<br />
<br />
<br />
Use INFO #16<br />
Use INFO #17<br />
March 2011 · Volume 8, Number 5<br />
A power surge for racers and passionate<br />
enthusiasts.<br />
<br />
<br />
Making the most of the 2011 muscle car<br />
market. By John Carollo<br />
<br />
<br />
Tuning products let you squeeze every drop<br />
of power out of any vehicle. By Jef White<br />
<br />
<br />
Drivers have been pushing the limits since<br />
way back when. By Jim Maxwell<br />
<br />
<br />
<br />
<br />
<br />
<br />
Follow this roadmap to a positive ROI at<br />
your next consumer event. By Dick Dixon<br />
<br />
<br />
Meet Ryan Gebhardt, director of<br />
purchasing & marketing, Nickels<br />
Performance. By L.J. Lobsinge<a title="Performance Business - March 2011 page 1" href="http://viewer.zmags.com/publication/09f629e7?page=1"></a> <a title="Performance Business - March 2011 page 2" href="http://viewer.zmags.com/publication/09f629e7?page=2"></a> <a title="Performance Business - March 2011 page 3" href="http://viewer.zmags.com/publication/09f629e7?page=3">Use INFO #16</a> Use INFO #16<a title="Performance Business - March 2011 page 4" href="http://viewer.zmags.com/publication/09f629e7?page=4">Use INFO #17</a> Use INFO #17<a title="Performance Business - March 2011 page 5" href="http://viewer.zmags.com/publication/09f629e7?page=5">March 2011 · Volume 8, Number 5 </a> March 2011 · Volume 8, Number 5 <a title="Performance Business - March 2011 page 6" href="http://viewer.zmags.com/publication/09f629e7?page=6">MSD KEEPS 2010 NHRA TOP ALCOHOLCHAMP'S CANDLES B</a> MSD KEEPS 2010 NHRA TOP ALCOHOLCHAMP'S CANDLES B<a title="Performance Business - March 2011 page 7" href="http://viewer.zmags.com/publication/09f629e7?page=7">P.O. Box 1416, Broomfield, CO 80038(303) 469-042</a> P.O. Box 1416, Broomfield, CO 80038(303) 469-042<a title="Performance Business - March 2011 page 8" href="http://viewer.zmags.com/publication/09f629e7?page=8">Use INFO #6</a> Use INFO #6<a title="Performance Business - March 2011 page 9" href="http://viewer.zmags.com/publication/09f629e7?page=9">What's new with you? Mail your news items to Perf</a> What's new with you? Mail your news items to Perf<a title="Performance Business - March 2011 page 10" href="http://viewer.zmags.com/publication/09f629e7?page=10">PERFORMANCEPERFORMANCE PROGRAMMERs!DDUPTOHO</a> PERFORMANCEPERFORMANCE PROGRAMMERs!DDUPTOHO<a title="Performance Business - March 2011 page 11" href="http://viewer.zmags.com/publication/09f629e7?page=11">For rally fans looking to imitate what successful</a> For rally fans looking to imitate what successful<a title="Performance Business - March 2011 page 12" href="http://viewer.zmags.com/publication/09f629e7?page=12">UNCOMPROMISING QUALITY, MADE INTHE USAEngine & P</a> UNCOMPROMISING QUALITY, MADE INTHE USAEngine & P<a title="Performance Business - March 2011 page 13" href="http://viewer.zmags.com/publication/09f629e7?page=13">MAHLE Clevite Inc. recently announced the2010 MA</a> MAHLE Clevite Inc. recently announced the2010 MA<a title="Performance Business - March 2011 page 14" href="http://viewer.zmags.com/publication/09f629e7?page=14">3x HOT ROD DRAG WEEK CHAMPION200820092010Fu</a> 3x HOT ROD DRAG WEEK CHAMPION200820092010Fu<a title="Performance Business - March 2011 page 15" href="http://viewer.zmags.com/publication/09f629e7?page=15">March 2011Superchargers, turbos and n</a> March 2011Superchargers, turbos and n<a title="Performance Business - March 2011 page 16" href="http://viewer.zmags.com/publication/09f629e7?page=16">Stage 8 Locking Fasteners, San Rafael, Calif., p</a> Stage 8 Locking Fasteners, San