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<br /> FAMILYAll in the<br /> <br /> How Terri & Alex Cole’s<br /> West Coast odyssey<br /> sparked the creation of<br /> Portland’s YoYoYogi P.20<br /> { plus }<br /> a better<br /> locker room<br /> experience<br /> the one-stop<br /> yoga shop<br /> mindfulstudiomag.com march & april 2018 the business resource for yoga professionals<br /> <br /> Hello flexibility.<br /> Manage your studio, anywhere you go.<br /> With MINDBODY, all the tools you need to keep your yoga studio<br /> running smoothly are right at your fingertips. From managing<br /> your schedule to mobile point of sale, you can do it all in perfect<br /> balance—no matter where the day takes you.<br /> Schedule a demo at mindbodyonline.com | 877.755.4279<br /> 20<br /> 4 MindfulStudioMag.com march & april 2018<br /> mindfulstudiomag.com march & april 2018 volume 3, issue 2<br /> cover<br /> 20 A Family Affair<br /> How Alex and Terri Cole took the dream<br<a title="MS March/April 2018 page 1" href="http://viewer.zmags.com/publication/1349a329?page=1"> FAMILYAll in the How Terri & Alex Cole’s W</a> <a title="MS March/April 2018 page 2" href="http://viewer.zmags.com/publication/1349a329?page=2"> </a> <a title="MS March/April 2018 page 3" href="http://viewer.zmags.com/publication/1349a329?page=3"> Hello flexibility. Manage your studio, anywh</a> <a title="MS March/April 2018 page 4" href="http://viewer.zmags.com/publication/1349a329?page=4"> 20 4 MindfulStudioMag.com march & april 2018</a> <a title="MS March/April 2018 page 5" href="http://viewer.zmags.com/publication/1349a329?page=5"> mindfulstudiomag.com march & april 2018 volume 3,</a> <a title="MS March/April 2018 page 6" href="http://viewer.zmags.com/publication/1349a329?page=6"> from the editor's desk Be Kind, Rewind</a> <a title="MS March/April 2018 page 7" href="http://viewer.zmags.com/publication/1349a329?page=7"> march & april 2018 MindfulStudioMag.com 7</a> <a title="MS March/April 2018 page 8" href="http://viewer.zmags.com/publication/1349a329?page=8"> news + notes NURTURE LOVE, MARRIAGE &</a> <a title="MS March/April 2018 page 9" href="http://viewer.zmags.com/publication/1349a329?page=9"> GROW Selling Your Brand What to think abou</a> <a title="MS March/April 2018 page 10" href="http://viewer.zmags.com/publication/1349a329?page=10"> namaste Direct Mail is Alive and Well NUR</a> <a title="MS March/April 2018 page 11" href="http://viewer.zmags.com/publication/1349a329?page=11"> able and you want to make sure you are serving yo</a> <a title="MS March/April 2018 page 12" href="http://viewer.zmags.com/publication/1349a329?page=12"> namaste NURTURE How to Handle Declin</a> <a title="MS March/April 2018 page 13" href="http://viewer.zmags.com/publication/1349a329?page=13">  Holly Meyers, the studio manager of </a> <a title="MS March/April 2018 page 14" href="http://viewer.zmags.com/publication/1349a329?page=14"> namaste my mantra Lessons Learned How one yogi </a> <a title="MS March/April 2018 page 15" href="http://viewer.zmags.com/publication/1349a329?page=15"> Help is on the way studio.fitDEGREE.com Be </a> <a title="MS March/April 2018 page 16" href="http://viewer.zmags.com/publication/1349a329?page=16"> namaste go with the flow When the Mo</a> <a title="MS March/April 2018 page 17" href="http://viewer.zmags.com/publication/1349a329?page=17"> ome Calling “ IT’S REALLY CALMING IN A WAY OTHER </a> <a title="MS March/April 2018 page 18" href="http://viewer.zmags.com/publication/1349a329?page=18"> THE MARKETPLACE </a> <a title="MS March/April 2018 page 19" href="http://viewer.zmags.com/publication/1349a329?page=19"> SPECIAL PROMOTION  Honor Yoga honoryoga.com </a> <a title="MS March/April 2018 page 20" href="http://viewer.zmags.com/publication/1349a329?page=20"> Cover story • March/April 2018 </a> <a title="MS March/April 2018 page 21" href="http://viewer.zmags.com/publication/1349a329?page=21">  The dynamic duo. Terri and Alex Cole, the found</a> <a title="MS March/April 2018 page 22" href="http://viewer.zmags.com/publication/1349a329?page=22"> What would your life look like if you could do an</a> <a title="MS March/April 2018 page 23" href="http://viewer.zmags.com/publication/1349a329?page=23">  We are family. Alex