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<br /> MADE IN THE U.S.A. ISSUE MADE IN THE U.S.A. ISSUE MADE IN THE U.S.A. ISSUE MADE IN THE U.S.A. ISSUE<br /> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS October 15, 2015<br /> Volume 32, No.10<br /> BE SURE TO WATCH<br /> MADE IN<br /> H<br /> Guitar Center<br /> H<br /> H<br /> Goes For The ‘Gold’<br /> H<br /> H Examining<br /> H By Chris K. Davis The Strengths<br /> Annual Media Day Event Provides Insight H This year, we decided to flip the perspective of our annual Of Music<br /> Into GC’s Strategic Positioning H October fea<a title="MSR 10 2015 October page 1" href="http://viewer.zmags.com/publication/113940a3?page=1"> MADE IN THE U.S.A. ISSUE MADE IN THE U.S.A. IS</a> <a title="MSR 10 2015 October page 2" href="http://viewer.zmags.com/publication/113940a3?page=2"> + - © 2015</a> <a title="MSR 10 2015 October page 3" href="http://viewer.zmags.com/publication/113940a3?page=3"> Sweetwater Continues Its Rapid Expansion </a> <a title="MSR 10 2015 October page 4" href="http://viewer.zmags.com/publication/113940a3?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a> <a title="MSR 10 2015 October page 5" href="http://viewer.zmags.com/publication/113940a3?page=5"> </a> <a title="MSR 10 2015 October page 6" href="http://viewer.zmags.com/publication/113940a3?page=6"> EDITORIAL I'm All Ears Regular readers of The</a> <a title="MSR 10 2015 October page 7" href="http://viewer.zmags.com/publication/113940a3?page=7"> </a> <a title="MSR 10 2015 October page 8" href="http://viewer.zmags.com/publication/113940a3?page=8"> L ATEST NAMM Helps Empower Iowa Arts Advocates</a> <a title="MSR 10 2015 October page 9" href="http://viewer.zmags.com/publication/113940a3?page=9"> FIVE GREAT REASONS WHY THE NEW KMC MUSIC IS KEY T</a> <a title="MSR 10 2015 October page 10" href="http://viewer.zmags.com/publication/113940a3?page=10"> L ATEST (L-R): Grand W</a> <a title="MSR 10 2015 October page 11" href="http://viewer.zmags.com/publication/113940a3?page=11"> </a> <a title="MSR 10 2015 October page 12" href="http://viewer.zmags.com/publication/113940a3?page=12"> L ATEST She Rocks To Honor Amy Heidemann Of Kar</a> <a title="MSR 10 2015 October page 13" href="http://viewer.zmags.com/publication/113940a3?page=13"> KHS Updates Hohner Harmonica And Melodica Warrant</a> <a title="MSR 10 2015 October page 14" href="http://viewer.zmags.com/publication/113940a3?page=14"> Steve “Woz” Wozniak Apple Co-</a> <a title="MSR 10 2015 October page 15" href="http://viewer.zmags.com/publication/113940a3?page=15"> THE NAMM SHOW 1-DAY 4 </a> <a title="MSR 10 2015 October page 16" href="http://viewer.zmags.com/publication/113940a3?page=16"> ATEST L Music & Arts And Yamaha Partner With Boys</a> <a title="MSR 10 2015 October page 17" href="http://viewer.zmags.com/publication/113940a3?page=17"> Hal Leonard Distributing Zivix Hal Leonard an</a> <a title="MSR 10 2015 October page 18" href="http://viewer.zmags.com/publication/113940a3?page=18"> EOPLE P Hail To The Chief Fender Musical Inst</a> <a title="MSR 10 2015 October page 19" href="http://viewer.zmags.com/publication/113940a3?page=19"> The Percussion Marketing Council (PMC) Execut</a> <a title="MSR 10 2015 October page 20" href="http://viewer.zmags.com/publication/113940a3?page=20"> P RODUCTS A Grand Entrance Over view</a> <a title="MSR 10 2015 October page 21" href="http://viewer.zmags.com/publication/113940a3?page=21"> PRODUCTS It’s A Trap Over view: Manh</a> <a title="MSR 10 2015 October page 22" href="http://viewer.zmags.com/publication/113940a3?page=22"> P RODUCTS Pivot Point Over view: Godl</a> <a title="MSR 10 2015 October page 23" href="http://viewer.zmags.com/publication/113940a3?page=23"> Patron Saint Over view: Ernie Ball’s St</a> <a title="MSR 10 2015 October page 24" href="http://viewer.zmags.com/publication/113940a3?page=24"> RETURN OF THE INDIE RETAILERS (continued from the</a> <a title="MSR 10 2015 October page 25" href="http://viewer.zmags.com/publication/113940a3?page=25"> </a> <a title="MSR 10 2015 October page 26" href="http://viewer.zmags.com/publication/113940a3?page=26"> The Retailer: To what extent is federal, state an</a> <a title="MSR 10 2015 October page 