<br />
S<br />
market research bulletin<br />
URVEY<br />
Dr. TR Rao,<br />
President and CEO<br />
Market Probe<br />
May, 2011<br />
New Ways to Engage,<br />
Understand and Activate<br />
Facebook Fans to Add<br />
Value<br />
Meet The Presenter<br />
Jim Whaley brings over 20<br />
years of experience bring-<br />
ing technology and re-<br />
search together to achieve<br />
business goals. Currently<br />
VP of Globalpark Inc., he<br />
has also served in executive<br />
roles at IBM and SPSS, as<br />
well as President of a full-<br />
service research firm that<br />
he founded.<br />
Does your social media insights<br />
strategy go beyond listening?<br />
Instead of passively monitoring digital behavior and<br />
projected sentiment, best practices show that acting on<br />
what you hear – at both aggregate and individual levels –<br />
leads to better outcomes. Once thought impossible, this<br />
can now be practiced within online soc<a title="Survey Magazine, May, 2011 page 1" href="http://viewer.zmags.com/publication/0cae4b63?page=1"> S market research bulletin URVEY Dr. T</a>
<a title="Survey Magazine, May, 2011 page 2" href="http://viewer.zmags.com/publication/0cae4b63?page=2"> New Ways to Engage, Understand and Activate Faceb</a>
<a title="Survey Magazine, May, 2011 page 3" href="http://viewer.zmags.com/publication/0cae4b63?page=3"> Millions of panelists... ...only one yo</a>
<a title="Survey Magazine, May, 2011 page 4" href="http://viewer.zmags.com/publication/0cae4b63?page=4"> last month </a>
<a title="Survey Magazine, May, 2011 page 5" href="http://viewer.zmags.com/publication/0cae4b63?page=5"> Latest MRB & Zoomerang Poll Vote Today! Does th</a>
<a title="Survey Magazine, May, 2011 page 6" href="http://viewer.zmags.com/publication/0cae4b63?page=6"> Contents 38 Trend 02 Webcast Research 08</a>
<a title="Survey Magazine, May, 2011 page 7" href="http://viewer.zmags.com/publication/0cae4b63?page=7"> 46 Research 23 Strategy Downtime 72 Tr</a>
<a title="Survey Magazine, May, 2011 page 8" href="http://viewer.zmags.com/publication/0cae4b63?page=8"> How to Conduct an Effective Concept Test</a>
<a title="Survey Magazine, May, 2011 page 9" href="http://viewer.zmags.com/publication/0cae4b63?page=9"> Concept Testing How to Conduct an Effective Conce</a>
<a title="Survey Magazine, May, 2011 page 10" href="http://viewer.zmags.com/publication/0cae4b63?page=10"> Describing your concept Before you even put your</a>
<a title="Survey Magazine, May, 2011 page 11" href="http://viewer.zmags.com/publication/0cae4b63?page=11"> Concept Testing The most common mistakes to avoi</a>
<a title="Survey Magazine, May, 2011 page 12" href="http://viewer.zmags.com/publication/0cae4b63?page=12"> Concept test example: Now that you have shape</a>
<a title="Survey Magazine, May, 2011 page 13" href="http://viewer.zmags.com/publication/0cae4b63?page=13"> How to Conduct an Effective Concept Test Jay Pluh</a>
<a title="Survey Magazine, May, 2011 page 14" href="http://viewer.zmags.com/publication/0cae4b63?page=14"> BE REAL — GO LOCAL! YOUR lOCal Online Panel PROV</a>
<a title="Survey Magazine, May, 2011 page 15" href="http://viewer.zmags.com/publication/0cae4b63?page=15"> Consumers are influenced by the physical appearan</a>
<a title="Survey Magazine, May, 2011 page 16" href="http://viewer.zmags.com/publication/0cae4b63?page=16"> One-third of consumers have not entered a busines</a>
