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&lt;br /&gt; point BlAnk&lt;br /&gt; &lt;br /&gt; Small changes can reap big returns on top performers&lt;br /&gt; talent investment&lt;br /&gt; When it comes to a business' accounting and finance issues, it is really about acquiring and retaining quality&lt;br /&gt; talent. CEOs need to ask themselves, &ldquo;What will it take for individuals to accept employment or for existing&lt;br /&gt; employees to remain with the business?&rdquo;&lt;br /&gt; &lt;br /&gt; Most managers are not entrepreneurial&lt;br /&gt; in spirit, so they're more concerned about&lt;br /&gt; the cost of the talent than they are about&lt;br /&gt; the return on their investment in the tal-&lt;br /&gt; ent. Don't take this the wrong way. Busi-&lt;br /&gt; nesses want exceptional employees, but&lt;br /&gt; those employees also want to be taken care&lt;br /&gt; of in ways that are important to them.&lt;br /&gt; &lt;br /&gt; A `SALARY' PROBLEM&lt;br /&gt; Going back to the early '<a title="PCEO.04.11.pdf page 1" href="http://viewer.zmags.com/publication/08fb2a62?page=1">* PLUS: A CEO's guide to networking on </a> * PLUS: A CEO's guide to networking on <a title="PCEO.04.11.pdf page 2" href="http://viewer.zmags.com/publication/08fb2a62?page=2">&ldquo;Ambition, not drive or hard work, is the foundat</a> &ldquo;Ambition, not drive or hard work, is the foundat<a title="PCEO.04.11.pdf page 3" href="http://viewer.zmags.com/publication/08fb2a62?page=3">contentsAPRIL 2011 : VOLUME 2 : NUMBER 4in </a> contentsAPRIL 2011 : VOLUME 2 : NUMBER 4in <a title="PCEO.04.11.pdf page 4" href="http://viewer.zmags.com/publication/08fb2a62?page=4">Spring Mill Corp Center, 1100 E. Hector Street, S</a> Spring Mill Corp Center, 1100 E. Hector Street, S<a title="PCEO.04.11.pdf page 5" href="http://viewer.zmags.com/publication/08fb2a62?page=5">AztecSCEO-PA:Layout 1 2/3/11 10:25 AM Page 1</a> AztecSCEO-PA:Layout 1 2/3/11 10:25 AM Page 1<a title="PCEO.04.11.pdf page 6" href="http://viewer.zmags.com/publication/08fb2a62?page=6">sceneAB </a> sceneAB <a title="PCEO.04.11.pdf page 7" href="http://viewer.zmags.com/publication/08fb2a62?page=7">BOSSPeople leave bosses, not companies.So if yo</a> BOSSPeople leave bosses, not companies.So if yo<a title="PCEO.04.11.pdf page 8" href="http://viewer.zmags.com/publication/08fb2a62?page=8">quick takes A Q&amp;A with Frank Napolitano,presi</a> quick takes A Q&amp;A with Frank Napolitano,presi<a title="PCEO.04.11.pdf page 9" href="http://viewer.zmags.com/publication/08fb2a62?page=9">made&#64258;ashbackBY DAN HARVCompany Name: B4 </a> made&#64258;ashbackBY DAN HARVCompany Name: B4 <a title="PCEO.04.11.pdf page 10" href="http://viewer.zmags.com/publication/08fb2a62?page=10">CEO forumreCrUiting By Rachel Cieritalent magn</a> CEO forumreCrUiting By Rachel Cieritalent magn<a title="PCEO.04.11.pdf page 11" href="http://viewer.zmags.com/publication/08fb2a62?page=11">pAUlA rhoAds,founder and creativedirector,Rhoa</a> pAUlA rhoAds,founder and creativedirector,Rhoa<a title="PCEO.04.11.pdf page 12" href="http://viewer.zmags.com/publication/08fb2a62?page=12">CEO forumheAlthCAre By Rachel Cieriplaying doc</a> CEO forumheAlthCAre By Rachel Cieriplaying doc<a title="PCEO.04.11.pdf page 13" href="http://viewer.zmags.com/publication/08fb2a62?page=13">CoUnsel insight Many empl</a> CoUnsel insight Many empl<a title="PCEO.04.11.pdf