Contents<br />
<br />
Analytics<br />
Driving Better Business Decisions<br />
March/April 2011<br />
<br />
Brought to you by<br />
INFORMS: Institute for Operations Research and the Management Sciences<br />
<br />
Wargaming for fun and profit<br />
By Douglas A. Samuelson<br />
Familiar defense tool adds competitive advantage in <br />
business environment.<br />
<br />
TV ads, Wanamaker’s dilemma & analytics<br />
By Eric Fischer, Atanu Basu, Joachim Hubele and Eric Levine<br />
From ratings to predictive decisions: New measurement for TV advertising.<br />
<br />
Enterprise-level semantic technologies<br />
By Denise Bedford<br />
How semantic applications help organizations achieve <br />
productivity increases.<br />
<br />
Optimization engagement baseline<br />
By Maurice Schlumberger<br />
First <a title="Analytics page 1" href="http://viewer.zmags.com/publication/142f6b66?page=1">http://www.analytics-magazine.comDriving Bette</a> http://www.analytics-magazine.comDriving Bette<a title="Analytics page 2" href="http://viewer.zmags.com/publication/142f6b66?page=2">InsIde storyGreed is good for predictions</a> InsIde storyGreed is good for predictions<a title="Analytics page 3" href="http://viewer.zmags.com/publication/142f6b66?page=3">ContentsAnalyticsDriving Better Business Dec</a> ContentsAnalyticsDriving Better Business Dec<a title="Analytics page 4" href="http://viewer.zmags.com/publication/142f6b66?page=4">Departments1 Inside Story By Peter Horn</a> Departments1 Inside Story By Peter Horn<a title="Analytics page 5" href="http://viewer.zmags.com/publication/142f6b66?page=5">Executive EdgeThe interactive nature of analyt</a> Executive EdgeThe interactive nature of analyt<a title="Analytics page 6" href="http://viewer.zmags.com/publication/142f6b66?page=6">Executive Edgethe software and solving the pro</a> Executive Edgethe software and solving the pro<a title="Analytics page 7" href="http://viewer.zmags.com/publication/142f6b66?page=7">Executive EdgeThe best solution may be one tha</a> Executive EdgeThe best solution may be one tha<a title="Analytics page 8" href="http://viewer.zmags.com/publication/142f6b66?page=8">Profit CenterWhat is analytics?By E. Andre</a> Profit CenterWhat is analytics?By E. Andre<a title="Analytics page 9" href="http://viewer.zmags.com/publication/142f6b66?page=9">Profit CenterWhen good reports are coupled wit</a> Profit CenterWhen good reports are coupled wit<a title="Analytics page 10" href="http://viewer.zmags.com/publication/142f6b66?page=10">Analyze This!‘Shareholder engagement’ keys ana</a> Analyze This!‘Shareholder engagement’ keys ana<a title="Analytics page 11" href="http://viewer.zmags.com/publication/142f6b66?page=11">Analyze This!That these teams have had consist</a> Analyze This!That these teams have had consist<a title="Analytics page 12" href="http://viewer.zmags.com/publication/142f6b66?page=12">Corporate Strategy & SecurityWargaming for fun</a> Corporate Strategy & SecurityWargaming for fun<a title="Analytics page 13" href="http://viewer.zmags.com/publication/142f6b66?page=13">Corporate WargamingThe essential idea behind c</a> Corporate WargamingThe essential idea behind c<a title="Analytics page 14" href="http://viewer.zmags.com/publication/142f6b66?page=14">Corporate Wargaming“It’s my personal view that</a> Corporate Wargaming“It’s my personal view that<a title="Analytics page 15" href="http://viewer.zmags.com/publication/142f6b66?page=15">Corporate Wargamingthings you can do,” he expl</a> Corporate Wargamingthings you can do,” he expl<a title="Analytics page 16" href="http://viewer.zmags.com/publication/142f6b66?page=16">Corporate Wargaming“Something like the real es</a> Corporate Wargaming“Something like the real es<a title="Analytics page 17" href="http://viewer.zmags.com/publication/142f6b66?page=17">Corporate WargamingWargames take unwritten ass</a> Corporate WargamingWargames take unwritten ass<a title="Analytics page 18" href="http://viewer.zmags.com/publication/142f6b66?page=18">TV Advertising ROIPredictive AnalyticsTV ads</a> TV Advertising ROIPredictive AnalyticsTV ads<a title="Analytics page 19" href="http://viewer.zmags.com/publication/142f6b66?page=19">TV Advertising ROIThe “holy grail” for most se</a> TV Advertising ROIThe “holy grail” for most se<a title="Analytics page 20" href="http://viewer.zmags.com/publication/142f6b66?page=20">TV Advertising ROIWith millions of new viewers</a> TV Advertising ROIWith millions of new viewers<a title="Analytics page 21" href="http://viewer.zmags.com/publication/142f6b66?page=21">TV