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™ OCTOBER 2009<br />
VOLUME 4, NUMBER 1<br />
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THE JOURNAL OF URGENT CARE MEDICINE®<br />
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<br />
www.jucm.com | The Official Publication of the Urgent Care Association of America<br />
I N T H I S I S S U E<br />
F E A T U R E S<br />
11 Preparing for Pandemic<br />
Influenza in the Urgent<br />
Care Setting<br />
32 Utilizing Social Media to<br />
Drive Visits to Your Website<br />
and Urgent Care Center<br />
<br />
D E P A R T M E N T S<br />
22 Pediatric Urgent Care<br />
24 Abstracts in Urgent Care<br />
28 Insights in Images<br />
40 Occupational Medicine<br />
41 Health Law<br /><a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 1" href="http://viewer.zmags.com/publication/1249a329?page=1">™ OCTOBER 2009 VOLUME</a> ™ OCTOBER 2009 VOLUME<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 2" href="http://viewer.zmags.com/publication/1249a329?page=2"> Come see us at theUCAOA Conference </a> Come see us at theUCAOA Conference <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 3" href="http://viewer.zmags.com/publication/1249a329?page=3"> LETTER FROM THE EDITOR-IN-CHIEFWhat can YOU do</a> LETTER FROM THE EDITOR-IN-CHIEFWhat can YOU do<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 4" href="http://viewer.zmags.com/publication/1249a329?page=4">DOCTORS WHO USE EHRs SAY THEY HELP IMPROVE</a> DOCTORS WHO USE EHRs SAY THEY HELP IMPROVE<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 5" href="http://viewer.zmags.com/publication/1249a329?page=5">™The Official Publication of the Urgent Care A</a> ™The Official Publication of the Urgent Care A<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 6" href="http://viewer.zmags.com/publication/1249a329?page=6">JUCM EDITOR-IN-CHIEFLee A. Resnick, MDCase Wes</a> JUCM EDITOR-IN-CHIEFLee A. Resnick, MDCase Wes<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 7" href="http://viewer.zmags.com/publication/1249a329?page=7">Call for ArticlesJUCM, the Official Publicati</a> Call for ArticlesJUCM, the Official Publicati<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 8" href="http://viewer.zmags.com/publication/1249a329?page=8"> J U C M C O N T R I B U T O R SIanbcoaustety</a> J U C M C O N T R I B U T O R SIanbcoaustety<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 9" href="http://viewer.zmags.com/publication/1249a329?page=9">J U C M C O N T R I B U T O R S Speak</a> J U C M C O N T R I B U T O R S Speak<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 10" href="http://viewer.zmags.com/publication/1249a329?page=10"> FROM THE EXECUTIVE DIRECTORBreathe Deeplyn </a> FROM THE EXECUTIVE DIRECTORBreathe Deeplyn <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 11" href="http://viewer.zmags.com/publication/1249a329?page=11">What can one pharmaceutical company do to help ne</a> What can one pharmaceutical company do to help ne<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 12" href="http://viewer.zmags.com/publication/1249a329?page=12">TOUCHWARE FOR URGENT CARE EMRsof</a> TOUCHWARE FOR URGENT CARE EMRsof<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 13" href="http://viewer.zmags.com/publication/1249a329?page=13">ClinicalPreparing for PandemicInfluenza in the</a> ClinicalPreparing for PandemicInfluenza in the<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 14" href="http://viewer.zmags.com/publication/1249a329?page=14">P R E PA R I N G F O R I N F L U E N Z A PA N D</a> P R E PA R I N G F O R I N F L U E N Z A PA N D<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 15" href="http://viewer.zmags.com/publication/1249a329?page=15">What do you do when a patient presentswith a fev</a> What do you do when a patient presentswith a fev<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 16" href="http://viewer.zmags.com/publication/1249a329?page=16">P R E PA R I N G F O R I N F L U E N Z A PA N </a> P R E PA R I N G F O R I N F L U E N Z A PA N <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 17" href="http://viewer.zmags.com/publication/1249a329?page=17"></a> <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 18" href="http://viewer.zmags.com/publication/1249a329?page=18">P R E PA R I N G F O R I N F L U E N Z A PA N </a> P R E PA R I N G F O R I N F L U E N Z A PA N <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 19" href="http://viewer.zmags.com/publication/1249a329?page=19">Provide your patients with convenience andpeace </a> Provide your patients with convenience andpeace <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 20" href="http://viewer.zmags.com/publication/1249a329?page=20">When your patient needs fast, efficient care, Ossu</a> When your patient needs fast, efficient care, Ossu<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 21" href="http://viewer.zmags.com/publication/1249a329?page=21">P R E PA R I N G F O R I N F L U E N Z A PA N </a> P R E PA R I N G F O R I N F L U E N Z A PA N <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 22" href="http://viewer.zmags.com/publication/1249a329?page=22">Meaningful usedoesn't alwaysmean ease of use.U</a> Meaningful usedoesn't alwaysmean ease of use.U<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 23" href="http://viewer.zmags.com/publication/1249a329?page=23">™greater profitability is jus</a> ™greater profitability is jus<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 24" href="http://viewer.zmags.com/publication/1249a329?page=24"> P E D I A T R I C U R G E N T C A