<br />
MOTORTRADER<br />
WWW.MOTORTRADER.COM THE AWARD-WINNING VOICE OF THE CAR RETAILING SECTOR<br />
20<br />
<br />
Peter<br />
Jones<br />
On how Lookers<br />
is positioning itself<br />
for growth after a<br />
strong year-end<br />
<br />
JUNE 2010<br />
<br />
WINNER Best<br />
Trade Publication<br />
of the Year<br />
<br />
5-A-Side heroes<br />
The motor trade's<br />
finest battle it out<br />
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32<br />
<br />
How O2 puts the<br />
customer first<br />
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28<br />
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BEHIND THE HEADLINES 06<<a title="MT JUNE 2010 page 1" href="http://viewer.zmags.com/publication/07a5bbec?page=1">MOTORTRADERWWW.MOTORTRADER.COM </a> MOTORTRADERWWW.MOTORTRADER.COM <a title="MT JUNE 2010 page 2" href="http://viewer.zmags.com/publication/07a5bbec?page=2"> All the vehiclesyou need are just atthe end</a> All the vehiclesyou need are just atthe end<a title="MT JUNE 2010 page 3" href="http://viewer.zmags.com/publication/07a5bbec?page=3">DEALER ANALYSIS20 The MT InterviewLookers chi</a> DEALER ANALYSIS20 The MT InterviewLookers chi<a title="MT JUNE 2010 page 4" href="http://viewer.zmags.com/publication/07a5bbec?page=4"> $ </a> $ <a title="MT JUNE 2010 page 5" href="http://viewer.zmags.com/publication/07a5bbec?page=5">COMMENT 05MOTOR TRADEREDITORIALEditorCurt</a> COMMENT 05MOTOR TRADEREDITORIALEditorCurt<a title="MT JUNE 2010 page 6" href="http://viewer.zmags.com/publication/07a5bbec?page=6">06 BEHIND THE HEADLINES: May car salesBrace posi</a> 06 BEHIND THE HEADLINES: May car salesBrace posi<a title="MT JUNE 2010 page 7" href="http://viewer.zmags.com/publication/07a5bbec?page=7">4.5 per cent. The firm has said itis aiming for </a> 4.5 per cent. The firm has said itis aiming for <a title="MT JUNE 2010 page 8" href="http://viewer.zmags.com/publication/07a5bbec?page=8">08 BEHIND THE HEADLINES: Block Exemption Regulat</a> 08 BEHIND THE HEADLINES: Block Exemption Regulat<a title="MT JUNE 2010 page 9" href="http://viewer.zmags.com/publication/07a5bbec?page=9">BEHIND THE HEADLINES: Block Exemption Regulations</a> BEHIND THE HEADLINES: Block Exemption Regulations<a title="MT JUNE 2010 page 10" href="http://viewer.zmags.com/publication/07a5bbec?page=10">10 BEHIND THE HEADLINES: Motor CodesGoing publi</a> 10 BEHIND THE HEADLINES: Motor CodesGoing publi<a title="MT JUNE 2010 page 11" href="http://viewer.zmags.com/publication/07a5bbec?page=11"> !$ " ! !#$ " </a> !$ " ! !#$ " <a title="MT JUNE 2010 page 12" href="http://viewer.zmags.com/publication/07a5bbec?page=12">12 BEHIND THE HEADLINES: MOTORTRADER Awards Fina</a> 12 BEHIND THE HEADLINES: MOTORTRADER Awards Fina<a title="MT JUNE 2010 page 13" href="http://viewer.zmags.com/publication/07a5bbec?page=13">BEHIND THE HEADLINES: MOTORTRADER Awards Finalist</a> BEHIND THE HEADLINES: MOTORTRADER Awards Finalist<a title="MT JUNE 2010 page 