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S<br />
market research bulletin<br />
URVEY<br />
Dr. TR Rao,<br />
President and CEO<br />
Market Probe<br />
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May, 2011<br />
New Ways to Engage,<br />
Understand and Activate<br />
Facebook Fans to Add<br />
Value<br />
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Meet The Presenter<br />
<br />
Jim Whaley brings over 20<br />
years of experience bring-<br />
ing technology and<a title="Survey Magazine, May, 2011 page 1" href="http://viewer.zmags.com/publication/0cae4b63?page=1">S market research bulletinURVEYDr. T</a> S market research bulletinURVEYDr. T<a title="Survey Magazine, May, 2011 page 2" href="http://viewer.zmags.com/publication/0cae4b63?page=2">New Ways to Engage,Understand and ActivateFaceb</a> New Ways to Engage,Understand and ActivateFaceb<a title="Survey Magazine, May, 2011 page 3" href="http://viewer.zmags.com/publication/0cae4b63?page=3">Millions ofpanelists......only one yo</a> Millions ofpanelists......only one yo<a title="Survey Magazine, May, 2011 page 4" href="http://viewer.zmags.com/publication/0cae4b63?page=4">last month </a> last month <a title="Survey Magazine, May, 2011 page 5" href="http://viewer.zmags.com/publication/0cae4b63?page=5">Latest MRB & Zoomerang PollVote Today!Does th</a> Latest MRB & Zoomerang PollVote Today!Does th<a title="Survey Magazine, May, 2011 page 6" href="http://viewer.zmags.com/publication/0cae4b63?page=6">Contents38Trend02 WebcastResearch08</a> Contents38Trend02 WebcastResearch08<a title="Survey Magazine, May, 2011 page 7" href="http://viewer.zmags.com/publication/0cae4b63?page=7">46 Research23 StrategyDowntime 72Tr</a> 46 Research23 StrategyDowntime 72Tr<a title="Survey Magazine, May, 2011 page 8" href="http://viewer.zmags.com/publication/0cae4b63?page=8">How to Conduct anEffective ConceptTest</a> How to Conduct anEffective ConceptTest<a title="Survey Magazine, May, 2011 page 9" href="http://viewer.zmags.com/publication/0cae4b63?page=9">Concept TestingHow to Conduct an Effective Conce</a> Concept TestingHow to Conduct an Effective Conce<a title="Survey Magazine, May, 2011 page 10" href="http://viewer.zmags.com/publication/0cae4b63?page=10">Describing your conceptBefore you even put your</a> Describing your conceptBefore you even put your<a title="Survey Magazine, May, 2011 page 11" href="http://viewer.zmags.com/publication/0cae4b63?page=11">Concept TestingThe most common mistakes to avoi</a> Concept TestingThe most common mistakes to avoi<a title="Survey Magazine, May, 2011 page 12" href="http://viewer.zmags.com/publication/0cae4b63?page=12">Concept test example:Now that you have shape</a> Concept test example:Now that you have shape<a title="Survey Magazine, May, 2011 page 13" href="http://viewer.zmags.com/publication/0cae4b63?page=13">How to Conduct an Effective Concept TestJay Pluh</a> How to Conduct an Effective Concept TestJay Pluh<a title="Survey Magazine, May, 2011 page 14" href="http://viewer.zmags.com/publication/0cae4b63?page=14">BE REAL — GO LOCAL!YOUR lOCal Online Panel PROV</a> BE REAL — GO LOCAL!YOUR lOCal Online Panel PROV<a title="Survey Magazine, May, 2011 page 15" href="http://viewer.zmags.com/publication/0cae4b63?page=15">Consumers are influenced by thephysical appearan</a> Consumers are influenced by thephysical appearan<a title="Survey Magazine, May, 2011 page 16" href="http://viewer.zmags.com/publication/0cae4b63?page=16">One-third of consumers have not entered a busines</a> One-third of consumers have not entered a busines<a title="Survey Magazine, May, 2011 page 17" href="http://viewer.zmags.com/publication/0cae4b63?page=17">Conclusions and Recommendations (continued)At th</a> Conclusions and Recommendations (continued)At th<a title="Survey Magazine, May, 2011 page 18" href="http://viewer.zmags.com/publication/0cae4b63?page=18">SAFETY. SERVICE. STABILITY. VALUE. </a> SAFETY. SERVICE. STABILITY. VALUE. <a title="Survey Magazine, May, 2011 page 19" href="http://viewer.zmags.com/publication/0cae4b63?page=19">This looks like a job forVeraQuest</a> This looks like a job forVeraQuest<a title="Survey