R EGood </a> P E D I A T R I C U R G E N T C A R EGood <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 25" href="http://viewer.zmags.com/publication/1249a329?page=25">P E D I A T R I C U R G E N T C A R EAsk f</a> P E D I A T R I C U R G E N T C A R EAsk f<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 26" href="http://viewer.zmags.com/publication/1249a329?page=26"> ABSTRACTS IN URGENT CAREOn Ruling Out PE, G</a> ABSTRACTS IN URGENT CAREOn Ruling Out PE, G<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 27" href="http://viewer.zmags.com/publication/1249a329?page=27">Keep influenza under control…Make the change—</a> Keep influenza under control…Make the change—<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 28" href="http://viewer.zmags.com/publication/1249a329?page=28"> </a> <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 29" href="http://viewer.zmags.com/publication/1249a329?page=29">8.3 Nursing Mothers: Studies in rats have demon</a> 8.3 Nursing Mothers: Studies in rats have demon<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 30" href="http://viewer.zmags.com/publication/1249a329?page=30"> I N S I G H T S I N I M A G E SA 57-Year</a> I N S I G H T S I N I M A G E SA 57-Year<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 31" href="http://viewer.zmags.com/publication/1249a329?page=31">™</a> ™<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 32" href="http://viewer.zmags.com/publication/1249a329?page=32">I N S I G H T S I N I M A G E SR E S O L U</a> I N S I G H T S I N I M A G E SR E S O L U<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 33" href="http://viewer.zmags.com/publication/1249a329?page=33"></a> <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 34" href="http://viewer.zmags.com/publication/1249a329?page=34">Practice ManagementUtilizing Social Media toDri</a> Practice ManagementUtilizing Social Media toDri<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 35" href="http://viewer.zmags.com/publication/1249a329?page=35">Get rid of the pink in a blink.*VIGAMOX® soluti</a> Get rid of the pink in a blink.*VIGAMOX® soluti<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 36" href="http://viewer.zmags.com/publication/1249a329?page=36">(moxifloxacin hydrochloride ophthalmicsolution) 0</a> (moxifloxacin hydrochloride ophthalmicsolution) 0<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 37" href="http://viewer.zmags.com/publication/1249a329?page=37">U T I L I Z I N G S O C I A L M E D I Apr</a> U T I L I Z I N G S O C I A L M E D I Apr<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 38" href="http://viewer.zmags.com/publication/1249a329?page=38">U T I L I Z I N G S O C I A L M E D I A T O D</a> U T I L I Z I N G S O C I A L M E D I A T O D<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 39" href="http://viewer.zmags.com/publication/1249a329?page=39">“It was such a relief to notdrag my impatient 6 </a> “It was such a relief to notdrag my impatient 6 <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 40" href="http://viewer.zmags.com/publication/1249a329?page=40">U T I L I Z I N G S O C I A L M E D I A T O D</a> U T I L I Z I N G S O C I A L M E D I A T O D<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 41" href="http://viewer.zmags.com/publication/1249a329?page=41"> Congratulations to 2009Joint Commission Acc</a> Congratulations to 2009Joint Commission Acc<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 42" href="http://viewer.zmags.com/publication/1249a329?page=42"> O C C U PAT I O N A L M E D I C I N ESimplify</a> O C C U PAT I O N A L M E D I C I N ESimplify<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 43" href="http://viewer.zmags.com/publication/1249a329?page=43"> H E A L T H L A WDuty to Reportn </a> H E A L T H L A WDuty to Reportn <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 44" href="http://viewer.zmags.com/publication/1249a329?page=44">H E A L T H L A W In additio</a> H E A L T H L A W In additio<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 45" href="http://viewer.zmags.com/publication/1249a329?page=45"> C O D I N G Q & ACoding for I&D, DTaP, and P</a> C O D I N G Q & ACoding for I&D, DTaP, and P<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 46" href="http://viewer.zmags.com/publication/1249a329?page=46">C O D I N G Q & Aglobal period for definitive</a> C O D I N G Q & Aglobal period for definitive<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 47" href="http://viewer.zmags.com/publication/1249a329?page=47">LOS ANGELES, CALIFORNIA – SmartClinic is seeki</a> LOS ANGELES, CALIFORNIA – SmartClinic is seeki<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 48" href="http://viewer.zmags.com/publication/1249a329?page=48">Career OpportunitiesFamily Practice or Emergency</a> Career OpportunitiesFamily Practice or Emergency<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 49" href="http://viewer.zmags.com/publication/1249a329?page=49">MarketingPractices for SaleFOR SALE – Ur</a> MarketingPractices for SaleFOR SALE – Ur<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 50" href="http://viewer.zmags.com/publication/1249a329?page=50"> D E V E L O P I N G D A T AInthearcihntiosst</a> D E V E L O P I N G D A T AInthearcihntiosst<a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 51" href="http://viewer.zmags.com/publication/1249a329?page=51"></a> <a title="JUCM, The Journal of Urgent Care Medicine October 2009 page 52" href="http://viewer.zmags.com/publication/1249a329?page=52">Over 600 Urgent Cares Use PV* Where'</a> Over 600 Urgent Cares Use PV* Where'