27" href="http://viewer.zmags.com/publication/113940a3?page=27"> Mike Moser ‘One company decided that we were go</a> <a title="MSR 10 2015 October page 28" href="http://viewer.zmags.com/publication/113940a3?page=28"> Larry Miller ‘We were selling the heck out of Ba</a> <a title="MSR 10 2015 October page 29" href="http://viewer.zmags.com/publication/113940a3?page=29"> The next big thing in PA, is actually quite small</a> <a title="MSR 10 2015 October page 30" href="http://viewer.zmags.com/publication/113940a3?page=30"> A glimpse inside Guitar Center’s new, spacious, s</a> <a title="MSR 10 2015 October page 31" href="http://viewer.zmags.com/publication/113940a3?page=31"> (principally of backline gear) have already rolle</a> <a title="MSR 10 2015 October page 32" href="http://viewer.zmags.com/publication/113940a3?page=32"> Bill’s Music Donates Violin For A Good Cause </a> <a title="MSR 10 2015 October page 33" href="http://viewer.zmags.com/publication/113940a3?page=33"> West Music Aids In World Music Drumming Workshop </a> <a title="MSR 10 2015 October page 34" href="http://viewer.zmags.com/publication/113940a3?page=34"> FIVE MINUTES WITH By Dan Ferrisi </a> <a title="MSR 10 2015 October page 35" href="http://viewer.zmags.com/publication/113940a3?page=35"> Sabian Master Sound Sp</a> <a title="MSR 10 2015 October page 36" href="http://viewer.zmags.com/publication/113940a3?page=36"> The Retailer: We last spoke for “Five Minutes </a> <a title="MSR 10 2015 October page 37" href="http://viewer.zmags.com/publication/113940a3?page=37"> is fine. That’s where they should be. And then you</a> <a title="MSR 10 2015 October page 38" href="http://viewer.zmags.com/publication/113940a3?page=38"> why drum educators worldwide should be aware of—a</a> <a title="MSR 10 2015 October page 39" href="http://viewer.zmags.com/publication/113940a3?page=39"> peal. It wouldn’t have that sense of urgency anym</a> <a title="MSR 10 2015 October page 40" href="http://viewer.zmags.com/publication/113940a3?page=40"> MI SPY You prob</a> <a title="MSR 10 2015 October page 41" href="http://viewer.zmags.com/publication/113940a3?page=41"> Milano Music 38 W. Main St. Mesa AZ 85201 480.827</a> <a title="MSR 10 2015 October page 42" href="http://viewer.zmags.com/publication/113940a3?page=42"> SHINE A LIGHT Gilmo 1935 Lon</a> <a title="MSR 10 2015 October page 43" href="http://viewer.zmags.com/publication/113940a3?page=43"> The willingness and freedom to experiment </a> <a title="MSR 10 2015 October page 44" href="http://viewer.zmags.com/publication/113940a3?page=44"> R E TA I L E R R E B E L KEEP YOUR TECHNOLOG</a> <a title="MSR 10 2015 October page 45" href="http://viewer.zmags.com/publication/113940a3?page=45"> </a> <a title="MSR 10 2015 October page 46" href="http://viewer.zmags.com/publication/113940a3?page=46"> VEDDATORIAL GUITAR CENTER: MORE OR ‘LESSON’? </a> <a title="MSR 10 2015 October page 47" href="http://viewer.zmags.com/publication/113940a3?page=47"> { Godzilla - 1954 } What will you create? </a> <a title="MSR 10 2015 October page 48" href="http://viewer.zmags.com/publication/113940a3?page=48"> TheRetailer's Mall </a> <a title="MSR 10 2015 October page 49" href="http://viewer.zmags.com/publication/113940a3?page=49"> TheRetailer's Mall </a> <a title="MSR 10 2015 October page 50" href="http://viewer.zmags.com/publication/113940a3?page=50"> MADE IN THE U.S.A. Ad Index Company </a> <a title="MSR 10 2015 October page 51" href="http://viewer.zmags.com/publication/113940a3?page=51"> but tend to outsource or import their less-expens</a> <a title="MSR 10 2015 October page 52" href="http://viewer.zmags.com/publication/113940a3?page=52"> FIVE MINUTES WITH (continued from page 39) they’r</a> <a title="MSR 10 2015 October page 53" href="http://viewer.zmags.com/publication/113940a3?page=53"> MI SPY (continued from page 41) a good deal on dr</a> <a title="MSR 10 2015 October page 54" href="http://viewer.zmags.com/publication/113940a3?page=54"> UNDER THE HOOD ZILDJIAN’S L80 LOW VOLUME C</a> <a title="MSR 10 2015 October page 55" href="http://viewer.zmags.com/publication/113940a3?page=55"> SYSTEM DIGITAL WIRELESS REBATES SYSTEM</a> <a title="MSR 10 2015 October page 56" href="http://viewer.zmags.com/publication/113940a3?page=56"> </a>