<br />
NAMM SHOW PREVIEW ISSUE NAMM SHOW PREVIEW ISSUE NAMM SHOW PREVIEW ISSUE NAMM SHOW PREVIEW ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS December 15, 2015<br />
Volume 32, No.12<br />
BE SURE TO WATCH<br />
Celebratin<br />
The Shining Lights Of 2015<br />
THE 30TH ANNUAL MUSIC & SOUND AWARDS HONOR MI’S VERY BEST<br />
By Dan Ferrisi<br />
Our Music & Sound Award nominees this<br />
year—a time when the MSAs are celebrating<br />
their three-decade anniversar y—are shining<br />
examples of the ingenuity, innovation and techni-<br />
cal craftsmanship that make the music products<br />
industry so special. These products, which range<br />
from gorgeous acoustic guitars to eye-popping<br />
DJ lights, have generated millions of dollars in<br />
revenue for music retailers this past year, and<br />
we suspect they’ll continue to do so for<a title="MSR 12 2015 December page 1" href="http://viewer.zmags.com/publication/1348e268?page=1"> NAMM SHOW PREVIEW ISSUE NAMM SHOW PREVIEW ISSU</a>
<a title="MSR 12 2015 December page 2" href="http://viewer.zmags.com/publication/1348e268?page=2"> WOODLINE series Your guitar is an expressio</a>
<a title="MSR 12 2015 December page 3" href="http://viewer.zmags.com/publication/1348e268?page=3"> Korg USA Brings RightOn! Straps Stateside Kor</a>
<a title="MSR 12 2015 December page 4" href="http://viewer.zmags.com/publication/1348e268?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 12 2015 December page 5" href="http://viewer.zmags.com/publication/1348e268?page=5"> FIVE GREAT REASONS WHY THE NEW KMC MUSIC IS KEY T</a>
<a title="MSR 12 2015 December page 6" href="http://viewer.zmags.com/publication/1348e268?page=6"> EDITORIAL Crediting My Co-Conspirators Settin</a>
<a title="MSR 12 2015 December page 7" href="http://viewer.zmags.com/publication/1348e268?page=7"> </a>
<a title="MSR 12 2015 December page 8" href="http://viewer.zmags.com/publication/1348e268?page=8"> ATEST L D’Addario Launches New Campaign D’Add</a>
<a title="MSR 12 2015 December page 9" href="http://viewer.zmags.com/publication/1348e268?page=9"> </a>
<a title="MSR 12 2015 December page 10" href="http://viewer.zmags.com/publication/1348e268?page=10"> L ATEST NAMM Installs Solar Panels N</a>
<a title="MSR 12 2015 December page 11" href="http://viewer.zmags.com/publication/1348e268?page=11"> </a>
<a title="MSR 12 2015 December page 12" href="http://viewer.zmags.com/publication/1348e268?page=12"> L ATEST Kala Opens East Coast Warehouse</a>
<a title="MSR 12 2015 December page 13" href="http://viewer.zmags.com/publication/1348e268?page=13"> Roland Offers Digital Piano Warranty, Value Packs</a>
<a title="MSR 12 2015 December page 14" href="http://viewer.zmags.com/publication/1348e268?page=14"> ADVERTORIAL • DECEMBER 2015 • NAMM.ORG Note From</a>
<a title="MSR 12 2015 December page 15" href="http://viewer.zmags.com/publication/1348e268?page=15"> Music educators are responsible for giving most m</a>
<a title="MSR 12 2015 December page 16" href="http://viewer.zmags.com/publication/1348e268?page=16"> L ATEST (L-R): T</a>
<a title="MSR 12 2015 December page 17" href="http://viewer.zmags.com/publication/1348e268?page=17"> The New DARK MATTER™ Series Powered </a>
<a title="MSR 12 2015 December page 18" href="http://viewer.zmags.com/publication/1348e268?page=18"> ATEST L Yamaha Donates To Texas District Yama</a>
<a title="MSR 12 2015 December page 19" href="http://viewer.zmags.com/publication/1348e268?page=19"> More Than Just Recording — Shap</a>
<a title="MSR 12 2015 December page 20" href="http://viewer.zmags.com/publication/1348e268?page=20"> P EOPLE Rise And Shreiner Japanese dr</a>
<a title="MSR 12 2015 December page 21" href="http://viewer.zmags.com/publication/1348e268?page=21"> </a>
