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<br /> www.tiretechnologyinternational.com | OCTOBER 2012<br /> INTERVIEWS<br /> Ray Labuda<br /> vice president of technology,<br /> Akron Technical Center,<br /> Hankook Tire, USA<br /> Dr Ahmad Guennam<br /> researcher,<br /> FATE, Argentina<br /> Field of dreams<br /> Will it be Russian dandelion, guayule,<br /> or something as yet undiscovered that<br /> underpins the tire’s sustainable future?<br /> AKRON FOCUS ENDURANCE TESTING<br /> The latest news from Bridgestone, Will the test rig or the CPU provide the<br /> STL, and the University of Akron in the tire durability testing hardware of the<br /> historic home of the US tire industry future? We ask the experts<br /> il<br /> i<br /> l<br /> REGULATIONS<br /> Joe Walter examines the proliferation of<br /> fed<a title="Tire Technology International - October 2012 page 1" href="http://viewer.zmags.com/publication/15772062?page=1"> www.tiretechnologyinternational.com | OCTOBER 201</a> <a title="Tire Technology International - October 2012 page 2" href="http://viewer.zmags.com/publication/15772062?page=2"> </a> <a title="Tire Technology International - October 2012 page 3" href="http://viewer.zmags.com/publication/15772062?page=3"> IN THIS ISSUE Editor's note O </a> <a title="Tire Technology International - October 2012 page 4" href="http://viewer.zmags.com/publication/15772062?page=4"> W H A T ' S N E W ? Best ever Expo! T </a> <a title="Tire Technology International - October 2012 page 5" href="http://viewer.zmags.com/publication/15772062?page=5"> W H A T ' S N E W ? </a> <a title="Tire Technology International - October 2012 page 6" href="http://viewer.zmags.com/publication/15772062?page=6"> P R O F I L E Pirelli Trofeo R M </a> <a title="Tire Technology International - October 2012 page 7" href="http://viewer.zmags.com/publication/15772062?page=7"> </a> <a title="Tire Technology International - October 2012 page 8" href="http://viewer.zmags.com/publication/15772062?page=8"> W H A T ' S N E W ? Paris Motorshow 2012 A </a> <a title="Tire Technology International - October 2012 page 9" href="http://viewer.zmags.com/publication/15772062?page=9"> DEDICATION CREATES EXCELLENCE </a> <a title="Tire Technology International - October 2012 page 10" href="http://viewer.zmags.com/publication/15772062?page=10"> W H A T ' S N E W ? Production update PIRELLI I</a> <a title="Tire Technology International - October 2012 page 11" href="http://viewer.zmags.com/publication/15772062?page=11"> Innovative technology Excellent service VM</a> <a title="Tire Technology International - October 2012 page 12" href="http://viewer.zmags.com/publication/15772062?page=12"> IT N T E R V I E W E C E H R N I O T • </a> <a title="Tire Technology International - October 2012 page 13" href="http://viewer.zmags.com/publication/15772062?page=13"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - October 2012 page 14" href="http://viewer.zmags.com/publication/15772062?page=14"> OPINION Joe Walter I n reaction to the </a> <a title="Tire Technology International - October 2012 page 15" href="http://viewer.zmags.com/publication/15772062?page=15"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - October 2012 page 16" href="http://viewer.zmags.com/publication/15772062?page=16"> THE MOST SIGNIFICANT DATES FOR 2013 www.tiretechn</a> <a title="Tire Technology International - October 2012 page 17" href="http://viewer.zmags.com/publication/15772062?page=17"> 5, 6 & 7 FEBRUARY 2013 KOELNMESSE, GERMANY To bo</a> <a title="Tire Technology International - October 2012 page 18" href="http://viewer.zmags.com/publication/15772062?page=18"> SUSTAINABILITY This page: Russian dandelion i</a> <a title="Tire Technology International - October 2012 page 19" href="http://viewer.zmags.com/publication/15772062?page=19"> SUSTAINABILITY Green giant The sparkling new te</a> <a title="Tire Technology International - October 2012 page 