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<br /> REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRETAILING.COM<br /> November 2015<br /> GOLFRETAILING<br /> The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit <br /> 4<br /> 19<br /> 31<br /> DMDs – the latest products and<br /> future developments<br /> Why getting more women playing<br /> golf is essential for the game Behind the counter with Alex<br /> GR readers test out the new<br /> ProQuip Tour-Lite rain jacket Mizuno’s Rob Jackson on his<br /> Keighley – Huddersfield Golf Club<br /> favourite golf course, film and band<br /> 35<br /> 39<br /> 41<br /> John Andrew departs Direct Golf<br /> Direct Golf has been taken over by Sports Direct and John Andrew is no longer involved in the business following the purchase of the<br /> company by SDI Sports Limited, part of the wider Sports Direct Group. This follows news that Direct Golf UK and its parent company,<br /> Powerhouse Golf, had been put int<a title="GR November 2015 Digital page 1" href="http://viewer.zmags.com/publication/0c434926?page=1"> REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE</a> <a title="GR November 2015 Digital page 2" href="http://viewer.zmags.com/publication/0c434926?page=2"> November 2015 </a> <a title="GR November 2015 Digital page 3" href="http://viewer.zmags.com/publication/0c434926?page=3"> </a> <a title="GR November 2015 Digital page 4" href="http://viewer.zmags.com/publication/0c434926?page=4"> REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE</a> <a title="GR November 2015 Digital page 5" href="http://viewer.zmags.com/publication/0c434926?page=5"> Lynx goes down a TREAT in Harrogate ^e 2015 Gol</a> <a title="GR November 2015 Digital page 6" href="http://viewer.zmags.com/publication/0c434926?page=6"> 6 FROM THE EDITOR New beginnings Despite a few l</a> <a title="GR November 2015 Digital page 7" href="http://viewer.zmags.com/publication/0c434926?page=7"> 7 NEWS New Touch trolley from PowaKaddy T he mar</a> <a title="GR November 2015 Digital page 8" href="http://viewer.zmags.com/publication/0c434926?page=8"> `MOST INNOVATIVE PRODUCT OF THE F YEAR 20</a> <a title="GR November 2015 Digital page 9" href="http://viewer.zmags.com/publication/0c434926?page=9"> 9 10 NEWS 5 Nippon Shaft used by over 100 Tou</a> <a title="GR November 2015 Digital page 10" href="http://viewer.zmags.com/publication/0c434926?page=10"> THE NEW Z355 SERIES WOODS BALANCING HEAD MASS W</a> <a title="GR November 2015 Digital page 11" href="http://viewer.zmags.com/publication/0c434926?page=11"> 11 EXCLUSIVE INTERVIEW Adidas ‘looking to sell A</a> <a title="GR November 2015 Digital page 12" href="http://viewer.zmags.com/publication/0c434926?page=12"> NEWS 12 John Andrew departs Direct Golf Continue</a> <a title="GR November 2015 Digital page 13" href="http://viewer.zmags.com/publication/0c434926?page=13"> 13 NEWS ETIQUS offer affiliate opportunity P GA p</a> <a title="GR November 2015 Digital page 14" href="http://viewer.zmags.com/publication/0c434926?page=14"> 14 GOLFRETAILING.COM</a> <a title="GR November 2015 Digital page 15" href="http://viewer.zmags.com/publication/0c434926?page=15"> 15 NEWS New 2016 FootJoy shoe designs F ootJoy ha</a> <a title="GR November 2015 Digital page 16" href="http://viewer.zmags.com/publication/0c434926?page=16"> New golf simulation centre open L ets Race, the U</a> <a title="GR November 2015 Digital page 17" href="http://viewer.zmags.com/publication/0c434926?page=17"> 17 NEWS TaylorMade announce 2016 golf ball line-</a> <a title="GR November 2015 Digital page 18" href="http://viewer.zmags.com/publication/0c434926?page=18"> DRIVING SALES Top tips to sell more this Christ</a> <a title="GR November 2015 Digital page 19" href="http://viewer.zmags.com/publication/0c434926?page=19"> INTERVIEW FootJoy keeps it 19 relevant for 2016 </a> <a title="GR November 2015 Digital page 20" href="http://viewer.zmags.com/publication/0c434926?page=20"> INTERVIEW 20 launching the emPower style for 201</a> <a title="GR November 2015 Digital page 21" href="http://viewer.zmags.com/publication/0c434926?page=21"> DMDs DMDs could help your sales stay on course </a> <a title="GR November 2015 Digital page 