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<br /> INSIDE<br /> LEARNING<br /> TECHNOLOGIES & SKILLS<br /> DECEMBER 2011<br /> Reaching your audience:<br /> new ways to distribute content<br /> Which formats and platforms should you use<br /> and when should you use them?<br /> The next generation of<br /> e-learning: are you there yet?<br /> Creating leaders for the<br /> 21st Century<br /> Why L&D should get<br /> good at gaming<br /> THE OFFICIAL MAGAZINE FOR<br /> OLYMPIA 2 LONDON 25-26 JANUARY 2012<br /> <br /> ISSUE 36 DECEMBER 2011<br /> CONTENTS<br /> 17<br /> 23<br /> 45<br /> 73<br /> 67<br /> 5 Reaching your audience: new ways to distribute<br /> content<br /> 11 Cutting edge success through blogging<br /> 17 The next generation of e-learning: are you there yet?<br /> 23 How to build an intelligent corporate memory<br /> 29 Creating leaders for the 21st Century<br /> 37 <a title="ILT - December 2011 issue page 1" href="http://viewer.zmags.com/publication/0fe2c869?page=1"> INSIDE LEARNING TECHNOLOGIES & SKILLS DECEMBER 2</a> <a title="ILT - December 2011 issue page 2" href="http://viewer.zmags.com/publication/0fe2c869?page=2"> </a> <a title="ILT - December 2011 issue page 3" href="http://viewer.zmags.com/publication/0fe2c869?page=3"> ISSUE 36 DECEMBER 2011 CONTENTS 17 23 45</a> <a title="ILT - December 2011 issue page 4" href="http://viewer.zmags.com/publication/0fe2c869?page=4"> 89 CONTENTS 93 79 Why define an L&D marketin</a> <a title="ILT - December 2011 issue page 5" href="http://viewer.zmags.com/publication/0fe2c869?page=5"> </a> <a title="ILT - December 2011 issue page 6" href="http://viewer.zmags.com/publication/0fe2c869?page=6"> </a> <a title="ILT - December 2011 issue page 7" href="http://viewer.zmags.com/publication/0fe2c869?page=7"> How you distribute learning content is now centra</a> <a title="ILT - December 2011 issue page 8" href="http://viewer.zmags.com/publication/0fe2c869?page=8"> REACHING YOUR AUDIENCE: NEW WAYS TO DISTRIB</a> <a title="ILT - December 2011 issue page 9" href="http://viewer.zmags.com/publication/0fe2c869?page=9"> </a> <a title="ILT - December 2011 issue page 10" href="http://viewer.zmags.com/publication/0fe2c869?page=10"> </a> <a title="ILT - December 2011 issue page 11" href="http://viewer.zmags.com/publication/0fe2c869?page=11"> REACHING YOUR AUDIENCE: NEW WAYS TO DISTRIB</a> <a title="ILT - December 2011 issue page 12" href="http://viewer.zmags.com/publication/0fe2c869?page=12"> </a> <a title="ILT - December 2011 issue page 13" href="http://viewer.zmags.com/publication/0fe2c869?page=13"> CUTTING EDGE SUCCESS THROUGH BLOGGING How do </a> <a title="ILT - December 2011 issue page 14" href="http://viewer.zmags.com/publication/0fe2c869?page=14"> CUTTING EDGE SUCCESS THROUGH BLOGGING As</a> <a title="ILT - December 2011 issue page 15" href="http://viewer.zmags.com/publication/0fe2c869?page=15"> </a> <a title="ILT - December 2011 issue page 16" href="http://viewer.zmags.com/publication/0fe2c869?page=16"> </a> <a title="ILT - December 2011 issue page 17" href="http://viewer.zmags.com/publication/0fe2c869?page=17"> CUTTING EDGE SUCCESS THROUGH BLOGGING po</a> <a title="ILT - December 2011 issue page 18" href="http://viewer.zmags.com/publication/0fe2c869?page=18"> </a> <a title="ILT - December 2011 issue page 19" href="http://viewer.zmags.com/publication/0fe2c869?page=19"> Corporate training continues to evolve and mature</a> <a title="ILT - December 2011 issue page 20" href="http://viewer.zmags.com/publication/0fe2c869?page=20"> THE NEXT GENERATION OF E-LEARNING: ARE YOU </a> <a title="ILT - December 2011 issue page 21" href="http://viewer.zmags.com/publication/0fe2c869?page=21"> </a> <a title="ILT - December 2011 issue page 22" href="http://viewer.zmags.com/publication/0fe2c869?page=22"> </a> <a