<br />
February 2011<br />
<br />
the<br />
customers<br />
issue<br />
<br />
<br />
<br />
Bill McDermott<br />
co-CEO<br />
SAP AG<br />
<br />
<br />
<br />
<br />
<br />
<br />
The $59 billion software giant s<br />
is trading its techie persona for<br />
a customer-driven culture<br />
software's<br />
softer side<br />
<br />
10 tech<br />
CEOs<br />
t's next in business<br />
nology?<br />
nack foo<br />
king<br />
A Q&A with potato chip<br />
mogul Jim Herr<br />
d<br />
<br />
Wha<br />
tech<br />
<br />
<br />
keep your<br />
clients<br />
Philadelphia CEOs<br />
share their best<br />
retention strategies<br />
&ldq<a title="pceo.02.11.pdf page 1" href="http://viewer.zmags.com/publication/143a21e7?page=1">February 2011thecustomersissueBill McDerm</a> February 2011thecustomersissueBill McDerm<a title="pceo.02.11.pdf page 2" href="http://viewer.zmags.com/publication/143a21e7?page=2">“Ambition, not drive or hard work, is the foundat</a> “Ambition, not drive or hard work, is the foundat<a title="pceo.02.11.pdf page 3" href="http://viewer.zmags.com/publication/143a21e7?page=3">contentsFEBRUARY 2011VOLUME 2 : NUMBER 2in e</a> contentsFEBRUARY 2011VOLUME 2 : NUMBER 2in e<a title="pceo.02.11.pdf page 4" href="http://viewer.zmags.com/publication/143a21e7?page=4">Spring Mill Corp Center, 1100 E. Hector Street, S</a> Spring Mill Corp Center, 1100 E. Hector Street, S<a title="pceo.02.11.pdf page 5" href="http://viewer.zmags.com/publication/143a21e7?page=5">FG-Aztec ad:Layout 1 1/6/11 2:16 PM Page 1</a> FG-Aztec ad:Layout 1 1/6/11 2:16 PM Page 1<a title="pceo.02.11.pdf page 6" href="http://viewer.zmags.com/publication/143a21e7?page=6">sceneABCFall celebration</a> sceneABCFall celebration<a title="pceo.02.11.pdf page 7" href="http://viewer.zmags.com/publication/143a21e7?page=7">surf </a> surf <a title="pceo.02.11.pdf page 8" href="http://viewer.zmags.com/publication/143a21e7?page=8">quick takesAt the American Heritage Federal Cre</a> quick takesAt the American Heritage Federal Cre<a title="pceo.02.11.pdf page 9" href="http://viewer.zmags.com/publication/143a21e7?page=9">made right here in Philly HOMEGROWNunderground</a> made right here in Philly HOMEGROWNunderground<a title="pceo.02.11.pdf page 10" href="http://viewer.zmags.com/publication/143a21e7?page=10">CEO forumBy Rachel Cieriboard talklocal ceos</a> CEO forumBy Rachel Cieriboard talklocal ceos<a title="pceo.02.11.pdf page 11" href="http://viewer.zmags.com/publication/143a21e7?page=11">bring to those boards. I share that experi-ence </a> bring to those boards. I share that experi-ence <a title="pceo.02.11.pdf page 12" href="http://viewer.zmags.com/publication/143a21e7?page=12">CEO forumBy Rachel Cieriplease, don't leave m</a> CEO forumBy Rachel Cieriplease, don't leave m<a title="pceo.02.11.pdf page 13" href="http://viewer.zmags.com/publication/143a21e7?page=13">one step aheadmy turnsix techniques i use to </a> one step aheadmy turnsix techniques i use to <a title="pceo.02.11.pdf page 14" href="http://viewer.zmags.com/publication/143a21e7?page=14">tHe insiDerFrom two kettles and a beat-up truck</a> tHe insiDerFrom two kettles and a beat-up truck<a title="pceo.02.11.pdf page 15" href="http://viewer.zmags.com/publication/143a21e7?page=15"> “My goal was that whereveryou see a Coke, yo</a> “My goal was that whereveryou see a Coke, yo<a title="pceo.02.11.pdf