Rafael, Calif., p<a title="Performance Business - March 2011 page 17" href="http://viewer.zmags.com/publication/09f629e7?page=17">Precision Turbo and Engine, Hebron, Ind.,present</a> Precision Turbo and Engine, Hebron, Ind.,present<a title="Performance Business - March 2011 page 18" href="http://viewer.zmags.com/publication/09f629e7?page=18">And wealso do . . .Print adsInteractive Digi</a> And wealso do . . .Print adsInteractive Digi<a title="Performance Business - March 2011 page 19" href="http://viewer.zmags.com/publication/09f629e7?page=19">Nitrous Supply, Huntington Beach, Calif.,prese</a> Nitrous Supply, Huntington Beach, Calif.,prese<a title="Performance Business - March 2011 page 20" href="http://viewer.zmags.com/publication/09f629e7?page=20">Use INFO #33</a> Use INFO #33<a title="Performance Business - March 2011 page 21" href="http://viewer.zmags.com/publication/09f629e7?page=21">Harrop Engineering, Melbourne, Australia, offers </a> Harrop Engineering, Melbourne, Australia, offers <a title="Performance Business - March 2011 page 22" href="http://viewer.zmags.com/publication/09f629e7?page=22">TM </a> TM <a title="Performance Business - March 2011 page 23" href="http://viewer.zmags.com/publication/09f629e7?page=23">MUSCLEHUSTLEMaking the most of the 2011 muscle </a> MUSCLEHUSTLEMaking the most of the 2011 muscle <a title="Performance Business - March 2011 page 24" href="http://viewer.zmags.com/publication/09f629e7?page=24">PowerHat carburetor bonnet blow-throughsystems,”</a> PowerHat carburetor bonnet blow-throughsystems,”<a title="Performance Business - March 2011 page 25" href="http://viewer.zmags.com/publication/09f629e7?page=25">MUSCLECARSMarch 2011 When it com</a> MUSCLECARSMarch 2011 When it com<a title="Performance Business - March 2011 page 26" href="http://viewer.zmags.com/publication/09f629e7?page=26">Use INFO #97</a> Use INFO #97<a title="Performance Business - March 2011 page 27" href="http://viewer.zmags.com/publication/09f629e7?page=27">MUSCLECARSas far as popularity. However, durin</a> MUSCLECARSas far as popularity. However, durin<a title="Performance Business - March 2011 page 28" href="http://viewer.zmags.com/publication/09f629e7?page=28"> “More value for each dollar they spend”is what</a> “More value for each dollar they spend”is what<a title="Performance Business - March 2011 page 29" href="http://viewer.zmags.com/publication/09f629e7?page=29">Tuning products let you squeeze every drop of pow</a> Tuning products let you squeeze every drop of pow<a title="Performance Business - March 2011 page 30" href="http://viewer.zmags.com/publication/09f629e7?page=30">Huntington Beach, Calif. DAN NICHOLAS </a> Huntington Beach, Calif. DAN NICHOLAS <a title="Performance Business - March 2011 page 31" href="http://viewer.zmags.com/publication/09f629e7?page=31">Sgt. Ron Bradly of the Davie Police Department in</a> Sgt. Ron Bradly of the Davie Police Department in<a title="Performance Business - March 2011 page 32" href="http://viewer.zmags.com/publication/09f629e7?page=32">being able to try it out. Having other featuresa</a> being able to try it out. Having other featuresa<a title="Performance Business - March 2011 page 33" href="http://viewer.zmags.com/publication/09f629e7?page=33">Follow this roadmap to a positive ROI at your nex</a> Follow this roadmap to a positive ROI at your nex<a title="Performance Business - March 2011 page 34" href="http://viewer.zmags.com/publication/09f629e7?page=34">the country for a fraction of the cost of acompa</a> the country for a fraction of the cost of acompa<a title="Performance Business - March 2011 page 