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<br /> ®<br /> <br /> TOTY 2017:<br /> CAST YOUR VOTE FOR<br /> TOY OF THE YEAR<br /> KEEPIN’ IT CRAFTY: KIDS ARE<br /> HOW ACTIVITY TOYS FLIPPING OUT<br /> INSPIRE CREATIVITY OVER SEQUINS<br /> <br /> <br /> DECEMBER/JANUARY 2018<br /> Volume 33, No. 6 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> WIT Stories<br /> Industry Marketplace<br /> Flashback:<br /> December/January<br /> 1998<br /> features<br /> 14 TOTY Awards 51 Why Independent 72 10 Crowdfunding Tips<br /> A Guide to the Nominees for Brick & Mortar Stores Are JP Stoops discusses what makes<br /> the Toy of the Year Awards Here to Stay a successful crowdfund<a title="TOY 1-18 page 1" href="http://viewer.zmags.com/publication/0d412227?page=1"> ®</a> <a title="TOY 1-18 page 2" href="http://viewer.zmags.com/publication/0d412227?page=2"> </a> <a title="TOY 1-18 page 3" href="http://viewer.zmags.com/publication/0d412227?page=3"> TOTY 2017: CAST YOUR VOTE FOR</a> <a title="TOY 1-18 page 4" href="http://viewer.zmags.com/publication/0d412227?page=4"> </a> <a title="TOY 1-18 page 5" href="http://viewer.zmags.com/publication/0d412227?page=5"> </a> <a title="TOY 1-18 page 6" href="http://viewer.zmags.com/publication/0d412227?page=6"> DECEMBER/JANUARY 2018 Volume 33, No. 6 — Publishe</a> <a title="TOY 1-18 page 7" href="http://viewer.zmags.com/publication/0d412227?page=7"> HAPPY NEW YEAR FROM THE TOY BOOK! by JACKIE BREYE</a> <a title="TOY 1-18 page 8" href="http://viewer.zmags.com/publication/0d412227?page=8"> -0.015 -0.011 0.003 0.012 0.016 0.027 0.029 0.04 </a> <a title="TOY 1-18 page 9" href="http://viewer.zmags.com/publication/0d412227?page=9"> BASIC FUN! LAUNCHES CAKE POP CUTIES WEB SERIES </a> <a title="TOY 1-18 page 10" href="http://viewer.zmags.com/publication/0d412227?page=10"> clarify that. But then step back and let them do </a> <a title="TOY 1-18 page 11" href="http://viewer.zmags.com/publication/0d412227?page=11"> SWEET SUITE & HOLIDAY OF PLAY: THE BEST WAY TO RE</a> <a title="TOY 1-18 page 12" href="http://viewer.zmags.com/publication/0d412227?page=12"> by KIMBERLY MOSLEY, president, American Specialty</a> <a title="TOY 1-18 page 13" href="http://viewer.zmags.com/publication/0d412227?page=13"> COUNTDOWN TO TOY FAIR by KRISTIN MORENCY GOLDMAN,</a> <a title="TOY 1-18 page 14" href="http://viewer.zmags.com/publication/0d412227?page=14"> </a> <a title="TOY 1-18 page 15" href="http://viewer.zmags.com/publication/0d412227?page=15"> </a> <a title="TOY 1-18 page 16" href="http://viewer.zmags.com/publication/0d412227?page=16"> VEHICLE OF THE YEAR NOMINEES INCLUDE: AIR H</a> <a title="TOY 1-18 page 17" href="http://viewer.zmags.com/publication/0d412227?page=17"> </a> <a title="TOY 1-18 page 18" href="http://viewer.zmags.com/publication/0d412227?page=18"> PRESCHOOL TOY OF THE YEAR NOMINEES INCLUDE: </a> <a title="TOY 1-18 page 19" href="http://viewer.zmags.com/publication/0d412227?page=19"> </a> <a title="TOY 1-18 page 20" href="http://viewer.zmags.com/publication/0d412227?page=20"> SPECIALTY TOY OF THE YEAR NOMINEES INCLUDE: </a> <a title="TOY 1-18 page 21" href="http://viewer.zmags.com/publication/0d412227?page=21"> </a> <a title="TOY 1-18 page 