page 14" href="http://viewer.zmags.com/publication/08fb2a62?page=14">the insiderBrand and talent advice from 10 year</a> the insiderBrand and talent advice from 10 year<a title="PCEO.04.11.pdf page 15" href="http://viewer.zmags.com/publication/08fb2a62?page=15">&ldquo;The role of a CEO is all about talent management</a> &ldquo;The role of a CEO is all about talent management<a title="PCEO.04.11.pdf page 16" href="http://viewer.zmags.com/publication/08fb2a62?page=16">tAlent mAtters </a> tAlent mAtters <a title="PCEO.04.11.pdf page 17" href="http://viewer.zmags.com/publication/08fb2a62?page=17"> While most Fortune 500 CEOs intendto </a> While most Fortune 500 CEOs intendto <a title="PCEO.04.11.pdf page 18" href="http://viewer.zmags.com/publication/08fb2a62?page=18">growth gUYA monthly meeting that helps develop </a> growth gUYA monthly meeting that helps develop <a title="PCEO.04.11.pdf page 19" href="http://viewer.zmags.com/publication/08fb2a62?page=19">ment meeting, bringing together all thesenior an</a> ment meeting, bringing together all thesenior an<a title="PCEO.04.11.pdf page 20" href="http://viewer.zmags.com/publication/08fb2a62?page=20">Competitive edge Human </a> Competitive edge Human <a title="PCEO.04.11.pdf page 21" href="http://viewer.zmags.com/publication/08fb2a62?page=21"> In some situations, we &#64257;nd a surplus ofh</a> In some situations, we &#64257;nd a surplus ofh<a title="PCEO.04.11.pdf page 22" href="http://viewer.zmags.com/publication/08fb2a62?page=22">BookshelfUnderstanding the key to starting and </a> BookshelfUnderstanding the key to starting and <a title="PCEO.04.11.pdf page 23" href="http://viewer.zmags.com/publication/08fb2a62?page=23">ColleCtive wisdom</a> ColleCtive wisdom<a title="PCEO.04.11.pdf page 24" href="http://viewer.zmags.com/publication/08fb2a62?page=24">point BlAnk Small changes can reap big ret</a> point BlAnk Small changes can reap big ret<a title="PCEO.04.11.pdf page 25" href="http://viewer.zmags.com/publication/08fb2a62?page=25">Altek_SmartCEO_Ad_11.pdf 3/7/2011</a> Altek_SmartCEO_Ad_11.pdf 3/7/2011<a title="PCEO.04.11.pdf page 26" href="http://viewer.zmags.com/publication/08fb2a62?page=26">innovAtorPsychometric tools that predict employ</a> innovAtorPsychometric tools that predict employ<a title="PCEO.04.11.pdf page 27" href="http://viewer.zmags.com/publication/08fb2a62?page=27">to innately desire to do exactly the jobyou've a</a> to innately desire to do exactly the jobyou've a<a title="PCEO.04.11.pdf page 28" href="http://viewer.zmags.com/publication/08fb2a62?page=28"> Mark Baiadafounder and presiden</a> Mark Baiadafounder and presiden<a title="PCEO.04.11.pdf page 29" href="http://viewer.zmags.com/publication/08fb2a62?page=29"> With a freshly inked philosophy in tow,Mar</a> With a freshly inked philosophy in tow,Mar<a title="PCEO.04.11.pdf page 30" href="http://viewer.zmags.com/publication/08fb2a62?page=30">Road trip! That has been an Ame</a> Road trip! That has been an Ame<a title="PCEO.04.11.pdf page 31" href="http://viewer.zmags.com/publication/08fb2a62?page=31">COMPASSIONATE CULTURE This comes down to c</a> COMPASSIONATE CULTURE This comes down to c<a title="PCEO.04.11.pdf page 32" href="http://viewer.zmags.com/publication/08fb2a62?page=32">32 Philadelphia SmartCEO April 2011 www</a> 32 Philadelphia SmartCEO April 2011 www<a title="PCEO.04.11.pdf page 