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<br /> sascom<br /> ®<br /> 2011<br /> second quarter<br /> 3essentials of<br /> Marketing<br /> analytics<br /> Bringing data to the<br /> BoardrooM<br /> Macy's<br /> data Modeling<br /> secrets<br /> GE<br /> Inventing a<br /> healthier future<br /> Breakthroughs in patient safety from<br /> GE Vice President Mark Vachon<br /> THE PREMIER BUSINESS LEADERSHIP SERIES<br /> Premier Speakers. Premier Audience.<br /> Premier Leadership.<br /> Innovate. Optimize. Transform. The Premier Business<br /> Leadership Series is an exclusive, invitation-only event for<br /> senior executives from public and private organizations.<br /> This unique learning and networking experience has<br /> carefully curated content with an eye on competing in a<br /> global business environment. 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Everything has a </a> <a title="SASCOM 2ndQtr_Singles.pdf page 7" href="http://viewer.zmags.com/publication/13ab8be8?page=7"> coluMn » RISk MANAGEMENT ready to take the da</a> <a title="SASCOM 2ndQtr_Singles.pdf page 8" href="http://viewer.zmags.com/publication/13ab8be8?page=8"> RISk MANAGEMENT “One way in which boards can </a> <a title="SASCOM 2ndQtr_Singles.pdf page 9" href="http://viewer.zmags.com/publication/13ab8be8?page=9"> coluMn » BuSINESS ANALYTICS a cIo perspective</a> <a title="SASCOM 2ndQtr_Singles.pdf page 10" href="http://viewer.zmags.com/publication/13ab8be8?page=10"> BuSINESS ANALYTICS answers, we drilled down </a> <a title="SASCOM 2ndQtr_Singles.pdf page 11" href="http://viewer.zmags.com/publication/13ab8be8?page=11"> If, in my rotten CIO role, I can deliver the tool</a> <a title="SASCOM 2ndQtr_Singles.pdf page 12" href="http://viewer.zmags.com/publication/13ab8be8?page=12"> coluMn » PARTNER INSIGHTS Moving from bI to a</a> <a title="SASCOM 2ndQtr_Singles.pdf page 13" href="http://viewer.zmags.com/publication/13ab8be8?page=13"> Absence of thorough analysis can lead </a> <a title="SASCOM 2ndQtr_Singles.pdf page 14" href="http://viewer.zmags.com/publication/13ab8be8?page=14"> PARTNER INSIGHTS provide the best price and asso</a> <a title="SASCOM 2ndQtr_Singles.pdf page 15" href="http://viewer.zmags.com/publication/13ab8be8?page=15"> Founded by top analytics researcher Tom Davenport</a> <a title="SASCOM 2ndQtr_Singles.pdf page 16" href="http://viewer.zmags.com/publication/13ab8be8?page=16"> 14 sascom second quarter 2011 </a> <a title="SASCOM 2ndQtr_Singles.pdf page 17" href="http://viewer.zmags.com/publication/13ab8be8?page=17"> www.sas.com/sascom inventing a saFEr, hEalthIEr </a> <a title="SASCOM 2ndQtr_Singles.pdf page 18" href="http://viewer.zmags.com/publication/13ab8be8?page=18"> “On average, we're seeing a tenfold increase in t</a> <a title="SASCOM 2ndQtr_Singles.pdf page 19" href="http://viewer.zmags.com/publication/13ab8be8?page=19"> MARk VACHON, Former President and CEO of GE Healt</a> <a title="SASCOM 2ndQtr_Singles.pdf page 20" href="http://viewer.zmags.com/publication/13ab8be8?page=20"> “Whether it’s patient workflow, tracking, technol</a> <a title="SASCOM 2ndQtr_Singles.pdf page 21" href="http://viewer.zmags.com/publication/13ab8be8?page=21"> brIdGInG thE MarkEtInG GaP 3 EssEntIals oF Mark</a> <a title="SASCOM 2ndQtr_Singles.pdf page 22" href="http://viewer.zmags.com/publication/13ab8be8?page=22"> desperately need to keep up with today’s tech-sav</a> <a title="SASCOM 2ndQtr_Singles.pdf page 23" href="http://viewer.zmags.com/publication/13ab8be8?page=23"> modeling to generate the graph below, which analy</a> <a title="SASCOM 2ndQtr_Singles.pdf page 24" href="http://viewer.zmags.com/publication/13ab8be8?page=24"> listen up toP 10 lEssons FroM thE PrEMIEr busInEs</a> <a title="SASCOM 2ndQtr_Singles.pdf page 25" href="http://viewer.zmags.com/publication/13ab8be8?page=25"> 9 avoid using technology for its own sake. 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