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<br /> Succeed in omnichannel. Vintage People a group with purchasing power. Inbound marketing<br /> as a shop window. Customer invoice a communication channel. Design for e-commerce.<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> communication magazine #2 2017<br /> CUSTOMER JOURNEY 2.0<br /> – how to reach everyone in a digitised world<br /> It’s all about<br /> being relevant<br /> Annemarie Gardshol<br /> CEO PostNord Strålfors<br /> Smarter Communication<br /> Magazine is published by<br /> PostNord Stralfors Group AB<br /> Published by:<br /> Martin Sterner,<br /> martin.sterner@stralfors.se<br /> Text and design:<br /> www.valuenotnoise.se<br /> Translation:<br /> www.sprakbolaget.se<br /> Printed by:<br /> PostNord Stralfors, Tandsbyn<br /> <a title="SmarterMag-2-2017_EN page 1" href="http://viewer.zmags.com/publication/0f51e02c?page=1"> Succeed in omnichannel. Vintage People a group wi</a> <a title="SmarterMag-2-2017_EN page 2" href="http://viewer.zmags.com/publication/0f51e02c?page=2"> It’s all about being relevant Annemarie Gard</a> <a title="SmarterMag-2-2017_EN page 3" href="http://viewer.zmags.com/publication/0f51e02c?page=3"> 03 PERSONALISED MI</a> <a title="SmarterMag-2-2017_EN page 4" href="http://viewer.zmags.com/publication/0f51e02c?page=4"> </a> <a title="SmarterMag-2-2017_EN page 5" href="http://viewer.zmags.com/publication/0f51e02c?page=5"> –How to build the right a</a> <a title="SmarterMag-2-2017_EN page 6" href="http://viewer.zmags.com/publication/0f51e02c?page=6"> 06 BBOB PEARSON ON HOW TO BEST CONNECT</a> <a title="SmarterMag-2-2017_EN page 7" href="http://viewer.zmags.com/publication/0f51e02c?page=7"> 07 BOB PEARSON’S BIG THREE FUTURE PREDIC</a> <a title="SmarterMag-2-2017_EN page 8" href="http://viewer.zmags.com/publication/0f51e02c?page=8"> 08 </a> <a title="SmarterMag-2-2017_EN page 9" href="http://viewer.zmags.com/publication/0f51e02c?page=9"> do our customers learn from earned, shared, owned</a> <a title="SmarterMag-2-2017_EN page 10" href="http://viewer.zmags.com/publication/0f51e02c?page=10"> 10 Unn Swanström was </a> <a title="SmarterMag-2-2017_EN page 11" href="http://viewer.zmags.com/publication/0f51e02c?page=11"> 11 DESIGN FOR THE USER EXPERIENCE! Everyone tal</a> <a title="SmarterMag-2-2017_EN page 12" href="http://viewer.zmags.com/publication/0f51e02c?page=12"> As a designer, I want to create experiences that </a> <a title="SmarterMag-2-2017_EN page 13" href="http://viewer.zmags.com/publication/0f51e02c?page=13"> M </a> <a title="SmarterMag-2-2017_EN page 14" href="http://viewer.zmags.com/publication/0f51e02c?page=14"> 14 FUTURE TRENDS AROUND THE YEAR 2020 … </a> <a title="SmarterMag-2-2017_EN page 15" href="http://viewer.zmags.com/publication/0f51e02c?page=15"> … there will be greater </a> <a title="SmarterMag-2-2017_EN page 16" href="http://viewer.zmags.com/publication/0f51e02c?page=16"> 16 </a> <a title="SmarterMag-2-2017_EN page 17" href="http://viewer.zmags.com/publication/0f51e02c?page=17"> Lars Lundström, Head of digital services at PostN</a> <a title="SmarterMag-2-2017_EN page 18" href="http://viewer.zmags.com/publication/0f51e02c?page=18"> 18 ABOUT CANAL DIGITAL Canal Digital is the Nordi</a> <a title="SmarterMag-2-2017_EN page 19" href="http://viewer.zmags.com/publication/0f51e02c?page=19"> “We’re in the entertainment industry” For Cana</a> <a title="SmarterMag-2-2017_EN page 20" href="http://viewer.zmags.com/publication/0f51e02c?page=20"> 20 Omnichannel. Something that Canal Dig</a> <a title="SmarterMag-2-2017_EN page 21" href="http://viewer.zmags.com/publication/0f51e02c?page=21"> quickly and easily as a small web page.Simpleandc</a> <a title="SmarterMag-2-2017_EN page 22" href="http://viewer.zmags.com/publication/0f51e02c?page=22"> 22</a> <a title="SmarterMag-2-2017_EN page 23" href="http://viewer.zmags.com/publication/0f51e02c?page=23"> dynamic How to use communication </a> <a title="SmarterMag-2-2017_EN page 24" href="http://viewer.zmags.com/publication/0f51e02c?page=24"> 24 Your digital channels – the best shop window</a> <a title="SmarterMag-2-2017_EN page 25" href="http://viewer.zmags.com/publication/0f51e02c?page=25"> T here is essentially</a> <a title="SmarterMag-2-2017_EN page 26" href="http://viewer.zmags.com/publication/0f51e02c?page=26"> 26 5 trends for smart business in social med</a> <a title="SmarterMag-2-2017_EN page 27" href="http://viewer.zmags.com/publication/0f51e02c?page=27"> 27 Authentic content broadcast live YouTub</a> <a title="SmarterMag-2-2017_EN page 28" href="http://viewer.zmags.com/publication/0f51e02c?page=28"> 28</a> <a title="SmarterMag-2-2017_EN page 29" href="http://viewer.zmags.com/publication/0f51e02c?page=29"> 29 VINTAGE PEOPLE – healthy and with purchasing </a> <a title="SmarterMag-2-2017_EN page 30" href="http://viewer.zmags.com/publication/0f51e02c?page=30"> “Vintage means well-worn in a positive way,</a> <a title="SmarterMag-2-2017_EN page 31" href="http://viewer.zmags.com/publication/0f51e02c?page=31"> Digital outdoor advertising 52 per cent better M</a> <a title="SmarterMag-2-2017_EN page 32" href="http://viewer.zmags.com/publication/0f51e02c?page=32"> Facebook Messenger to start offering ad</a>