33" href="http://viewer.zmags.com/publication/08fb2a62?page=33">ONE DAY COULDPenn Center forExecutive Health</a> ONE DAY COULDPenn Center forExecutive Health<a title="PCEO.04.11.pdf page 34" href="http://viewer.zmags.com/publication/08fb2a62?page=34">grow?how does your garden By care</a> grow?how does your garden By care<a title="PCEO.04.11.pdf page 35" href="http://viewer.zmags.com/publication/08fb2a62?page=35">TThe room is chilled to 35 degrees, but John Cor</a> TThe room is chilled to 35 degrees, but John Cor<a title="PCEO.04.11.pdf page 36" href="http://viewer.zmags.com/publication/08fb2a62?page=36">&ldquo;What's made me successful is how I interactwith</a> &ldquo;What's made me successful is how I interactwith<a title="PCEO.04.11.pdf page 37" href="http://viewer.zmags.com/publication/08fb2a62?page=37">Cultivating a strong workforceCOASTAL SUNBELT'S</a> Cultivating a strong workforceCOASTAL SUNBELT'S<a title="PCEO.04.11.pdf page 38" href="http://viewer.zmags.com/publication/08fb2a62?page=38">&ldquo;We didn&rsquo;t grow because we did anythingmagical o</a> &ldquo;We didn&rsquo;t grow because we did anythingmagical o<a title="PCEO.04.11.pdf page 39" href="http://viewer.zmags.com/publication/08fb2a62?page=39">the middle child syndromeWhat CEOs need to know </a> the middle child syndromeWhat CEOs need to know <a title="PCEO.04.11.pdf page 40" href="http://viewer.zmags.com/publication/08fb2a62?page=40">their employees and focus on coaching, training a</a> their employees and focus on coaching, training a<a title="PCEO.04.11.pdf page 41" href="http://viewer.zmags.com/publication/08fb2a62?page=41">Seven things your mid-levelmanagers want you to </a> Seven things your mid-levelmanagers want you to <a title="PCEO.04.11.pdf page 42" href="http://viewer.zmags.com/publication/08fb2a62?page=42">SALUTING YOUR EXECUTIVE MANAGEMENT TEAM ALL-STARS</a> SALUTING YOUR EXECUTIVE MANAGEMENT TEAM ALL-STARS<a title="PCEO.04.11.pdf page 43" href="http://viewer.zmags.com/publication/08fb2a62?page=43">Compiled by Dan Mills </a> Compiled by Dan Mills <a title="PCEO.04.11.pdf page 44" href="http://viewer.zmags.com/publication/08fb2a62?page=44">cFosFROM THE ONSETAs co-founder and CFO of eZa</a> cFosFROM THE ONSETAs co-founder and CFO of eZa<a title="PCEO.04.11.pdf page 45" href="http://viewer.zmags.com/publication/08fb2a62?page=45">CXOSALUTING YOUR EXECUTIVE MANAGEMENT TEAM ALL-S</a> CXOSALUTING YOUR EXECUTIVE MANAGEMENT TEAM ALL-S<a title="PCEO.04.11.pdf page 46" href="http://viewer.zmags.com/publication/08fb2a62?page=46">cFosIntegra LIFeScIenceScorporatIonJohn B. He</a> cFosIntegra LIFeScIenceScorporatIonJohn B. He<a title="PCEO.04.11.pdf page 47" href="http://viewer.zmags.com/publication/08fb2a62?page=47">cFosGROWING UPHanssens has played an instrumen</a> cFosGROWING UPHanssens has played an instrumen<a title="PCEO.04.11.pdf page 48" href="http://viewer.zmags.com/publication/08fb2a62?page=48">cFosCRUNCHING THE NUMBERSAs CFO of a small VC-</a> cFosCRUNCHING THE NUMBERSAs CFO of a small VC-<a title="PCEO.04.11.pdf page 49" href="http://viewer.zmags.com/publication/08fb2a62?page=49">cFostHe mIcHaeLSorganIZatIonJoseph F. Purcell</a> cFostHe mIcHaeLSorganIZatIonJoseph F. Purcell<a title="PCEO.04.11.pdf page 50" href="http://viewer.zmags.com/publication/08fb2a62?page=50">cfostUrnberry SolUtionS, inc.Erik Carrozza, CF</a> cfostUrnberry SolUtionS, inc.Erik Carrozza, CF<a