title="ILT - December 2011 issue page 23" href="http://viewer.zmags.com/publication/0fe2c869?page=23"> THE · you see e-learning as a tool for incr</a> <a title="ILT - December 2011 issue page 24" href="http://viewer.zmags.com/publication/0fe2c869?page=24"> </a> <a title="ILT - December 2011 issue page 25" href="http://viewer.zmags.com/publication/0fe2c869?page=25"> HOW TO BUILD AN INTELLIGENT CORPORATE MEMORY </a> <a title="ILT - December 2011 issue page 26" href="http://viewer.zmags.com/publication/0fe2c869?page=26"> HOW TO BUILD AN INTELLIGENT CORPORATE MEMOR</a> <a title="ILT - December 2011 issue page 27" href="http://viewer.zmags.com/publication/0fe2c869?page=27"> </a> <a title="ILT - December 2011 issue page 28" href="http://viewer.zmags.com/publication/0fe2c869?page=28"> </a> <a title="ILT - December 2011 issue page 29" href="http://viewer.zmags.com/publication/0fe2c869?page=29"> HOW TO BUILD AN INTELLIGENT CORPORATE MEMOR</a> <a title="ILT - December 2011 issue page 30" href="http://viewer.zmags.com/publication/0fe2c869?page=30"> </a> <a title="ILT - December 2011 issue page 31" href="http://viewer.zmags.com/publication/0fe2c869?page=31"> CREATING LEADERS FOR THE 21ST CENTURY Is l</a> <a title="ILT - December 2011 issue page 32" href="http://viewer.zmags.com/publication/0fe2c869?page=32"> CREATING LEADERS FOR THE 21ST CENTURY w</a> <a title="ILT - December 2011 issue page 33" href="http://viewer.zmags.com/publication/0fe2c869?page=33"> </a> <a title="ILT - December 2011 issue page 34" href="http://viewer.zmags.com/publication/0fe2c869?page=34"> </a> <a title="ILT - December 2011 issue page 35" href="http://viewer.zmags.com/publication/0fe2c869?page=35"> CREATING LEADERS FOR THE 21ST CENTURY t</a> <a title="ILT - December 2011 issue page 36" href="http://viewer.zmags.com/publication/0fe2c869?page=36"> CREATING LEADERS FOR THE 21ST CENTURY w</a> <a title="ILT - December 2011 issue page 37" href="http://viewer.zmags.com/publication/0fe2c869?page=37"> </a> <a title="ILT - December 2011 issue page 38" href="http://viewer.zmags.com/publication/0fe2c869?page=38"> </a> <a title="ILT - December 2011 issue page 39" href="http://viewer.zmags.com/publication/0fe2c869?page=39">This is part two of a three- part series in which</a> <a title="ILT - December 2011 issue page 40" href="http://viewer.zmags.com/publication/0fe2c869?page=40"> LEARNING IN WONDERLAND: Learning in Wonder</a> <a title="ILT - December 2011 issue page 41" href="http://viewer.zmags.com/publication/0fe2c869?page=41"> </a> <a title="ILT - December 2011 issue page 42" href="http://viewer.zmags.com/publication/0fe2c869?page=42"> </a> <a title="ILT - December 2011 issue page 43" href="http://viewer.zmags.com/publication/0fe2c869?page=43"> LEARNING IN </a> <a title="ILT - December 2011 issue page 44" href="http://viewer.zmags.com/publication/0fe2c869?page=44"> LEARNING IN WONDERLAND: THROUGH THE 70:20:10</a> <a title="ILT - December 2011 issue page 45" href="http://viewer.zmags.com/publication/0fe2c869?page=45"> </a> <a title="ILT - December 2011 issue page 46" href="http://viewer.zmags.com/publication/0fe2c869?page=46"> </a> <a title="ILT - December 2011 issue page 47" href="http://viewer.zmags.com/publication/0fe2c869?page=47"> WHY L&D SHOULD GET GOOD AT GAMING Video ga</a> <a title="ILT - December 2011 issue page 48" href="http://viewer.zmags.com/publication/0fe2c869?page=48"> WHY L&D SHOULD GET GOOD AT GAMING LMS </a> <a title="ILT - December 2011 issue page 49" href="http://viewer.zmags.com/publication/0fe2c869?page=49"> </a> <a title="ILT - December 2011 issue page 50" href="http://viewer.zmags.com/publication/0fe2c869?page=50"> </a> <a title="ILT - December 2011 issue page 51" href="http://viewer.zmags.com/publication/0fe2c869?page=51"> Looking ahead to Learning Technologies