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<br /> MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND AWARD WINNERS ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS<br /> March 15, 2016<br /> Volume 33, No. 3<br /> BE SURE TO WATCH<br /> NAMM ’16: The New Class<br /> FIRST-TIMERS OFFER INNOVATIVE PRODUCTS, RETAILER-FRIENDLY SERVICES<br /> By Anthony Vargas<br /> Anyone who has attended the NAMM Show could attest that the experience can be completely<br /> overwhelming. Between the sheer amount of gear on display, the top-tier manufacturers’ gim-<br /> micky, eye-catching booths, the endless musical performances and the occasional celebrity sight-<br /> ing, it’s just about impossible to take in all that the show has to offer. And, with so much to see, it<br /> is unfortunately very easy for the show’s first-time exhibitors to get lost in the shuffle. (This was<br /> especially true at this year’s show, which boasted more than 250 debuting companies!) With that<br /><a title="MSR 03 2016 March page 1" href="http://viewer.zmags.com/publication/061281ad?page=1"> MUSIC & SOUND AWARD WINNERS ISSUE MUSIC & SOUND</a> <a title="MSR 03 2016 March page 2" href="http://viewer.zmags.com/publication/061281ad?page=2"> Inside Information The biggest names in PA l</a> <a title="MSR 03 2016 March page 3" href="http://viewer.zmags.com/publication/061281ad?page=3"> NAMM Delivers A Day Of Service NAMM members b</a> <a title="MSR 03 2016 March page 4" href="http://viewer.zmags.com/publication/061281ad?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 03 2016 March page 5" href="http://viewer.zmags.com/publication/061281ad?page=5"> Reverb Works For You Plug in to the fastest growi</a> <a title="MSR 03 2016 March page 6" href="http://viewer.zmags.com/publication/061281ad?page=6"> EDITORIAL Vote Of Confidence Trade journalism </a> <a title="MSR 03 2016 March page 7" href="http://viewer.zmags.com/publication/061281ad?page=7"> Break FREE With wireless Bluetooth control and</a> <a title="MSR 03 2016 March page 8" href="http://viewer.zmags.com/publication/061281ad?page=8"> L ATEST CAD Audio Selects Anew C.T.</a> <a title="MSR 03 2016 March page 9" href="http://viewer.zmags.com/publication/061281ad?page=9"> </a> <a title="MSR 03 2016 March page 10" href="http://viewer.zmags.com/publication/061281ad?page=10"> L ATEST Shure Mourns Loss Of Beloved Chairman </a> <a title="MSR 03 2016 March page 11" href="http://viewer.zmags.com/publication/061281ad?page=11"> </a> <a title="MSR 03 2016 March page 12" href="http://viewer.zmags.com/publication/061281ad?page=12"> L ATEST Guitar Center Opens Moreno V</a> <a title="MSR 03 2016 March page 13" href="http://viewer.zmags.com/publication/061281ad?page=13"> KMC Music, Focusrite Novation Forge Relationship </a> <a title="MSR 03 2016 March page 14" href="http://viewer.zmags.com/publication/061281ad?page=14"> Note From Mary ADVERTORIAL • MA</a> <a title="MSR 03 2016 March page 15" href="http://viewer.zmags.com/publication/061281ad?page=15"> Building Relationships Growing Community Pride Th</a> <a title="MSR 03 2016 March page 16" href="http://viewer.zmags.com/publication/061281ad?page=16"> EOPLE P SLM Gains MacBlane St. Louis Music (S</a> <a title="MSR 03 2016 March page 17" href="http://viewer.zmags.com/publication/061281ad?page=17"> We thank the dealer community for i</a> <a title="MSR 