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Zmags
Succeed in omnichannel. Vintage People a group with purchasing power. Inbound marketing
as a shop window. Customer invoice a communication channel. Design for e-commerce.
– creating the
brand communities
of tomorrow
communication magazine #2 2017
CUSTOMER JOURNEY 2.0
– how to reach everyone in a digitised world
It’s all about
being relevant
Annemarie Gardshol
CEO PostNord Strålfors
Smarter Communication
Magazine is published by
PostNord Stralfors Group AB
Published by:
Martin Sterner,
martin.sterner@stralfors.se
Text and design:
www.valuenotnoise.se
Translation:
www.sprakbolaget.se
Printed by:
PostNord Stralfors, Tandsbyn
Succeed in omnichannel. Vintage People a group wi
It’s all about being relevant Annemarie Gard
03 PERSONALISED MI
–How to build the right a
06 BBOB PEARSON ON HOW TO BEST CONNECT
07 BOB PEARSON’S BIG THREE FUTURE PREDIC
08
do our customers learn from earned, shared, owned
10 Unn Swanström was
11 DESIGN FOR THE USER EXPERIENCE! Everyone tal
As a designer, I want to create experiences that
M
14 FUTURE TRENDS AROUND THE YEAR 2020 …
… there will be greater
16
Lars Lundström, Head of digital services at PostN
18 ABOUT CANAL DIGITAL Canal Digital is the Nordi
“We’re in the entertainment industry” For Cana
20 Omnichannel. Something that Canal Dig
quickly and easily as a small web page.Simpleandc
22
dynamic How to use communication
24 Your digital channels – the best shop window
T here is essentially
26 5 trends for smart business in social med
27 Authentic content broadcast live YouTub
28
29 VINTAGE PEOPLE – healthy and with purchasing
“Vintage means well-worn in a positive way,
Digital outdoor advertising 52 per cent better M
Facebook Messenger to start offering ad