<br />
M<br />
4 JIM ZIEGLER<br />
Why the Alpha Dog<br />
is ticked at TrueCar.<br />
ICKEY<br />
GOOD TO GREAT<br />
11 Internet strategies at<br />
DrivingSales conference.<br />
MOUSE<br />
COURSES<br />
Dealers learn more about customer<br />
interaction from Disney. See page 21.<br />
A PENTON MEDIA PUBLICATION<br />
FIRST IMPRESSIONS<br />
36 Dealership's appearances<br />
influence customers.<br />
October 2012wn ?????<br />
Dealers learn more about customer<br />
interaction from Disney. See page 21<br />
Brandon Steven<br />
Read more inside.<br />
Increase profitability and selling time while<br />
reducing the overall time spent in F&I. Dealers<br />
using docuPAD® experience:<br />
s LIFT IN TOTAL AVERAGE & ) GROSS<br />
s & ) SESSIONS SHORTENED BY UP TO MINUTES<br />
s CUSTOMER SATISFACTION WITH THE & ) PROCESS<br />
Visit us at the Digital D<a title="October 2012 page 1" href="http://viewer.zmags.com/publication/142608e3?page=1"> M 4 JIM ZIEGLER Why the Alpha Dog is ticked at </a>
<a title="October 2012 page 2" href="http://viewer.zmags.com/publication/142608e3?page=2"> Increase profitability and selling time while redu</a>
<a title="October 2012 page 3" href="http://viewer.zmags.com/publication/142608e3?page=3"> Volume 46, Number 10 18 Former dealer Sara</a>
<a title="October 2012 page 4" href="http://viewer.zmags.com/publication/142608e3?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a>
<a title="October 2012 page 5" href="http://viewer.zmags.com/publication/142608e3?page=5"> In this economy, oils that save gas and protect e</a>
<a title="October 2012 page 6" href="http://viewer.zmags.com/publication/142608e3?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a>
<a title="October 2012 page 7" href="http://viewer.zmags.com/publication/142608e3?page=7"> Turn on the power of blue. </a>
<a title="October 2012 page 8" href="http://viewer.zmags.com/publication/142608e3?page=8"> TRADES 1929 Model AA on display in showroom at Pe</a>
<a title="October 2012 page 9" href="http://viewer.zmags.com/publication/142608e3?page=9"> WARD'S TOP 500 DEALER PROFILE Keep Them Coming Ba</a>
<a title="October 2012 page 10" href="http://viewer.zmags.com/publication/142608e3?page=10"> Brandon Steven Operating Partner, Suzuki of Wichi</a>
<a title="October 2012 page 11" href="http://viewer.zmags.com/publication/142608e3?page=11"> WARD'S TOP 500 DEALER PROFILE Crest's flagship st</a>
<a title="October 2012 page 12" href="http://viewer.zmags.com/publication/142608e3?page=12"> EVENTS Dealer-Driven Agenda DrivingSales Ex</a>
<a title="October 2012 page 13" href="http://viewer.zmags.com/publication/142608e3?page=13"> Good No Longer Good Enough Tactics alone can't ac</a>
<a title="October 2012 page 14" href="http://viewer.zmags.com/publication/142608e3?page=14"> ALTERNATIVE POWERTRAINS Sergio: `Big Choice</a>
<a title="October 2012 page 15" href="http://viewer.zmags.com/publication/142608e3?page=15"> Ford says C-Max hybrid to be more fuel- efficient</a>
<a title="October 2012 page 16" href="http://viewer.zmags.com/publication/142608e3?page=16"> AUTO MAKERS Loaded Up McLaren supercar buyers spe</a>
<a title="October 2012 page 17" href="http://viewer.zmags.com/publication/142608e3?page=17"> This is getting creepy. Give your customers a sup</a>
<a title="October 2012 page 18" href="http://viewer.zmags.com/publication/142608e3?page=18"> BRAND REVIVAL Eyeing Luxury Title Cadillac </a>
<a title="October 2012 page 19" href="http://viewer.zmags.com/publication/142608e3?page=19"> FROM THE WARDSAUTO BLOG: Lincoln May Have Life Le</a>
<a title="October 2012 page 20" href="http://viewer.zmags.com/publication/142608e3?page=20"> CAREERS New Undertaking Former auto dealer </a>
<a title="October 2012 page 21" href="http://viewer.zmags.com/publication/142608e3?page=21"> DrivingSales ExecutiveSummit October 21st-23rd,</a>