03 2016 March page 18" href="http://viewer.zmags.com/publication/061281ad?page=18"> RODUCTS P Not-So-Sleepy ‘Hollow’ Over v</a> <a title="MSR 03 2016 March page 19" href="http://viewer.zmags.com/publication/061281ad?page=19"> PRODUCTS Sky’s The Limit Over</a> <a title="MSR 03 2016 March page 20" href="http://viewer.zmags.com/publication/061281ad?page=20"> P RODUCTS Rhythm Nation Overview: Zo</a> <a title="MSR 03 2016 March page 21" href="http://viewer.zmags.com/publication/061281ad?page=21"> Fly Fishing Over view: Tech 21’s Bass F</a> <a title="MSR 03 2016 March page 22" href="http://viewer.zmags.com/publication/061281ad?page=22"> NAMM ’16: THE NEW CLASS (continued from cover) </a> <a title="MSR 03 2016 March page 23" href="http://viewer.zmags.com/publication/061281ad?page=23"> MYTH MY CUSTOMERS DON'T NEED FINANCING... RE</a> <a title="MSR 03 2016 March page 24" href="http://viewer.zmags.com/publication/061281ad?page=24"> Tensor CEO Tom Lanni. Tensor Throughout the sh</a> <a title="MSR 03 2016 March page 25" href="http://viewer.zmags.com/publication/061281ad?page=25"> and we’ll put together a customized package for y</a> <a title="MSR 03 2016 March page 26" href="http://viewer.zmags.com/publication/061281ad?page=26"> Masters of Maple CEO Sahir Hanif (center). </a> <a title="MSR 03 2016 March page 27" href="http://viewer.zmags.com/publication/061281ad?page=27"> Black Market Custom For smaller boutique brands,</a> <a title="MSR 03 2016 March page 28" href="http://viewer.zmags.com/publication/061281ad?page=28"> Blackwing Amplifier Company Founder Blackwin</a> <a title="MSR 03 2016 March page 29" href="http://viewer.zmags.com/publication/061281ad?page=29"> Ortega Guitars Don’t be surprised to find establi</a> <a title="MSR 03 2016 March page 30" href="http://viewer.zmags.com/publication/061281ad?page=30"> Badazz Guitar Stands CEO/Owner </a> <a title="MSR 03 2016 March page 31" href="http://viewer.zmags.com/publication/061281ad?page=31"> Rain Retail Software In addition to gear manufac</a> <a title="MSR 03 2016 March page 32" href="http://viewer.zmags.com/publication/061281ad?page=32"> MI Displays Another newcomer to the NAMM Show tha</a> <a title="MSR 03 2016 March page 33" href="http://viewer.zmags.com/publication/061281ad?page=33"> TOP OF THE HEAP (continued from cover) is to best</a> <a title="MSR 03 2016 March page 34" href="http://viewer.zmags.com/publication/061281ad?page=34"> Bananas At Large Chicago Music Exchange Grandma’s</a> <a title="MSR 03 2016 March page 35" href="http://viewer.zmags.com/publication/061281ad?page=35"> Corner Music Alto Music I DJ NOW Instrumental Mus</a> <a title="MSR 03 2016 March page 36" href="http://viewer.zmags.com/publication/061281ad?page=36"> BEST ACOUSTIC GUITAR OF 2015 Taylor Guitars’ 614c</a> <a title="MSR 03 2016 March page 37" href="http://viewer.zmags.com/publication/061281ad?page=37"> Sennheiser The D’Addario Fou</a> <a title="MSR 03 2016 March page 38" href="http://viewer.zmags.com/publication/061281ad?page=38"> Instrumental Music Center Recognized For Customer</a> <a title="MSR 03 2016 March page 39" href="http://viewer.zmags.com/publication/061281ad?page=39"> </a> <a title="MSR 03 2016 March page 40" href="http://viewer.zmags.com/publication/061281ad?page=40"> FIVE M INUTE SW ITH PHIL CAJKA Presid</a> <a title="MSR 03 2016 March page 