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<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="Total Brand Autumn 16 page 1" href="http://viewer.zmags.com/publication/0dda1223?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="Total Brand Autumn 16 page 2" href="http://viewer.zmags.com/publication/0dda1223?page=2"> BRAND TOTAL A TOTAL L</a> <a title="Total Brand Autumn 16 page 3" href="http://viewer.zmags.com/publication/0dda1223?page=3"> </a> <a title="Total Brand Autumn 16 page 4" href="http://viewer.zmags.com/publication/0dda1223?page=4"> </a> <a title="Total Brand Autumn 16 page 5" href="http://viewer.zmags.com/publication/0dda1223?page=5"> </a> <a title="Total Brand Autumn 16 page 6" href="http://viewer.zmags.com/publication/0dda1223?page=6"> </a> <a title="Total Brand Autumn 16 page 7" href="http://viewer.zmags.com/publication/0dda1223?page=7"> TOTAL BRAND LICENSING CONTENTS 8 Editorial </a> <a title="Total Brand Autumn 16 page 8" href="http://viewer.zmags.com/publication/0dda1223?page=8"> </a> <a title="Total Brand Autumn 16 page 9" href="http://viewer.zmags.com/publication/0dda1223?page=9"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="Total Brand Autumn 16 page 10" href="http://viewer.zmags.com/publication/0dda1223?page=10"> </a> <a title="Total Brand Autumn 16 page 11" href="http://viewer.zmags.com/publication/0dda1223?page=11"> BRAND NEWS JEEP AND HERSHEY PROGRAMS GROW IN JAP</a> <a title="Total Brand Autumn 16 page 12" href="http://viewer.zmags.com/publication/0dda1223?page=12"> BRAND NEWS CRAYOLA CELEBRATES AT BRAND LICENSING</a> <a title="Total Brand Autumn 16 page 13" href="http://viewer.zmags.com/publication/0dda1223?page=13"> BRAND NEWS GARDENING RANGE FROM LAURA ASHLEY Lau</a> <a title="Total Brand Autumn 16 page 14" href="http://viewer.zmags.com/publication/0dda1223?page=14"> </a> <a title="Total Brand Autumn 16 page 15" href="http://viewer.zmags.com/publication/0dda1223?page=15"> BRAND NEWS POPEYE IN NEW HAVAIANAS COLLECTION Br</a> <a title="Total Brand Autumn 16 page 16" href="http://viewer.zmags.com/publication/0dda1223?page=16"> BRAND BUSINESS ST ANDREWS RENEWS AGREEMENT WITH </a> <a title="Total Brand Autumn 16 page 17" href="http://viewer.zmags.com/publication/0dda1223?page=17"> BRAND NEWS TALK SHOW HOST LAUNCHES WINE LABEL Br</a> <a title="Total Brand Autumn 16 page 18" href="http://viewer.zmags.com/publication/0dda1223?page=18"> </a> <a title="Total Brand Autumn 16 page 19" href="http://viewer.zmags.com/publication/0dda1223?page=19"> BRAND BUSINESS Licensing England Rugby You have b</a> <a title="Total Brand Autumn 16 page 20" href="http://viewer.zmags.com/publication/0dda1223?page=20"> </a> <a title="Total Brand Autumn 16 page 21" href="http://viewer.zmags.com/publication/0dda1223?page=21"> so there are number of deals currently being re-s</a> <a title="Total Brand Autumn 16 page 22" href="http://viewer.zmags.com/publication/0dda1223?page=22"> </a> <a title="Total Brand Autumn 16 page 23" href="http://viewer.zmags.com/publication/0dda1223?page=23"> </a> <a title="Total Brand Autumn 16 page 24" href="http://viewer.zmags.com/publication/0dda1223?page=24"> </a> <a title="Total Brand Autumn 16 page 25" href="http://viewer.zmags.com/publication/0dda1223?page=25"> SPORTS NEWS NFLPA APPOINTS BRANDGENUITY IN EUROP</a> <a title="Total Brand Autumn 16 page 26" href="http://viewer.zmags.com/publication/0dda1223?page=26"> BRAND BUSINESS “Sport is not about words,</a> <a title="Total Brand Autumn 16 page 27" href="http://viewer.zmags.com/publication/0dda1223?page=27"> BRAND BUSINESS Sourcing Great British Products </a> <a title="Total Brand Autumn 16 page 28" href="http://viewer.zmags.com/publication/0dda1223?page=28"> In the early days we trawled trade shows and mark</a> <a title="Total Brand Autumn 16 page 29" href="http://viewer.zmags.com/publication/0dda1223?page=29"> BRAND BUSINESS Tom Kerridge A very extraordinary </a> <a title="Total Brand Autumn 16 page 30" href="http://viewer.zmags.com/publication/0dda1223?page=30"> PROFILE LMI Driving Diverse and Successful Brands</a> <a title="Total Brand Autumn 16 page 31" href="http://viewer.zmags.com/publication/0dda1223?page=31"> FOOD & DRINK Food & Drink Brands An Appetite fo</a> <a title="Total Brand Autumn 16 page 32" href="http://viewer.zmags.com/publication/0dda1223?page=32"> </a> <a title="Total Brand Autumn 16 page 33" href="http://viewer.zmags.com/publication/0dda1223?page=33"> Global Merchandise launching in AW16 so we have </a> <a title="Total Brand Autumn 16 page 34" href="http://viewer.zmags.com/publication/0dda1223?page=34"> to license products in key categories such as, Gl</a> <a title="Total Brand Autumn 16 page 35" href="http://viewer.zmags.com/publication/0dda1223?page=35"> variety of strategic territories internationally.