20" href="http://viewer.zmags.com/publication/15772062?page=20"> 13,14,15NOVEMBER REGISTER ONLINE FOR YOUR FREE EX</a> <a title="Tire Technology International - October 2012 page 21" href="http://viewer.zmags.com/publication/15772062?page=21"> SUSTAINABILITY Indonesia-based Goodyear Sumat</a> <a title="Tire Technology International - October 2012 page 22" href="http://viewer.zmags.com/publication/15772062?page=22"> SUSTAINABILITY time and resources during the </a> <a title="Tire Technology International - October 2012 page 23" href="http://viewer.zmags.com/publication/15772062?page=23"> </a> <a title="Tire Technology International - October 2012 page 24" href="http://viewer.zmags.com/publication/15772062?page=24"> INTERVIEW Original thinker Hankook Tire is maki</a> <a title="Tire Technology International - October 2012 page 25" href="http://viewer.zmags.com/publication/15772062?page=25"> INTERVIEW Above </a> <a title="Tire Technology International - October 2012 page 26" href="http://viewer.zmags.com/publication/15772062?page=26"> INTERVIEW In th</a> <a title="Tire Technology International - October 2012 page 27" href="http://viewer.zmags.com/publication/15772062?page=27"> I know we haven't made any nal decision on plant</a> <a title="Tire Technology International - October 2012 page 28" href="http://viewer.zmags.com/publication/15772062?page=28"> DURABILITY Feats of endurance </a> <a title="Tire Technology International - October 2012 page 29" href="http://viewer.zmags.com/publication/15772062?page=29"> DURABILITY </a> <a title="Tire Technology International - October 2012 page 30" href="http://viewer.zmags.com/publication/15772062?page=30"> Testing Technology </a> <a title="Tire Technology International - October 2012 page 31" href="http://viewer.zmags.com/publication/15772062?page=31"> DURABILITY </a> <a title="Tire Technology International - October 2012 page 32" href="http://viewer.zmags.com/publication/15772062?page=32"> DURABILITY industry for</a> <a title="Tire Technology International - October 2012 page 33" href="http://viewer.zmags.com/publication/15772062?page=33"> ����������������������������������� � � </a> <a title="Tire Technology International - October 2012 page 34" href="http://viewer.zmags.com/publication/15772062?page=34"> COVER STORY Pastures new As one of the new sus</a> <a title="Tire Technology International - October 2012 page 35" href="http://viewer.zmags.com/publication/15772062?page=35"> COVER STORY F inding </a> <a title="Tire Technology International - October 2012 page 36" href="http://viewer.zmags.com/publication/15772062?page=36"> COVER STORY people working on dandelion wil</a> <a title="Tire Technology International - October 2012 page 37" href="http://viewer.zmags.com/publication/15772062?page=37"> COVER STORY </a> <a title="Tire Technology International - October 2012 page 38" href="http://viewer.zmags.com/publication/15772062?page=38"> COVER STORY petroleum in tire production is</a> <a title="Tire Technology International - October 2012 page 39" href="http://viewer.zmags.com/publication/15772062?page=39"> CyXplus, your partner in tire inspection Efficie</a> <a title="Tire Technology International - October 2012 page 40" href="http://viewer.zmags.com/publication/15772062?page=40"> SITE VISIT Place of safety A mainstay of testi</a> <a title="Tire Technology International - October 2012 page 41" href="http://viewer.zmags.com/publication/15772062?page=41"> SITE VISIT S tandard</a> <a title="Tire Technology International - October 2012 page 42" href="http://viewer.zmags.com/publication/15772062?page=42"> SITE VISIT “We're the only tire testi</a> <a title="Tire Technology International - October 2012 page 43" href="http://viewer.zmags.com/publication/15772062?page=43"> Subscribe NOW! www.tiretechnologyinternational.co</a> <a title="Tire Technology International - October 2012 page 44" href="http://viewer.zmags.com/publication/15772062?page=44"> UNIVERSITY FOCUS Breakdown service