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<br /> Distributed by A special publication brought to you by<br /> Click here to DOWNLOAD this 12 page publication.<br /> The publication addresses how integrated clinical services can ease the journey<br /> from new molecular entity to a drug treatment.<br /> June 2015<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Rare Diseases<br /> An Expanding<br /> Market<br /> PATIENT ENGAGEMENT<br /> WEARABLES<br /> IN CLINICAL TRIALS<br /> DIA PREVIEW<br /> SHOWCASE FEATURE<br /> Clinical Solutions<br /> PUBLICATION<br /> It takes more<br /> than horse sense<br /> In this age of precision medicine, success in the<br /> marketing of your rare disease brand takes more<br /> than conventional wisdom.<br /> And recognizing the obvious black and white<br /> markings that distinguish these therapies is onl<a title="PharmaVOICE | June 2015 page 1" href="http://viewer.zmags.com/publication/1268bbac?page=1"> Distributed by </a> <a title="PharmaVOICE | June 2015 page 2" href="http://viewer.zmags.com/publication/1268bbac?page=2"> June 2015 THE FORUM FORTHE INDUSTRY EXECU</a> <a title="PharmaVOICE | June 2015 page 3" href="http://viewer.zmags.com/publication/1268bbac?page=3"> It takes more than horse sense In this age of pr</a> <a title="PharmaVOICE | June 2015 page 4" href="http://viewer.zmags.com/publication/1268bbac?page=4"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | June 2015 page 5" href="http://viewer.zmags.com/publication/1268bbac?page=5"> Contents June 2015 Dr. Ph</a> <a title="PharmaVOICE | June 2015 page 6" href="http://viewer.zmags.com/publication/1268bbac?page=6"> HELP WANTED Meet Wayne. He needs you</a> <a title="PharmaVOICE | June 2015 page 7" href="http://viewer.zmags.com/publication/1268bbac?page=7"> Contents SHOWCASE FEATURE Clinical Solutions Mark</a> <a title="PharmaVOICE | June 2015 page 8" href="http://viewer.zmags.com/publication/1268bbac?page=8"> More than the sum of our parts </a> <a title="PharmaVOICE | June 2015 page 9" href="http://viewer.zmags.com/publication/1268bbac?page=9"> Contents June 2015 DR. ANDREW Z</a> <a title="PharmaVOICE | June 2015 page 10" href="http://viewer.zmags.com/publication/1268bbac?page=10"> LISTEN LISTEN DEEPER. Why deeper? Because it's </a> <a title="PharmaVOICE | June 2015 page 11" href="http://viewer.zmags.com/publication/1268bbac?page=11"> Up PTC Therapeutics LAUNCHES GRANT</a> <a title="PharmaVOICE | June 2015 page 12" href="http://viewer.zmags.com/publication/1268bbac?page=12"> Getting patients the critical medications and the</a> <a title="PharmaVOICE | June 2015 page 13" href="http://viewer.zmags.com/publication/1268bbac?page=13"> Upfront GSK Asthma Care Program ADDRESSES HEAL</a> <a title="PharmaVOICE | June 2015 page 14" href="http://viewer.zmags.com/publication/1268bbac?page=14"> </a> <a title="PharmaVOICE | June 2015 page 15" href="http://viewer.zmags.com/publication/1268bbac?page=15"> Rare Disease RARE DISEASES: RESEARCH, DEVELOPMEN</a> <a title="PharmaVOICE | June 2015 page 16" href="http://viewer.zmags.com/publication/1268bbac?page=16"> That effort, the 21st Century Cures — an initi</a> <a title="PharmaVOICE | June 2015 page 17" href="http://viewer.zmags.com/publication/1268bbac?page=17"> Rare Disease Sound Bites Industry leaders talk </a> <a title="PharmaVOICE | June 2015 page 18" href="http://viewer.zmags.com/publication/1268bbac?page=18"> The National Organization for Rare Disorders (NOR</a> <a title="PharmaVOICE | June 2015 page 19" href="http://viewer.zmags.com/publication/1268bbac?page=19"> Rare Disease An analysis of the risk-benefit trad</a> <a title="PharmaVOICE | June 