and Terri Cole work</a> <a title="MS March/April 2018 page 24" href="http://viewer.zmags.com/publication/1349a329?page=24">  Unique offerings. Each teacher at YoYoYogi brin</a> <a title="MS March/April 2018 page 25" href="http://viewer.zmags.com/publication/1349a329?page=25">  An easy decision. With both their children livi</a> <a title="MS March/April 2018 page 26" href="http://viewer.zmags.com/publication/1349a329?page=26">  Teamwork. Alex and Terri have been hands on at </a> <a title="MS March/April 2018 page 27" href="http://viewer.zmags.com/publication/1349a329?page=27"> pany, to draft their business plan. After c</a> <a title="MS March/April 2018 page 28" href="http://viewer.zmags.com/publication/1349a329?page=28"> Hitting the Road While YoYoYogi doesn’t see loca</a> <a title="MS March/April 2018 page 29" href="http://viewer.zmags.com/publication/1349a329?page=29"> Focus on your practice, we’ll focus on the rest. </a> <a title="MS March/April 2018 page 30" href="http://viewer.zmags.com/publication/1349a329?page=30">  Time to grow. The studio is in the works of lau</a> <a title="MS March/April 2018 page 31" href="http://viewer.zmags.com/publication/1349a329?page=31"> oga Schoo s & nstructors lI Y INSURE SUCCESS </a> <a title="MS March/April 2018 page 32" href="http://viewer.zmags.com/publication/1349a329?page=32"> the heart of your business NURTURE • OPERAT</a> <a title="MS March/April 2018 page 33" href="http://viewer.zmags.com/publication/1349a329?page=33">  YOGA SIX Dustin Towery, the director of </a> <a title="MS March/April 2018 page 34" href="http://viewer.zmags.com/publication/1349a329?page=34"> NURTURE•OPERATIONS  SPARK HOT YOGA </a> <a title="MS March/April 2018 page 35" href="http://viewer.zmags.com/publication/1349a329?page=35">  M.POWER YOGA At M.Power Yoga in Baltimor</a> <a title="MS March/April 2018 page 36" href="http://viewer.zmags.com/publication/1349a329?page=36"> REACH • MARKETING </a> <a title="MS March/April 2018 page 37" href="http://viewer.zmags.com/publication/1349a329?page=37"> An E Yo Creating a works fo xtension of ur Studi</a> <a title="MS March/April 2018 page 38" href="http://viewer.zmags.com/publication/1349a329?page=38"> REACH • MARKETING My social media memes ma</a> <a title="MS March/April 2018 page 39" href="http://viewer.zmags.com/publication/1349a329?page=39"> said Lyons. “When we launched the website we laun</a> <a title="MS March/April 2018 page 40" href="http://viewer.zmags.com/publication/1349a329?page=40"> GROW • PROFIT CENTERS </a> <a title="MS March/April 2018 page 41" href="http://viewer.zmags.com/publication/1349a329?page=41"> NAME OF LOVE SHOP IN THE Tips on creating a </a> <a title="MS March/April 2018 page 42" href="http://viewer.zmags.com/publication/1349a329?page=42"> GROW • PROFIT CENTERS  Offering a large va</a> <a title="MS March/April 2018 page 43" href="http://viewer.zmags.com/publication/1349a329?page=43"> WHAT PERCENT SHOULD YOU UPCHARGE YOUR PRICING? “</a> <a title="MS March/April 2018 page 44" href="http://viewer.zmags.com/publication/1349a329?page=44"> DEVELOP • PROGRAMMING How to successful</a> <a title="MS March/April 2018 page 45" href="http://viewer.zmags.com/publication/1349a329?page=45"> Bobclass Class scheduling app </a> <a title="MS March/April 2018 page 46" href="http://viewer.zmags.com/publication/1349a329?page=46"> { actionable solutions on operations } </a> <a title="MS March/April 2018 page 47" href="http://viewer.zmags.com/publication/1349a329?page=47"> { actionable solutions on operations } </a> <a title="MS March/April 2018 page 48" href="http://viewer.zmags.com/publication/1349a329?page=48"> { actionable solutions on marketing } From mindb</a> <a title="MS March/April 2018 page 49" href="http://viewer.zmags.com/publication/1349a329?page=49"> advertisers in the issue IFC | ASF Payment Solu</a> <a title="MS March/April 2018 page 50" href="http://viewer.zmags.com/publication/1349a329?page=50"> The final pose VIBETALI</a> <a title="MS March/April 2018 page 51" href="http://viewer.zmags.com/publication/1349a329?page=51"> Go Beyond the Magazine Love what you </a> <a title="MS March/April 2018 page 52" href="http://viewer.zmags.com/publication/1349a329?page=52"> Katral-Nada Hassan Dubai, UAE Founder of Yogijabi</a>