35" href="http://viewer.zmags.com/publication/09f629e7?page=35">Attitude isparamount,as is productknowledgeth</a> Attitude isparamount,as is productknowledgeth<a title="Performance Business - March 2011 page 36" href="http://viewer.zmags.com/publication/09f629e7?page=36">· Number of new sales leads resulting from the ev</a> · Number of new sales leads resulting from the ev<a title="Performance Business - March 2011 page 37" href="http://viewer.zmags.com/publication/09f629e7?page=37">Here's anexample of awell-organizedsmall busi-</a> Here's anexample of awell-organizedsmall busi-<a title="Performance Business - March 2011 page 38" href="http://viewer.zmags.com/publication/09f629e7?page=38">Consider the word `qualify' Before you take on </a> Consider the word `qualify' Before you take on <a title="Performance Business - March 2011 page 39" href="http://viewer.zmags.com/publication/09f629e7?page=39">· Are you the person who makes the purchasing dec</a> · Are you the person who makes the purchasing dec<a title="Performance Business - March 2011 page 40" href="http://viewer.zmags.com/publication/09f629e7?page=40">pects and avoid the difficult ones. From a busines</a> pects and avoid the difficult ones. From a busines<a title="Performance Business - March 2011 page 41" href="http://viewer.zmags.com/publication/09f629e7?page=41">Director of Purchasing & Marketing, Nickels Perfo</a> Director of Purchasing & Marketing, Nickels Perfo<a title="Performance Business - March 2011 page 42" href="http://viewer.zmags.com/publication/09f629e7?page=42">to warm up to. The “demand” or “challenge” of buy</a> to warm up to. The “demand” or “challenge” of buy<a title="Performance Business - March 2011 page 43" href="http://viewer.zmags.com/publication/09f629e7?page=43"> Ryan andthe rest of the Nickels </a> Ryan andthe rest of the Nickels <a title="Performance Business - March 2011 page 44" href="http://viewer.zmags.com/publication/09f629e7?page=44"> Large or small, a strong white box program can </a> Large or small, a strong white box program can <a title="Performance Business - March 2011 page 45" href="http://viewer.zmags.com/publication/09f629e7?page=45">Looking for new profit areas? Consider offering a</a> Looking for new profit areas? Consider offering a<a title="Performance Business - March 2011 page 46" href="http://viewer.zmags.com/publication/09f629e7?page=46">so they'll try to manage on their own. In eithe</a> so they'll try to manage on their own. In eithe<a title="Performance Business - March 2011 page 47" href="http://viewer.zmags.com/publication/09f629e7?page=47">Videos andmagazinescan provideimpulse-buy add</a> Videos andmagazinescan provideimpulse-buy add<a title="Performance Business - March 2011 page 48" href="http://viewer.zmags.com/publication/09f629e7?page=48">anything too complicated. But we might have a cla</a> anything too complicated. But we might have a cla<a title="Performance Business - March 2011 page 49" href="http://viewer.zmags.com/publication/09f629e7?page=49">Hot Rod Chassis & Cycle has become a “rock star” </a> Hot Rod Chassis & Cycle has become a “rock star” <a title="Performance Business - March 2011 page 50" href="http://viewer.zmags.com/publication/09f629e7?page=50">create more wildly enthusiastic fans for the band</a> create more wildly enthusiastic fans for the band<a title="Performance Business - March 2011 page 51" href="http://viewer.zmags.com/publication/09f629e7?page=51">hot rod HeritageDrivers have been pushing the l</a> hot rod HeritageDrivers have been pushing the l<a title="Performance Business - March 2011 page 