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Best regards
Zmags
REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRETAILING.COM
November 2015
GOLFRETAILING
The AWARD WINNING magazine for the golf retail sector - more ideas + more innovation = more profit
4
19
31
DMDs – the latest products and
future developments
Why getting more women playing
golf is essential for the game Behind the counter with Alex
GR readers test out the new
ProQuip Tour-Lite rain jacket Mizuno’s Rob Jackson on his
Keighley – Huddersfield Golf Club
favourite golf course, film and band
35
39
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John Andrew departs Direct Golf
Direct Golf has been taken over by Sports Direct and John Andrew is no longer involved in the business following the purchase of the
company by SDI Sports Limited, part of the wider Sports Direct Group. This follows news that Direct Golf UK and its parent company,
Powerhouse Golf, had been put int
REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE
November 2015
REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLFRE
Lynx goes down a TREAT in Harrogate ^e 2015 Gol
6 FROM THE EDITOR New beginnings Despite a few l
7 NEWS New Touch trolley from PowaKaddy T he mar
`MOST INNOVATIVE PRODUCT OF THE F YEAR 20
9 10 NEWS 5 Nippon Shaft used by over 100 Tou
THE NEW Z355 SERIES WOODS BALANCING HEAD MASS W
11 EXCLUSIVE INTERVIEW Adidas ‘looking to sell A
NEWS 12 John Andrew departs Direct Golf Continue
13 NEWS ETIQUS offer affiliate opportunity P GA p
14 GOLFRETAILING.COM
15 NEWS New 2016 FootJoy shoe designs F ootJoy ha
New golf simulation centre open L ets Race, the U
17 NEWS TaylorMade announce 2016 golf ball line-
DRIVING SALES Top tips to sell more this Christ
INTERVIEW FootJoy keeps it 19 relevant for 2016
INTERVIEW 20 launching the emPower style for 201
DMDs DMDs could help your sales stay on course
22 THE DIFFERENCE BETWEEN
23 DMDs Bushnell Golf Andrew Grose – Managing Di
Garmin Golf Greg Vulinovic, Garmin Golf Product
25 DMDs GolfBuddy John Ennis, GolfBuddy, head o
26 Attention all Pro’s Cash for your traded
27 MYSTERY SHOPPER The surprising cost of not se
The 50 per cent figure used is a conservat
29 RETAIL GURU How to be a good man
ADVERTORIAL Affordable excellence 30 from
Why targeting women 31 WOMEN IN GOLF could
WOMEN IN GOLF 32 The Tour Professional The 2013
33 WOMEN IN GOLF like’ and demonstrate it, but i
WOMEN IN GOLF 34 The proactive Golf Pro John Che
35 BEHIND THE COUNTER From the Tour to the till
and we have a lot of teams – eight teams at the c
37 RETAIL FOCUS Millerbrown ensure Foxhill’s pro
39 READER REVIEWS Swinging in the rain – ProQui
James Cunliffe, PGA professional, Sedlescombe Gol
41 10 MINUTES WITH… Rob Jackson, Miz
42 Wintra, keeps you warm and dry from cou
GR INSIGHT Your body can change your
Karl Morris themselves in a protective manner whi
45 NEWS Motocaddy offers £50 cashback I n a move
ProQuip picks up UK rights to Greg Norman collect
47 NEWS Independent research confirms GOLF RETAIL
SUCCESS BREEDS SUCCESS 2 014 was a terrific year
49 NEWS Success of Foremost Members Highlighted