MSR 03 2016 March

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MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND AWARD WINNERS ISSUE THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS March 15, 2016 Volume 33, No. 3 BE SURE TO WATCH NAMM ’16: The New Class FIRST-TIMERS OFFER INNOVATIVE PRODUCTS, RETAILER-FRIENDLY SERVICES By Anthony Vargas Anyone who has attended the NAMM Show could attest that the experience can be completely overwhelming. Between the sheer amount of gear on display, the top-tier manufacturers’ gim- micky, eye-catching booths, the endless musical performances and the occasional celebrity sight- ing, it’s just about impossible to take in all that the show has to offer. And, with so much to see, it is unfortunately very easy for the show’s ﬁrst-time exhibitors to get lost in the shufﬂe. (This was especially true at this year’s show, which boasted more than 250 debuting companies!) With that <a title="MSR 03 2016 March page 1" href="http://viewer.zmags.com/publication/061281ad?page=1"> MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND</a> <a title="MSR 03 2016 March page 2" href="http://viewer.zmags.com/publication/061281ad?page=2"> Inside Information The biggest names in PA l</a> <a title="MSR 03 2016 March page 3" href="http://viewer.zmags.com/publication/061281ad?page=3"> NAMM Delivers A Day Of Service NAMM members b</a> <a title="MSR 03 2016 March page 4" href="http://viewer.zmags.com/publication/061281ad?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 03 2016 March page 5" href="http://viewer.zmags.com/publication/061281ad?page=5"> Reverb Works For You Plug in to the fastest growi</a> <a title="MSR 03 2016 March page 6" href="http://viewer.zmags.com/publication/061281ad?page=6"> EDITORIAL Vote Of Conﬁdence Trade journalism </a> <a title="MSR 03 2016 March page 7" href="http://viewer.zmags.com/publication/061281ad?page=7"> Break FREE With wireless Bluetooth control and</a> <a title="MSR 03 2016 March page 8" href="http://viewer.zmags.com/publication/061281ad?page=8"> L ATEST CAD Audio Selects Anew C.T.</a> <a title="MSR 03 2016 March page 9" href="http://viewer.zmags.com/publication/061281ad?page=9"> </a> <a title="MSR 03 2016 March page 10" href="http://viewer.zmags.com/publication/061281ad?page=10"> L ATEST Shure Mourns Loss Of Beloved Chairman </a> <a title="MSR 03 2016 March page 11" href="http://viewer.zmags.com/publication/061281ad?page=11"> </a> <a title="MSR 03 2016 March page 12" href="http://viewer.zmags.com/publication/061281ad?page=12"> L ATEST Guitar Center Opens Moreno V</a> <a title="MSR 03 2016 March page 13" href="http://viewer.zmags.com/publication/061281ad?page=13"> KMC Music, Focusrite Novation Forge Relationship </a> <a title="MSR 03 2016 March page 14" href="http://viewer.zmags.com/publication/061281ad?page=14"> Note From Mary ADVERTORIAL • MA</a> <a title="MSR 03 2016 March page 15" href="http://viewer.zmags.com/publication/061281ad?page=15"> Building Relationships Growing Community Pride Th</a> <a title="MSR 03 2016 March page 16" href="http://viewer.zmags.com/publication/061281ad?page=16"> EOPLE P SLM Gains MacBlane St. Louis Music (S</a> <a title="MSR 03 2016 March page 17" href="http://viewer.zmags.com/publication/061281ad?page=17"> We thank the dealer community for i</a> <a title="MSR 03 2016 March page 18" href="http://viewer.zmags.com/publication/061281ad?page=18"> RODUCTS P Not-So-Sleepy ‘Hollow’ Over v</a> <a title="MSR 03 2016 March page 19" href="http://viewer.zmags.com/publication/061281ad?page=19"> PRODUCTS Sky’s The Limit Over</a> <a title="MSR 03 2016 March page 20" href="http://viewer.zmags.com/publication/061281ad?page=20"> P RODUCTS Rhythm Nation Overview: Zo</a> <a title="MSR 03 2016 March page 21" href="http://viewer.zmags.com/publication/061281ad?page=21"> Fly Fishing Over view: Tech 21’s Bass F</a> <a title="MSR 03 2016 March page 22" href="http://viewer.zmags.com/publication/061281ad?page=22"> NAMM ’16: THE NEW CLASS (continued from cover) </a> <a title="MSR 03 2016 March page 23" href="http://viewer.zmags.com/publication/061281ad?page=23"> MYTH MY CUSTOMERS DON'T NEED FINANCING... RE</a> <a title="MSR 03 2016 March page 24" href="http://viewer.zmags.com/publication/061281ad?page=24"> Tensor CEO Tom Lanni. Tensor Throughout the sh</a> <a title="MSR 03 2016 March page 25" href="http://viewer.zmags.com/publication/061281ad?page=25"> and we’ll put together a customized package for y</a> <a title="MSR 03 2016 March page 26" href="http://viewer.zmags.com/publication/061281ad?page=26"> Masters of Maple CEO Sahir Hanif (center). </a> <a title="MSR 03 2016 March page 27" href="http://viewer.zmags.com/publication/061281ad?page=27"> Black Market Custom For smaller boutique brands,</a> <a title="MSR 03 2016 March page 28" href="http://viewer.zmags.com/publication/061281ad?page=28"> Blackwing Ampliﬁer Company Founder Blackwin</a> <a title="MSR 03 2016 March page 29" href="http://viewer.zmags.com/publication/061281ad?page=29"> Ortega Guitars Don’t be