52" href="http://viewer.zmags.com/publication/09f629e7?page=52">roc, a dry lake located in the Mojave Des-ert. W</a> roc, a dry lake located in the Mojave Des-ert. W<a title="Performance Business - March 2011 page 53" href="http://viewer.zmags.com/publication/09f629e7?page=53">hot rod Heritagebump, and when the dust cleared</a> hot rod Heritagebump, and when the dust cleared<a title="Performance Business - March 2011 page 54" href="http://viewer.zmags.com/publication/09f629e7?page=54">Left: In October of 1941 at Rosamond Dry Lake, Vi</a> Left: In October of 1941 at Rosamond Dry Lake, Vi<a title="Performance Business - March 2011 page 55" href="http://viewer.zmags.com/publication/09f629e7?page=55">Engine Works, Piney Flats, Tenn., introducesits </a> Engine Works, Piney Flats, Tenn., introducesits <a title="Performance Business - March 2011 page 56" href="http://viewer.zmags.com/publication/09f629e7?page=56">DPI Performance Racing Prod-ucts, Petaluma, Cali</a> DPI Performance Racing Prod-ucts, Petaluma, Cali<a title="Performance Business - March 2011 page 57" href="http://viewer.zmags.com/publication/09f629e7?page=57">CORSA Performance Exhaust, Berea,Ohio, pr</a> CORSA Performance Exhaust, Berea,Ohio, pr<a title="Performance Business - March 2011 page 58" href="http://viewer.zmags.com/publication/09f629e7?page=58">Shurhold Industries, Palm City, Fla., intro-duce</a> Shurhold Industries, Palm City, Fla., intro-duce<a title="Performance Business - March 2011 page 59" href="http://viewer.zmags.com/publication/09f629e7?page=59">LiQuifix, Stamford, Conn., presents its LiQui-fix </a> LiQuifix, Stamford, Conn., presents its LiQui-fix <a title="Performance Business - March 2011 page 60" href="http://viewer.zmags.com/publication/09f629e7?page=60">Prolong Super Lubricants, Pomona, Calif., in</a> Prolong Super Lubricants, Pomona, Calif., in<a title="Performance Business - March 2011 page 61" href="http://viewer.zmags.com/publication/09f629e7?page=61">Dynotech Engineering Services, Troy,Mich., </a> Dynotech Engineering Services, Troy,Mich., <a title="Performance Business - March 2011 page 62" href="http://viewer.zmags.com/publication/09f629e7?page=62">MRT, Plymouth, Mich., presents a RearWindow L</a> MRT, Plymouth, Mich., presents a RearWindow L<a title="Performance Business - March 2011 page 63" href="http://viewer.zmags.com/publication/09f629e7?page=63">Bully Dog Technologies, American Falls,Idaho</a> Bully Dog Technologies, American Falls,Idaho<a title="Performance Business - March 2011 page 64" href="http://viewer.zmags.com/publication/09f629e7?page=64">Sunnen Products Co., St. Louis, Mo., introduces i</a> Sunnen Products Co., St. Louis, Mo., introduces i<a title="Performance Business - March 2011 page 65" href="http://viewer.zmags.com/publication/09f629e7?page=65">continued from page 29 Ogden, Utah </a> continued from page 29 Ogden, Utah <a title="Performance Business - March 2011 page 66" href="http://viewer.zmags.com/publication/09f629e7?page=66">home of the latest catalogs, news andproduct inf</a> home of the latest catalogs, news andproduct inf<a title="Performance Business - March 2011 page 67" href="http://viewer.zmags.com/publication/09f629e7?page=67"> n this era of business diversity and doing </a> n this era of business diversity and doing <a title="Performance Business - March 2011 page 68" href="http://viewer.zmags.com/publication/09f629e7?page=68">COMPANYLISTINGSUse INFO #42</a> COMPANYLISTINGSUse INFO #42<a title="Performance Business - March 2011 page 69" href="http://viewer.zmags.com/publication/09f629e7?page=69">COMPANYLISTINGSUse INFO #39</a> COMPANYLISTINGSUse