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<br /> Focus on<br /> Economics<br /> Record traits to improve<br /> breeding decisions and profits<br /> Beefmasters Adapt, Thrive<br /> in Harsh Environments<br /> 2 The Beefmaster Cowman / February 2024<br /> February 2024 / The Beefmaster Cowman 3<br /> Volume 46, Number 2 February 2024<br /> Purposeful Performance:<br /> Economically-Relevant<br /> Traits<br /> Data collection at the seedstock level helps to<br /> better market Beefmasters and advance the<br /> commercial cattle industry..............................22<br /> Live Oak BBA Graded Bull Sale: Smith Earns Grand Champion Honor<br /> Top genetics recognized as Beefmaster sales kick off for the new year ................. 24<br /> Cattlemen’s Congress Beefmaster Show<br /> Congratulations to all exhibitors at this special event ........................................... 25<br /> Columns<br /> Beefmaster Business.......<a title="Feb2024TBC page 1" href="http://viewer.zmags.com/publication/0d766be2?page=1"> Focus on Economics Record traits to improve breed</a> <a title="Feb2024TBC page 2" href="http://viewer.zmags.com/publication/0d766be2?page=2"> 2 The Beefmaster Cowman / February 2024</a> <a title="Feb2024TBC page 3" href="http://viewer.zmags.com/publication/0d766be2?page=3"> February 2024 / The Beefmaster Cowman 3</a> <a title="Feb2024TBC page 4" href="http://viewer.zmags.com/publication/0d766be2?page=4"> Volume 46, Number 2 </a> <a title="Feb2024TBC page 5" href="http://viewer.zmags.com/publication/0d766be2?page=5"> February 2024 / The Beefmaster Cowman 5</a> <a title="Feb2024TBC page 6" href="http://viewer.zmags.com/publication/0d766be2?page=6"> Join us on February 17, 2024 fo</a> <a title="Feb2024TBC page 7" href="http://viewer.zmags.com/publication/0d766be2?page=7"> Join us for the</a> <a title="Feb2024TBC page 8" href="http://viewer.zmags.com/publication/0d766be2?page=8"> Board of Directors PO Box 3790 • Bryan, TX 7780</a> <a title="Feb2024TBC page 9" href="http://viewer.zmags.com/publication/0d766be2?page=9"> HERD BULL Central 8TH EMMONS RANCH BEEFMAST</a> <a title="Feb2024TBC page 10" href="http://viewer.zmags.com/publication/0d766be2?page=10"> JT 134 </a> <a title="Feb2024TBC page 11" href="http://viewer.zmags.com/publication/0d766be2?page=11"> February 2024 / The Beefmaster Cowman 11</a> <a title="Feb2024TBC page 12" href="http://viewer.zmags.com/publication/0d766be2?page=12"> Beefmaster Business The Importance of Data Colle</a> <a title="Feb2024TBC page 13" href="http://viewer.zmags.com/publication/0d766be2?page=13"> Save the Dates For a chance to add L yssy Beefmas</a> <a title="Feb2024TBC page 14" href="http://viewer.zmags.com/publication/0d766be2?page=14"> From The President’s Desk Beefmasters: Thriving </a> <a title="Feb2024TBC page 15" href="http://viewer.zmags.com/publication/0d766be2?page=15"> BEEFMASTER BREEDERS ASSOCIATION SPRING SHOWDOWN B</a> <a title="Feb2024TBC page 16" href="http://viewer.zmags.com/publication/0d766be2?page=16"> Junior Breeder News Reaching Goals by Bennett J</a> <a title="Feb2024TBC page 17" href="http://viewer.zmags.com/publication/0d766be2?page=17"> </a> <a title="Feb2024TBC page 18" href="http://viewer.zmags.com/publication/0d766be2?page=18"> HOUSTON 2024 — TWO GREAT SALES –– XXIV </a> <a title="Feb2024TBC page 19" href="http://viewer.zmags.com/publication/0d766be2?page=19"> –– ONE GRAND EVENT — HOUSTON 2024 Friday,</a> <a title="Feb2024TBC page 20" href="http://viewer.zmags.com/publication/0d766be2?page=20"> Unclassified Old Bull A not too serious visit wi</a> <a title="Feb2024TBC page 21" href="http://viewer.zmags.com/publication/0d766be2?page=21"> February 2024 / The Beefmaster Cowman 21</a> <a title="Feb2024TBC page 22" href="http://viewer.zmags.com/publication/0d766be2?page=22"> ➤➤ Purposeful Performance ➤➤ ECONOMICALLY- RELE</a> <a title="Feb2024TBC page 23" href="http://viewer.zmags.com/publication/0d766be2?page=23"> February 2024 / The Beefmaster Cowman 23</a> <a title="Feb2024TBC page 24" href="http://viewer.zmags.com/publication/0d766be2?page=24"> Live Oak BBA Graded Bull Sale Smith Earns Grand C</a> <a title="Feb2024TBC page 25" href="http://viewer.zmags.com/publication/0d766be2?page=25"> Cattlemen’s Congress Beefmaster Show Tassin, McCo</a> <a title="Feb2024TBC page 26" href="http://viewer.zmags.com/publication/0d766be2?page=26"> Welcome new BBU Members! Alfonso Islas 334 Miss </a> <a title="Feb2024TBC page 27" href="http://viewer.zmags.com/publication/0d766be2?page=27"> Sale Report Lone Star BBa SaLe Dec. </a> <a title="Feb2024TBC page 28" href="http://viewer.zmags.com/publication/0d766be2?page=28"> ALABAMA Since 1982 Flying</a> <a title="Feb2024TBC page 29" href="http://viewer.zmags.com/publication/0d766be2?page=29"> TEXAS FARM & RANCH BEEFMASTERS </a> <a title="Feb2024TBC page 30" href="http://viewer.zmags.com/publication/0d766be2?page=30"> TEXAS Bill Carr Hilltop Ranch Beefmasters Where</a> <a title="Feb2024TBC page 31" href="http://viewer.zmags.com/publication/0d766be2?page=31"> Obituaries Marcus Lingerfelt Marcus L. Li</a> <a title="Feb2024TBC page 32" href="http://viewer.zmags.com/publication/0d766be2?page=32"> Beefmaster Calendar EDITOR’S NOTE: Bold face list</a> <a title="Feb2024TBC page 33" href="http://viewer.zmags.com/publication/0d766be2?page=33"> For additional information rega</a> <a title="Feb2024TBC page 34" href="http://viewer.zmags.com/publication/0d766be2?page=34"> Advertisers’ Index Advantage Plus Sale ..........</a> <a title="Feb2024TBC page 35" href="http://viewer.zmags.com/publication/0d766be2?page=35"> MARK YOUR CALENDARS FOR OUR 2O24 FLINT HIL</a> <a title="Feb2024TBC page 36" href="http://viewer.zmags.com/publication/0d766be2?page=36"> </a>