<br />
TAKING YOUR BRAND<br />
beyond the web – and why you must do it now.<br />
the e-tailing group<br />
by: lauren freedman<br />
president, the e-tailing group<br />
Introduction<br />
Retail & Consumer Dynamics 5<br />
2012: The Year of the Tablet 7<br />
Discover e-Commerce 11<br />
Lookbooks are Taking On New Meaning 18<br />
The FaceBook Factor 19<br />
Checklist for Guiding Connected Customers 21<br />
About the Companies 22<br />
Appendix: Mystery Shopping Merchants 23<br />
INTRODUCTION<br />
Now is the time to be thinking about taking your brand<br />
beyond the web. The past holiday season, coupled with<br />
the current penetration of mobile and social, ensures a<br />
receptive climate among consumers that cannot be<br />
<a title="Taking Your Brand Beyond the Web page 1" href="http://viewer.zmags.com/publication/157b09e6?page=1"> TAKING YOUR BRAND beyond the web – and why you mu</a>
<a title="Taking Your Brand Beyond the Web page 2" href="http://viewer.zmags.com/publication/157b09e6?page=2"> Introduction Retail & Consumer Dynamics </a>
<a title="Taking Your Brand Beyond the Web page 3" href="http://viewer.zmags.com/publication/157b09e6?page=3"> INTRODUCTION Now is the time to be thinkin</a>
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