INFO #39<a title="Performance Business - March 2011 page 70" href="http://viewer.zmags.com/publication/09f629e7?page=70">A3M Automotive Div3M Center Building 2</a> A3M Automotive Div3M Center Building 2<a title="Performance Business - March 2011 page 71" href="http://viewer.zmags.com/publication/09f629e7?page=71">BB&M Racing &Performance Products9142 In</a> BB&M Racing &Performance Products9142 In<a title="Performance Business - March 2011 page 72" href="http://viewer.zmags.com/publication/09f629e7?page=72">CCanton Racing Products232 Branfo</a> CCanton Racing Products232 Branfo<a title="Performance Business - March 2011 page 73" href="http://viewer.zmags.com/publication/09f629e7?page=73">CCML USA Inc Ercolina3100 Research PkwyDa</a> CCML USA Inc Ercolina3100 Research PkwyDa<a title="Performance Business - March 2011 page 74" href="http://viewer.zmags.com/publication/09f629e7?page=74">EDPI Racing Products4220 Petaluma Blvd NP</a> EDPI Racing Products4220 Petaluma Blvd NP<a title="Performance Business - March 2011 page 75" href="http://viewer.zmags.com/publication/09f629e7?page=75">FFab Fours Inc1312 Camp Creek RdLancaster</a> FFab Fours Inc1312 Camp Creek RdLancaster<a title="Performance Business - March 2011 page 76" href="http://viewer.zmags.com/publication/09f629e7?page=76">JHampton Engineering147 Pine Needle DrHam</a> JHampton Engineering147 Pine Needle DrHam<a title="Performance Business - March 2011 page 77" href="http://viewer.zmags.com/publication/09f629e7?page=77">JJiffy-Tite Company Inc4437 Walden AveLanc</a> JJiffy-Tite Company Inc4437 Walden AveLanc<a title="Performance Business - March 2011 page 78" href="http://viewer.zmags.com/publication/09f629e7?page=78">MMAHLE Clevite Inc.1240 Eisenhower PlAnn A</a> MMAHLE Clevite Inc.1240 Eisenhower PlAnn A<a title="Performance Business - March 2011 page 79" href="http://viewer.zmags.com/publication/09f629e7?page=79">MMotor State Distributing8300 Lane DrWater</a> MMotor State Distributing8300 Lane DrWater<a title="Performance Business - March 2011 page 80" href="http://viewer.zmags.com/publication/09f629e7?page=80">PPedders USA9539 Lakeshore DrWest Olive, </a> PPedders USA9539 Lakeshore DrWest Olive, <a title="Performance Business - March 2011 page 81" href="http://viewer.zmags.com/publication/09f629e7?page=81">QQA1 Motorsports21730 Hanover AveLakevill</a> QQA1 Motorsports21730 Hanover AveLakevill<a title="Performance Business - March 2011 page 82" href="http://viewer.zmags.com/publication/09f629e7?page=82">SRough Country1400 Morgan RdDyersburg, TN</a> SRough Country1400 Morgan RdDyersburg, TN<a title="Performance Business - March 2011 page 83" href="http://viewer.zmags.com/publication/09f629e7?page=83">SStage 8 LockingFasteners Inc4318</a> SStage 8 LockingFasteners Inc4318<a title="Performance Business - March 2011 page 84" href="http://viewer.zmags.com/publication/09f629e7?page=84">ZTrans-Dapt Performance12438 Putnam StWhi</a> ZTrans-Dapt Performance12438 Putnam StWhi<a title="Performance Business - March 2011 page 85" href="http://viewer.zmags.com/publication/09f629e7?page=85">March 2011Our annual sourcebookhelps you find </a> March 2011Our annual sourcebookhelps you find <a title="Performance Business - March 2011 page 86" href="http://viewer.zmags.com/publication/09f629e7?page=86">One SourceCATEGORYLISTINGSOver 525 Product Li</a> One SourceCATEGORYLISTINGSOver 525 Product Li<a title="Performance Business - March 2011 page 87" href="http://viewer.zmags.com/publication/09f629e7?page=87">CATEGORYLISTINGSindusTry sTandards? We HiT </a> CATEGORYLISTINGSindusTry sTandards? We HiT <a title="Performance Business - March 2011 page 88" href="http://viewer.zmags.com/publication/09f629e7?page=88">CATEGORY INDEXAdditives . . . . . . . . . .