<br />
The Leader’s Role<br />
Producing Champions<br />
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Speechles Communication<br />
Body Language<br />
<br />
PR<br />
The Manager’s Right Hand<br />
<br />
The Secret of Success<br />
Myths About Fingernails<br />
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ISSN 1821-4177 www.gmbusiness.biz<br />
www.gm.rs<br />
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Editorial<br />
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Dear readers,<br />
<br />
The magazine in front of you was initiated out of the assumption that<br />
every manager’s dream is to become a General Manager, and out of a sin-<br />
cere belief of the team creating this magazine, that this dream is feasible.<br />
We believe that the possibility of realizing business success is realistic regard-<br />
less the circumstances surrounding a m<a title="GM Business & Lifestyle in English page 1" href="http://viewer.zmags.com/publication/0cfc5b63?page=1">The Leader’s RoleProducing ChampionsSpeechles </a> The Leader’s RoleProducing ChampionsSpeechles <a title="GM Business & Lifestyle in English page 2" href="http://viewer.zmags.com/publication/0cfc5b63?page=2">xxx</a> xxx<a title="GM Business & Lifestyle in English page 3" href="http://viewer.zmags.com/publication/0cfc5b63?page=3">EditorialDear readers, The magazine in fr</a> EditorialDear readers, The magazine in fr<a title="GM Business & Lifestyle in English page 4" href="http://viewer.zmags.com/publication/0cfc5b63?page=4">ImpressumPublisherInternet ogledalo Ltd.(</a> ImpressumPublisherInternet ogledalo Ltd.(<a title="GM Business & Lifestyle in English page 5" href="http://viewer.zmags.com/publication/0cfc5b63?page=5">Phil Geldart, CEO, Eagle’s Flight </a> Phil Geldart, CEO, Eagle’s Flight <a title="GM Business & Lifestyle in English page 6" href="http://viewer.zmags.com/publication/0cfc5b63?page=6">Content8 Column • MANAGER – A CONTE</a> Content8 Column • MANAGER – A CONTE<a title="GM Business & Lifestyle in English page 7" href="http://viewer.zmags.com/publication/0cfc5b63?page=7">32 Human Resources • RECRUITMENT OF PE</a> 32 Human Resources • RECRUITMENT OF PE<a title="GM Business & Lifestyle in English page 8" href="http://viewer.zmags.com/publication/0cfc5b63?page=8">Column Manager– a Contemporar</a> Column Manager– a Contemporar<a title="GM Business & Lifestyle in English page 9" href="http://viewer.zmags.com/publication/0cfc5b63?page=9">ter a hard day at work, he sips a delicatecockta</a> ter a hard day at work, he sips a delicatecockta<a title="GM Business & Lifestyle in English page 10" href="http://viewer.zmags.com/publication/0cfc5b63?page=10">Moral and BusinessTo Be Someone Lot and To</a> Moral and BusinessTo Be Someone Lot and To<a title="GM Business & Lifestyle in English page 11" href="http://viewer.zmags.com/publication/0cfc5b63?page=11">"Economy" has become the dominant aspect of defin</a> "Economy" has become the dominant aspect of defin<a title="GM Business & Lifestyle in English page 12" href="http://viewer.zmags.com/publication/0cfc5b63?page=12">The Secret of SuccessMyths Abo</a> The Secret of SuccessMyths Abo<a title="GM Business & Lifestyle in English page 13" href="http://viewer.zmags.com/publication/0cfc5b63?page=13">Branko Djakovicbranko.djakovic@gmbusiness.bizH</a> Branko Djakovicbranko.djakovic@gmbusiness.bizH<a title="GM Business & Lifestyle in English page 14" href="http://viewer.zmags.com/publication/0cfc5b63?page=14">care more about whether I drink beeror fly a ball</a> care more about whether I drink beeror fly a ball<a