Magazine, May, 2011 page 20" href="http://viewer.zmags.com/publication/0cae4b63?page=20">How Young Is Too YoungA VeraQuest study conduc</a> How Young Is Too YoungA VeraQuest study conduc<a title="Survey Magazine, May, 2011 page 21" href="http://viewer.zmags.com/publication/0cae4b63?page=21">To Have a Cell Phone?People's attitudes that r</a> To Have a Cell Phone?People's attitudes that r<a title="Survey Magazine, May, 2011 page 22" href="http://viewer.zmags.com/publication/0cae4b63?page=22"></a> <a title="Survey Magazine, May, 2011 page 23" href="http://viewer.zmags.com/publication/0cae4b63?page=23">OptimizingOnline Research Effectiveness inA</a> OptimizingOnline Research Effectiveness inA<a title="Survey Magazine, May, 2011 page 24" href="http://viewer.zmags.com/publication/0cae4b63?page=24">How Does Optimizing Online </a> How Does Optimizing Online <a title="Survey Magazine, May, 2011 page 25" href="http://viewer.zmags.com/publication/0cae4b63?page=25">How Does Internet Penetration Vary across Ma-jor</a> How Does Internet Penetration Vary across Ma-jor<a title="Survey Magazine, May, 2011 page 26" href="http://viewer.zmags.com/publication/0cae4b63?page=26">What Times Are Best to ReachParticipants inDiff</a> What Times Are Best to ReachParticipants inDiff<a title="Survey Magazine, May, 2011 page 27" href="http://viewer.zmags.com/publication/0cae4b63?page=27">“There are new technologies, new waysof doing th</a> “There are new technologies, new waysof doing th<a title="Survey Magazine, May, 2011 page 28" href="http://viewer.zmags.com/publication/0cae4b63?page=28">What Topics Are orAre Not Appropriateto Cover?</a> What Topics Are orAre Not Appropriateto Cover?<a title="Survey Magazine, May, 2011 page 29" href="http://viewer.zmags.com/publication/0cae4b63?page=29">ConclusionsAsia is a diverse region with tr</a> ConclusionsAsia is a diverse region with tr<a title="Survey Magazine, May, 2011 page 30" href="http://viewer.zmags.com/publication/0cae4b63?page=30">Build Your Research on Time-ProvenQuality and Co</a> Build Your Research on Time-ProvenQuality and Co<a title="Survey Magazine, May, 2011 page 31" href="http://viewer.zmags.com/publication/0cae4b63?page=31">The ARF Celebrates 75 Years | 25</a> The ARF Celebrates 75 Years | 25<a title="Survey Magazine, May, 2011 page 32" href="http://viewer.zmags.com/publication/0cae4b63?page=32">Man-on-the-Street Interviewsa Versatile Qualitat</a> Man-on-the-Street Interviewsa Versatile Qualitat<a title="Survey Magazine, May, 2011 page 33" href="http://viewer.zmags.com/publication/0cae4b63?page=33">Street interviews arequickly deployed, uid, an</a> Street interviews arequickly deployed, uid, an<a title="Survey Magazine, May, 2011 page 34" href="http://viewer.zmags.com/publication/0cae4b63?page=34">In public areas, every city or county has slightl</a> In public areas, every city or county has slightl<a title="Survey Magazine, May, 2011 page 35" href="http://viewer.zmags.com/publication/0cae4b63?page=35">Tips for Successful Man-on-the-Street Interviews</a> Tips for Successful Man-on-the-Street Interviews<a title="Survey Magazine, May, 2011 page 36" href="http://viewer.zmags.com/publication/0cae4b63?page=36">Whatever you decide for a rain date, be sure to l</a> Whatever you decide for a rain date, be sure to l<a title="Survey Magazine, May, 2011 page 37" href="http://viewer.zmags.com/publication/0cae4b63?page=37">video editor, adhering to the following steps wil</a> video editor, adhering to the following steps wil<a title="Survey Magazine, May, 2011 page 38" href="http://viewer.zmags.com/publication/0cae4b63?page=38">Time to ToneCivicom InSitu® MobileMoments provi</a> Time to ToneCivicom InSitu® MobileMoments provi<a title="Survey Magazine, May, 2011 page 39" href="http://viewer.zmags.com/publication/0cae4b63?page=39">style she had decided was her favorite. She then</a> style she had decided was her favorite. She then<a title="Survey Magazine, May, 2011 page 40" href="http://viewer.zmags.com/publication/0cae4b63?page=40">to participate in a research project, while still</a> to participate in a research project, while still<a title="Survey Magazine, May, 2011 page 