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<br /> <br /> <br /> Vol. 31, No. 3 May/June 2015<br /> Smart Technology Spans<br /> New Categories<br /> mart tech for kids is no longer<br /> S<br /> buzzword lingo. It has become<br /> a reality and has grown to en-<br /> compass so much more than just technol-<br /> ogy added to toys to make them interesting<br /> or “tech-y.” Today, kids' technology-enhanced<br /> products offer engaging and explorative play patterns<br /> that span a wide spectrum of categories. And while there are new<br /> technologies being used in these toys, the thrill is in the play expe-<br /> rience, not in the technology itself.<br /> LICENSING<br /> EXPO<br /> 2015<br /> page 21<br /> Top Tips for<br /> Differentiating<br /> Your Store<br /> Chatting with<br /> the Industry<br /> ASTRA's<br /> Marketplace<br /> page S12<br /> Clockwise from top left: Babblebaby Little Sister,<br /> from Madame Alexander Dol<a title="TOY 6-15 page 1" href="http://viewer.zmags.com/publication/0a2dda2d?page=1"> </a> <a title="TOY 6-15 page 2" href="http://viewer.zmags.com/publication/0a2dda2d?page=2"> </a> <a title="TOY 6-15 page 3" href="http://viewer.zmags.com/publication/0a2dda2d?page=3"> Vol. 31, No. 3 May/June 2015 Smart T</a> <a title="TOY 6-15 page 4" href="http://viewer.zmags.com/publication/0a2dda2d?page=4"> in this issue </a> <a title="TOY 6-15 page 5" href="http://viewer.zmags.com/publication/0a2dda2d?page=5"> </a> <a title="TOY 6-15 page 6" href="http://viewer.zmags.com/publication/0a2dda2d?page=6"> viewpoint Editor's Licensed Toys for Specialty Re</a> <a title="TOY 6-15 page 7" href="http://viewer.zmags.com/publication/0a2dda2d?page=7"> </a> <a title="TOY 6-15 page 8" href="http://viewer.zmags.com/publication/0a2dda2d?page=8"> update Industry 8</a> <a title="TOY 6-15 page 9" href="http://viewer.zmags.com/publication/0a2dda2d?page=9"> partnership with TBR as the primary sponsor</a> <a title="TOY 6-15 page 10" href="http://viewer.zmags.com/publication/0a2dda2d?page=10"> STAT SHOT U.S. Toy Industry Supercategory* </a> <a title="TOY 6-15 page 11" href="http://viewer.zmags.com/publication/0a2dda2d?page=11"> Toy IndustryhAsspocpaetinonings THE POWER OF TH</a> <a title="TOY 6-15 page 12" href="http://viewer.zmags.com/publication/0a2dda2d?page=12"> SEO Reach Talking New </a> <a title="TOY 6-15 page 13" href="http://viewer.zmags.com/publication/0a2dda2d?page=13"> T he sixth annual Sweet Suite event wi</a> <a title="TOY 6-15 page 14" href="http://viewer.zmags.com/publication/0a2dda2d?page=14"> Smart Technology Spans N E W Categories by Reyn</a> <a title="TOY 6-15 page 15" href="http://viewer.zmags.com/publication/0a2dda2d?page=15"> </a> <a title="TOY 6-15 page 16" href="http://viewer.zmags.com/publication/0a2dda2d?page=16"> want to role-play these options, too, but with re</a> <a title="TOY 6-15 page 17" href="http://viewer.zmags.com/publication/0a2dda2d?page=17"> </a> <a title="TOY 6-15 page 18" href="http://viewer.zmags.com/publication/0a2dda2d?page=18"> ilies and educators over the past few years. The </a> <a title="TOY 6-15 page 19" href="http://viewer.zmags.com/publication/0a2dda2d?page=19"> trend to new levels. The Crayola Color Ali</a> <a title="TOY 6-15 page 20" href="http://viewer.zmags.com/publication/0a2dda2d?page=20"> SPOTLIGHT NEWCTAKES TOYS ON LASSIC by Marissa Di</a> <a title="TOY 6-15 page 21" href="http://viewer.zmags.com/publication/0a2dda2d?page=21"> MAY/JUNE 2015 THE D EFINITIVE INFORMATION S OU</a> <a title="TOY 6-15 page 22" href="http://viewer.zmags.com/publication/0a2dda2d?page=22"> NEWS KATHLEEN MCHUGH TO RESIGN AS ASTRA PRESIDEN</a> <a title="TOY 6-15 page 23" href="http://viewer.zmags.com/publication/0a2dda2d?page=23"> Stand Out </a> <a title="TOY 6-15 page 24" href="http://viewer.zmags.com/publication/0a2dda2d?page=24"> Chatting with the Industry Specialty Toys </a> <a title="TOY 6-15 page 25" href="http://viewer.zmags.com/publication/0a2dda2d?page=25"> inside or outside. 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