</a> CATEGORY INDEXAdditives . . . . . . . . . .<a title="Performance Business - March 2011 page 89" href="http://viewer.zmags.com/publication/09f629e7?page=89">ADDITIVES(866) 455-7788(800) 364-4631(8</a> ADDITIVES(866) 455-7788(800) 364-4631(8<a title="Performance Business - March 2011 page 90" href="http://viewer.zmags.com/publication/09f629e7?page=90">CARBURETORS(562) 408-1808(805) 339-2200</a> CARBURETORS(562) 408-1808(805) 339-2200<a title="Performance Business - March 2011 page 91" href="http://viewer.zmags.com/publication/09f629e7?page=91">CASTER / CAMBER PLATESCaster / Camber Plates</a> CASTER / CAMBER PLATESCaster / Camber Plates<a title="Performance Business - March 2011 page 92" href="http://viewer.zmags.com/publication/09f629e7?page=92">ENGINE MACHINING EQUIPMENTCrankshaftsATECH </a> ENGINE MACHINING EQUIPMENTCrankshaftsATECH <a title="Performance Business - March 2011 page 93" href="http://viewer.zmags.com/publication/09f629e7?page=93">ENGINE REBUILD KITSEngine Rebuild KitsATECH</a> ENGINE REBUILD KITSEngine Rebuild KitsATECH<a title="Performance Business - March 2011 page 94" href="http://viewer.zmags.com/publication/09f629e7?page=94">GAUGESFlywheelsATECH Motorsports . . . . . </a> GAUGESFlywheelsATECH Motorsports . . . . . <a title="Performance Business - March 2011 page 95" href="http://viewer.zmags.com/publication/09f629e7?page=95">GEAR DRIVESHampton Engineering . . . . . . </a> GEAR DRIVESHampton Engineering . . . . . . <a title="Performance Business - March 2011 page 96" href="http://viewer.zmags.com/publication/09f629e7?page=96">PIPE BENDING EQUIPMENT(800) 772-2678</a> PIPE BENDING EQUIPMENT(800) 772-2678<a title="Performance Business - March 2011 page 97" href="http://viewer.zmags.com/publication/09f629e7?page=97">PISTON KITSPiston KitsDiesel Performance Pa</a> PISTON KITSPiston KitsDiesel Performance Pa<a title="Performance Business - March 2011 page 98" href="http://viewer.zmags.com/publication/09f629e7?page=98">THROTTLESSealersMotor State Distributing . </a> THROTTLESSealersMotor State Distributing . <a title="Performance Business - March 2011 page 99" href="http://viewer.zmags.com/publication/09f629e7?page=99">THROTTLE STOPSThrottle StopsDedenbear Produ</a> THROTTLE STOPSThrottle StopsDedenbear Produ<a title="Performance Business - March 2011 page 100" href="http://viewer.zmags.com/publication/09f629e7?page=100">WORK BENCHESTunersAEM . . . . . . . . . . .</a> WORK BENCHESTunersAEM . . . . . . . . . . .<a title="Performance Business - March 2011 page 101" href="http://viewer.zmags.com/publication/09f629e7?page=101">Or, use the GET INFO form on page 95 and write up</a> Or, use the GET INFO form on page 95 and write up<a title="Performance Business - March 2011 page 102" href="http://viewer.zmags.com/publication/09f629e7?page=102">INFO #84INFO #45INFO #96 </a> INFO #84INFO #45INFO #96 <a title="Performance Business - March 2011 page 103" href="http://viewer.zmags.com/publication/09f629e7?page=103">Send your calendar items to pbeditor@nbm.com.</a> Send your calendar items to pbeditor@nbm.com.<a title="Performance Business - March 2011 page 104" href="http://viewer.zmags.com/publication/09f629e7?page=104">866.337.2739&RAGOLA0ERFORMANCE3YSTEMSCOMsSALE</a> 866.337.2739&RAGOLA0ERFORMANCE3YSTEMSCOMsSALE<a title="Performance Business - March 2011 page 105" href="http://viewer.zmags.com/publication/09f629e7?page=105">Guaranteed Lowest Prices: Maximum Profit5/,$/#! </a> Guaranteed Lowest Prices: Maximum Profit5/,$/#!