title="GM Business & Lifestyle in English page 15" href="http://viewer.zmags.com/publication/0cfc5b63?page=15"></a> <a title="GM Business & Lifestyle in English page 16" href="http://viewer.zmags.com/publication/0cfc5b63?page=16">ResearchEconomic Crisis Delayed Growthof IT</a> ResearchEconomic Crisis Delayed Growthof IT<a title="GM Business & Lifestyle in English page 17" href="http://viewer.zmags.com/publication/0cfc5b63?page=17"></a> <a title="GM Business & Lifestyle in English page 18" href="http://viewer.zmags.com/publication/0cfc5b63?page=18">Interview: PhD Isaac AdizesDecision Conductin</a> Interview: PhD Isaac AdizesDecision Conductin<a title="GM Business & Lifestyle in English page 19" href="http://viewer.zmags.com/publication/0cfc5b63?page=19">19</a> 19<a title="GM Business & Lifestyle in English page 20" href="http://viewer.zmags.com/publication/0cfc5b63?page=20">Interviewed by: Vesna Kovacevicvesna.kovacevic@g</a> Interviewed by: Vesna Kovacevicvesna.kovacevic@g<a title="GM Business & Lifestyle in English page 21" href="http://viewer.zmags.com/publication/0cfc5b63?page=21">make waves. Therefore, I have decidedto conduct </a> make waves. Therefore, I have decidedto conduct <a title="GM Business & Lifestyle in English page 22" href="http://viewer.zmags.com/publication/0cfc5b63?page=22"> I have asked you about the boundariesof apply</a> I have asked you about the boundariesof apply<a title="GM Business & Lifestyle in English page 23" href="http://viewer.zmags.com/publication/0cfc5b63?page=23">The Most ImportantCompany’s Treasure Key wor</a> The Most ImportantCompany’s Treasure Key wor<a title="GM Business & Lifestyle in English page 24" href="http://viewer.zmags.com/publication/0cfc5b63?page=24">rights. The essence of what you really cessfu</a> rights. The essence of what you really cessfu<a title="GM Business & Lifestyle in English page 25" href="http://viewer.zmags.com/publication/0cfc5b63?page=25">ilar to this of a parent to a child. Themost imp</a> ilar to this of a parent to a child. Themost imp<a title="GM Business & Lifestyle in English page 26" href="http://viewer.zmags.com/publication/0cfc5b63?page=26">At the beginning of development of a babies, </a> At the beginning of development of a babies, <a title="GM Business & Lifestyle in English page 27" href="http://viewer.zmags.com/publication/0cfc5b63?page=27">Stone Age. The conclusion to that canonly be tha</a> Stone Age. The conclusion to that canonly be tha<a title="GM Business & Lifestyle in English page 28" href="http://viewer.zmags.com/publication/0cfc5b63?page=28"></a> <a title="GM Business & Lifestyle in English page 29" href="http://viewer.zmags.com/publication/0cfc5b63?page=29"></a> <a title="GM Business & Lifestyle in English page 30" href="http://viewer.zmags.com/publication/0cfc5b63?page=30">ResearchWhat Does aProfessor Mirjana Radovic </a> ResearchWhat Does aProfessor Mirjana Radovic <a title="GM Business & Lifestyle in English page 31" href="http://viewer.zmags.com/publication/0cfc5b63?page=31">Manager Do?that providing rational business deci</a> Manager Do?that providing rational business deci<a title="GM Business & Lifestyle in English page 32" href="http://viewer.zmags.com/publication/0cfc5b63?page=32">Human ResourcesRecruitment of Personnel</a> Human ResourcesRecruitment of Personnel<a title="GM Business & Lifestyle in English page 33" href="http://viewer.zmags.com/publication/0cfc5b63?page=33">Every GM knows that all processes for successfull</a> Every GM knows that all processes for successfull<a title="GM Business & Lifestyle in English page 