41" href="http://viewer.zmags.com/publication/0cae4b63?page=41">Sample screenshots of Civicom Chatterbox L-R: res</a> Sample screenshots of Civicom Chatterbox L-R: res<a title="Survey Magazine, May, 2011 page 42" href="http://viewer.zmags.com/publication/0cae4b63?page=42">The audio recorded InSitu Mobile Moments resulted</a> The audio recorded InSitu Mobile Moments resulted<a title="Survey Magazine, May, 2011 page 43" href="http://viewer.zmags.com/publication/0cae4b63?page=43">The Civicom Chatterboxonline board also made</a> The Civicom Chatterboxonline board also made<a title="Survey Magazine, May, 2011 page 44" href="http://viewer.zmags.com/publication/0cae4b63?page=44">The Voice of Social Media gives customers a stro</a> The Voice of Social Media gives customers a stro<a title="Survey Magazine, May, 2011 page 45" href="http://viewer.zmags.com/publication/0cae4b63?page=45">Our key findings challenge the way in which tech-</a> Our key findings challenge the way in which tech-<a title="Survey Magazine, May, 2011 page 46" href="http://viewer.zmags.com/publication/0cae4b63?page=46">LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd</a> LINK CUSTOMERINSIGHTS TOBUSINESSPERFORMANCEAd<a title="Survey Magazine, May, 2011 page 47" href="http://viewer.zmags.com/publication/0cae4b63?page=47">t “Buyers of technology solutions seek in</a> t “Buyers of technology solutions seek in<a title="Survey Magazine, May, 2011 page 48" href="http://viewer.zmags.com/publication/0cae4b63?page=48">Extrapolating Relationship Strategies and Areas f</a> Extrapolating Relationship Strategies and Areas f<a title="Survey Magazine, May, 2011 page 49" href="http://viewer.zmags.com/publication/0cae4b63?page=49">To learn more about the Enterprise Loyalty and Ad</a> To learn more about the Enterprise Loyalty and Ad<a title="Survey Magazine, May, 2011 page 50" href="http://viewer.zmags.com/publication/0cae4b63?page=50">scottkay.saks.com</a> scottkay.saks.com<a title="Survey Magazine, May, 2011 page 51" href="http://viewer.zmags.com/publication/0cae4b63?page=51">Research is changing fast. That’s why the AMA's a</a> Research is changing fast. That’s why the AMA's a<a title="Survey Magazine, May, 2011 page 52" href="http://viewer.zmags.com/publication/0cae4b63?page=52">O ne of the key principles in goo </a> O ne of the key principles in goo <a title="Survey Magazine, May, 2011 page 53" href="http://viewer.zmags.com/publication/0cae4b63?page=53">d qualitative research is talkingential to talk </a> d qualitative research is talkingential to talk <a title="Survey Magazine, May, 2011 page 54" href="http://viewer.zmags.com/publication/0cae4b63?page=54">Use an appropriate methodology…At M/A/R/C Rese</a> Use an appropriate methodology…At M/A/R/C Rese<a title="Survey Magazine, May, 2011 page 55" href="http://viewer.zmags.com/publication/0cae4b63?page=55">Once you’ve identified who you want, there are a </a> Once you’ve identified who you want, there are a <a title="Survey Magazine, May, 2011 page 56" href="http://viewer.zmags.com/publication/0cae4b63?page=56">Get Better Business Results... …From the </a> Get Better Business Results... …From the <a title="Survey Magazine, May, 2011 page 57" href="http://viewer.zmags.com/publication/0cae4b63?page=57">Identify Unique Needs andOpportunities at Each L</a> Identify Unique Needs andOpportunities at Each L<a title="Survey Magazine, May, 2011 page 58" href="http://viewer.zmags.com/publication/0cae4b63?page=58">51/5/-$.$/%-'(%)'0(12".$%&'+/00,%$+(.$/%-'#/+,-")</a> 51/5/-$.$/%-'(%)'0(12".$%&'+/00,%$+(.