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<br /> HORCHOW<br /> FIND MORE AT HORCHOW.COM<br /> Notice anything different?<br /> We certainly hope so, because our goal with<br /> this catalog is nothing less than a double-<br /> take from you – followed by rapid page-<br /> turning and an equally rapid pulse.<br /> The format is new: perfect-bound for an<br /> elegant, bookish presence on your coffee<br /> table or nightstand. The paper is new: a<br /> sophisticated matte finish to enhance the<br /> photography and the way it feels in your<br /> hands. Speaking of photography – yes,<br /> that's a new direction, too. 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