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<br /> TechTalk<br /> 3-2011<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> © GfK Business & Technology 2011 <a title="GfK TechTalk page 1" href="http://viewer.zmags.com/publication/07a5bb6c?page=1">TechTalk3-2011</a> TechTalk3-2011<a title="GfK TechTalk page 2" href="http://viewer.zmags.com/publication/07a5bb6c?page=2"></a> <a title="GfK TechTalk page 3" href="http://viewer.zmags.com/publication/07a5bb6c?page=3">Contents04Trends04 Switching your digit</a> Contents04Trends04 Switching your digit<a title="GfK TechTalk page 4" href="http://viewer.zmags.com/publication/07a5bb6c?page=4">04 </a> 04 <a title="GfK TechTalk page 5" href="http://viewer.zmags.com/publication/07a5bb6c?page=5">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 6" href="http://viewer.zmags.com/publication/07a5bb6c?page=6">Figure one: Perceived difficulty in switching pro</a> Figure one: Perceived difficulty in switching pro<a title="GfK TechTalk page 7" href="http://viewer.zmags.com/publication/07a5bb6c?page=7">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 8" href="http://viewer.zmags.com/publication/07a5bb6c?page=8">consumers who are building a libraryof media and</a> consumers who are building a libraryof media and<a title="GfK TechTalk page 9" href="http://viewer.zmags.com/publication/07a5bb6c?page=9">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 10" href="http://viewer.zmags.com/publication/07a5bb6c?page=10">The biggest barriers to switching smartphone type</a> The biggest barriers to switching smartphone type<a title="GfK TechTalk page 11" href="http://viewer.zmags.com/publication/07a5bb6c?page=11">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 12" href="http://viewer.zmags.com/publication/07a5bb6c?page=12">‘Discoverability’ is the new userexperience phen</a> ‘Discoverability’ is the new userexperience phen<a title="GfK TechTalk page 13" href="http://viewer.zmags.com/publication/07a5bb6c?page=13">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 14" href="http://viewer.zmags.com/publication/07a5bb6c?page=14">Video clip: Volkswagen, The Fun Theory, piano sta</a> Video clip: Volkswagen, The Fun Theory, piano sta<a title="GfK TechTalk page 15" href="http://viewer.zmags.com/publication/07a5bb6c?page=15">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 16" href="http://viewer.zmags.com/publication/07a5bb6c?page=16">16 </a> 16 <a title="GfK TechTalk page 17" href="http://viewer.zmags.com/publication/07a5bb6c?page=17">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 18" href="http://viewer.zmags.com/publication/07a5bb6c?page=18">GamIfIcaTIon: whEn Brands GET playfUl To EnGaGEw</a> GamIfIcaTIon: whEn Brands GET playfUl To EnGaGEw<a title="GfK TechTalk page 19" href="http://viewer.zmags.com/publication/07a5bb6c?page=19">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 20" href="http://viewer.zmags.com/publication/07a5bb6c?page=20">right now, it seems that everyone is talkingabou</a> right now, it seems that everyone is talkingabou<a title="GfK TechTalk page 21" href="http://viewer.zmags.com/publication/07a5bb6c?page=21">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 22" href="http://viewer.zmags.com/publication/07a5bb6c?page=22">22 </a> 22 <a title="GfK TechTalk page 23" href="http://viewer.zmags.com/publication/07a5bb6c?page=23">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 24" href="http://viewer.zmags.com/publication/07a5bb6c?page=24">Clip one: Yosemitebear Mountain Giant Double Rain</a> Clip one: Yosemitebear Mountain Giant Double Rain<a title="GfK TechTalk page 25" href="http://viewer.zmags.com/publication/07a5bb6c?page=25">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 26" href="http://viewer.zmags.com/publication/07a5bb6c?page=26">Clip three: JK Wedding Entrance Dance</a> Clip three: JK Wedding Entrance Dance<a title="GfK TechTalk page 