page 16" href="http://viewer.zmags.com/publication/143a21e7?page=16">talent Matters </a> talent Matters <a title="pceo.02.11.pdf page 17" href="http://viewer.zmags.com/publication/143a21e7?page=17"> </a> <a title="pceo.02.11.pdf page 18" href="http://viewer.zmags.com/publication/143a21e7?page=18">GroWtH GUY Why you </a> GroWtH GUY Why you <a title="pceo.02.11.pdf page 19" href="http://viewer.zmags.com/publication/143a21e7?page=19">Point blanK</a> Point blanK<a title="pceo.02.11.pdf page 20" href="http://viewer.zmags.com/publication/143a21e7?page=20">coMPetitiVe eDGeWhat accelerates the growth of </a> coMPetitiVe eDGeWhat accelerates the growth of <a title="pceo.02.11.pdf page 21" href="http://viewer.zmags.com/publication/143a21e7?page=21"> The sales conversation is a story –a narrativ</a> The sales conversation is a story –a narrativ<a title="pceo.02.11.pdf page 22" href="http://viewer.zmags.com/publication/143a21e7?page=22">booKsHelFIF YOU LIKE THIS BOOK,YOU'</a> booKsHelFIF YOU LIKE THIS BOOK,YOU'<a title="pceo.02.11.pdf page 23" href="http://viewer.zmags.com/publication/143a21e7?page=23">collectiVe WisDoM Variou</a> collectiVe WisDoM Variou<a title="pceo.02.11.pdf page 24" href="http://viewer.zmags.com/publication/143a21e7?page=24">innoVator Only two </a> innoVator Only two <a title="pceo.02.11.pdf page 25" href="http://viewer.zmags.com/publication/143a21e7?page=25">a distance. Oregon coaches communicatewith the q</a> a distance. Oregon coaches communicatewith the q<a title="pceo.02.11.pdf page 26" href="http://viewer.zmags.com/publication/143a21e7?page=26">Photo by Bryan Burris26 Philadelphia SmartCE</a> Photo by Bryan Burris26 Philadelphia SmartCE<a title="pceo.02.11.pdf page 27" href="http://viewer.zmags.com/publication/143a21e7?page=27">customercultureCO-CEO BILL McDERMOTT SEEKS TO </a> customercultureCO-CEO BILL McDERMOTT SEEKS TO <a title="pceo.02.11.pdf page 28" href="http://viewer.zmags.com/publication/143a21e7?page=28">Bill McDermott joined SAP in 2002 to lead the EUR</a> Bill McDermott joined SAP in 2002 to lead the EUR<a title="pceo.02.11.pdf page 29" href="http://viewer.zmags.com/publication/143a21e7?page=29"> “That m</a> “That m<a title="pceo.02.11.pdf page 30" href="http://viewer.zmags.com/publication/143a21e7?page=30"> “That myt</a> “That myt<a title="pceo.02.11.pdf page 31" href="http://viewer.zmags.com/publication/143a21e7?page=31">value officer at SAP. Bouhdary calls the cloud se</a> value officer at SAP. Bouhdary calls the cloud se<a title="pceo.02.11.pdf page 32" href="http://viewer.zmags.com/publication/143a21e7?page=32">the order of BLACKBELT </a> the order of BLACKBELT <a title="pceo.02.11.pdf page 33" href="http://viewer.zmags.com/publication/143a21e7?page=33">you've defined winning (mission), having your fee</a> you've defined winning (mission), having your fee<a title="pceo.02.11.pdf page 34" href="http://viewer.zmags.com/publication/143a21e7?page=34">BioScCompiled by Dan MillsGreater Philadelphia</a> BioScCompiled by Dan MillsGreater Philadelphia<a title="pceo.02.11.pdf page 35" href="http://viewer.zmags.com/publication/143a21e7?page=35">4thin bioscience-related patents issued$82,262</a> 4thin bioscience-related patents issued$82,262<a title="pceo.02.11.pdf page 36" href="http://viewer.zmags.com/publication/143a21e7?page=36">ASCENTA THERAPEUTICSence Ascenta