<a title="MSR 12 2015 December page 22" href="http://viewer.zmags.com/publication/1348e268?page=22"> P RODUCTS Firmly In Control Over view:</a>
<a title="MSR 12 2015 December page 23" href="http://viewer.zmags.com/publication/1348e268?page=23"> MEET YOUR OTHER HALF AT WINTER NAMM 2016 </a>
<a title="MSR 12 2015 December page 24" href="http://viewer.zmags.com/publication/1348e268?page=24"> CELEBRATING THE SHININ (continued from cover) B E</a>
<a title="MSR 12 2015 December page 25" href="http://viewer.zmags.com/publication/1348e268?page=25"> Reverb Works For You Plug in to the fastest growi</a>
<a title="MSR 12 2015 December page 26" href="http://viewer.zmags.com/publication/1348e268?page=26"> B E S T B A S S G U I TA R O F 2 0 1 5 Epiphone’s</a>
<a title="MSR 12 2015 December page 27" href="http://viewer.zmags.com/publication/1348e268?page=27"> BEST MULTITRACK RECORDER/RECORDING & MIXING SOFTW</a>
<a title="MSR 12 2015 December page 28" href="http://viewer.zmags.com/publication/1348e268?page=28"> BEST INSTRUMENT AMP OF 2015 Epiphone’s Electar Ce</a>
<a title="MSR 12 2015 December page 29" href="http://viewer.zmags.com/publication/1348e268?page=29"> </a>
<a title="MSR 12 2015 December page 30" href="http://viewer.zmags.com/publication/1348e268?page=30"> BEST SPEAKER OF 2015 JBL’s SRX800 Series “The JBL</a>
<a title="MSR 12 2015 December page 31" href="http://viewer.zmags.com/publication/1348e268?page=31"> BEST KEYBOARD/SOUND MODULE OF 2015 Yamaha’s PSR-S</a>
<a title="MSR 12 2015 December page 32" href="http://viewer.zmags.com/publication/1348e268?page=32"> BEST WIRELESS SYSTEM OF 2015 AKG’s DMS800 “The AK</a>
<a title="MSR 12 2015 December page 33" href="http://viewer.zmags.com/publication/1348e268?page=33"> BEST CABLED MICROPHONE OF 2015 AKG’s C314 Profess</a>
<a title="MSR 12 2015 December page 34" href="http://viewer.zmags.com/publication/1348e268?page=34"> BEST CYMBALS OF 2015 Meinl’s Byzance Jazz Series </a>
<a title="MSR 12 2015 December page 35" href="http://viewer.zmags.com/publication/1348e268?page=35"> BEST FLOOR EFFECT OF 2015 Amptweaker’s TightFuzz </a>
<a title="MSR 12 2015 December page 36" href="http://viewer.zmags.com/publication/1348e268?page=36"> BEST DRUM SET OF 2015 Alesis’ DM10X Mesh Kit “Our</a>
<a title="MSR 12 2015 December page 37" href="http://viewer.zmags.com/publication/1348e268?page=37"> BEST PERCUSSION ACCESSORY OF 2015 Alfred’s Music </a>
<a title="MSR 12 2015 December page 38" href="http://viewer.zmags.com/publication/1348e268?page=38"> BEST DJ PRODUCT OF 2015 Native Instruments’ Trakt</a>
<a title="MSR 12 2015 December page 39" href="http://viewer.zmags.com/publication/1348e268?page=39"> BEST BAG/CASE OF 2015 Gator Cases’ Titan Series W</a>
<a title="MSR 12 2015 December page 40" href="http://viewer.zmags.com/publication/1348e268?page=40"> BEST LIGHTING PRODUCT OF 2015 ADJ Lighting’s Mega</a>
<a title="MSR 12 2015 December page 41" href="http://viewer.zmags.com/publication/1348e268?page=41"> B E S T N O N - G U I TA R F R E T T E D I N S T </a>
<a title="MSR 12 2015 December page 42" href="http://viewer.zmags.com/publication/1348e268?page=42"> PRODUCT OF THE YEAR DigiTech’s TRIO “The DigiTech</a>
<a title="MSR 12 2015 December page 43" href="http://viewer.zmags.com/publication/1348e268?page=43"> BEST ACCESSORY OF 2015 D’Addario’s NYXL Balanced </a>
<a title="MSR 12 2015 December page 44" href="http://viewer.zmags.com/publication/1348e268?page=44"> Bob Jordan, Right Track Marketing “After almost 2</a>
<a title="MSR 12 2015 December page 45" href="http://viewer.zmags.com/publication/1348e268?page=45"> Casio America, Inc. “We are honored to be recogni</a>
<a title="MSR 12 2015 December page 46" href="http://viewer.zmags.com/publication/1348e268?page=46"> SOLDIER ON, SISTERS (continued from cover) </a>