14" href="http://viewer.zmags.com/publication/07a5bbec?page=14">14 LAUNCH REPORT: Audi A8Talking technicalAnd</a> 14 LAUNCH REPORT: Audi A8Talking technicalAnd<a title="MT JUNE 2010 page 15" href="http://viewer.zmags.com/publication/07a5bbec?page=15">TMDisposal NetworkREMEMBER THOUGHT ?WH</a> TMDisposal NetworkREMEMBER THOUGHT ?WH<a title="MT JUNE 2010 page 16" href="http://viewer.zmags.com/publication/07a5bbec?page=16">16 PICK OF THE MONTHAdvertisement feature</a> 16 PICK OF THE MONTHAdvertisement feature<a title="MT JUNE 2010 page 17" href="http://viewer.zmags.com/publication/07a5bbec?page=17">PICK OF THE MONTH 17Harratt takes over fromR</a> PICK OF THE MONTH 17Harratt takes over fromR<a title="MT JUNE 2010 page 18" href="http://viewer.zmags.com/publication/07a5bbec?page=18">They rely on Mobil 1, so should you.</a> They rely on Mobil 1, so should you.<a title="MT JUNE 2010 page 19" href="http://viewer.zmags.com/publication/07a5bbec?page=19">MANY DRIVERS. ONE OIL.MANY DRIVERS. ONE OIL.Mob</a> MANY DRIVERS. ONE OIL.MANY DRIVERS. ONE OIL.Mob<a title="MT JUNE 2010 page 20" href="http://viewer.zmags.com/publication/07a5bbec?page=20">20 THE MOTORTRADER INTERVIEW: Peter JonesWhat </a> 20 THE MOTORTRADER INTERVIEW: Peter JonesWhat <a title="MT JUNE 2010 page 21" href="http://viewer.zmags.com/publication/07a5bbec?page=21">THE MOTORTRADER INTERVIEW: Peter Jones 21erence</a> THE MOTORTRADER INTERVIEW: Peter Jones 21erence<a title="MT JUNE 2010 page 22" href="http://viewer.zmags.com/publication/07a5bbec?page=22">22 THE MOTORTRADER INTERVIEW: Peter JonesWi</a> 22 THE MOTORTRADER INTERVIEW: Peter JonesWi<a title="MT JUNE 2010 page 23" href="http://viewer.zmags.com/publication/07a5bbec?page=23">THE MOTORTRADER INTERVIEW: Peter Jones 23an</a> THE MOTORTRADER INTERVIEW: Peter Jones 23an<a title="MT JUNE 2010 page 24" href="http://viewer.zmags.com/publication/07a5bbec?page=24">24 THE MOTORTRADER INTERVIEW: Peter Jones </a> 24 THE MOTORTRADER INTERVIEW: Peter Jones <a title="MT JUNE 2010 page 25" href="http://viewer.zmags.com/publication/07a5bbec?page=25">THE MOTORTRADER INTERVIEW: Peter Jones 25wi</a> THE MOTORTRADER INTERVIEW: Peter Jones 25wi<a title="MT JUNE 2010 page 26" href="http://viewer.zmags.com/publication/07a5bbec?page=26">26 TRAINING: Increasing sales </a> 26 TRAINING: Increasing sales <a title="MT JUNE 2010 page 27" href="http://viewer.zmags.com/publication/07a5bbec?page=27"> </a> <a title="MT JUNE 2010 page 28" href="http://viewer.zmags.com/publication/07a5bbec?page=28">28 RETAILING BEST PRACTICE: O2That warm feelin</a> 28 RETAILING BEST PRACTICE: O2That warm feelin<a title="MT JUNE 2010 page 29" href="http://viewer.zmags.com/publication/07a5bbec?page=29">not just the usual suspects from amobile phone p</a> not just the usual suspects from amobile phone p<a title="MT JUNE 2010 page 30" href="http://viewer.zmags.com/publication/07a5bbec?page=30">30 HUTTON REPORTSA question of volume</a> 30 HUTTON REPORTSA question of volume<a title="MT JUNE 2010 page 