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<br /> We Take Full<br /> Responsibility<br /> — For Protecting the Environment —<br /> Like you, Yamaha employees around the world<br /> want to live in an environment with clean air and<br /> water. So we created a wide range of initiatives<br /> that embrace our corporate responsibility and<br /> address vital issues, like global warming and<br /> biodiversity. For instance, we recycle and reuse<br /> factory waste water, plant trees in growing forests,<br /> build instruments from eco-friendly materials,<br /> cut emissions of greenhouse gases from<br /> manufacturing and shipping, and employ<br /> ISO 14001 environmental management systems<br /> worldwide. We thought you’d like to know because<br /> we don’t just work together, we all live together.<br /> Planting new trees is one of many Yamaha eco initiatives.<br /> COMPLETE LIST OF MUSIC & SOUND AWARD WINNERS: SEE PAGE 34<br /> THE NEWS MAGAZINE FOR MUSIC<a title="MSR 03 2018 (March) page 1" href="http://viewer.zmags.com/publication/15512026?page=1"> We Take Full Responsibility — For Protectin</a> <a title="MSR 03 2018 (March) page 2" href="http://viewer.zmags.com/publication/15512026?page=2"> COMPLETE LIST OF MUSIC & SOUND AWARD WINNERS: SEE</a> <a title="MSR 03 2018 (March) page 3" href="http://viewer.zmags.com/publication/15512026?page=3"> Myambition is to share my passion with other musi</a> <a title="MSR 03 2018 (March) page 4" href="http://viewer.zmags.com/publication/15512026?page=4"> LATES T NAMM’s New Board At the Annual </a> <a title="MSR 03 2018 (March) page 5" href="http://viewer.zmags.com/publication/15512026?page=5"> VOLUME 35 NO.3 Buzz 3 Latest 12 People 16 Prod</a> <a title="MSR 03 2018 (March) page 6" href="http://viewer.zmags.com/publication/15512026?page=6"> Inside Information The biggest names in PA l</a> <a title="MSR 03 2018 (March) page 7" href="http://viewer.zmags.com/publication/15512026?page=7"> EDITORIAL More on NAMM After a NAMM Show, the</a> <a title="MSR 03 2018 (March) page 8" href="http://viewer.zmags.com/publication/15512026?page=8"> Voted “Best Bag/Case of 2017” by the readers of T</a> <a title="MSR 03 2018 (March) page 9" href="http://viewer.zmags.com/publication/15512026?page=9"> L ATEST D’Addario Foundation Announces</a> <a title="MSR 03 2018 (March) page 10" href="http://viewer.zmags.com/publication/15512026?page=10"> </a> <a title="MSR 03 2018 (March) page 11" href="http://viewer.zmags.com/publication/15512026?page=11"> L ATEST Roland Hands Out Awards </a> <a title="MSR 03 2018 (March) page 12" href="http://viewer.zmags.com/publication/15512026?page=12"> LATEST Letter to the Editor My name is Vict</a> <a title="MSR 03 2018 (March) page 13" href="http://viewer.zmags.com/publication/15512026?page=13"> P EOPLE Great Scott Yamaha Corporat</a> <a title="MSR 03 2018 (March) page 14" href="http://viewer.zmags.com/publication/15512026?page=14"> PEOPLE Born Leader Graph Tech Guitar Labs </a> <a title="MSR 03 2018 (March) page 15" href="http://viewer.zmags.com/publication/15512026?page=15"> ADVERTORIAL • MARCH 2018 • NAMM.ORG Note From Ma</a> <a title="MSR 03 2018 (March) page 16" href="http://viewer.zmags.com/publication/15512026?page=16"> Participate Celebrating school districts and scho</a> <a title="MSR 03 2018 (March) page 17" href="http://viewer.zmags.com/publication/15512026?page=17"> P RODUCTS Seventh Heaven Roland introduc</a> <a