Advertising ROIWhile using historical data </a> TV Advertising ROIWhile using historical data <a title="Analytics page 22" href="http://viewer.zmags.com/publication/142f6b66?page=22">TV Advertising ROIyoung but quickly maturing d</a> TV Advertising ROIyoung but quickly maturing d<a title="Analytics page 23" href="http://viewer.zmags.com/publication/142f6b66?page=23">TV Advertising ROIforecasts, econometrics info</a> TV Advertising ROIforecasts, econometrics info<a title="Analytics page 24" href="http://viewer.zmags.com/publication/142f6b66?page=24">Text AnalyticsEnterprise-level semantic techno</a> Text AnalyticsEnterprise-level semantic techno<a title="Analytics page 25" href="http://viewer.zmags.com/publication/142f6b66?page=25">Text AnalyticsSemantic technologies are no lon</a> Text AnalyticsSemantic technologies are no lon<a title="Analytics page 26" href="http://viewer.zmags.com/publication/142f6b66?page=26">Text AnalyticsIt is not necessary to understan</a> Text AnalyticsIt is not necessary to understan<a title="Analytics page 27" href="http://viewer.zmags.com/publication/142f6b66?page=27">Text AnalyticsOne size does not fit all types </a> Text AnalyticsOne size does not fit all types <a title="Analytics page 28" href="http://viewer.zmags.com/publication/142f6b66?page=28">Time to PaybackOptimization engagement baselin</a> Time to PaybackOptimization engagement baselin<a title="Analytics page 29" href="http://viewer.zmags.com/publication/142f6b66?page=29">Optimization EngagementExpected results:• va</a> Optimization EngagementExpected results:• va<a title="Analytics page 30" href="http://viewer.zmags.com/publication/142f6b66?page=30">Optimization EngagementExperience shows that i</a> Optimization EngagementExperience shows that i<a title="Analytics page 31" href="http://viewer.zmags.com/publication/142f6b66?page=31">Optimization Engagementrequire the optimizatio</a> Optimization Engagementrequire the optimizatio<a title="Analytics page 32" href="http://viewer.zmags.com/publication/142f6b66?page=32">Optimization EngagementAdding an effective opt</a> Optimization EngagementAdding an effective opt<a title="Analytics page 33" href="http://viewer.zmags.com/publication/142f6b66?page=33">Optimization EngagementThe baseline approach a</a> Optimization EngagementThe baseline approach a<a title="Analytics page 34" href="http://viewer.zmags.com/publication/142f6b66?page=34">Predictive MarketsPredicting the rise of predi</a> Predictive MarketsPredicting the rise of predi<a title="Analytics page 35" href="http://viewer.zmags.com/publication/142f6b66?page=35">Predictive MarketsThe trading price of stocks </a> Predictive MarketsThe trading price of stocks <a title="Analytics page 36" href="http://viewer.zmags.com/publication/142f6b66?page=36">preDictive MArKetsAcademic studies show that </a> preDictive MArKetsAcademic studies show that <a title="Analytics page 37" href="http://viewer.zmags.com/publication/142f6b66?page=37">Predictive MarketsOrganizations can use predic</a> Predictive MarketsOrganizations can use predic<a title="Analytics page 38" href="http://viewer.zmags.com/publication/142f6b66?page=38">Statistical SoftwareSurrounded by uncertainty</a> Statistical SoftwareSurrounded by uncertainty<a title="Analytics page 39" href="http://viewer.zmags.com/publication/142f6b66?page=39">Statistical SoftwareThe world is more intercon</a> Statistical SoftwareThe world is more intercon<a title="Analytics page 40" href="http://viewer.zmags.com/publication/142f6b66?page=40">Statistical SoftwareFrom the very beginning st</a> Statistical SoftwareFrom the very beginning st<a title="Analytics page 41" href="http://viewer.zmags.com/publication/142f6b66?page=41">Statistical SoftwareDedicated general and spec</a> Statistical SoftwareDedicated general and spec<a title="Analytics page 42" href="http://viewer.zmags.com/publication/142f6b66?page=42">Career EnhancementBusiness analytics conferen</a> Career EnhancementBusiness analytics conferen<a title="Analytics page 43" href="http://viewer.zmags.com/publication/142f6b66?page=43">Business Analytics ConferenceOperator for “Ope</a> Business Analytics ConferenceOperator for “Ope<a title="Analytics page 44" href="http://viewer.zmags.com/publication/142f6b66?page=44">Business Analytics ConferencePreliminary speak</a> Business Analytics ConferencePreliminary speak<a title="Analytics page 45" href="http://viewer.zmags.com/publication/142f6b66?page=45">Thinking AnalyticallyConnected and infected</a> Thinking AnalyticallyConnected and infected