31" href="http://viewer.zmags.com/publication/07a5bbec?page=31">20th Anniversary Motor Trader AwardsMOTOR TRADER</a> 20th Anniversary Motor Trader AwardsMOTOR TRADER<a title="MT JUNE 2010 page 32" href="http://viewer.zmags.com/publication/07a5bbec?page=32">32 PROMOTION: 2010 Castrol Professional 5'sWar</a> 32 PROMOTION: 2010 Castrol Professional 5'sWar<a title="MT JUNE 2010 page 33" href="http://viewer.zmags.com/publication/07a5bbec?page=33">PROMOTION: 2010 Castrol Professional 5's 33Vol</a> PROMOTION: 2010 Castrol Professional 5's 33Vol<a title="MT JUNE 2010 page 34" href="http://viewer.zmags.com/publication/07a5bbec?page=34">34 PROMOTION: 2010 Castrol Professional 5's</a> 34 PROMOTION: 2010 Castrol Professional 5's<a title="MT JUNE 2010 page 35" href="http://viewer.zmags.com/publication/07a5bbec?page=35">PROMOTION: 2010 Castrol Professional 5's 35</a> PROMOTION: 2010 Castrol Professional 5's 35<a title="MT JUNE 2010 page 36" href="http://viewer.zmags.com/publication/07a5bbec?page=36">36 DEALER INSIGHT: Brayley HondaCommunity spir</a> 36 DEALER INSIGHT: Brayley HondaCommunity spir<a title="MT JUNE 2010 page 37" href="http://viewer.zmags.com/publication/07a5bbec?page=37">retail the group's part-exchanges,which were pre</a> retail the group's part-exchanges,which were pre<a title="MT JUNE 2010 page 38" href="http://viewer.zmags.com/publication/07a5bbec?page=38">DRIVE TRAFFICYour website is your online fore</a> DRIVE TRAFFICYour website is your online fore<a title="MT JUNE 2010 page 39" href="http://viewer.zmags.com/publication/07a5bbec?page=39">USED CARS: Falling values 39Shrouded inunce</a> USED CARS: Falling values 39Shrouded inunce<a title="MT JUNE 2010 page 40" href="http://viewer.zmags.com/publication/07a5bbec?page=40">40 USED CARS: Online trendsOptimum perfor</a> 40 USED CARS: Online trendsOptimum perfor<a title="MT JUNE 2010 page 41" href="http://viewer.zmags.com/publication/07a5bbec?page=41">ifflBSKgBNBIKBmgunOur new website has landed,</a> ifflBSKgBNBIKBmgunOur new website has landed,<a title="MT JUNE 2010 page 42" href="http://viewer.zmags.com/publication/07a5bbec?page=42">42 ACCIDENT MANAGEMENT: Market trendsToughing </a> 42 ACCIDENT MANAGEMENT: Market trendsToughing <a title="MT JUNE 2010 page 43" href="http://viewer.zmags.com/publication/07a5bbec?page=43">Looking for a spot hire ratefor a BMW 730 in Re</a> Looking for a spot hire ratefor a BMW 730 in Re<a title="MT JUNE 2010 page 44" href="http://viewer.zmags.com/publication/07a5bbec?page=44">44 FEATURE: Growing aftersalesPart of the seWi</a> 44 FEATURE: Growing aftersalesPart of the seWi<a title="MT JUNE 2010 page 45" href="http://viewer.zmags.com/publication/07a5bbec?page=45">FEATURE: Growing aftersales 45rvice </a> FEATURE: Growing aftersales 45rvice <a title="MT JUNE 2010 page 46" href="http://viewer.zmags.com/publication/07a5bbec?page=46">46 FEATURE: Growing aftersalesper cent of g</a> 46 FEATURE: Growing aftersalesper cent of g<a title="MT JUNE 2010 page 