title="MSR 03 2018 (March) page 18" href="http://viewer.zmags.com/publication/15512026?page=18"> Hold the Phone Kyser Musical Products Inc. launch</a> <a title="MSR 03 2018 (March) page 19" href="http://viewer.zmags.com/publication/15512026?page=19"> P RODUCT One-Stop Shop Bose Professio</a> <a title="MSR 03 2018 (March) page 20" href="http://viewer.zmags.com/publication/15512026?page=20"> </a> <a title="MSR 03 2018 (March) page 21" href="http://viewer.zmags.com/publication/15512026?page=21"> P RODUCTS Mini Me Morley released six ne</a> <a title="MSR 03 2018 (March) page 22" href="http://viewer.zmags.com/publication/15512026?page=22"> Rat Pack RapcoHorizon entered the cable market wi</a> <a title="MSR 03 2018 (March) page 23" href="http://viewer.zmags.com/publication/15512026?page=23"> P RODUCTS In a Galaxy Far, Far Away Joh</a> <a title="MSR 03 2018 (March) page 24" href="http://viewer.zmags.com/publication/15512026?page=24"> In the Loop Electro-Harmonix debuted the 95000 Pe</a> <a title="MSR 03 2018 (March) page 25" href="http://viewer.zmags.com/publication/15512026?page=25"> NAMM 2018: TH E NEW CLASS (continued from th </a> <a title="MSR 03 2018 (March) page 26" href="http://viewer.zmags.com/publication/15512026?page=26"> ENHANCIA oria.io The NAMM Show </a> <a title="MSR 03 2018 (March) page 27" href="http://viewer.zmags.com/publication/15512026?page=27"> WalkaBout walkaboutdrum.com </a> <a title="MSR 03 2018 (March) page 28" href="http://viewer.zmags.com/publication/15512026?page=28"> THE GROWLING SAX thegrowlingsax.com </a> <a title="MSR 03 2018 (March) page 29" href="http://viewer.zmags.com/publication/15512026?page=29"> Sugar Percussion founder Jefferson Shallenberger </a> <a title="MSR 03 2018 (March) page 30" href="http://viewer.zmags.com/publication/15512026?page=30"> JENNINGS GUIT jenningsguitars.com </a> <a title="MSR 03 2018 (March) page 31" href="http://viewer.zmags.com/publication/15512026?page=31"> Bad Boy Guitars CEO and luthier Perry Fretz and t</a> <a title="MSR 03 2018 (March) page 32" href="http://viewer.zmags.com/publication/15512026?page=32"> BITTREE bittree.com B</a> <a title="MSR 03 2018 (March) page 33" href="http://viewer.zmags.com/publication/15512026?page=33"> FRET ZEALOT fretzealot.com </a> <a title="MSR 03 2018 (March) page 34" href="http://viewer.zmags.com/publication/15512026?page=34"> HENDRIX DRUMS hendrixdrums.com The name Hendrix </a> <a title="MSR 03 2018 (March) page 35" href="http://viewer.zmags.com/publication/15512026?page=35"> 2018 MUSIC & SOUND AWARD WINNERS Best Bag/Case —</a> <a title="MSR 03 2018 (March) page 36" href="http://viewer.zmags.com/publication/15512026?page=36"> 2 0 1 8 M U S I C & S O U N D AWA R D W I N N E R</a> <a title="MSR 03 2018 (March) page 37" href="http://viewer.zmags.com/publication/15512026?page=37"> NAMM IN PHOTOS </a> <a title="MSR 03 2018 (March) page 38" href="http://viewer.zmags.com/publication/15512026?page=38"> 4 1-Fender’s Paul J. Waller poses with his guita</a> <a title="MSR 03 2018 (March) page 39" href="http://viewer.zmags.com/publication/15512026?page=39"> Big Happenings at Cascio New Berlin, Wis.