22" href="http://viewer.zmags.com/publication/0c434926?page=22"> 22 THE DIFFERENCE BETWEEN </a> <a title="GR November 2015 Digital page 23" href="http://viewer.zmags.com/publication/0c434926?page=23"> 23 DMDs Bushnell Golf Andrew Grose – Managing Di</a> <a title="GR November 2015 Digital page 24" href="http://viewer.zmags.com/publication/0c434926?page=24"> Garmin Golf Greg Vulinovic, Garmin Golf Product </a> <a title="GR November 2015 Digital page 25" href="http://viewer.zmags.com/publication/0c434926?page=25"> 25 DMDs GolfBuddy John Ennis, GolfBuddy, head o</a> <a title="GR November 2015 Digital page 26" href="http://viewer.zmags.com/publication/0c434926?page=26"> 26 Attention all Pro’s Cash for your traded </a> <a title="GR November 2015 Digital page 27" href="http://viewer.zmags.com/publication/0c434926?page=27"> 27 MYSTERY SHOPPER The surprising cost of not se</a> <a title="GR November 2015 Digital page 28" href="http://viewer.zmags.com/publication/0c434926?page=28"> The 50 per cent figure used is a conservat</a> <a title="GR November 2015 Digital page 29" href="http://viewer.zmags.com/publication/0c434926?page=29"> 29 RETAIL GURU How to be a good man</a> <a title="GR November 2015 Digital page 30" href="http://viewer.zmags.com/publication/0c434926?page=30"> ADVERTORIAL Affordable excellence 30 from</a> <a title="GR November 2015 Digital page 31" href="http://viewer.zmags.com/publication/0c434926?page=31"> Why targeting women 31 WOMEN IN GOLF could </a> <a title="GR November 2015 Digital page 32" href="http://viewer.zmags.com/publication/0c434926?page=32"> WOMEN IN GOLF 32 The Tour Professional The 2013 </a> <a title="GR November 2015 Digital page 33" href="http://viewer.zmags.com/publication/0c434926?page=33"> 33 WOMEN IN GOLF like’ and demonstrate it, but i</a> <a title="GR November 2015 Digital page 34" href="http://viewer.zmags.com/publication/0c434926?page=34"> WOMEN IN GOLF 34 The proactive Golf Pro John Che</a> <a title="GR November 2015 Digital page 35" href="http://viewer.zmags.com/publication/0c434926?page=35"> 35 BEHIND THE COUNTER From the Tour to the till</a> <a title="GR November 2015 Digital page 36" href="http://viewer.zmags.com/publication/0c434926?page=36"> and we have a lot of teams – eight teams at the c</a> <a title="GR November 2015 Digital page 37" href="http://viewer.zmags.com/publication/0c434926?page=37"> 37 RETAIL FOCUS Millerbrown ensure Foxhill’s pro</a> <a title="GR November 2015 Digital page 38" href="http://viewer.zmags.com/publication/0c434926?page=38"> </a> <a title="GR November 2015 Digital page 39" href="http://viewer.zmags.com/publication/0c434926?page=39"> 39 READER REVIEWS Swinging in the rain – ProQui</a> <a title="GR November 2015 Digital page 40" href="http://viewer.zmags.com/publication/0c434926?page=40"> James Cunliffe, PGA professional, Sedlescombe Gol</a> <a title="GR November 2015 Digital page 41" href="http://viewer.zmags.com/publication/0c434926?page=41"> 41 10 MINUTES WITH… Rob Jackson, Miz</a> <a title="GR November 2015 Digital page 42" href="http://viewer.zmags.com/publication/0c434926?page=42"> 42 Wintra, keeps you warm and dry from cou</a> <a title="GR November 2015 Digital page 43" href="http://viewer.zmags.com/publication/0c434926?page=43"> GR INSIGHT Your body can change your</a> <a title="GR November 2015 Digital page 44" href="http://viewer.zmags.com/publication/0c434926?page=44"> Karl Morris themselves in a protective manner whi</a> <a title="GR November 2015 Digital page 45" href="http://viewer.zmags.com/publication/0c434926?page=45"> 45 NEWS Motocaddy offers £50 cashback I n a move </a> <a title="GR November 2015 Digital page 46" href="http://viewer.zmags.com/publication/0c434926?page=46"> ProQuip picks up UK rights to Greg Norman collect</a> <a title="GR November 2015 Digital page 47" href="http://viewer.zmags.com/publication/0c434926?page=47"> 47 NEWS Independent research confirms GOLF RETAIL</a> <a title="GR November 2015 Digital page 48" href="http://viewer.zmags.com/publication/0c434926?page=48"> SUCCESS BREEDS SUCCESS 2 014 was a terrific year </a> <a title="GR November 2015 Digital page 49" href="http://viewer.zmags.com/publication/0c434926?page=49"> 49 NEWS Success of Foremost Members Highlighted </a>