title="PCEO.04.11.pdf page 51" href="http://viewer.zmags.com/publication/08fb2a62?page=51"> JOIN OURNETWORK!EVENT TECHNOLOGYMANAGEMENT</a> JOIN OURNETWORK!EVENT TECHNOLOGYMANAGEMENT<a title="PCEO.04.11.pdf page 52" href="http://viewer.zmags.com/publication/08fb2a62?page=52">The key toattractingand retainingtop &#64257;nancial</a> The key toattractingand retainingtop &#64257;nancial<a title="PCEO.04.11.pdf page 53" href="http://viewer.zmags.com/publication/08fb2a62?page=53">OUR SINCERESTCONGRATULATIONSBETTEANN KRAMER, C</a> OUR SINCERESTCONGRATULATIONSBETTEANN KRAMER, C<a title="PCEO.04.11.pdf page 54" href="http://viewer.zmags.com/publication/08fb2a62?page=54">coos3rd FederaL BanKKent C. Lufkin, president,</a> coos3rd FederaL BanKKent C. Lufkin, president,<a title="PCEO.04.11.pdf page 55" href="http://viewer.zmags.com/publication/08fb2a62?page=55">Congrats Ken!COMMUNICATION ORGANIZATIONAL STRATE</a> Congrats Ken!COMMUNICATION ORGANIZATIONAL STRATE<a title="PCEO.04.11.pdf page 56" href="http://viewer.zmags.com/publication/08fb2a62?page=56">What&rsquo;s in your Private Cloud? Your infrastruct</a> What&rsquo;s in your Private Cloud? Your infrastruct<a title="PCEO.04.11.pdf page 57" href="http://viewer.zmags.com/publication/08fb2a62?page=57">coosgoLKow tecHnoLogIeSJoanne Redican Kohn, EV</a> coosgoLKow tecHnoLogIeSJoanne Redican Kohn, EV<a title="PCEO.04.11.pdf page 58" href="http://viewer.zmags.com/publication/08fb2a62?page=58">coosmetLaBJames G. Conybear, director of opera</a> coosmetLaBJames G. Conybear, director of opera<a title="PCEO.04.11.pdf page 59" href="http://viewer.zmags.com/publication/08fb2a62?page=59">coospower HomeremodeLIng groupRobert Borislow,</a> coospower HomeremodeLIng groupRobert Borislow,<a title="PCEO.04.11.pdf page 60" href="http://viewer.zmags.com/publication/08fb2a62?page=60">coostHe Leader&rsquo;S edge/LeaderS By deSIgnNila G</a> coostHe Leader&rsquo;S edge/LeaderS By deSIgnNila G<a title="PCEO.04.11.pdf page 61" href="http://viewer.zmags.com/publication/08fb2a62?page=61">Congratulations toNila G. Betof, Ph.D.Chief Op</a> Congratulations toNila G. Betof, Ph.D.Chief Op<a title="PCEO.04.11.pdf page 62" href="http://viewer.zmags.com/publication/08fb2a62?page=62">cIo/ctosCULTIVATING INNOVATIONDiPietro cultiva</a> cIo/ctosCULTIVATING INNOVATIONDiPietro cultiva<a title="PCEO.04.11.pdf page 63" href="http://viewer.zmags.com/publication/08fb2a62?page=63">cIo/ctosdreXeL unIVerSItyJohn Bielec, VP, info</a> cIo/ctosdreXeL unIVerSItyJohn Bielec, VP, info<a title="PCEO.04.11.pdf page 64" href="http://viewer.zmags.com/publication/08fb2a62?page=64">CIO/CTOsLIQUIDHUB, INC.Paul Harewood, VP, huma</a> CIO/CTOsLIQUIDHUB, INC.Paul Harewood, VP, huma<a title="PCEO.04.11.pdf page 65" href="http://viewer.zmags.com/publication/08fb2a62?page=65">cIo/ctosEFFICIENCY AND GROWTHSince joining Pen</a> cIo/ctosEFFICIENCY AND GROWTHSince joining Pen<a title="PCEO.04.11.pdf page 66" href="http://viewer.zmags.com/publication/08fb2a62?page=66">cIo/ctosFOSTERING INNOVATIONWeinstein gives hi</a> cIo/ctosFOSTERING INNOVATIONWeinstein gives hi<a title="PCEO.04.11.pdf page 67" href="http://viewer.zmags.com/publication/08fb2a62?page=67">THANKS FORSETTING THEGOOD CITIZENEXAMPLE.Cit</a> THANKS FORSETTING THEGOOD CITIZENEXAMPLE.Cit<a title="PCEO.04.11.pdf page 68" href="http://viewer.zmags.com/publication/08fb2a62?page=68">cIo/ctosthe Judge