</a> <a title="Total Brand Autumn 16 page 36" href="http://viewer.zmags.com/publication/0dda1223?page=36"> FOOD & DRINK Pink Key Adds New Brand to BLE Roste</a> <a title="Total Brand Autumn 16 page 37" href="http://viewer.zmags.com/publication/0dda1223?page=37"> HERITAGE Bringing History To Life </a> <a title="Total Brand Autumn 16 page 38" href="http://viewer.zmags.com/publication/0dda1223?page=38"> Heritage licensing continues to grow, and there a</a> <a title="Total Brand Autumn 16 page 39" href="http://viewer.zmags.com/publication/0dda1223?page=39"> HERITAGE No Limits for Oxford... “2016 has bee</a> <a title="Total Brand Autumn 16 page 40" href="http://viewer.zmags.com/publication/0dda1223?page=40"> </a> <a title="Total Brand Autumn 16 page 41" href="http://viewer.zmags.com/publication/0dda1223?page=41"> Licensing, British Museum, says: “Promoting as we</a> <a title="Total Brand Autumn 16 page 42" href="http://viewer.zmags.com/publication/0dda1223?page=42"> and villages, mansions, landmarks, historic build</a> <a title="Total Brand Autumn 16 page 43" href="http://viewer.zmags.com/publication/0dda1223?page=43"> to be an iconic London licensing programme. The f</a> <a title="Total Brand Autumn 16 page 44" href="http://viewer.zmags.com/publication/0dda1223?page=44"> who bring their own unique stories into the Colle</a> <a title="Total Brand Autumn 16 page 45" href="http://viewer.zmags.com/publication/0dda1223?page=45"> Cambridge The S</a> <a title="Total Brand Autumn 16 page 46" href="http://viewer.zmags.com/publication/0dda1223?page=46"> The University of Cambridge is making images from</a> <a title="Total Brand Autumn 16 page 47" href="http://viewer.zmags.com/publication/0dda1223?page=47"> The Royal Armouries is the United King- dom’s nat</a> <a title="Total Brand Autumn 16 page 48" href="http://viewer.zmags.com/publication/0dda1223?page=48"> of the empire to a Cold War bunker. Through these</a> <a title="Total Brand Autumn 16 page 49" href="http://viewer.zmags.com/publication/0dda1223?page=49"> racing fans and those with an appreciation of per</a> <a title="Total Brand Autumn 16 page 50" href="http://viewer.zmags.com/publication/0dda1223?page=50"> The ‘Shakespeare Inspired’ brand was created to d</a> <a title="Total Brand Autumn 16 page 51" href="http://viewer.zmags.com/publication/0dda1223?page=51"> HERITAGE Grow With The RHS... </a> <a title="Total Brand Autumn 16 page 52" href="http://viewer.zmags.com/publication/0dda1223?page=52"> AMERICANA The Victoria and Albert Museu</a> <a title="Total Brand Autumn 16 page 53" href="http://viewer.zmags.com/publication/0dda1223?page=53"> As the world’s leading Museum of art and design, </a> <a title="Total Brand Autumn 16 page 54" href="http://viewer.zmags.com/publication/0dda1223?page=54"> the V&A’s archive. Continuing the globetrot- ting</a> <a title="Total Brand Autumn 16 page 55" href="http://viewer.zmags.com/publication/0dda1223?page=55"> COVER STORY Building Global Brands A+E Networks</a> <a title="Total Brand Autumn 16 page 56" href="http://viewer.zmags.com/publication/0dda1223?page=56"> 60 Days In and Emmy Award-winning Born This Way, </a> <a title="Total Brand Autumn 16 page 57" href="http://viewer.zmags.com/publication/0dda1223?page=57"> of our catalogue, encompassing well-known, proven</a> <a title="Total Brand Autumn 16 page 58" href="http://viewer.zmags.com/publication/0dda1223?page=58"> Product Games Nestor Nieves, Director, Product Ga</a> <a title="Total Brand Autumn 16 page 59" href="http://viewer.zmags.com/publication/0dda1223?page=59"> LUXURY BRANDS What Defines a Luxury Brand? L</a> <a title="Total Brand Autumn 16 page 60" href="http://viewer.zmags.com/publication/0dda1223?page=60"> LUXURY BRANDS sense from the consumer’s point o</a> <a title="Total Brand Autumn 16 page 61" href="http://viewer.zmags.com/publication/0dda1223?page=61"> ICON LICENSING The Power of an Icon by Martin Cri</a> <a title="Total Brand Autumn 16 page 62" href="http://viewer.zmags.com/publication/0dda1223?page=62"> ADVISORY COLUMN Charity Branding Fundraising or t</a> <a title="Total Brand Autumn 16 page 63" href="http://viewer.zmags.com/publication/0dda1223?page=63"> LAND OF LOST CONTENT The Land of Lost Content... </a> <a title="Total Brand Autumn 16 page 64" href="http://viewer.zmags.com/publication/0dda1223?page=64"> LAND OF LOST CONTENT </a> <a title="Total Brand Autumn 16 page 65" href="http://viewer.zmags.com/publication/0dda1223?page=65"> BLE 2016 Brands Head to BLE 2016 What’s on show </a> <a title="Total Brand Autumn 16 page 66" href="http://viewer.zmags.com/publication/0dda1223?page=66"> been in business since 1937. 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