2015 page 20" href="http://viewer.zmags.com/publication/1268bbac?page=20"> With rare disease research, we are not following </a> <a title="PharmaVOICE | June 2015 page 21" href="http://viewer.zmags.com/publication/1268bbac?page=21"> Rare Disease Funding Innovation 78% of U.S. ve</a> <a title="PharmaVOICE | June 2015 page 22" href="http://viewer.zmags.com/publication/1268bbac?page=22"> Rare Disease eases need to be different from ot</a> <a title="PharmaVOICE | June 2015 page 23" href="http://viewer.zmags.com/publication/1268bbac?page=23"> DIGITAL EDITION – BONUS CONTENT Rare Disease By </a> <a title="PharmaVOICE | June 2015 page 24" href="http://viewer.zmags.com/publication/1268bbac?page=24"> propriate for many diseases. There is currently n</a> <a title="PharmaVOICE | June 2015 page 25" href="http://viewer.zmags.com/publication/1268bbac?page=25"> PATIENT ENGAGEMENT Robin Robinson PATIENT ENGAGE</a> <a title="PharmaVOICE | June 2015 page 26" href="http://viewer.zmags.com/publication/1268bbac?page=26"> PATIENT ENGAGEMENT engagement; it’s a combinati</a> <a title="PharmaVOICE | June 2015 page 27" href="http://viewer.zmags.com/publication/1268bbac?page=27"> PATIENT ENGAGEMENT A successful strategy for </a> <a title="PharmaVOICE | June 2015 page 28" href="http://viewer.zmags.com/publication/1268bbac?page=28"> If only changing patient behavior were this easy.</a> <a title="PharmaVOICE | June 2015 page 29" href="http://viewer.zmags.com/publication/1268bbac?page=29"> PATIENT ENGAGEMENT Sound Bites There are man</a> <a title="PharmaVOICE | June 2015 page 30" href="http://viewer.zmags.com/publication/1268bbac?page=30"> </a> <a title="PharmaVOICE | June 2015 page 31" href="http://viewer.zmags.com/publication/1268bbac?page=31"> PATIENT ENGAGEMENT goals, we have a greater op</a> <a title="PharmaVOICE | June 2015 page 32" href="http://viewer.zmags.com/publication/1268bbac?page=32"> Coming up with solutions to fit in a changing wor</a> <a title="PharmaVOICE | June 2015 page 33" href="http://viewer.zmags.com/publication/1268bbac?page=33"> DIGITAL EDITION – BONUS CONTENT PATIENT ENGAGEMEN</a> <a title="PharmaVOICE | June 2015 page 34" href="http://viewer.zmags.com/publication/1268bbac?page=34"> DIGITAL EDITION – BONUS CONTENT PATIENT ENGAGEMEN</a> <a title="PharmaVOICE | June 2015 page 35" href="http://viewer.zmags.com/publication/1268bbac?page=35"> WEARABLE TECHNOLOGY Robin Robinson </a> <a title="PharmaVOICE | June 2015 page 36" href="http://viewer.zmags.com/publication/1268bbac?page=36"> will capture clinical trial patient data and in- </a> <a title="PharmaVOICE | June 2015 page 37" href="http://viewer.zmags.com/publication/1268bbac?page=37"> WEARABLE 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Biotech is more tha</a> <a title="PharmaVOICE | June 2015 page 112" href="http://viewer.zmags.com/publication/1268bbac?page=112"> </a> <a title="PharmaVOICE | June 2015 page 113" href="http://viewer.zmags.com/publication/1268bbac?page=113"> Talent Pool PHARMA POOL Dr. Stephen Farr ZOG</a> <a title="PharmaVOICE | June 2015 page 114" href="http://viewer.zmags.com/publication/1268bbac?page=114"> Risk Integration and Quality Management for Medic</a> <a title="PharmaVOICE | June 2015 page 115" href="http://viewer.zmags.com/publication/1268bbac?page=115"> The LAST Word Pharma’s HEALTH MISSION Novo</a> <a title="PharmaVOICE | June 2015 page 116" href="http://viewer.zmags.com/publication/1268bbac?page=116"> Your co-pay support program is half empty... if y</a> <a title="PharmaVOICE | June 2015 page 117" href="http://viewer.zmags.com/publication/1268bbac?page=117"> Analytics Product launch to Which prescrib</a>