<br />
Ziegler: Will VW Drop Ball Again? p. 4 Disaster Planning p.10 Hot Used-Car Strategies p.25<br />
A PENTON MEDIA PUBLICATION<br />
October 2011<br />
Celebrating<br />
America’s local<br />
business heroes<br />
in partnership with<br />
DEALER SERVICES<br />
Volume 45, Number 10<br />
23<br />
Jack Simmons in coach getup for Cars.com's football-themed training series.<br />
ON THE COVER:<br />
14 Dealers Get Creative With Ad Money<br />
Where and how they spend their billions today.<br />
By Jean Halliday<br />
FEATURES:<br />
4 Ziegler: Is VW Ready To Rock?<br />
Ambitious sales goals may strain dealer network.<br />
By Jim Ziegler<br />
8 My Last Pre-Modern Comet<br />
Today's cars are better but less distinctive than yesteryear's.<br />
By Mike Davis<br />
9 New Books of Dealer Interest<br />
Attor<a title="October 2011 page 1" href="http://viewer.zmags.com/publication/15ad1ae3?page=1"> Ziegler: Will VW Drop Ball Again? p. 4 Disas</a>
<a title="October 2011 page 2" href="http://viewer.zmags.com/publication/15ad1ae3?page=2"> DEALER SERVICES</a>
<a title="October 2011 page 3" href="http://viewer.zmags.com/publication/15ad1ae3?page=3"> Volume 45, Number 10 23 Jack Simmons in coa</a>
<a title="October 2011 page 4" href="http://viewer.zmags.com/publication/15ad1ae3?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a>
<a title="October 2011 page 5" href="http://viewer.zmags.com/publication/15ad1ae3?page=5"> Desmond Roberts Dealer Principal / Owner Advantag</a>
<a title="October 2011 page 6" href="http://viewer.zmags.com/publication/15ad1ae3?page=6"> THE WAY I SEE IT We welcome readers feedback, in</a>
<a title="October 2011 page 7" href="http://viewer.zmags.com/publication/15ad1ae3?page=7"> 75,000 ACTIVE USERS 2,000+ ACTIVE DEALERS </a>
<a title="October 2011 page 8" href="http://viewer.zmags.com/publication/15ad1ae3?page=8"> READER FEEDBACK Lincoln Dealer Worried, Miffed D </a>
<a title="October 2011 page 9" href="http://viewer.zmags.com/publication/15ad1ae3?page=9"> Are you ready for the Automotive Industry </a>
<a title="October 2011 page 10" href="http://viewer.zmags.com/publication/15ad1ae3?page=10"> THE WAY IT WAS My Last Pre-Modern Comet Today's c</a>
<a title="October 2011 page 11" href="http://viewer.zmags.com/publication/15ad1ae3?page=11"> BOOK CORNER New Books of Dealer Interest </a>
<a title="October 2011 page 12" href="http://viewer.zmags.com/publication/15ad1ae3?page=12"> BE PREPARED How to Plan for Disasters Three thing</a>
<a title="October 2011 page 13" href="http://viewer.zmags.com/publication/15ad1ae3?page=13"> department heads and other supervi- sors calling</a>
<a title="October 2011 page 14" href="http://viewer.zmags.com/publication/15ad1ae3?page=14"> WARD'S TOP 500 DEALER PROFILE Red-Hot Dealership </a>
<a title="October 2011 page 15" href="http://viewer.zmags.com/publication/15ad1ae3?page=15"> “W th Ally, t feels l ke a true partnersh p an</a>
<a title="October 2011 page 16" href="http://viewer.zmags.com/publication/15ad1ae3?page=16"> `I COMPARE IT TO USING A HIGH-POWERED GUN WITH NI</a>
<a title="October 2011 page 17" href="http://viewer.zmags.com/publication/15ad1ae3?page=17"> “Customers are in your virtual showroom before yo</a>
<a title="October 2011 page 18" href="http://viewer.zmags.com/publication/15ad1ae3?page=18"> AD MONEY Jackson, AutoNation and each indi- v</a>
<a title="October 2011 page 19" href="http://viewer.zmags.com/publication/15ad1ae3?page=19"> Some DMS vendors sell “peace of mind” as a long-t</a>
<a title="October 2011 page 20" href="http://viewer.zmags.com/publication/15ad1ae3?page=20"> AD MONEY Nissan business in Roseville, MI. Jef</a>
<a title="October 2011 page 21" href="http://viewer.zmags.com/publication/15ad1ae3?page=21"> PROFITCENTER: DEALER MANAGEMENT Fourth Quarter, C</a>
<a title="October 2011 page 22" href="http://viewer.zmags.com/publication/15ad1ae3?page=22"> PROFITCENTER: DEALER MANAGEMENT Fight for Your De</a>
<a title="October 2011 page 23" href="http://viewer.zmags.com/publication/15ad1ae3?page=23"> PROFITCENTER: DEALER MANAGEMENT Stores Worth More</a>
<a title="October 2011 page 24" href="http://viewer.zmags.com/publication/15ad1ae3?page=24"> PROFITCENTER: INTERNET MARKETING acebook,</a>
<a title="October 2011 page 25" href="http://viewer.zmags.com/publication/15ad1ae3?page=25"> PROFITCENTER: INTERNET Is Haggling Really a Hassl</a>
<a title="October 2011 page 26" href="http://viewer.zmags.com/publication/15ad1ae3?page=26"> PROFITCENTER: INTERNET training series, “In It to</a>
<a title="October 2011 page 27" href="http://viewer.zmags.com/publication/15ad1ae3?page=27"> PROFITCENTER: REMARKETING Price and Speed Become </a>
<a title="October 2011 page 28" href="http://viewer.zmags.com/publication/15ad1ae3?page=28"> PROFITCENTER: SALES New Beetle Woos Guy Buyers VW</a>
<a title="October 2011 page 29" href="http://viewer.zmags.com/publication/15ad1ae3?page=29"> PROFITCENTER: SALES would drive us out to a count</a>
<a title="October 2011 page 30" href="http://viewer.zmags.com/publication/15ad1ae3?page=30"> PROFITCENTER: FINANCE & INSURANCE Expect the Unex</a>
<a title="October 2011 page 31" href="http://viewer.zmags.com/publication/15ad1ae3?page=31"> Dealership chain Sonic Automotive has pioneere</a>
<a title="October 2011 page 32" href="http://viewer.zmags.com/publication/15ad1ae3?page=32"> PROFITCENTER: FIXED OPERATIONS Use Op Codes for M</a>
<a title="October 2011 page 33" href="http://viewer.zmags.com/publication/15ad1ae3?page=33"> PROFITCENTER: FIXED OPERATIONS U.S. Occupational </a>
<a title="October 2011 page 34" href="http://viewer.zmags.com/publication/15ad1ae3?page=34"> END GAME BY DAVID RUGGLES `Car Guys vs. Bean Coun</a>
<a title="October 2011 page 35" href="http://viewer.zmags.com/publication/15ad1ae3?page=35"> Helping you grow your business is our business. </a>
<a title="October 2011 page 36" href="http://viewer.zmags.com/publication/15ad1ae3?page=36"> To: Carol Paulsen From: Ted Jordan $100 Best Buy®</a>