47" href="http://viewer.zmags.com/publication/07a5bbec?page=47">RECRUITMENT: Dealer trends 47Turning the co</a> RECRUITMENT: Dealer trends 47Turning the co<a title="MT JUNE 2010 page 48" href="http://viewer.zmags.com/publication/07a5bbec?page=48">48 RECRUITMENT: Dealer trends</a> 48 RECRUITMENT: Dealer trends<a title="MT JUNE 2010 page 49" href="http://viewer.zmags.com/publication/07a5bbec?page=49">MOTORTRADER Recruitment Directory 49Chris Eas</a> MOTORTRADER Recruitment Directory 49Chris Eas<a title="MT JUNE 2010 page 50" href="http://viewer.zmags.com/publication/07a5bbec?page=50">50 MOTORTRADER Recruitment DirectoryMotor Ind</a> 50 MOTORTRADER Recruitment DirectoryMotor Ind<a title="MT JUNE 2010 page 51" href="http://viewer.zmags.com/publication/07a5bbec?page=51">MOTORTRADER Recruitment Directory 51REP Consu</a> MOTORTRADER Recruitment Directory 51REP Consu<a title="MT JUNE 2010 page 52" href="http://viewer.zmags.com/publication/07a5bbec?page=52">52 MOTORTRADER AWARDS 2010: Finalists </a> 52 MOTORTRADER AWARDS 2010: Finalists <a title="MT JUNE 2010 page 53" href="http://viewer.zmags.com/publication/07a5bbec?page=53">Sponsored by </a> Sponsored by <a title="MT JUNE 2010 page 54" href="http://viewer.zmags.com/publication/07a5bbec?page=54">54 MOTORTRADER AWARDS 2010: Finalists </a> 54 MOTORTRADER AWARDS 2010: Finalists <a title="MT JUNE 2010 page 55" href="http://viewer.zmags.com/publication/07a5bbec?page=55">Sponsored by </a> Sponsored by <a title="MT JUNE 2010 page 56" href="http://viewer.zmags.com/publication/07a5bbec?page=56">56 MOTORTRADER AWARDS 2010: Finalists </a> 56 MOTORTRADER AWARDS 2010: Finalists <a title="MT JUNE 2010 page 57" href="http://viewer.zmags.com/publication/07a5bbec?page=57">Sponsored by </a> Sponsored by <a title="MT JUNE 2010 page 58" href="http://viewer.zmags.com/publication/07a5bbec?page=58">58 READER OFFER: Motor Trader web toolDoors: </a> 58 READER OFFER: Motor Trader web toolDoors: <a title="MT JUNE 2010 page 59" href="http://viewer.zmags.com/publication/07a5bbec?page=59">Group Financial ControllerPulborough, SussexHar</a> Group Financial ControllerPulborough, SussexHar<a title="MT JUNE 2010 page 60" href="http://viewer.zmags.com/publication/07a5bbec?page=60">60 RECRUITMENTCONTACTMike TraylenT: 020 82</a> 60 RECRUITMENTCONTACTMike TraylenT: 020 82<a title="MT JUNE 2010 page 61" href="http://viewer.zmags.com/publication/07a5bbec?page=61">Garage EquipmentLOSING TRADE DUETO LOCK NU</a> Garage EquipmentLOSING TRADE DUETO LOCK NU<a title="MT JUNE 2010 page 62" href="http://viewer.zmags.com/publication/07a5bbec?page=62">62 CLASSIFIEDCONTACT </a> 62 CLASSIFIEDCONTACT <a title="MT JUNE 2010 page 63" href="http://viewer.zmags.com/publication/07a5bbec?page=63">BUYERS' GUIDE 63AccountantsAndy Clarke Motor </a> BUYERS' GUIDE 63AccountantsAndy Clarke Motor <a title="MT JUNE 2010 page 64" href="http://viewer.zmags.com/publication/07a5bbec?page=64">Mercedes-Benz Retail Group, Vertu Motors plc, For</a> Mercedes-Benz Retail Group, Vertu Motors plc, For