group, Inc.Kenneth F. Kriege</a> cIo/ctosthe Judge group, Inc.Kenneth F. Kriege<a title="PCEO.04.11.pdf page 69" href="http://viewer.zmags.com/publication/08fb2a62?page=69">COZENO'CONNORCELEBRATES&copy; 201 Cozen O'Connor</a> COZENO'CONNORCELEBRATES&copy; 201 Cozen O'Connor<a title="PCEO.04.11.pdf page 70" href="http://viewer.zmags.com/publication/08fb2a62?page=70">eXecutIVemanagement teamSappLetree anSwerIngS</a> eXecutIVemanagement teamSappLetree anSwerIngS<a title="PCEO.04.11.pdf page 71" href="http://viewer.zmags.com/publication/08fb2a62?page=71">ADVERTISEMENT Congratulations to the</a> ADVERTISEMENT Congratulations to the<a title="PCEO.04.11.pdf page 72" href="http://viewer.zmags.com/publication/08fb2a62?page=72">eXecutIVemanagement teamSTRUSTED PARTNERC</a> eXecutIVemanagement teamSTRUSTED PARTNERC<a title="PCEO.04.11.pdf page 73" href="http://viewer.zmags.com/publication/08fb2a62?page=73">eXecutIVemanagement teamScommunIty optIonS, In</a> eXecutIVemanagement teamScommunIty optIonS, In<a title="PCEO.04.11.pdf page 74" href="http://viewer.zmags.com/publication/08fb2a62?page=74">eXecutIVemanagement teamSIpIpeLIne, Inc.Indus</a> eXecutIVemanagement teamSIpIpeLIne, Inc.Indus<a title="PCEO.04.11.pdf page 75" href="http://viewer.zmags.com/publication/08fb2a62?page=75"> XO Communications proudly salutes Padma A</a> XO Communications proudly salutes Padma A<a title="PCEO.04.11.pdf page 76" href="http://viewer.zmags.com/publication/08fb2a62?page=76">eXecutIVemanagement teamSANSWERING BACKWi</a> eXecutIVemanagement teamSANSWERING BACKWi<a title="PCEO.04.11.pdf page 77" href="http://viewer.zmags.com/publication/08fb2a62?page=77">* ************** *** *Flaster/Greenberg cong</a> * ************** *** *Flaster/Greenberg cong<a title="PCEO.04.11.pdf page 78" href="http://viewer.zmags.com/publication/08fb2a62?page=78">eXecutIVemanagement teamSTAKING THE RISKA</a> eXecutIVemanagement teamSTAKING THE RISKA<a title="PCEO.04.11.pdf page 79" href="http://viewer.zmags.com/publication/08fb2a62?page=79">GOLFeye on the ballAce your ne</a> GOLFeye on the ballAce your ne<a title="PCEO.04.11.pdf page 80" href="http://viewer.zmags.com/publication/08fb2a62?page=80">ESAVErava THE Sm</a> ESAVErava THE Sm<a title="PCEO.04.11.pdf page 81" href="http://viewer.zmags.com/publication/08fb2a62?page=81">SPECIAL ADVERTISING SECTIONWoodcrest Country Clu</a> SPECIAL ADVERTISING SECTIONWoodcrest Country Clu<a title="PCEO.04.11.pdf page 82" href="http://viewer.zmags.com/publication/08fb2a62?page=82">By Barnaby Wickham7.2%Increase in Com</a> By Barnaby Wickham7.2%Increase in Com<a title="PCEO.04.11.pdf page 83" href="http://viewer.zmags.com/publication/08fb2a62?page=83">Kistler Tiffany Benefits and Business Clubs Ameri</a> Kistler Tiffany Benefits and Business Clubs Ameri<a title="PCEO.04.11.pdf page 84" href="http://viewer.zmags.com/publication/08fb2a62?page=84">It's GO time. It's GAME time. It's SHOW time.</a> It's GO time. It's GAME time. It's SHOW time.<a title="PCEO.04.11.pdf page 85" href="http://viewer.zmags.com/publication/08fb2a62?page=85">&gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt; digital libraryWELCOME TO THE &ldquo;MES</a> &gt;&gt;&gt;&gt;&gt;&gt;&gt;&gt; digital libraryWELCOME TO THE &ldquo;MES<a title="PCEO.04.11.pdf page 86" href="http://viewer.zmags.com/publication/08fb2a62?page=86">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi