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<br /> Ziegler: Will VW Drop Ball Again? p. 4 Disaster Planning p.10 Hot Used-Car Strategies p.25<br /> A PENTON MEDIA PUBLICATION<br /> October 2011<br /> Celebrating<br /> America’s local<br /> business heroes<br /> in partnership with<br /> DEALER SERVICES<br /> Volume 45, Number 10<br /> 23<br /> Jack Simmons in coach getup for Cars.com's football-themed training series.<br /> ON THE COVER:<br /> 14 Dealers Get Creative With Ad Money<br /> Where and how they spend their billions today.<br /> By Jean Halliday<br /> FEATURES:<br /> 4 Ziegler: Is VW Ready To Rock?<br /> Ambitious sales goals may strain dealer network.<br /> By Jim Ziegler<br /> 8 My Last Pre-Modern Comet<br /> Today's cars are better but less distinctive than yesteryear's.<br /> By Mike Davis<br /> 9 New Books of Dealer Interest<br /> Attor<a title="October 2011 page 1" href="http://viewer.zmags.com/publication/15ad1ae3?page=1"> Ziegler: Will VW Drop Ball Again? p. 4 Disas</a> <a title="October 2011 page 2" href="http://viewer.zmags.com/publication/15ad1ae3?page=2"> DEALER SERVICES</a> <a title="October 2011 page 3" href="http://viewer.zmags.com/publication/15ad1ae3?page=3"> Volume 45, Number 10 23 Jack Simmons in coa</a> <a title="October 2011 page 4" href="http://viewer.zmags.com/publication/15ad1ae3?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a> <a title="October 2011 page 5" href="http://viewer.zmags.com/publication/15ad1ae3?page=5"> Desmond Roberts Dealer Principal / Owner Advantag</a> <a title="October 2011 page 6" href="http://viewer.zmags.com/publication/15ad1ae3?page=6"> THE WAY I SEE IT We welcome readers’ feedback, in</a> <a title="October 2011 page 7" href="http://viewer.zmags.com/publication/15ad1ae3?page=7"> 75,000 ACTIVE USERS 2,000+ ACTIVE DEALERS </a> <a title="October 2011 page 8" href="http://viewer.zmags.com/publication/15ad1ae3?page=8"> READER FEEDBACK Lincoln Dealer Worried, Miffed D </a> <a title="October 2011 page 9" href="http://viewer.zmags.com/publication/15ad1ae3?page=9"> Are you ready for the Automotive Industry </a> <a title="October 2011 page 10" href="http://viewer.zmags.com/publication/15ad1ae3?page=10"> THE WAY IT WAS My Last Pre-Modern Comet Today's c</a> <a title="October 2011 page 11" href="http://viewer.zmags.com/publication/15ad1ae3?page=11"> BOOK CORNER New Books of Dealer Interest </a> <a title="October 2011 page 12" href="http://viewer.zmags.com/publication/15ad1ae3?page=12"> BE PREPARED How to Plan for Disasters Three thing</a> <a title="October 2011 page 13" href="http://viewer.zmags.com/publication/15ad1ae3?page=13"> department heads and other supervi- sors calling</a> <a title="October 2011 page 14" href="http://viewer.zmags.com/publication/15ad1ae3?page=14"> WARD'S TOP 500 DEALER PROFILE Red-Hot Dealership </a> <a title="October 2011 page 15" href="http://viewer.zmags.com/publication/15ad1ae3?page=15"> “W th Ally, t feels l ke a true partnersh p an</a> <a title="October 2011 page 16" href="http://viewer.zmags.com/publication/15ad1ae3?page=16"> `I COMPARE IT TO USING A HIGH-POWERED GUN WITH NI</a> <a title="October 2011 page 17" href="http://viewer.zmags.com/publication/15ad1ae3?page=17"> “Customers are in your virtual showroom before yo</a> <a title="October 2011 page 18" href="http://viewer.zmags.com/publication/15ad1ae3?page=18"> AD MONEY Jackson, AutoNation and each indi- v</a> <a title="October 2011 page 19" href="http://viewer.zmags.com/publication/15ad1ae3?page=19"> Some DMS vendors sell “peace of mind” as a long-t</a> <a title="October 2011 page 20" href="http://viewer.zmags.com/publication/15ad1ae3?page=20"> AD MONEY Nissan business in Roseville, MI. Jef</a> <a title="October 2011 page 21" href="http://viewer.zmags.com/publication/15ad1ae3?page=21"> PROFITCENTER: DEALER MANAGEMENT Fourth Quarter, C</a> <a title="October 2011 page 22" href="http://viewer.zmags.com/publication/15ad1ae3?page=22"> PROFITCENTER: DEALER MANAGEMENT Fight for Your De</a> <a title="October 2011 page 23" href="http://viewer.zmags.com/publication/15ad1ae3?page=23"> PROFITCENTER: DEALER MANAGEMENT Stores Worth More</a> <a title="October 2011 page 24" href="http://viewer.zmags.com/publication/15ad1ae3?page=24"> PROFITCENTER: INTERNET MARKETING acebook,</a> <a title="October 2011 page 25" href="http://viewer.zmags.com/publication/15ad1ae3?page=25"> PROFITCENTER: INTERNET Is Haggling Really a Hassl</a> <a title="October 2011 page 26" href="http://viewer.zmags.com/publication/15ad1ae3?page=26"> PROFITCENTER: INTERNET training series, “In It to</a> <a title="October 2011 page 27" href="http://viewer.zmags.com/publication/15ad1ae3?page=27"> PROFITCENTER: REMARKETING Price and Speed Become </a> <a title="October 2011 page 28" href="http://viewer.zmags.com/publication/15ad1ae3?page=28"> PROFITCENTER: SALES New Beetle Woos Guy Buyers VW</a> <a title="October 2011 page 29" href="http://viewer.zmags.com/publication/15ad1ae3?page=29"> PROFITCENTER: SALES would drive us out to a count</a> <a title="October 2011 page 30" href="http://viewer.zmags.com/publication/15ad1ae3?page=30"> PROFITCENTER: FINANCE & INSURANCE Expect the Unex</a> <a title="October 2011 page 31" href="http://viewer.zmags.com/publication/15ad1ae3?page=31"> Dealership chain Sonic Automotive has pioneere</a> <a title="October 2011 page 32" href="http://viewer.zmags.com/publication/15ad1ae3?page=32"> PROFITCENTER: FIXED OPERATIONS Use Op Codes for M</a> <a title="October 2011 page 33" href="http://viewer.zmags.com/publication/15ad1ae3?page=33"> PROFITCENTER: FIXED OPERATIONS U.S. Occupational </a> <a title="October 2011 page 34" href="http://viewer.zmags.com/publication/15ad1ae3?page=34"> END GAME BY DAVID RUGGLES `Car Guys vs. Bean Coun</a> <a title="October 2011 page 35" href="http://viewer.zmags.com/publication/15ad1ae3?page=35"> Helping you grow your business is our business. </a> <a title="October 2011 page 36" href="http://viewer.zmags.com/publication/15ad1ae3?page=36"> To: Carol Paulsen From: Ted Jordan $100 Best Buy®</a>