<br />
Am<br />
NFOLOG<br />
AgAzine About informAtion logistics from strAlfors 2 2011<br />
mAke THe<br />
BeSTOFIT<br />
The marketing man’s<br />
new reality<br />
7 Qr code links together your communication<br />
3 How social media affect your business<br />
3 Access – enabling creativity<br />
Infolog MagazIne<br />
is published by Strålfors AB<br />
PUBlISHeR ReSPonSIBle:<br />
Martin Sterner<br />
martin.sterner@stralfors.se<br />
TexT anD DeSIgn:<br />
www.givakt.se<br />
TRanSlaTIon:<br />
www.sprakbolaget.se<br />
PRInTeD BY:<br />
www.mixiprint.se<br />
aDDReSS:<br />
Infolog Magazine<br />
Strålfors AB<br />
SE-341 84 Ljungby<br />
www.stralfors.se<br />
STRalfoRS, owned by Post-<br />
Nord AB, is an IT-oriented<br />
Business-to-Business company<br />
with a graphical tradition,<br />
working with total solutions<br />
in the field of information<br />
transfer. Stralfors develops,<br />
produces and supplies sys-<br />
tems, services and <a title="infolfo_GB_webb page 1" href="http://viewer.zmags.com/publication/05bf68e3?page=1"> Am NFOLOG AgAzine About informAtion logistics fr</a>
<a title="infolfo_GB_webb page 2" href="http://viewer.zmags.com/publication/05bf68e3?page=2"> Infolog MagazIne is published by Strålfors AB PUB</a>
<a title="infolfo_GB_webb page 3" href="http://viewer.zmags.com/publication/05bf68e3?page=3"> „ Contents “WE’VE ALWAYS COMMUNICATED A LOT ON</a>
<a title="infolfo_GB_webb page 4" href="http://viewer.zmags.com/publication/05bf68e3?page=4"> ‘YoU MUST BefUnnY’’ You’ve just looked at a video</a>
<a title="infolfo_GB_webb page 5" href="http://viewer.zmags.com/publication/05bf68e3?page=5"> Cathrine Felix, doctoral candidate in</a>
<a title="infolfo_GB_webb page 6" href="http://viewer.zmags.com/publication/05bf68e3?page=6"> I Face- t’s the fir</a>
<a title="infolfo_GB_webb page 7" href="http://viewer.zmags.com/publication/05bf68e3?page=7"> 3 “I believe that the basis of a relationship lie</a>
<a title="infolfo_GB_webb page 8" href="http://viewer.zmags.com/publication/05bf68e3?page=8"> “YoU Can’T “It’s not either or. It’s both.”</a>
<a title="infolfo_GB_webb page 9" href="http://viewer.zmags.com/publication/05bf68e3?page=9"> T he most </a>
<a title="infolfo_GB_webb page 10" href="http://viewer.zmags.com/publication/05bf68e3?page=10"> 10 3 INFOLOG</a>
<a title="infolfo_GB_webb page 11" href="http://viewer.zmags.com/publication/05bf68e3?page=11"> 3With the aid of eye-tracking, you quickly get an</a>
<a title="infolfo_GB_webb page 12" href="http://viewer.zmags.com/publication/05bf68e3?page=12"> We went from outdated </a>
<a title="infolfo_GB_webb page 13" href="http://viewer.zmags.com/publication/05bf68e3?page=13"> In response to the results of the eye- tracking m</a>
<a title="infolfo_GB_webb page 14" href="http://viewer.zmags.com/publication/05bf68e3?page=14"> InTellIgenT BUSIneSS It’s usually said that it’s </a>
<a title="infolfo_GB_webb page 15" href="http://viewer.zmags.com/publication/05bf68e3?page=15"> </a>
<a title="infolfo_GB_webb page 16" href="http://viewer.zmags.com/publication/05bf68e3?page=16"> aBoUT CYgnUs The most important thing a company </a>
<a title="infolfo_GB_webb page 17" href="http://viewer.zmags.com/publication/05bf68e3?page=17"> eveRYone WanTS To Be UnIQUe Building relationsh</a>
<a title="infolfo_GB_webb page 18" href="http://viewer.zmags.com/publication/05bf68e3?page=18"> 3One positive aspect of digital media is that the</a>
<a title="infolfo_GB_webb page 19" href="http://viewer.zmags.com/publication/05bf68e3?page=19"> T here’s lots of talk about socia</a>