surprised to ﬁnd establi</a> <a title="MSR 03 2016 March page 30" href="http://viewer.zmags.com/publication/061281ad?page=30"> Badazz Guitar Stands CEO/Owner </a> <a title="MSR 03 2016 March page 31" href="http://viewer.zmags.com/publication/061281ad?page=31"> Rain Retail Software In addition to gear manufac</a> <a title="MSR 03 2016 March page 32" href="http://viewer.zmags.com/publication/061281ad?page=32"> MI Displays Another newcomer to the NAMM Show tha</a> <a title="MSR 03 2016 March page 33" href="http://viewer.zmags.com/publication/061281ad?page=33"> TOP OF THE HEAP (continued from cover) is to best</a> <a title="MSR 03 2016 March page 34" href="http://viewer.zmags.com/publication/061281ad?page=34"> Bananas At Large Chicago Music Exchange Grandma’s</a> <a title="MSR 03 2016 March page 35" href="http://viewer.zmags.com/publication/061281ad?page=35"> Corner Music Alto Music I DJ NOW Instrumental Mus</a> <a title="MSR 03 2016 March page 36" href="http://viewer.zmags.com/publication/061281ad?page=36"> BEST ACOUSTIC GUITAR OF 2015 Taylor Guitars’ 614c</a> <a title="MSR 03 2016 March page 37" href="http://viewer.zmags.com/publication/061281ad?page=37"> Sennheiser The D’Addario Fou</a> <a title="MSR 03 2016 March page 38" href="http://viewer.zmags.com/publication/061281ad?page=38"> Instrumental Music Center Recognized For Customer</a> <a title="MSR 03 2016 March page 39" href="http://viewer.zmags.com/publication/061281ad?page=39"> </a> <a title="MSR 03 2016 March page 40" href="http://viewer.zmags.com/publication/061281ad?page=40"> FIVE M INUTE SW ITH PHIL CAJKA Presid</a> <a title="MSR 03 2016 March page 41" href="http://viewer.zmags.com/publication/061281ad?page=41"> users also coveted the sound they produced and th</a> <a title="MSR 03 2016 March page 42" href="http://viewer.zmags.com/publication/061281ad?page=42"> “A Higher Level of Listening”: t</a> <a title="MSR 03 2016 March page 43" href="http://viewer.zmags.com/publication/061281ad?page=43"> open-back giving us a pro headph of the M-Se the </a> <a title="MSR 03 2016 March page 44" href="http://viewer.zmags.com/publication/061281ad?page=44"> The Audio- Technica headquarters includes a studi</a> <a title="MSR 03 2016 March page 45" href="http://viewer.zmags.com/publication/061281ad?page=45"> well as discuss those products access. A </a> <a title="MSR 03 2016 March page 46" href="http://viewer.zmags.com/publication/061281ad?page=46"> MI SPY BROTHER, CAN YOU SPARE A STRAT? </a> <a title="MSR 03 2016 March page 47" href="http://viewer.zmags.com/publication/061281ad?page=47"> at $599.95. I liked the feel and playability of t</a> <a title="MSR 03 2016 March page 48" href="http://viewer.zmags.com/publication/061281ad?page=48"> SHINE A LIGHT John and Barbara Bertrand. A MUSIC</a> <a title="MSR 03 2016 March page 49" href="http://viewer.zmags.com/publication/061281ad?page=49"> Bertrand Music Enterprises 13179-5 Black Mountain</a> <a title="MSR 03 2016 March page 50" href="http://viewer.zmags.com/publication/061281ad?page=50"> R E TA I L E R R E B E L WE’RE ALL IN THIS TOG</a> <a title="MSR 03 2016 March page 51" href="http://viewer.zmags.com/publication/061281ad?page=51"> THE REVOLUTION HAS BEGUN The Retailer celebra</a> <a title="MSR 03 2016 March page 52" href="http://viewer.zmags.com/publication/061281ad?page=52"> BUSINESS & MARK ETING A common theme derived </a> <a title="MSR 03 2016 March page 53" href="http://viewer.zmags.com/publication/061281ad?page=53"> 5. AREAS TO IMPROVE YOUR STORYTELLING You can ha</a> <a title="MSR 03 2016 March page 54" href="http://viewer.zmags.com/publication/061281ad?page=54"> VEDDATORIAL PIVOTAL ROLES By Dan Vedda </a> <a title="MSR 03 2016 March page 55" href="http://viewer.zmags.com/publication/061281ad?page=55"> D J EXPO 16: THE PLACE YOU WANT TO BE </a> <a title="MSR 03 2016 March page 56" href="http://viewer.zmags.com/publication/061281ad?page=56"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 57" href="http://viewer.zmags.com/publication/061281ad?page=57"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 58" href="http://viewer.zmags.com/publication/061281ad?page=58"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 59" href="http://viewer.zmags.com/publication/061281ad?page=59"> will be able to set up and patch a digital snake </a> <a title="MSR 03 2016 March page 60" href="http://viewer.zmags.com/publication/061281ad?page=60"> This year’s winner, the Swarm 4 FX, joins the Gig</a> <a title="MSR 03 2016 March page 61" href="http://viewer.zmags.com/publication/061281ad?page=61"> UNDER THE HOOD: RIVERSONG GUITARS’ TRADITION SERI</a> <a title="MSR 03 2016 March page 62" href="http://viewer.zmags.com/publication/061281ad?page=62"> UNDER THE HOOD By Michelle Loeb Riversong</a> <a title="MSR 03 2016 March page 63" href="http://viewer.zmags.com/publication/061281ad?page=63"> EXL-A EX-SS Master B T uilder eardrop </a> <a title="MSR 03 2016 March page 64" href="http://viewer.zmags.com/publication/061281ad?page=64"> ATH-E70 ATH-E50 Three Balanced </a>