22" href="http://viewer.zmags.com/publication/0d412227?page=22"> PLUSH OF THE YEAR NOMINEES INCLUDE: DISNEY </a> <a title="TOY 1-18 page 23" href="http://viewer.zmags.com/publication/0d412227?page=23"> </a> <a title="TOY 1-18 page 24" href="http://viewer.zmags.com/publication/0d412227?page=24"> TECH SoundMoovz TOY OF THE YEAR NOMINEES INCLUDE</a> <a title="TOY 1-18 page 25" href="http://viewer.zmags.com/publication/0d412227?page=25"> </a> <a title="TOY 1-18 page 26" href="http://viewer.zmags.com/publication/0d412227?page=26"> GAME OF THE YEAR NOMINEES INCLUDE: BEASTS O</a> <a title="TOY 1-18 page 27" href="http://viewer.zmags.com/publication/0d412227?page=27"> </a> <a title="TOY 1-18 page 28" href="http://viewer.zmags.com/publication/0d412227?page=28"> ROOKIE OF THE YEAR NOMINEES INCLUDE: </a> <a title="TOY 1-18 page 29" href="http://viewer.zmags.com/publication/0d412227?page=29"> </a> <a title="TOY 1-18 page 30" href="http://viewer.zmags.com/publication/0d412227?page=30"> ACTION FIGURE OF THE YEAR NOMINEES INCLUDE: </a> <a title="TOY 1-18 page 31" href="http://viewer.zmags.com/publication/0d412227?page=31"> </a> <a title="TOY 1-18 page 32" href="http://viewer.zmags.com/publication/0d412227?page=32"> LICENSE OF THE YEAR NOMINEES INCLUDE: DISNE</a> <a title="TOY 1-18 page 33" href="http://viewer.zmags.com/publication/0d412227?page=33"> </a> <a title="TOY 1-18 page 34" href="http://viewer.zmags.com/publication/0d412227?page=34"> TIA PERSPECTIVES</a> <a title="TOY 1-18 page 35" href="http://viewer.zmags.com/publication/0d412227?page=35"> PLAY </a> <a title="TOY 1-18 page 36" href="http://viewer.zmags.com/publication/0d412227?page=36"> STAT SHOT </a> <a title="TOY 1-18 page 37" href="http://viewer.zmags.com/publication/0d412227?page=37"> </a> <a title="TOY 1-18 page 38" href="http://viewer.zmags.com/publication/0d412227?page=38"> EXPLORE NATURE: DISCOVERING THE WORLD OF FLORA AN</a> <a title="TOY 1-18 page 39" href="http://viewer.zmags.com/publication/0d412227?page=39"> values of cooperation, social interaction, and fl</a> <a title="TOY 1-18 page 40" href="http://viewer.zmags.com/publication/0d412227?page=40"> it’s a strong bet that gross margins will suffer </a> <a title="TOY 1-18 page 41" href="http://viewer.zmags.com/publication/0d412227?page=41"> ways to accomplish this goal is to diversify the </a> <a title="TOY 1-18 page 42" href="http://viewer.zmags.com/publication/0d412227?page=42"> by LAURIE CHARTORYNSKY, communications specialist</a> <a title="TOY 1-18 page 43" href="http://viewer.zmags.com/publication/0d412227?page=43"> is done before trying it themselves—anoth- er rea</a> <a title="TOY 1-18 page 44" href="http://viewer.zmags.com/publication/0d412227?page=44"> MOOSE TOYS will expand its Beados line in t</a> <a title="TOY 1-18 page 45" href="http://viewer.zmags.com/publication/0d412227?page=45"> </a> <a title="TOY 1-18 page 46" href="http://viewer.zmags.com/publication/0d412227?page=46"> ` N Invented in 1895, Plasti-</a> <a title="TOY 1-18 page 47" href="http://viewer.zmags.com/publication/0d412227?page=47"> </a> <a title="TOY 1-18 page 48" href="http://viewer.zmags.com/publication/0d412227?page=48"> ` N THAMES & KOSMOS’ I DIG IT! DI</a> <a title="TOY 1-18 page 49" href="http://viewer.zmags.com/publication/0d412227?page=49"> ACTIVITIES