34" href="http://viewer.zmags.com/publication/0cfc5b63?page=34">34</a> 34<a title="GM Business & Lifestyle in English page 35" href="http://viewer.zmags.com/publication/0cfc5b63?page=35"> The process of selecting candidates isconsist</a> The process of selecting candidates isconsist<a title="GM Business & Lifestyle in English page 36" href="http://viewer.zmags.com/publication/0cfc5b63?page=36">Corporative CultureAbout Lac</a> Corporative CultureAbout Lac<a title="GM Business & Lifestyle in English page 37" href="http://viewer.zmags.com/publication/0cfc5b63?page=37">Please keep reading this text after the introduct</a> Please keep reading this text after the introduct<a title="GM Business & Lifestyle in English page 38" href="http://viewer.zmags.com/publication/0cfc5b63?page=38">like “Fasten your seat belts – safetyon the road</a> like “Fasten your seat belts – safetyon the road<a title="GM Business & Lifestyle in English page 39" href="http://viewer.zmags.com/publication/0cfc5b63?page=39">out what they have agreed, that suchpeople will </a> out what they have agreed, that suchpeople will <a title="GM Business & Lifestyle in English page 40" href="http://viewer.zmags.com/publication/0cfc5b63?page=40">The Leader’s RoleProducingChampionsT</a> The Leader’s RoleProducingChampionsT<a title="GM Business & Lifestyle in English page 41" href="http://viewer.zmags.com/publication/0cfc5b63?page=41">Phil Geldartphil.geldart@gmbusiness.bizS </a> Phil Geldartphil.geldart@gmbusiness.bizS <a title="GM Business & Lifestyle in English page 42" href="http://viewer.zmags.com/publication/0cfc5b63?page=42">toward the ultimate goal or objectivecontribute </a> toward the ultimate goal or objectivecontribute <a title="GM Business & Lifestyle in English page 43" href="http://viewer.zmags.com/publication/0cfc5b63?page=43">others to do likewise. In your attempt toget fro</a> others to do likewise. In your attempt toget fro<a title="GM Business & Lifestyle in English page 44" href="http://viewer.zmags.com/publication/0cfc5b63?page=44">PRTheManager'sRight HandComplexity of </a> PRTheManager'sRight HandComplexity of <a title="GM Business & Lifestyle in English page 45" href="http://viewer.zmags.com/publication/0cfc5b63?page=45">MA Slavica Cicvaricsla­vi­ca­.ci­cva­ri­c@gmbusi</a> MA Slavica Cicvaricsla­vi­ca­.ci­cva­ri­c@gmbusi<a title="GM Business & Lifestyle in English page 46" href="http://viewer.zmags.com/publication/0cfc5b63?page=46">plying PR then it can use the PR ruleson importa</a> plying PR then it can use the PR ruleson importa<a title="GM Business & Lifestyle in English page 47" href="http://viewer.zmags.com/publication/0cfc5b63?page=47">REPORTING - ACCURATE AND RIGHT IN TIMEARCHIVING </a> REPORTING - ACCURATE AND RIGHT IN TIMEARCHIVING <a title="GM Business & Lifestyle in English page 48" href="http://viewer.zmags.com/publication/0cfc5b63?page=48">Marketing and BrandSuccess Comes Fro</a> Marketing and BrandSuccess Comes Fro<a title="GM Business & Lifestyle in English page 49" href="http://viewer.zmags.com/publication/0cfc5b63?page=49">Zve­zdan Hor­vatzvezdan.horvat@gmbusiness.biz</a> Zve­zdan Hor­vatzvezdan.horvat@gmbusiness.biz<a title="GM Business & Lifestyle in English page 50" href="http://viewer.zmags.com/publication/0cfc5b63?page=50"> A good commercial advertises theuniqueness </a> A good commercial advertises theuniqueness <a title="GM Business & Lifestyle in English page 51" href="http://viewer.zmags.com/publication/0cfc5b63?page=51">operate with anyone, likes to drink,has low self</a> operate with anyone, likes to drink,has low self<a title="GM Business & Lifestyle in English