<a title="October 2012 page 22" href="http://viewer.zmags.com/publication/142608e3?page=22"> CAREERS financial management.” Northwood does</a>
<a title="October 2012 page 23" href="http://viewer.zmags.com/publication/142608e3?page=23"> COVER STORY MICKEY MOUSE COURSES Chevy dealers he</a>
<a title="October 2012 page 24" href="http://viewer.zmags.com/publication/142608e3?page=24"> COVER STORY become Disney; we want them to take w</a>
<a title="October 2012 page 25" href="http://viewer.zmags.com/publication/142608e3?page=25"> TD Auto Finance Flip the panel to see what our s</a>
<a title="October 2012 page 26" href="http://viewer.zmags.com/publication/142608e3?page=26"> COVER STORY Dresing, sales manager at G</a>
<a title="October 2012 page 27" href="http://viewer.zmags.com/publication/142608e3?page=27"> DEALER MANAGEMENT Name Your Successor Now It is i</a>
<a title="October 2012 page 28" href="http://viewer.zmags.com/publication/142608e3?page=28"> DEALER MANAGEMENT Now's the Time to Sell Store Wa</a>
<a title="October 2012 page 29" href="http://viewer.zmags.com/publication/142608e3?page=29"> PROFITCENTER: REMARKETING `Our Business Is Growin</a>
<a title="October 2012 page 30" href="http://viewer.zmags.com/publication/142608e3?page=30"> PROFITCENTER: INTERNET MARKETING Onward, Up</a>
<a title="October 2012 page 31" href="http://viewer.zmags.com/publication/142608e3?page=31"> its 3-month free trial, typically runs 60%-70%, d</a>
<a title="October 2012 page 32" href="http://viewer.zmags.com/publication/142608e3?page=32"> PROFITCENTER: INTERNET MARKETING To Give or Not t</a>
<a title="October 2012 page 33" href="http://viewer.zmags.com/publication/142608e3?page=33"> This indicates that when dealers are willing </a>
<a title="October 2012 page 34" href="http://viewer.zmags.com/publication/142608e3?page=34"> PROFITCENTER: INTERNET MARKETING Take Caref</a>
<a title="October 2012 page 35" href="http://viewer.zmags.com/publication/142608e3?page=35"> REGISTER NOW! FREE WEBINAR: How to Increase Cus</a>
<a title="October 2012 page 36" href="http://viewer.zmags.com/publication/142608e3?page=36"> PROFITCENTER: SALES 3 Things That Always Matter C</a>
<a title="October 2012 page 37" href="http://viewer.zmags.com/publication/142608e3?page=37"> It's Off to the Races Mercedes-Benz looks to outp</a>
<a title="October 2012 page 38" href="http://viewer.zmags.com/publication/142608e3?page=38"> PROFITCENTER: SALES Dart Is Missing the Bull's Ey</a>
<a title="October 2012 page 39" href="http://viewer.zmags.com/publication/142608e3?page=39"> PROFITCENTER: FINANCE & INSURANCE Dealers Face Th</a>
<a title="October 2012 page 40" href="http://viewer.zmags.com/publication/142608e3?page=40"> PROFITCENTER: FINANCE & INSURANCE Changing Times </a>
<a title="October 2012 page 41" href="http://viewer.zmags.com/publication/142608e3?page=41"> Spurned But Standing F&I managers tell how they h</a>
<a title="October 2012 page 42" href="http://viewer.zmags.com/publication/142608e3?page=42"> PROFITCENTER: FINANCE & INSURANCE Financial</a>
<a title="October 2012 page 43" href="http://viewer.zmags.com/publication/142608e3?page=43"> PROFITCENTER: FIXED OPERATIONS Dealer Margins Are</a>
<a title="October 2012 page 44" href="http://viewer.zmags.com/publication/142608e3?page=44"> PROFITCENTER: FIXED OPERATIONS Teamwork in the Se</a>
<a title="October 2012 page 45" href="http://viewer.zmags.com/publication/142608e3?page=45"> Service Plans Retain Customers Survey results, bo</a>
<a title="October 2012 page 46" href="http://viewer.zmags.com/publication/142608e3?page=46"> END GAME BY DREW WINTER Hey Man, Heavy Metal Rule</a>
<a title="October 2012 page 47" href="http://viewer.zmags.com/publication/142608e3?page=47"> To: Carol Paulsen From: Ted Jordan $100 Best Buy®</a>
<a title="October 2012 page 48" href="http://viewer.zmags.com/publication/142608e3?page=48"> BEING A NAME-DROPPER YOUR PROFITS Close more de</a>