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Best regards
Zmags
October 2012
D i s t r i b u t i o n B u s i n e s s®
THE MANAGEMENT MAGAZINE OF WHOLESALE DISTRIBUTION SINCE 1999
Keeping Alive
the Values of Success
G.W. Berkheimer Co.
ALSO IN THIS ISSUE
THYBAR CORP.
MASTERS OF
THE ROOFTOP
ZAIN HASEEB &
MICHELLE MCGOWAN
CAN YOU PASS THE
MARKETING QUIZ?
STEVE COSCIA
THE SECRETS
OF SUPPLY HOUSE
PERSONALITIES
FRANK HURTTE
FALLACIES OF
CUSTOMER MANAGEMENT
SYSTEMSDistribution
s i n e s s
THE MANAGEMENT MAGAZINE OF WHOLESALE DISTRIBUTION SINCE 1999
Keeping Alive
the Values of Success
,*AH??*
'^JV fi^l
G.W. Berkheimer Co.
THYBAR CORP.
MASTERS OF
THE ROOFTOP
ZAIN HASEEB &
MICHELLE McGOWAN
CAN YOU PASS THE
MARKETING QUIZ?
STEVE COSCIA
Zoning Clicks with Zoning Clicks with Most Homeow
Jobseekers, win a free trip to
CONTENTS Page 8
EDITOR'S PAGE | By Tom Peric´ Listen, Lea
NEWS Superior Radiant Products Offers Choices in
exhaust fan is reduced regardless of the laborato
CURRENT INDUSTRY STATS Industry Updates NATE C
How are you making a difference?
WHOLESALER'S SPOTLIGHT | By Michael Maynard Co
ing beyond their traditional market area. “We've
WHOLESALER'S SPOTLIGHT Left to
to visit with customers to help them work out sol
WHOLESALER'S SPOTLIGHT baskets has helped to b
GI POCKET STOVE u ld Bi l Co e ing on 42 y
MANUFACTURER'S SPOTLIGHT | By Michael Maynard
in all 50 states, and five facilities across the
MANUFACTURER'S SPOTLIGHT recognized the signif
GIVE ME A TOPIC. I'LL GIVE YOU A TIP. YJU's top t
GOVERNMENT AFFAIRS | By Jon Melchi What's Your
all of which included distributors. They ranged f
MARKETING | By Zain Haseeb & Michelle McGowan
9) We actively communicate with our cu
MANAGEMENT | By Frank Hurtte The Dog Ate My Cu
To illustrate how bad this really is, I'll tak
2" PVC Venting 1/2" Gas Line
WHAT CAN WE SAY? WOMEN LOVE US. RELIABLE
SALES | By Tom Piscitelli The Importance of th
LIKE A BANK: WE CAN LOAN YOU MONEY. UNLIKE A BANK
COSCIA AT THE COUNTER | By Steve Coscia The
gardless of the behavioral style. My re- search i
TECH UPDATE | By Kate Kelly Tech Update RESIDE
COMMERCIAL AND RESIDENTIAL IAQ American Standard
MARKETPLACE EQUIPM ENT
EQUIPMENT A/C TFDIT-PWF5IFTF"$-FBL'reeze Pr
FROM MY VIEWPOINT | By Don Frendberg It's
¢ ǯ ǯ
AD INDEX October 2012 Ad Index CONTACT THE ADV
DON'T GET USING REGULAR THERMOSTAT WIRE.
NEUCO YOUR HEATING SEASON HEADQUARTERS