<br />
J O U R N A L I S M W E E K LY<br />
www.pressgazette.co.uk 13 September 2012<br />
Regionals<br />
Highfield defends<br />
relaunch strategy<br />
after sales slump<br />
BY ANDREW PUGH<br />
Johnston Press chief executive Ashley<br />
Highfield has defended the company's<br />
relaunch strategy despite new figures<br />
revealing significant circulation declines<br />
on most of its new-look titles.<br />
Figures obtained from insiders at the<br />
Edinburgh-based publisher show sales<br />
of the five daily papers it switched to<br />
weeklies in May have fallen on average by<br />
22.8 per cent from launch compared with<br />
the week of 25 August.<br />
They also reveal that during the same<br />
week 11 of the relaunched weeklies<br />
averaged year-on-year circulation declines<br />
of 14 per cent.<br />
Speaking to Press Gazette, Highfield<br />
said the sales slump was no cause for<br />
alarm and that circulation revenue had<br />
increa<a title="PGW (13 September) page 1" href="http://viewer.zmags.com/publication/157f62e2?page=1"> J O U R N A L I S M W E E K LY www.pressgazette.c</a>
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