41" href="http://viewer.zmags.com/publication/061281ad?page=41"> users also coveted the sound they produced and th</a> <a title="MSR 03 2016 March page 42" href="http://viewer.zmags.com/publication/061281ad?page=42"> “A Higher Level of Listening”: t</a> <a title="MSR 03 2016 March page 43" href="http://viewer.zmags.com/publication/061281ad?page=43"> open-back giving us a pro headph of the M-Se the </a> <a title="MSR 03 2016 March page 44" href="http://viewer.zmags.com/publication/061281ad?page=44"> The Audio- Technica headquarters includes a studi</a> <a title="MSR 03 2016 March page 45" href="http://viewer.zmags.com/publication/061281ad?page=45"> well as discuss those products access. A </a> <a title="MSR 03 2016 March page 46" href="http://viewer.zmags.com/publication/061281ad?page=46"> MI SPY BROTHER, CAN YOU SPARE A STRAT? </a> <a title="MSR 03 2016 March page 47" href="http://viewer.zmags.com/publication/061281ad?page=47"> at $599.95. I liked the feel and playability of t</a> <a title="MSR 03 2016 March page 48" href="http://viewer.zmags.com/publication/061281ad?page=48"> SHINE A LIGHT John and Barbara Bertrand. A MUSIC</a> <a title="MSR 03 2016 March page 49" href="http://viewer.zmags.com/publication/061281ad?page=49"> Bertrand Music Enterprises 13179-5 Black Mountain</a> <a title="MSR 03 2016 March page 50" href="http://viewer.zmags.com/publication/061281ad?page=50"> R E TA I L E R R E B E L WE’RE ALL IN THIS TOG</a> <a title="MSR 03 2016 March page 51" href="http://viewer.zmags.com/publication/061281ad?page=51"> THE REVOLUTION HAS BEGUN The Retailer celebra</a> <a title="MSR 03 2016 March page 52" href="http://viewer.zmags.com/publication/061281ad?page=52"> BUSINESS & MARK ETING A common theme derived </a> <a title="MSR 03 2016 March page 53" href="http://viewer.zmags.com/publication/061281ad?page=53"> 5. AREAS TO IMPROVE YOUR STORYTELLING You can ha</a> <a title="MSR 03 2016 March page 54" href="http://viewer.zmags.com/publication/061281ad?page=54"> VEDDATORIAL PIVOTAL ROLES By Dan Vedda </a> <a title="MSR 03 2016 March page 55" href="http://viewer.zmags.com/publication/061281ad?page=55"> D J EXPO 16: THE PLACE YOU WANT TO BE </a> <a title="MSR 03 2016 March page 56" href="http://viewer.zmags.com/publication/061281ad?page=56"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 57" href="http://viewer.zmags.com/publication/061281ad?page=57"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 58" href="http://viewer.zmags.com/publication/061281ad?page=58"> TheRetailer's Mall </a> <a title="MSR 03 2016 March page 59" href="http://viewer.zmags.com/publication/061281ad?page=59"> will be able to set up and patch a digital snake </a> <a title="MSR 03 2016 March page 60" href="http://viewer.zmags.com/publication/061281ad?page=60"> This year’s winner, the Swarm 4 FX, joins the Gig</a> <a title="MSR 03 2016 March page 61" href="http://viewer.zmags.com/publication/061281ad?page=61"> UNDER THE HOOD: RIVERSONG GUITARS’ TRADITION SERI</a> <a title="MSR 03 2016 March page 62" href="http://viewer.zmags.com/publication/061281ad?page=62"> UNDER THE HOOD By Michelle Loeb Riversong</a> <a title="MSR 03 2016 March page 63" href="http://viewer.zmags.com/publication/061281ad?page=63"> EXL-A EX-SS Master B T uilder eardrop </a> <a title="MSR 03 2016 March page 64" href="http://viewer.zmags.com/publication/061281ad?page=64"> ATH-E70 ATH-E50 Three Balanced </a>