and Learni</a> <a title="ILT - December 2011 issue page 52" href="http://viewer.zmags.com/publication/0fe2c869?page=52"> IT'S SHOW TIME! A huge programme of free s</a> <a title="ILT - December 2011 issue page 53" href="http://viewer.zmags.com/publication/0fe2c869?page=53"> </a> <a title="ILT - December 2011 issue page 54" href="http://viewer.zmags.com/publication/0fe2c869?page=54"> </a> <a title="ILT - December 2011 issue page 55" href="http://viewer.zmags.com/publication/0fe2c869?page=55"> Who should attend? Learning and development profe</a> <a title="ILT - December 2011 issue page 56" href="http://viewer.zmags.com/publication/0fe2c869?page=56"> </a> <a title="ILT - December 2011 issue page 57" href="http://viewer.zmags.com/publication/0fe2c869?page=57"> STORYTELLING FOR CORPORATE CHANGE How do you</a> <a title="ILT - December 2011 issue page 58" href="http://viewer.zmags.com/publication/0fe2c869?page=58"> STORYTELLING FOR CORPORATE CHANGE Empower</a> <a title="ILT - December 2011 issue page 59" href="http://viewer.zmags.com/publication/0fe2c869?page=59"> </a> <a title="ILT - December 2011 issue page 60" href="http://viewer.zmags.com/publication/0fe2c869?page=60"> </a> <a title="ILT - December 2011 issue page 61" href="http://viewer.zmags.com/publication/0fe2c869?page=61"> STORYTELLING FOR CORPORATE CHANGE level v</a> <a title="ILT - December 2011 issue page 62" href="http://viewer.zmags.com/publication/0fe2c869?page=62"> </a> <a title="ILT - December 2011 issue page 63" href="http://viewer.zmags.com/publication/0fe2c869?page=63"> HOW TO REALISE ROI FROM SOCIAL LEARNING Th</a> <a title="ILT - December 2011 issue page 64" href="http://viewer.zmags.com/publication/0fe2c869?page=64"> HOW TO REALISE ROI FROM SOCIAL LEARNING </a> <a title="ILT - December 2011 issue page 65" href="http://viewer.zmags.com/publication/0fe2c869?page=65"> </a> <a title="ILT - December 2011 issue page 66" href="http://viewer.zmags.com/publication/0fe2c869?page=66"> </a> <a title="ILT - December 2011 issue page 67" href="http://viewer.zmags.com/publication/0fe2c869?page=67"> enhancing the learner's know-how, I have identifi</a> <a title="ILT - December 2011 issue page 68" href="http://viewer.zmags.com/publication/0fe2c869?page=68"> </a> <a title="ILT - December 2011 issue page 69" href="http://viewer.zmags.com/publication/0fe2c869?page=69"> The digital age has put control in the hands of o</a> <a title="ILT - December 2011 issue page 70" href="http://viewer.zmags.com/publication/0fe2c869?page=70"> THE PARADOX OF ORGANISATION CHANGE extra</a> <a title="ILT - December 2011 issue page 71" href="http://viewer.zmags.com/publication/0fe2c869?page=71"> </a> <a title="ILT - December 2011 issue page 72" href="http://viewer.zmags.com/publication/0fe2c869?page=72"> </a> <a title="ILT - December 2011 issue page 73" href="http://viewer.zmags.com/publication/0fe2c869?page=73"> THE PARADOX OF ORGANISATION CHANGE Engag</a> <a title="ILT - December 2011 issue page 74" href="http://viewer.zmags.com/publication/0fe2c869?page=74"> </a> <a title="ILT - December 2011 issue page 75" href="http://viewer.zmags.com/publication/0fe2c869?page=75"> DESIGN INNOVATIONS: 10 WAYS TO IMPROVE THE </a> <a title="ILT - December 2011 issue page 76" href="http://viewer.zmags.com/publication/0fe2c869?page=76"> DESIGN INNOVATIONS: 10 WAYS TO IMPROVE THE </a> <a title="ILT - December 2011 issue page 77" href="http://viewer.zmags.com/publication/0fe2c869?page=77"> </a> <a title="ILT - December 2011 issue page 78" href="http://viewer.zmags.com/publication/0fe2c869?page=78"> </a> <a title="ILT - December 2011 issue page 79" href="http://viewer.zmags.com/publication/0fe2c869?page=79"> DESIGN INNOVATIONS: 10 WAYS TO IMPROVE THE </a> <a title="ILT - December 2011 issue page 80" href="http://viewer.zmags.com/publication/0fe2c869?page=80"> </a> <a