Pioneering </a> <a title="Tire Technology International - October 2012 page 45" href="http://viewer.zmags.com/publication/15772062?page=45"> UNIVERSITY FOCUS </a> <a title="Tire Technology International - October 2012 page 46" href="http://viewer.zmags.com/publication/15772062?page=46"> UNIVERSITY FOCUS THE CHALLENGE The major p</a> <a title="Tire Technology International - October 2012 page 47" href="http://viewer.zmags.com/publication/15772062?page=47"> UNIVERSITY FOCUS laboratory</a> <a title="Tire Technology International - October 2012 page 48" href="http://viewer.zmags.com/publication/15772062?page=48"> n www l yi ter .tiretec hno og F</a> <a title="Tire Technology International - October 2012 page 49" href="http://viewer.zmags.com/publication/15772062?page=49"> TIRE TECHNOLOGY CONFERENCE Tire Techno</a> <a title="Tire Technology International - October 2012 page 50" href="http://viewer.zmags.com/publication/15772062?page=50"> T E C E H R N I O TIRE TECHNOLOGY CO</a> <a title="Tire Technology International - October 2012 page 51" href="http://viewer.zmags.com/publication/15772062?page=51"> TIRE TECHNOLOGY CONFERENCE Reg ster for you </a> <a title="Tire Technology International - October 2012 page 52" href="http://viewer.zmags.com/publication/15772062?page=52"> TIRE TECHNOLOGY CONFERENCE David Evans, se</a> <a title="Tire Technology International - October 2012 page 53" href="http://viewer.zmags.com/publication/15772062?page=53"> TIRE TECHNOLOGY CONFERENCE Reg ster for you</a> <a title="Tire Technology International - October 2012 page 54" href="http://viewer.zmags.com/publication/15772062?page=54"> TIRE TECHNOLOGY CONFERENCE </a> <a title="Tire Technology International - October 2012 page 55" href="http://viewer.zmags.com/publication/15772062?page=55"> TIRE TECHNOLOGY CONFERENCE Short courses at </a> <a title="Tire Technology International - October 2012 page 56" href="http://viewer.zmags.com/publication/15772062?page=56"> TIRE TECHNOLOGY CONFERENCE I </a> <a title="Tire Technology International - October 2012 page 57" href="http://viewer.zmags.com/publication/15772062?page=57"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - October 2012 page 58" href="http://viewer.zmags.com/publication/15772062?page=58"> PRODUCTS AND SERVICES Cutting-edge facility N</a> <a title="Tire Technology International - October 2012 page 59" href="http://viewer.zmags.com/publication/15772062?page=59"> PRODUCTS AND SERVICES </a> <a title="Tire Technology International - October 2012 page 60" href="http://viewer.zmags.com/publication/15772062?page=60"> PRODUCTS AND SERVICES Flat-belt tire testing </a> <a title="Tire Technology International - October 2012 page 61" href="http://viewer.zmags.com/publication/15772062?page=61"> PRODUCTS AND SERVICES Robot development Cimco</a> <a title="Tire Technology International - October 2012 page 62" href="http://viewer.zmags.com/publication/15772062?page=62"> PRODUCTS AND SERVICES BENEFITS OF A TIRE CAV</a> <a title="Tire Technology International - October 2012 page 63" href="http://viewer.zmags.com/publication/15772062?page=63"> PRODUCTS AND SERVICES 2D COMPUTED TOMOGRAPHY</a> <a title="Tire Technology International - October 2012 page 64" href="http://viewer.zmags.com/publication/15772062?page=64"> PRODUCTS AND SERVICES DOUBLE ROLL ROLLER DIE</a> <a title="Tire Technology International - October 2012 page 65" href="http://viewer.zmags.com/publication/15772062?page=65"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - October 2012 page 66" href="http://viewer.zmags.com/publication/15772062?page=66"> ROGER WILLIAMS The last word P </a> <a title="Tire Technology International - October 2012 page 67" href="http://viewer.zmags.com/publication/15772062?page=67"> Ahead of the Curve Leading </a> <a title="Tire Technology International - October 2012 page 68" href="http://viewer.zmags.com/publication/15772062?page=68"> Increase fuel efficiency without losing your grip.</a>