<br />
Under the Hood Case Studies<br />
Combine SEO and Social Media to<br />
Generate Web Leads: 5 Steps<br />
Case Study from:<br />
‘Under the hood’ information from:<br />
Magazine powered by:<br />
Introduction<br />
HubSpot’s Under The Hood Case Studies is all about showing what<br />
works in the real world of marketing while giving you the ‘how-to”<br />
information at the same time.<br />
There are many marketing case studies that provide you with<br />
the challenge, solution and results. They are all valuable, but a<br />
question we often hear is, “I understand in principle how it<br />
works, but how do you actually implement each of the tactics?”<br />
2 Combine SEO and Social Media to Generate Web Leads: 5 Steps<br />
It’s a little like a driver who knows how to drive a car, but has<br />
no idea what to do if something goes wrong under the hood.<br />
HubSpot’s Under The Hood Case Studies gives the reader:<br />
u The complete case st<a title="HubSpot page 1" href="http://viewer.zmags.com/publication/147f4866?page=1"> Under the Hood Case Studies Combine SE</a>
<a title="HubSpot page 2" href="http://viewer.zmags.com/publication/147f4866?page=2"> Case Study from: ‘Under the hood’ information</a>
<a title="HubSpot page 3" href="http://viewer.zmags.com/publication/147f4866?page=3"> It’s a little like a driver who knows how to driv</a>
<a title="HubSpot page 4" href="http://viewer.zmags.com/publication/147f4866?page=4"> Combine SEO and Social Media to Generate Web Lead</a>
<a title="HubSpot page 5" href="http://viewer.zmags.com/publication/147f4866?page=5"> The problem was that Hailer and her team were sti</a>
<a title="HubSpot page 6" href="http://viewer.zmags.com/publication/147f4866?page=6"> Step #1 Redesign website to capture leads [UNDE</a>
<a title="HubSpot page 7" href="http://viewer.zmags.com/publication/147f4866?page=7"> [UNDER THE HOOD – Content Management System] N</a>
<a title="HubSpot page 8" href="http://viewer.zmags.com/publication/147f4866?page=8"> Step #2 Use SEO to Attract MoreVisitors [UNDER </a>
<a title="HubSpot page 9" href="http://viewer.zmags.com/publication/147f4866?page=9"> [UNDER THE HOOD – Keywords, content etc.] They</a>
<a title="HubSpot page 10" href="http://viewer.zmags.com/publication/147f4866?page=10"> Step #3 Create thought-leadership blogs [UNDER </a>
<a title="HubSpot page 11" href="http://viewer.zmags.com/publication/147f4866?page=11"> For example: u Jeff Korzenic, Chief Investment O</a>
<a title="HubSpot page 12" href="http://viewer.zmags.com/publication/147f4866?page=12"> Step #4 Participate in social networks Next, the</a>
<a title="HubSpot page 13" href="http://viewer.zmags.com/publication/147f4866?page=13"> They looked for relevant discussion groups to joi</a>
<a title="HubSpot page 14" href="http://viewer.zmags.com/publication/147f4866?page=14"> The team encouraged partners with expertise in sp</a>
<a title="HubSpot page 15" href="http://viewer.zmags.com/publication/147f4866?page=15"> Following best-practices in social media engageme</a>
<a title="HubSpot page 16" href="http://viewer.zmags.com/publication/147f4866?page=16"> Step #5 Monitor social media conversations and We</a>
<a title="HubSpot page 17" href="http://viewer.zmags.com/publication/147f4866?page=17"> Once a team member received an alert, they examin</a>
<a title="HubSpot page 18" href="http://viewer.zmags.com/publication/147f4866?page=18"> Result The new strategy has raised the firm’s pro</a>
<a title="HubSpot page 19" href="http://viewer.zmags.com/publication/147f4866?page=19"> They also plan to develop additional landing page</a>
<a title="HubSpot page 20" href="http://viewer.zmags.com/publication/147f4866?page=20"> About HubSpot Headquartered in Cambridge, MA, Hub</a>
<a title="HubSpot page 21" href="http://viewer.zmags.com/publication/147f4866?page=21"> is a part of MECLABS Group, also hosts annual sum</a>
<a title="HubSpot page 22" href="http://viewer.zmags.com/publication/147f4866?page=22"> HubSpot, Inc. </a>