kidsCdoelor Me Sqooshies—Sweets,</a> <a title="TOY 1-18 page 50" href="http://viewer.zmags.com/publication/0d412227?page=50"> ` N UNIVERSITY GAMES extends its Doo- dl</a> <a title="TOY 1-18 page 51" href="http://viewer.zmags.com/publication/0d412227?page=51"> WHY INDEPENDENT BRICK & MORTAR TOY STORES ARE HER</a> <a title="TOY 1-18 page 52" href="http://viewer.zmags.com/publication/0d412227?page=52"> the company with her husband Tom, was inspired af</a> <a title="TOY 1-18 page 53" href="http://viewer.zmags.com/publication/0d412227?page=53"> soothing aspect.” While the concept is simp</a> <a title="TOY 1-18 page 54" href="http://viewer.zmags.com/publication/0d412227?page=54"> ARE YOU READY FOR YOUR CLOSE UP? by WENDY SMOLEN,</a> <a title="TOY 1-18 page 55" href="http://viewer.zmags.com/publication/0d412227?page=55"> </a> <a title="TOY 1-18 page 56" href="http://viewer.zmags.com/publication/0d412227?page=56"> </a> <a title="TOY 1-18 page 57" href="http://viewer.zmags.com/publication/0d412227?page=57"> </a> <a title="TOY 1-18 page 58" href="http://viewer.zmags.com/publication/0d412227?page=58"> DRESSING THE PART Howard Beige, executive vice pr</a> <a title="TOY 1-18 page 59" href="http://viewer.zmags.com/publication/0d412227?page=59"> Were there any surprises or sleeper hits for Hall</a> <a title="TOY 1-18 page 60" href="http://viewer.zmags.com/publication/0d412227?page=60"> </a> <a title="TOY 1-18 page 61" href="http://viewer.zmags.com/publication/0d412227?page=61"> </a> <a title="TOY 1-18 page 62" href="http://viewer.zmags.com/publication/0d412227?page=62"> PRODUCT PREVIEW: RUBIE'S CO</a> <a title="TOY 1-18 page 63" href="http://viewer.zmags.com/publication/0d412227?page=63"> 1. </a> <a title="TOY 1-18 page 64" href="http://viewer.zmags.com/publication/0d412227?page=64"> PRODUCT PREVIEW: </a> <a title="TOY 1-18 page 65" href="http://viewer.zmags.com/publication/0d412227?page=65"> </a> <a title="TOY 1-18 page 66" href="http://viewer.zmags.com/publication/0d412227?page=66"> rience. They don’t measure the consumer’s emotion</a> <a title="TOY 1-18 page 67" href="http://viewer.zmags.com/publication/0d412227?page=67"> </a> <a title="TOY 1-18 page 68" href="http://viewer.zmags.com/publication/0d412227?page=68"> the fall. No doubt, Mattel will create brand exte</a> <a title="TOY 1-18 page 69" href="http://viewer.zmags.com/publication/0d412227?page=69"> </a> <a title="TOY 1-18 page 70" href="http://viewer.zmags.com/publication/0d412227?page=70"> OCT. 1, 2017 MARKED THE FOURTH annual Women</a> <a title="TOY 1-18 page 71" href="http://viewer.zmags.com/publication/0d412227?page=71"> countries, without causing harm to any child. She</a> <a title="TOY 1-18 page 72" href="http://viewer.zmags.com/publication/0d412227?page=72"> MARKETING MEMO TEN CROWDFUNDING TIPS FOR THE TO</a> <a title="TOY 1-18 page 73" href="http://viewer.zmags.com/publication/0d412227?page=73"> Playtime Sales & Marketing Co. LLC A Toy Manufact</a> <a title="TOY 1-18 page 74" href="http://viewer.zmags.com/publication/0d412227?page=74"> </a> <a title="TOY 1-18 page 75" href="http://viewer.zmags.com/publication/0d412227?page=75"> </a> <a title="TOY 1-18 page 76" href="http://viewer.zmags.com/publication/0d412227?page=76"> </a>