> <a title="InternetRetailing - September 2016 page 33" href="http://viewer.zmags.com/publication/059a5127?page=33"> NOW & NEXT James McClure, General Mana</a> <a title="InternetRetailing - September 2016 page 34" href="http://viewer.zmags.com/publication/059a5127?page=34"> available inventory. A panel discussion – compris</a> <a title="InternetRetailing - September 2016 page 35" href="http://viewer.zmags.com/publication/059a5127?page=35"> NOW & NEXT </a> <a title="InternetRetailing - September 2016 page 36" href="http://viewer.zmags.com/publication/059a5127?page=36"> Jess Stephens Chief Marketing Officer, WHAT DOES</a> <a title="InternetRetailing - September 2016 page 37" href="http://viewer.zmags.com/publication/059a5127?page=37"> SMARTFOCUS </a> <a title="InternetRetailing - September 2016 page 38" href="http://viewer.zmags.com/publication/059a5127?page=38"> </a> <a title="InternetRetailing - September 2016 page 39" href="http://viewer.zmags.com/publication/059a5127?page=39"> </a> <a title="InternetRetailing - September 2016 page 40" href="http://viewer.zmags.com/publication/059a5127?page=40"> </a> <a title="InternetRetailing - September 2016 page 41" href="http://viewer.zmags.com/publication/059a5127?page=41"> </a> <a title="InternetRetailing - September 2016 page 42" href="http://viewer.zmags.com/publication/059a5127?page=42"> Kevin Murray Managing Director WHAT DOES YOUR C</a> <a title="InternetRetailing - September 2016 page 43" href="http://viewer.zmags.com/publication/059a5127?page=43"> GREENLIGHT </a> <a title="InternetRetailing - September 2016 page 44" href="http://viewer.zmags.com/publication/059a5127?page=44"> </a> <a title="InternetRetailing - September 2016 page 45" href="http://viewer.zmags.com/publication/059a5127?page=45"> INTERNETRETAILING: OPERATIONS The follow</a> <a title="InternetRetailing - September 2016 page 46" href="http://viewer.zmags.com/publication/059a5127?page=46"> AA1 1AA FIND ADDRESS The Smarter Checkout: usa</a> <a title="InternetRetailing - September 2016 page 47" href="http://viewer.zmags.com/publication/059a5127?page=47"> INTERNETRETAILING: OPERATIONS In the </a> <a title="InternetRetailing - September 2016 page 48" href="http://viewer.zmags.com/publication/059a5127?page=48"> </a> <a title="InternetRetailing - September 2016 page 49" href="http://viewer.zmags.com/publication/059a5127?page=49"> INTERNET RETAILING: IT Time for tracking</a> <a title="InternetRetailing - September 2016 page 50" href="http://viewer.zmags.com/publication/059a5127?page=50"> </a> <a title="InternetRetailing - September 2016 page 51" href="http://viewer.zmags.com/publication/059a5127?page=51"> INTERNET RETAILING: IT </a> <a title="InternetRetailing - September 2016 page 52" href="http://viewer.zmags.com/publication/059a5127?page=52"> Dashing towards the Internet of Things Amazon l</a> <a title="InternetRetailing - September 2016 page 53" href="http://viewer.zmags.com/publication/059a5127?page=53"> INTERNET RETAILING: STRATEGY </a> <a title="InternetRetailing - September 2016 page 54" href="http://viewer.zmags.com/publication/059a5127?page=54"> The following guest article has been written for </a> <a title="InternetRetailing - September 2016 page 55" href="http://viewer.zmags.com/publication/059a5127?page=55"> IN STORE: OPERATIONS change is easier to i</a> <a title="InternetRetailing - September 2016 page 56" href="http://viewer.zmags.com/publication/059a5127?page=56"> Delivering omnichoice The introduction of click </a> <a title="InternetRetailing - September 2016 page 57" href="http://viewer.zmags.com/publication/059a5127?page=57"> IN STORE: OPERATIONS E ARLIER THIS year, Richard</a> <a title="InternetRetailing - September 2016 page 58" href="http://viewer.zmags.com/publication/059a5127?page=58"> purchasing. The decision as to how each purchase </a> <a title="InternetRetailing - September 2016 page 59" href="http://viewer.zmags.com/publication/059a5127?page=59"> </a> <a title="InternetRetailing - September 2016 page 60" href="http://viewer.zmags.com/publication/059a5127?page=60"> Rise of the machines Paul Skeldon worries that m</a> <a title="InternetRetailing - September 2016 page 61" href="http://viewer.zmags.com/publication/059a5127?page=61"> MOBILE: IT Boots' clienteling app has </a> <a title="InternetRetailing - September 2016 page 62" href="http://viewer.zmags.com/publication/059a5127?page=62"> till-point PCs. Employees have a wealth of option</a> <a title="InternetRetailing - September 2016 page 63" href="http://viewer.zmags.com/publication/059a5127?page=63"> D I E N S Mobile and C Di</a> <a title="InternetRetailing - September 2016 page 64" href="http://viewer.zmags.com/publication/059a5127?page=64"> Insight around the world RICK KIRK, S</a> <a title="InternetRetailing - September 2016 page 65" href="http://viewer.zmags.com/publication/059a5127?page=65"> INSIGHT RALF OHLHAUSEN, BUS</a> <a title="InternetRetailing - September 2016 page 66" href="http://viewer.zmags.com/publication/059a5127?page=66"> ECOMMERCE </a> <a title="InternetRetailing - September 2016 page 67" href="http://viewer.zmags.com/publication/059a5127?page=67"> MOBILE </a> <a title="InternetRetailing - September 2016 page 68" href="http://viewer.zmags.com/publication/059a5127?page=68"> OPERATIONS, LOGISTICS & ORDER MANAGEMENT </a> <a title="InternetRetailing - September 2016 page 69" href="http://viewer.zmags.com/publication/059a5127?page=69"> </a> <a title="InternetRetailing - September 2016 page 70" href="http://viewer.zmags.com/publication/059a5127?page=70"> </a>