27" href="http://viewer.zmags.com/publication/07a5bb6c?page=27">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 28" href="http://viewer.zmags.com/publication/07a5bb6c?page=28">“I wouldn’t recommendsex, drugs or insanity for</a> “I wouldn’t recommendsex, drugs or insanity for<a title="GfK TechTalk page 29" href="http://viewer.zmags.com/publication/07a5bb6c?page=29">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 30" href="http://viewer.zmags.com/publication/07a5bb6c?page=30">thought of it. Given the prominence of these inte</a> thought of it. Given the prominence of these inte<a title="GfK TechTalk page 31" href="http://viewer.zmags.com/publication/07a5bb6c?page=31">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 32" href="http://viewer.zmags.com/publication/07a5bb6c?page=32">32 </a> 32 <a title="GfK TechTalk page 33" href="http://viewer.zmags.com/publication/07a5bb6c?page=33">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 34" href="http://viewer.zmags.com/publication/07a5bb6c?page=34">34 </a> 34 <a title="GfK TechTalk page 35" href="http://viewer.zmags.com/publication/07a5bb6c?page=35">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 36" href="http://viewer.zmags.com/publication/07a5bb6c?page=36">36 </a> 36 <a title="GfK TechTalk page 37" href="http://viewer.zmags.com/publication/07a5bb6c?page=37">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 38" href="http://viewer.zmags.com/publication/07a5bb6c?page=38">“mr. @richgoeman is the @foursquare majorof ever</a> “mr. @richgoeman is the @foursquare majorof ever<a title="GfK TechTalk page 39" href="http://viewer.zmags.com/publication/07a5bb6c?page=39">GfK TechTalk - November 2011“@TomT</a> GfK TechTalk - November 2011“@TomT<a title="GfK TechTalk page 40" href="http://viewer.zmags.com/publication/07a5bb6c?page=40">40 </a> 40 <a title="GfK TechTalk page 41" href="http://viewer.zmags.com/publication/07a5bb6c?page=41">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 42" href="http://viewer.zmags.com/publication/07a5bb6c?page=42">“68% of parents from the Us (in comparison to 52%</a> “68% of parents from the Us (in comparison to 52%<a title="GfK TechTalk page 43" href="http://viewer.zmags.com/publication/07a5bb6c?page=43">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 44" href="http://viewer.zmags.com/publication/07a5bb6c?page=44">44 </a> 44 <a title="GfK TechTalk page 45" href="http://viewer.zmags.com/publication/07a5bb6c?page=45">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 46" href="http://viewer.zmags.com/publication/07a5bb6c?page=46">“25% of employed people surveyed admittedusing t</a> “25% of employed people surveyed admittedusing t<a title="GfK TechTalk page 47" href="http://viewer.zmags.com/publication/07a5bb6c?page=47">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 48" href="http://viewer.zmags.com/publication/07a5bb6c?page=48">48 </a> 48 <a title="GfK TechTalk page 49" href="http://viewer.zmags.com/publication/07a5bb6c?page=49">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 50" href="http://viewer.zmags.com/publication/07a5bb6c?page=50">The entire process of qualitative researchcan su</a> The entire process of qualitative researchcan su<a title="GfK TechTalk page 51" href="http://viewer.zmags.com/publication/07a5bb6c?page=51">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 52" href="http://viewer.zmags.com/publication/07a5bb6c?page=52">InsIdE GfKKeeping you up to date with some of t</a> InsIdE GfKKeeping you up to date with some of t<a title="GfK TechTalk page 53" href="http://viewer.zmags.com/publication/07a5bb6c?page=53">GfK TechTalk - November 2011 </a> GfK TechTalk - November 2011 <a title="GfK TechTalk page 54" href="http://viewer.zmags.com/publication/07a5bb6c?page=54">Contact usGLOBALAnette BendzkoTel: +1 847 3</a> Contact usGLOBALAnette BendzkoTel: +1 847 3<a title="GfK TechTalk page 55" href="http://viewer.zmags.com/publication/07a5bb6c?page=55"></a>