-bas</a> <a title="MSR 03 2018 (March) page 40" href="http://viewer.zmags.com/publication/15512026?page=40"> Drum Store Owner to Retire, Ride Across America </a> <a title="MSR 03 2018 (March) page 41" href="http://viewer.zmags.com/publication/15512026?page=41"> FIVE MINUTES WITH ROB TROKE PRESIDEN</a> <a title="MSR 03 2018 (March) page 42" href="http://viewer.zmags.com/publication/15512026?page=42"> I’ve watched our families grow, children grow up </a> <a title="MSR 03 2018 (March) page 43" href="http://viewer.zmags.com/publication/15512026?page=43"> MI SPY STRUMMING IT UP IN TH N AT I O N ’ S C A P</a> <a title="MSR 03 2018 (March) page 44" href="http://viewer.zmags.com/publication/15512026?page=44"> perhaps the most impressive sight is the sheer am</a> <a title="MSR 03 2018 (March) page 45" href="http://viewer.zmags.com/publication/15512026?page=45"> IN THE TRENCHES By Allen McBroom Once upo</a> <a title="MSR 03 2018 (March) page 46" href="http://viewer.zmags.com/publication/15512026?page=46"> </a> <a title="MSR 03 2018 (March) page 47" href="http://viewer.zmags.com/publication/15512026?page=47"> SHINE A LIGHT By Mi</a> <a title="MSR 03 2018 (March) page 48" href="http://viewer.zmags.com/publication/15512026?page=48"> Penny Lane Emporium 3038 N. Federal Hwy Ste. M Fo</a> <a title="MSR 03 2018 (March) page 49" href="http://viewer.zmags.com/publication/15512026?page=49"> R E TA I L E R R E B E L There’s a rela</a> <a title="MSR 03 2018 (March) page 50" href="http://viewer.zmags.com/publication/15512026?page=50"> R E TA I L I N G B E T T E R O PPORTUNITY By Robe</a> <a title="MSR 03 2018 (March) page 51" href="http://viewer.zmags.com/publication/15512026?page=51"> N O T Y O U R AV E R A G E C O L U M N E </a> <a title="MSR 03 2018 (March) page 52" href="http://viewer.zmags.com/publication/15512026?page=52"> Manufacturers: Nominate Your Favorite Retailer</a> <a title="MSR 03 2018 (March) page 53" href="http://viewer.zmags.com/publication/15512026?page=53"> VEDDATORIAL By Dan Vedda I sold a</a> <a title="MSR 03 2018 (March) page 54" href="http://viewer.zmags.com/publication/15512026?page=54"> WE'RE HIRING EDUCATIONAL REPRESENTATIVES JUMPST</a> <a title="MSR 03 2018 (March) page 55" href="http://viewer.zmags.com/publication/15512026?page=55"> UNDER THE HOOD D’ANGELICO GUITARS’ Bedford, Ludlo</a> <a title="MSR 03 2018 (March) page 56" href="http://viewer.zmags.com/publication/15512026?page=56"> MUSIC & SOUND RETAILER been a hollow and semi-ho</a> <a title="MSR 03 2018 (March) page 57" href="http://viewer.zmags.com/publication/15512026?page=57"> TheRetailer's Mall </a> <a title="MSR 03 2018 (March) page 58" href="http://viewer.zmags.com/publication/15512026?page=58"> TheRetailer's Mall </a> <a title="MSR 03 2018 (March) page 59" href="http://viewer.zmags.com/publication/15512026?page=59"> Ad Index Company Pg ALFRED PUB</a> <a title="MSR 03 2018 (March) page 60" href="http://viewer.zmags.com/publication/15512026?page=60"> have a private clarinet studio — perhaps expandin</a> <a title="MSR 03 2018 (March) page 61" href="http://viewer.zmags.com/publication/15512026?page=61"> and GenNext cater to any path you want to take in</a> <a title="MSR 03 2018 (March) page 62" href="http://viewer.zmags.com/publication/15512026?page=62"> ries come down to pickup brand, the most outst</a> <a title="MSR 03 2018 (March) page 63" href="http://viewer.zmags.com/publication/15512026?page=63"> THE FINAL NOTE ANDY MOONEY CEO, FENDER </a> <a title="MSR 03 2018 (March) page 64" href="http://viewer.zmags.com/publication/15512026?page=64"> </a> <a title="MSR 03 2018 (March) page 65" href="http://viewer.zmags.com/publication/15512026?page=65"> We Take Full Responsibility — For Protectin</a>