<a title="Survey Magazine, May, 2011 page 17" href="http://viewer.zmags.com/publication/0cae4b63?page=17"> Conclusions and Recommendations (continued) At th</a>
<a title="Survey Magazine, May, 2011 page 18" href="http://viewer.zmags.com/publication/0cae4b63?page=18"> SAFETY. SERVICE. STABILITY. VALUE. </a>
<a title="Survey Magazine, May, 2011 page 19" href="http://viewer.zmags.com/publication/0cae4b63?page=19"> This looks like a job for VeraQuest </a>
<a title="Survey Magazine, May, 2011 page 20" href="http://viewer.zmags.com/publication/0cae4b63?page=20"> How Young Is Too Young A VeraQuest study conduc</a>
<a title="Survey Magazine, May, 2011 page 21" href="http://viewer.zmags.com/publication/0cae4b63?page=21"> To Have a Cell Phone? People's attitudes that r</a>
<a title="Survey Magazine, May, 2011 page 22" href="http://viewer.zmags.com/publication/0cae4b63?page=22"> </a>
<a title="Survey Magazine, May, 2011 page 23" href="http://viewer.zmags.com/publication/0cae4b63?page=23"> Optimizing Online Research Effectiveness in A</a>
<a title="Survey Magazine, May, 2011 page 24" href="http://viewer.zmags.com/publication/0cae4b63?page=24"> How Does Optimizing Online </a>
<a title="Survey Magazine, May, 2011 page 25" href="http://viewer.zmags.com/publication/0cae4b63?page=25"> How Does Internet Penetration Vary across Ma- jor</a>
<a title="Survey Magazine, May, 2011 page 26" href="http://viewer.zmags.com/publication/0cae4b63?page=26"> What Times Are Best to Reach Participants in Diff</a>
<a title="Survey Magazine, May, 2011 page 27" href="http://viewer.zmags.com/publication/0cae4b63?page=27"> “There are new technologies, new ways of doing th</a>
<a title="Survey Magazine, May, 2011 page 28" href="http://viewer.zmags.com/publication/0cae4b63?page=28"> What Topics Are or Are Not Appropriate to Cover? </a>
<a title="Survey Magazine, May, 2011 page 29" href="http://viewer.zmags.com/publication/0cae4b63?page=29"> Conclusions Asia is a diverse region with tr</a>
<a title="Survey Magazine, May, 2011 page 30" href="http://viewer.zmags.com/publication/0cae4b63?page=30"> Build Your Research on Time-Proven Quality and Co</a>
<a title="Survey Magazine, May, 2011 page 31" href="http://viewer.zmags.com/publication/0cae4b63?page=31"> The ARF Celebrates 75 Years | 25</a>
<a title="Survey Magazine, May, 2011 page 32" href="http://viewer.zmags.com/publication/0cae4b63?page=32"> Man-on-the-Street Interviews a Versatile Qualitat</a>
<a title="Survey Magazine, May, 2011 page 33" href="http://viewer.zmags.com/publication/0cae4b63?page=33"> Street interviews are quickly deployed, uid, an</a>
<a title="Survey Magazine, May, 2011 page 34" href="http://viewer.zmags.com/publication/0cae4b63?page=34"> In public areas, every city or county has slightl</a>
<a title="Survey Magazine, May, 2011 page 35" href="http://viewer.zmags.com/publication/0cae4b63?page=35"> Tips for Successful Man-on-the-Street Interviews </a>
<a title="Survey Magazine, May, 2011 page 36" href="http://viewer.zmags.com/publication/0cae4b63?page=36"> Whatever you decide for a rain date, be sure to l</a>
<a title="Survey Magazine, May, 2011 page 37" href="http://viewer.zmags.com/publication/0cae4b63?page=37"> video editor, adhering to the following steps wil</a>
<a title="Survey Magazine, May, 2011 page 38" href="http://viewer.zmags.com/publication/0cae4b63?page=38"> Time to Tone Civicom InSitu® Mobile Moments provi</a>
<a title="Survey Magazine, May, 2011 page 39" href="http://viewer.zmags.com/publication/0cae4b63?page=39"> style she had decided was her favorite. She then </a>