Therapeutics, a</a> ASCENTA THERAPEUTICSence Ascenta Therapeutics, a<a title="pceo.02.11.pdf page 37" href="http://viewer.zmags.com/publication/143a21e7?page=37">BUILDINGCOMMUNITY.BUILDINGSTABILITY.Univest</a> BUILDINGCOMMUNITY.BUILDINGSTABILITY.Univest<a title="pceo.02.11.pdf page 38" href="http://viewer.zmags.com/publication/143a21e7?page=38">NEURONETICSNeuronetics is pioneering new treat</a> NEURONETICSNeuronetics is pioneering new treat<a title="pceo.02.11.pdf page 39" href="http://viewer.zmags.com/publication/143a21e7?page=39">PENTEC HEALTH, INC. </a> PENTEC HEALTH, INC. <a title="pceo.02.11.pdf page 40" href="http://viewer.zmags.com/publication/143a21e7?page=40">SPECIAL ADVERTISING SECTIONceostech YOU </a> SPECIAL ADVERTISING SECTIONceostech YOU <a title="pceo.02.11.pdf page 41" href="http://viewer.zmags.com/publication/143a21e7?page=41">SPECIAL ADVERTISING SECTIONCOastal Business Mac</a> SPECIAL ADVERTISING SECTIONCOastal Business Mac<a title="pceo.02.11.pdf page 42" href="http://viewer.zmags.com/publication/143a21e7?page=42">SecurElementSecurElement </a> SecurElementSecurElement <a title="pceo.02.11.pdf page 43" href="http://viewer.zmags.com/publication/143a21e7?page=43">SPECIAL ADVERTISING SECTIONAction Services Grou</a> SPECIAL ADVERTISING SECTIONAction Services Grou<a title="pceo.02.11.pdf page 44" href="http://viewer.zmags.com/publication/143a21e7?page=44">WHAT DOES YOUR COMPANY DO?Alteva offers cloud-ba</a> WHAT DOES YOUR COMPANY DO?Alteva offers cloud-ba<a title="pceo.02.11.pdf page 45" href="http://viewer.zmags.com/publication/143a21e7?page=45">SPECIAL ADVERTISING SECTIONShunraSoftware Shunr</a> SPECIAL ADVERTISING SECTIONShunraSoftware Shunr<a title="pceo.02.11.pdf page 46" href="http://viewer.zmags.com/publication/143a21e7?page=46">USAPhone.Com USAPhone.COmGreg Gutos, Ge</a> USAPhone.Com USAPhone.COmGreg Gutos, Ge<a title="pceo.02.11.pdf page 47" href="http://viewer.zmags.com/publication/143a21e7?page=47">SPECIAL ADVERTISING SECTIONTechWise Group, Inc.</a> SPECIAL ADVERTISING SECTIONTechWise Group, Inc.<a title="pceo.02.11.pdf page 48" href="http://viewer.zmags.com/publication/143a21e7?page=48">accelerateyourbusinessnow Smart CEOsPhhil</a> accelerateyourbusinessnow Smart CEOsPhhil<a title="pceo.02.11.pdf page 49" href="http://viewer.zmags.com/publication/143a21e7?page=49">Chances are that your business is like most – off</a> Chances are that your business is like most – off<a title="pceo.02.11.pdf page 50" href="http://viewer.zmags.com/publication/143a21e7?page=50">By Barnaby Wickham$50,000Cost of Penn</a> By Barnaby Wickham$50,000Cost of Penn<a title="pceo.02.11.pdf page 51" href="http://viewer.zmags.com/publication/143a21e7?page=51">BOOK YOUR NEXTBUSINESS MEETINGOR EVENT AT CHIMA</a> BOOK YOUR NEXTBUSINESS MEETINGOR EVENT AT CHIMA<a title="pceo.02.11.pdf page 52" href="http://viewer.zmags.com/publication/143a21e7?page=52">Got ME? Your competitors do.Their costs are low</a> Got ME? Your competitors do.Their costs are low<a title="pceo.02.11.pdf page 53" href="http://viewer.zmags.com/publication/143a21e7?page=53">>>>>>>>> digital libraryWHY WORK DOESN'T HA</a> >>>>>>>> digital libraryWHY WORK DOESN'T HA<a title="pceo.02.11.pdf page 54" href="http://viewer.zmags.com/publication/143a21e7?page=54">Welcome to the Digital Edition of SmartCEO magazi</a> Welcome to the Digital Edition of SmartCEO magazi