$/%-'#/+,-")<a title="Survey Magazine, May, 2011 page 59" href="http://viewer.zmags.com/publication/0cae4b63?page=59">Generate leads for profitsInstead of just seeing</a> Generate leads for profitsInstead of just seeing<a title="Survey Magazine, May, 2011 page 60" href="http://viewer.zmags.com/publication/0cae4b63?page=60">These same concepts apply to getting new customer</a> These same concepts apply to getting new customer<a title="Survey Magazine, May, 2011 page 61" href="http://viewer.zmags.com/publication/0cae4b63?page=61">QRCA Symposium on Excellence in Qualitative Resea</a> QRCA Symposium on Excellence in Qualitative Resea<a title="Survey Magazine, May, 2011 page 62" href="http://viewer.zmags.com/publication/0cae4b63?page=62"> </a> <a title="Survey Magazine, May, 2011 page 63" href="http://viewer.zmags.com/publication/0cae4b63?page=63">Two Associate Directors from Opinion Leader, the </a> Two Associate Directors from Opinion Leader, the <a title="Survey Magazine, May, 2011 page 64" href="http://viewer.zmags.com/publication/0cae4b63?page=64">Company develops technology to support streaming </a> Company develops technology to support streaming <a title="Survey Magazine, May, 2011 page 65" href="http://viewer.zmags.com/publication/0cae4b63?page=65">Kevin Lonnie, President KL Communications, Inc., </a> Kevin Lonnie, President KL Communications, Inc., <a title="Survey Magazine, May, 2011 page 66" href="http://viewer.zmags.com/publication/0cae4b63?page=66">VibetrakTM </a> VibetrakTM <a title="Survey Magazine, May, 2011 page 67" href="http://viewer.zmags.com/publication/0cae4b63?page=67">SPA Future Thinking acquires the MunroGroup to b</a> SPA Future Thinking acquires the MunroGroup to b<a title="Survey Magazine, May, 2011 page 68" href="http://viewer.zmags.com/publication/0cae4b63?page=68">The mostimportant opinionwe take intoaccount i</a> The mostimportant opinionwe take intoaccount i<a title="Survey Magazine, May, 2011 page 69" href="http://viewer.zmags.com/publication/0cae4b63?page=69">Interested in The Royal Wedding? You’re Not Alone</a> Interested in The Royal Wedding? You’re Not Alone<a title="Survey Magazine, May, 2011 page 70" href="http://viewer.zmags.com/publication/0cae4b63?page=70">Opinionologyformerly</a> Opinionologyformerly<a title="Survey Magazine, May, 2011 page 71" href="http://viewer.zmags.com/publication/0cae4b63?page=71"> DO MOBILE RESPONDENTS D</a> DO MOBILE RESPONDENTS D<a title="Survey Magazine, May, 2011 page 72" href="http://viewer.zmags.com/publication/0cae4b63?page=72"> B </a> B <a title="Survey Magazine, May, 2011 page 73" href="http://viewer.zmags.com/publication/0cae4b63?page=73">inionology+,()*!"##"$% /$0</a> inionology+,()*!"##"$% /$0<a title="Survey Magazine, May, 2011 page 74" href="http://viewer.zmags.com/publication/0cae4b63?page=74">Welcome to the largest online community devotedt</a> Welcome to the largest online community devotedt<a title="Survey Magazine, May, 2011 page 75" href="http://viewer.zmags.com/publication/0cae4b63?page=75"></a> <a title="Survey Magazine, May, 2011 page 76" href="http://viewer.zmags.com/publication/0cae4b63?page=76">El ToroThis high tech perpetual calendarwith a</a> El ToroThis high tech perpetual calendarwith a<a title="Survey Magazine, May, 2011 page 77" href="http://viewer.zmags.com/publication/0cae4b63?page=77">Sign Up Today for a FreeIndividual MRBMembershi</a> Sign Up Today for a FreeIndividual MRBMembershi<a title="Survey Magazine, May, 2011 page 78" href="http://viewer.zmags.com/publication/0cae4b63?page=78">Paris</a> Paris<a title="Survey Magazine, May, 2011 page 79" href="http://viewer.zmags.com/publication/0cae4b63?page=79">Few cities have honed their swoon-inducing skills</a> Few cities have honed their swoon-inducing skills<a title="Survey Magazine, May, 2011 page 80" href="http://viewer.zmags.com/publication/0cae4b63?page=80">A Bike Tour of VersaillesVersailles has the unk</a> A Bike Tour of VersaillesVersailles has the unk<a title="Survey Magazine, May, 2011 page 81" href="http://viewer.zmags.com/publication/0cae4b63?page=81">Grandiose and overwhelming, Versaillesstands for</a> Grandiose and overwhelming, Versaillesstands for<a title="Survey Magazine, May, 2011 page 82" href="http://viewer.zmags.com/publication/0cae4b63?page=82">A Dining Tour of Lille, FranceJust an hour by t</a> A Dining Tour of Lille, FranceJust an hour by t<a title="Survey Magazine, May, 2011 page 83" href="http://viewer.zmags.com/publication/0cae4b63?page=83">SHOPIt would be imprudent to visit Flan-ders w</a> SHOPIt would be imprudent to visit Flan-ders w<a title="Survey Magazine, May, 2011 page 84" href="http://viewer.zmags.com/publication/0cae4b63?page=84">Help when you canThere is always a child </a> Help when you canThere is always a child