<a title="Survey Magazine, May, 2011 page 40" href="http://viewer.zmags.com/publication/0cae4b63?page=40"> to participate in a research project, while still</a>
<a title="Survey Magazine, May, 2011 page 41" href="http://viewer.zmags.com/publication/0cae4b63?page=41"> Sample screenshots of Civicom Chatterbox L-R: res</a>
<a title="Survey Magazine, May, 2011 page 42" href="http://viewer.zmags.com/publication/0cae4b63?page=42"> The audio recorded InSitu Mobile Moments resulted</a>
<a title="Survey Magazine, May, 2011 page 43" href="http://viewer.zmags.com/publication/0cae4b63?page=43"> The Civicom Chatterbox online board also made</a>
<a title="Survey Magazine, May, 2011 page 44" href="http://viewer.zmags.com/publication/0cae4b63?page=44"> The Voice of Social Media gives customers a stro</a>
<a title="Survey Magazine, May, 2011 page 45" href="http://viewer.zmags.com/publication/0cae4b63?page=45"> Our key findings challenge the way in which tech-</a>
<a title="Survey Magazine, May, 2011 page 46" href="http://viewer.zmags.com/publication/0cae4b63?page=46"> LINK CUSTOMER INSIGHTS TO BUSINESS PERFORMANCE Ad</a>
<a title="Survey Magazine, May, 2011 page 47" href="http://viewer.zmags.com/publication/0cae4b63?page=47"> t “Buyers of technology solutions seek in</a>
<a title="Survey Magazine, May, 2011 page 48" href="http://viewer.zmags.com/publication/0cae4b63?page=48"> Extrapolating Relationship Strategies and Areas f</a>
<a title="Survey Magazine, May, 2011 page 49" href="http://viewer.zmags.com/publication/0cae4b63?page=49"> To learn more about the Enterprise Loyalty and Ad</a>
<a title="Survey Magazine, May, 2011 page 50" href="http://viewer.zmags.com/publication/0cae4b63?page=50"> scottkay.saks.com</a>
<a title="Survey Magazine, May, 2011 page 51" href="http://viewer.zmags.com/publication/0cae4b63?page=51"> Research is changing fast. That’s why the AMA's a</a>
<a title="Survey Magazine, May, 2011 page 52" href="http://viewer.zmags.com/publication/0cae4b63?page=52"> O ne of the key principles in goo </a>
<a title="Survey Magazine, May, 2011 page 53" href="http://viewer.zmags.com/publication/0cae4b63?page=53"> d qualitative research is talking ential to talk </a>
<a title="Survey Magazine, May, 2011 page 54" href="http://viewer.zmags.com/publication/0cae4b63?page=54"> Use an appropriate methodology… At M/A/R/C Rese</a>
<a title="Survey Magazine, May, 2011 page 55" href="http://viewer.zmags.com/publication/0cae4b63?page=55"> Once you’ve identified who you want, there are a </a>
<a title="Survey Magazine, May, 2011 page 56" href="http://viewer.zmags.com/publication/0cae4b63?page=56"> Get Better Business Results... …From the </a>
<a title="Survey Magazine, May, 2011 page 57" href="http://viewer.zmags.com/publication/0cae4b63?page=57"> Identify Unique Needs and Opportunities at Each L</a>
<a title="Survey Magazine, May, 2011 page 58" href="http://viewer.zmags.com/publication/0cae4b63?page=58"> 51/5/-$.$/%-'(%)'0(12".$%&'+/00,%$+(.$/%-'#/+,-")</a>
<a title="Survey Magazine, May, 2011 page 59" href="http://viewer.zmags.com/publication/0cae4b63?page=59"> Generate leads for profits Instead of just seeing</a>
<a title="Survey Magazine, May, 2011 page 60" href="http://viewer.zmags.com/publication/0cae4b63?page=60"> These same concepts apply to getting new customer</a>
<a title="Survey Magazine, May, 2011 page 61" href="http://viewer.zmags.com/publication/0cae4b63?page=61"> QRCA Symposium on Excellence in Qualitative Resea</a>