title="ILT - December 2011 issue page 81" href="http://viewer.zmags.com/publication/0fe2c869?page=81"> WHY DEFINE AN L&D MARKETING STRATEGY? Ski</a> <a title="ILT - December 2011 issue page 82" href="http://viewer.zmags.com/publication/0fe2c869?page=82"> WHY DEFINE AN L&D MARKETING STRATEGY? c</a> <a title="ILT - December 2011 issue page 83" href="http://viewer.zmags.com/publication/0fe2c869?page=83"> </a> <a title="ILT - December 2011 issue page 84" href="http://viewer.zmags.com/publication/0fe2c869?page=84"> </a> <a title="ILT - December 2011 issue page 85" href="http://viewer.zmags.com/publication/0fe2c869?page=85"> This is the second of three articles in which Nig</a> <a title="ILT - December 2011 issue page 86" href="http://viewer.zmags.com/publication/0fe2c869?page=86"> HOW TO CREATE A LEARNING EXPLOSION then</a> <a title="ILT - December 2011 issue page 87" href="http://viewer.zmags.com/publication/0fe2c869?page=87"> </a> <a title="ILT - December 2011 issue page 88" href="http://viewer.zmags.com/publication/0fe2c869?page=88"> </a> <a title="ILT - December 2011 issue page 89" href="http://viewer.zmags.com/publication/0fe2c869?page=89"> HOW TO CREATE A LEARNING EXPLOSION look</a> <a title="ILT - December 2011 issue page 90" href="http://viewer.zmags.com/publication/0fe2c869?page=90"> </a> <a title="ILT - December 2011 issue page 91" href="http://viewer.zmags.com/publication/0fe2c869?page=91"> GAIN COMPETITIVE ADVANTAGE WITH EXTENDED ENTE</a> <a title="ILT - December 2011 issue page 92" href="http://viewer.zmags.com/publication/0fe2c869?page=92"> GAIN COMPETITIVE ADVANTAGE WITH EXTENDED ENT</a> <a title="ILT - December 2011 issue page 93" href="http://viewer.zmags.com/publication/0fe2c869?page=93"> </a> <a title="ILT - December 2011 issue page 94" href="http://viewer.zmags.com/publication/0fe2c869?page=94"> </a> <a title="ILT - December 2011 issue page 95" href="http://viewer.zmags.com/publication/0fe2c869?page=95"> True employee power comes from access to knowledg</a> <a title="ILT - December 2011 issue page 96" href="http://viewer.zmags.com/publication/0fe2c869?page=96"> WHEN PERFORMANCE SUPPORT TRUMPS TRAINING </a> <a title="ILT - December 2011 issue page 97" href="http://viewer.zmags.com/publication/0fe2c869?page=97"> </a> <a title="ILT - December 2011 issue page 98" href="http://viewer.zmags.com/publication/0fe2c869?page=98"> </a> <a title="ILT - December 2011 issue page 99" href="http://viewer.zmags.com/publication/0fe2c869?page=99"> WHEN PERFORMANCE SUPPORT TRUMPS TRAINING </a> <a title="ILT - December 2011 issue page 100" href="http://viewer.zmags.com/publication/0fe2c869?page=100"> </a> <a title="ILT - December 2011 issue page 101" href="http://viewer.zmags.com/publication/0fe2c869?page=101"> LEARNING ARCHITECTURES PART 2: BUILD THE FOUN</a> <a title="ILT - December 2011 issue page 102" href="http://viewer.zmags.com/publication/0fe2c869?page=102"> LEARNING ARCHITECTURES PART 2: BUILD THE FO</a> <a title="ILT - December 2011 issue page 103" href="http://viewer.zmags.com/publication/0fe2c869?page=103"> </a> <a title="ILT - December 2011 issue page 104" href="http://viewer.zmags.com/publication/0fe2c869?page=104"> </a> <a title="ILT - December 2011 issue page 105" href="http://viewer.zmags.com/publication/0fe2c869?page=105"> LEARNING ARCHITECTURES PART 2: BUILD THE FO</a> <a title="ILT - December 2011 issue page 106" href="http://viewer.zmags.com/publication/0fe2c869?page=106"> </a> <a title="ILT - December 2011 issue page 107" href="http://viewer.zmags.com/publication/0fe2c869?page=107"> WHERE'S THE `SOCIAL' IN SOCIAL LEARNING? </a> <a title="ILT - December 2011 issue page 108" href="http://viewer.zmags.com/publication/0fe2c869?page=108"> WHERE'S THE `SOCIAL' IN SOCIAL LEARNING? </a> <a title="ILT - December 2011 issue page 109" href="http://viewer.zmags.com/publication/0fe2c869?page=109"> </a> <a title="ILT - December 2011 issue page 110" href="http://viewer.zmags.com/publication/0fe2c869?page=110"> </a> <a title="ILT - December 2011 issue page 111" href="http://viewer.zmags.com/publication/0fe2c869?page=111"> WHERE'S THE `SOCIAL' IN SOCIAL LEARNING? </a> <a title="ILT - December 2011 issue page 112" href="http://viewer.zmags.com/publication/0fe2c869?page=112"> </a> <a title="ILT - December 2011 issue page 113" href="http://viewer.zmags.com/publication/0fe2c869?page=113"> WORKFORCE MOBILITY AND THE WAR FOR TALENT </a> <a title="ILT - December 2011 issue page 114" href="http://viewer.zmags.com/publication/0fe2c869?page=114"> WORKFORCE MOBILITY AND THE WAR FOR TALENT </a> <a title="ILT - December 2011 issue page 115" href="http://viewer.zmags.com/publication/0fe2c869?page=115"> </a> <a title="ILT - December 2011 issue page 116" href="http://viewer.zmags.com/publication/0fe2c869?page=116"> </a> <a title="ILT - December 2011 issue page 117" href="http://viewer.zmags.com/publication/0fe2c869?page=117"> WORKFORCE MOBILITY AND THE WAR FOR TALENT </a> <a title="ILT - December 2011 issue page 118" href="http://viewer.zmags.com/publication/0fe2c869?page=118"> 116 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 119" href="http://viewer.zmags.com/publication/0fe2c869?page=119"> L&D LIFE THROUGH A LENS Lenses are contexts </a> <a title="ILT - December 2011 issue page 120" href="http://viewer.zmags.com/publication/0fe2c869?page=120"> L&D LIFE THROUGH A LENS · Instructors might</a> <a title="ILT - December 2011 issue page 121" href="http://viewer.zmags.com/publication/0fe2c869?page=121"> </a> <a title="ILT - December 2011 issue page 122" href="http://viewer.zmags.com/publication/0fe2c869?page=122"> 120 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 123" href="http://viewer.zmags.com/publication/0fe2c869?page=123"> broad areas of content and for employees of inter</a> <a title="ILT - December 2011 issue page 124" href="http://viewer.zmags.com/publication/0fe2c869?page=124"> 122 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 125" href="http://viewer.zmags.com/publication/0fe2c869?page=125"> WORKING WITH THE NEW LEARNERS OF TODAY Ar</a> <a title="ILT - December 2011 issue page 126" href="http://viewer.zmags.com/publication/0fe2c869?page=126"> WORKING WITH THE NEW LEARNERS OF TODAY </a> <a title="ILT - December 2011 issue page 127" href="http://viewer.zmags.com/publication/0fe2c869?page=127"> December 2011 Inside Learning Technologies &</a> <a title="ILT - December 2011 issue page 128" href="http://viewer.zmags.com/publication/0fe2c869?page=128"> 126 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 129" href="http://viewer.zmags.com/publication/0fe2c869?page=129"> WORKING WITH THE NEW LEARNERS OF TODAY </a> <a title="ILT - December 2011 issue page 130" href="http://viewer.zmags.com/publication/0fe2c869?page=130"> 128 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 131" href="http://viewer.zmags.com/publication/0fe2c869?page=131"> The shift to sharing our work gives us visibility</a> <a title="ILT - December 2011 issue page 132" href="http://viewer.zmags.com/publication/0fe2c869?page=132"> WHAT'S YOURS IS MINE. COPYRIGHT IN THE AGE</a> <a title="ILT - December 2011 issue page 133" href="http://viewer.zmags.com/publication/0fe2c869?page=133"> December 2011 Inside Learning Technologies &</a> <a title="ILT - December 2011 issue page 134" href="http://viewer.zmags.com/publication/0fe2c869?page=134"> 122 Inside Learning Technologies & Skills D</a> <a title="ILT - December 2011 issue page 135" href="http://viewer.zmags.com/publication/0fe2c869?page=135"> WHAT'S YOURS IS MINE. 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