page 52" href="http://viewer.zmags.com/publication/0cfc5b63?page=52">SalesThe Characteristics of</a> SalesThe Characteristics of<a title="GM Business & Lifestyle in English page 53" href="http://viewer.zmags.com/publication/0cfc5b63?page=53">A customer is not obligated Vla­di­mi­r Ma­j­s</a> A customer is not obligated Vla­di­mi­r Ma­j­s<a title="GM Business & Lifestyle in English page 54" href="http://viewer.zmags.com/publication/0cfc5b63?page=54">knows the product and is able to answerto all qu</a> knows the product and is able to answerto all qu<a title="GM Business & Lifestyle in English page 55" href="http://viewer.zmags.com/publication/0cfc5b63?page=55">tively presented even in a commercial;still, you</a> tively presented even in a commercial;still, you<a title="GM Business & Lifestyle in English page 56" href="http://viewer.zmags.com/publication/0cfc5b63?page=56">Speechless CommunicationBody</a> Speechless CommunicationBody<a title="GM Business & Lifestyle in English page 57" href="http://viewer.zmags.com/publication/0cfc5b63?page=57">"Speaking while nobody listens to you is equally </a> "Speaking while nobody listens to you is equally <a title="GM Business & Lifestyle in English page 58" href="http://viewer.zmags.com/publication/0cfc5b63?page=58">We live in the world of mo-tion pictures that ch</a> We live in the world of mo-tion pictures that ch<a title="GM Business & Lifestyle in English page 59" href="http://viewer.zmags.com/publication/0cfc5b63?page=59">MA Tatjana Jovanovictatjana.jovanovic@gmbusiness</a> MA Tatjana Jovanovictatjana.jovanovic@gmbusiness<a title="GM Business & Lifestyle in English page 60" href="http://viewer.zmags.com/publication/0cfc5b63?page=60">HealthThe</a> HealthThe<a title="GM Business & Lifestyle in English page 61" href="http://viewer.zmags.com/publication/0cfc5b63?page=61">The Managers –People Made“of Blood and Stress”</a> The Managers –People Made“of Blood and Stress”<a title="GM Business & Lifestyle in English page 62" href="http://viewer.zmags.com/publication/0cfc5b63?page=62">Med. PhD Vladimir Sakac tab</a> Med. PhD Vladimir Sakac tab<a title="GM Business & Lifestyle in English page 63" href="http://viewer.zmags.com/publication/0cfc5b63?page=63">strength of immune system, thus cre-ating the po</a> strength of immune system, thus cre-ating the po<a title="GM Business & Lifestyle in English page 64" href="http://viewer.zmags.com/publication/0cfc5b63?page=64">ExercisingCycling to Health64</a> ExercisingCycling to Health64<a title="GM Business & Lifestyle in English page 65" href="http://viewer.zmags.com/publication/0cfc5b63?page=65">Nowadays, within business world, it is clear that</a> Nowadays, within business world, it is clear that<a title="GM Business & Lifestyle in English page 66" href="http://viewer.zmags.com/publication/0cfc5b63?page=66">fit, which can lead to loosing weight ifnecessary</a> fit, which can lead to loosing weight ifnecessary<a title="GM Business & Lifestyle in English page 67" href="http://viewer.zmags.com/publication/0cfc5b63?page=67">Preparation of the "Equipment" In order to ha</a> Preparation of the "Equipment" In order to ha<a title="GM Business & Lifestyle in English page 68" href="http://viewer.zmags.com/publication/0cfc5b63?page=68">ResearchStress andMEBayer HealthCare, multinati</a> ResearchStress andMEBayer HealthCare, multinati<a title="GM Business & Lifestyle in English page 69" href="http://viewer.zmags.com/publication/0cfc5b63?page=69">xxxx</a> xxxx<a title="GM Business & Lifestyle in English page 70" href="http://viewer.zmags.com/publication/0cfc5b63?page=70">xxx</a> xxx