<a title="Survey Magazine, May, 2011 page 62" href="http://viewer.zmags.com/publication/0cae4b63?page=62"> </a>
<a title="Survey Magazine, May, 2011 page 63" href="http://viewer.zmags.com/publication/0cae4b63?page=63"> Two Associate Directors from Opinion Leader, the </a>
<a title="Survey Magazine, May, 2011 page 64" href="http://viewer.zmags.com/publication/0cae4b63?page=64"> Company develops technology to support streaming </a>
<a title="Survey Magazine, May, 2011 page 65" href="http://viewer.zmags.com/publication/0cae4b63?page=65"> Kevin Lonnie, President KL Communications, Inc., </a>
<a title="Survey Magazine, May, 2011 page 66" href="http://viewer.zmags.com/publication/0cae4b63?page=66"> VibetrakTM </a>
<a title="Survey Magazine, May, 2011 page 67" href="http://viewer.zmags.com/publication/0cae4b63?page=67"> SPA Future Thinking acquires the Munro Group to b</a>
<a title="Survey Magazine, May, 2011 page 68" href="http://viewer.zmags.com/publication/0cae4b63?page=68"> The most important opinion we take into account i</a>
<a title="Survey Magazine, May, 2011 page 69" href="http://viewer.zmags.com/publication/0cae4b63?page=69"> Interested in The Royal Wedding? You’re Not Alone</a>
<a title="Survey Magazine, May, 2011 page 70" href="http://viewer.zmags.com/publication/0cae4b63?page=70"> Opinionology formerly</a>
<a title="Survey Magazine, May, 2011 page 71" href="http://viewer.zmags.com/publication/0cae4b63?page=71"> DO MOBILE RESPONDENTS D</a>
<a title="Survey Magazine, May, 2011 page 72" href="http://viewer.zmags.com/publication/0cae4b63?page=72"> B </a>
<a title="Survey Magazine, May, 2011 page 73" href="http://viewer.zmags.com/publication/0cae4b63?page=73"> inionolog y +,()* !"##"$% /$0</a>
<a title="Survey Magazine, May, 2011 page 74" href="http://viewer.zmags.com/publication/0cae4b63?page=74"> Welcome to the largest online community devoted t</a>
<a title="Survey Magazine, May, 2011 page 75" href="http://viewer.zmags.com/publication/0cae4b63?page=75"> </a>
<a title="Survey Magazine, May, 2011 page 76" href="http://viewer.zmags.com/publication/0cae4b63?page=76"> El Toro This high tech perpetual calendar with a</a>
<a title="Survey Magazine, May, 2011 page 77" href="http://viewer.zmags.com/publication/0cae4b63?page=77"> Sign Up Today for a Free Individual MRB Membershi</a>
<a title="Survey Magazine, May, 2011 page 78" href="http://viewer.zmags.com/publication/0cae4b63?page=78"> Paris</a>
<a title="Survey Magazine, May, 2011 page 79" href="http://viewer.zmags.com/publication/0cae4b63?page=79"> Few cities have honed their swoon-inducing skills</a>
<a title="Survey Magazine, May, 2011 page 80" href="http://viewer.zmags.com/publication/0cae4b63?page=80"> A Bike Tour of Versailles Versailles has the unk</a>
<a title="Survey Magazine, May, 2011 page 81" href="http://viewer.zmags.com/publication/0cae4b63?page=81"> Grandiose and overwhelming, Versailles stands for</a>
<a title="Survey Magazine, May, 2011 page 82" href="http://viewer.zmags.com/publication/0cae4b63?page=82"> A Dining Tour of Lille, France Just an hour by t</a>
<a title="Survey Magazine, May, 2011 page 83" href="http://viewer.zmags.com/publication/0cae4b63?page=83"> SHOP It would be imprudent to visit Flan- ders w</a>
<a title="Survey Magazine, May, 2011 page 84" href="http://viewer.zmags.com/publication/0cae4b63?page=84"> Help when you can There is always a child </a>