<a title="MSR 12 2015 December page 47" href="http://viewer.zmags.com/publication/1348e268?page=47"> Last year’s She Rocks Awards program was a huge s</a>
<a title="MSR 12 2015 December page 48" href="http://viewer.zmags.com/publication/1348e268?page=48"> HIT THE ACCELERATOR people who believe in our ca</a>
<a title="MSR 12 2015 December page 49" href="http://viewer.zmags.com/publication/1348e268?page=49"> MULTI-STORE DEALER DIVISION GUITARS & BASSES Alto</a>
<a title="MSR 12 2015 December page 50" href="http://viewer.zmags.com/publication/1348e268?page=50"> Book Signing Held At Musical Innovations On O</a>
<a title="MSR 12 2015 December page 51" href="http://viewer.zmags.com/publication/1348e268?page=51"> FIVE MINUTES WITH DAVID KALT Founder/CEO, R</a>
<a title="MSR 12 2015 December page 52" href="http://viewer.zmags.com/publication/1348e268?page=52"> just our second full year in business. We should </a>
<a title="MSR 12 2015 December page 53" href="http://viewer.zmags.com/publication/1348e268?page=53"> and more time and money into building up that eco</a>
<a title="MSR 12 2015 December page 54" href="http://viewer.zmags.com/publication/1348e268?page=54"> MI SPY Around 3am on a Tuesday, I awoke, bl</a>
<a title="MSR 12 2015 December page 55" href="http://viewer.zmags.com/publication/1348e268?page=55"> a friend’s kit a few weeks back. The employee</a>
<a title="MSR 12 2015 December page 56" href="http://viewer.zmags.com/publication/1348e268?page=56"> SHINE A LIGHT THE BROTHERHOOD </a>
<a title="MSR 12 2015 December page 57" href="http://viewer.zmags.com/publication/1348e268?page=57"> OF MANTOVA issue and, honestly, we are not good a</a>
<a title="MSR 12 2015 December page 58" href="http://viewer.zmags.com/publication/1348e268?page=58"> R E TA I L E R R E B E L By Gabriel O’Brien </a>
<a title="MSR 12 2015 December page 59" href="http://viewer.zmags.com/publication/1348e268?page=59"> Begins with Audix D6 Audix pioneered application</a>
<a title="MSR 12 2015 December page 60" href="http://viewer.zmags.com/publication/1348e268?page=60"> BUSINESS & MARKETING MAKE YOUR NEW YEAR’S GOA</a>
<a title="MSR 12 2015 December page 61" href="http://viewer.zmags.com/publication/1348e268?page=61"> Wishing you a very happy holiday and al</a>
<a title="MSR 12 2015 December page 62" href="http://viewer.zmags.com/publication/1348e268?page=62"> VEDDATORIAL DO THE HUSTLE By Dan Vedda Ov</a>
<a title="MSR 12 2015 December page 63" href="http://viewer.zmags.com/publication/1348e268?page=63"> T pr + r n R 1 GET ALL THE LA</a>
<a title="MSR 12 2015 December page 64" href="http://viewer.zmags.com/publication/1348e268?page=64"> TheRetailer's Mall </a>
<a title="MSR 12 2015 December page 65" href="http://viewer.zmags.com/publication/1348e268?page=65"> </a>
<a title="MSR 12 2015 December page 66" href="http://viewer.zmags.com/publication/1348e268?page=66"> Ad Index Company Pg ACOUSTIC SCI</a>
<a title="MSR 12 2015 December page 67" href="http://viewer.zmags.com/publication/1348e268?page=67"> NAMM Show, we also have an exciting future to ant</a>
<a title="MSR 12 2015 December page 68" href="http://viewer.zmags.com/publication/1348e268?page=68"> ence, as well as to mitigate any possible parking</a>
<a title="MSR 12 2015 December page 69" href="http://viewer.zmags.com/publication/1348e268?page=69"> MI SPY: HEATING UP IN TUCSON (continued from page</a>
<a title="MSR 12 2015 December page 70" href="http://viewer.zmags.com/publication/1348e268?page=70"> UNDER THE HOOD By Kyrsten Bean When D’Adda</a>
<a title="MSR 12 2015 December page 71" href="http://viewer.zmags.com/publication/1348e268?page=71"> PHOTOGRAPHY BY PAUL CITONE Jake Cinninger of Ump</a>
<a title="MSR 12 2015 December page 72" href="http://viewer.zmags.com/publication/1348e268?page=72"> </a>