<a title="infolfo_GB_webb page 20" href="http://viewer.zmags.com/publication/05bf68e3?page=20"> How to scan a QR code If you don’t have a program</a>
<a title="infolfo_GB_webb page 21" href="http://viewer.zmags.com/publication/05bf68e3?page=21"> UP lInKIng PRInT & DIgITal QR codes have quickly</a>
<a title="infolfo_GB_webb page 22" href="http://viewer.zmags.com/publication/05bf68e3?page=22"> 3 Malin Olsson and David Johansson work together </a>
<a title="infolfo_GB_webb page 23" href="http://viewer.zmags.com/publication/05bf68e3?page=23"> Surprise and delight. That’s how Malin Olsson sum</a>
<a title="infolfo_GB_webb page 24" href="http://viewer.zmags.com/publication/05bf68e3?page=24"> 1 For one and a half years now, 3 has been printi</a>
<a title="infolfo_GB_webb page 25" href="http://viewer.zmags.com/publication/05bf68e3?page=25"> Right information in the right place “That’s how </a>
<a title="infolfo_GB_webb page 26" href="http://viewer.zmags.com/publication/05bf68e3?page=26"> Quicker, simpler perf</a>
<a title="infolfo_GB_webb page 27" href="http://viewer.zmags.com/publication/05bf68e3?page=27"> eSS enaBlIng CReaTIvITY INFOLOG 3 27</a>
<a title="infolfo_GB_webb page 28" href="http://viewer.zmags.com/publication/05bf68e3?page=28"> 3“We were really keen to be involved in a pilot t</a>
<a title="infolfo_GB_webb page 29" href="http://viewer.zmags.com/publication/05bf68e3?page=29"> I kano Bank offers secure, simple financ</a>
<a title="infolfo_GB_webb page 30" href="http://viewer.zmags.com/publication/05bf68e3?page=30"> flexIBle TRanSPoRT As soon as the package arrives</a>
<a title="infolfo_GB_webb page 31" href="http://viewer.zmags.com/publication/05bf68e3?page=31"> 3Every day there are 40,000 scheduled bus departu</a>
<a title="infolfo_GB_webb page 32" href="http://viewer.zmags.com/publication/05bf68e3?page=32"> of notification. But they don’t go via Stralfors,</a>
<a title="infolfo_GB_webb page 33" href="http://viewer.zmags.com/publication/05bf68e3?page=33"> maTkahUolTo 3 Matkahuolto is owned by private F</a>
<a title="infolfo_GB_webb page 34" href="http://viewer.zmags.com/publication/05bf68e3?page=34"> 34 3 INFOLOG</a>
<a title="infolfo_GB_webb page 35" href="http://viewer.zmags.com/publication/05bf68e3?page=35"> INFOLOG 3 35</a>
<a title="infolfo_GB_webb page 36" href="http://viewer.zmags.com/publication/05bf68e3?page=36"> 5Stein Nordbø, Nordic Logistics Manager at Canal </a>
<a title="infolfo_GB_webb page 37" href="http://viewer.zmags.com/publication/05bf68e3?page=37"> 5The plant in Ljungby has a technical department </a>
<a title="infolfo_GB_webb page 38" href="http://viewer.zmags.com/publication/05bf68e3?page=38"> fUll ConTRol </a>
<a title="infolfo_GB_webb page 39" href="http://viewer.zmags.com/publication/05bf68e3?page=39"> 3Hargreaves Lansdown already uses digital colour </a>
<a title="infolfo_GB_webb page 40" href="http://viewer.zmags.com/publication/05bf68e3?page=40"> 40 3 INFOLOG</a>
<a title="infolfo_GB_webb page 41" href="http://viewer.zmags.com/publication/05bf68e3?page=41"> Every summer Gothenburg plays host to the world’s</a>
<a title="infolfo_GB_webb page 42" href="http://viewer.zmags.com/publication/05bf68e3?page=42"> A t the height of the summer,</a>
<a title="infolfo_GB_webb page 43" href="http://viewer.zmags.com/publication/05bf68e3?page=43"> 3Taking part in the Partille Cup are 19,500 playe</a>
<a title="infolfo_GB_webb page 44" href="http://viewer.zmags.com/publication/05bf68e3?page=44"> ANNOuNcemeNTS re liga r andr</a>