<br />
sascom<br />
®<br />
<br />
2012<br />
first quarter<br />
<br />
GROCERY GOES<br />
HIGH-TECH<br />
<br />
BECOME A<br />
SUPER CIO<br />
<br />
THE JOURNEY TO<br />
HIGH-PERFORMANCE<br />
ANALYTICS<br />
<br />
<br />
<br />
<br />
<br />
DOW<br />
CHEMICAL<br />
NEW SOLUTIONS FOR A NEW WORLD<br />
CIO Dave Kepler tells how a core<br />
analytics team changed decision making<br />
THE BUSINESS<br />
VALUE BEHIND<br />
BIG<br />
DATA<br />
When organizations get to the point where their volume, velocity<br />
and variety of data exceed storage or computing capacity, there<br />
are some big challenges – but even bigger opportunities to achieve<br />
unpreceden<a title="SASCOM Q1 - 2012 page 1" href="http://viewer.zmags.com/publication/15f53966?page=1">sascom </a> sascom <a title="SASCOM Q1 - 2012 page 2" href="http://viewer.zmags.com/publication/15f53966?page=2"> THE BUSINESS VALUE BEHINDBIGDATAWhen organ</a> THE BUSINESS VALUE BEHINDBIGDATAWhen organ<a title="SASCOM Q1 - 2012 page 3" href="http://viewer.zmags.com/publication/15f53966?page=3">CONTENTS  first quarter 2012 DOW CHE</a> CONTENTS  first quarter 2012 DOW CHE<a title="SASCOM Q1 - 2012 page 4" href="http://viewer.zmags.com/publication/15f53966?page=4">editor's note</a> editor's note<a title="SASCOM Q1 - 2012 page 5" href="http://viewer.zmags.com/publication/15f53966?page=5">COLUMN  business analyticsWhat the C-suite</a> COLUMN  business analyticsWhat the C-suite<a title="SASCOM Q1 - 2012 page 6" href="http://viewer.zmags.com/publication/15f53966?page=6">business analyticsproject manager or tell your </a> business analyticsproject manager or tell your <a title="SASCOM Q1 - 2012 page 7" href="http://viewer.zmags.com/publication/15f53966?page=7"> In the future, businesses will likely be run by</a> In the future, businesses will likely be run by<a title="SASCOM Q1 - 2012 page 8" href="http://viewer.zmags.com/publication/15f53966?page=8">business analytics10 CHARACTERISTICS </a> business analytics10 CHARACTERISTICS <a title="SASCOM Q1 - 2012 page 9" href="http://viewer.zmags.com/publication/15f53966?page=9">COLUMN  industry spotlightTop five retail </a> COLUMN  industry spotlightTop five retail <a title="SASCOM Q1 - 2012 page 10" href="http://viewer.zmags.com/publication/15f53966?page=10">industry spotlighthave found ways to make do wi</a> industry spotlighthave found ways to make do wi<a title="SASCOM Q1 - 2012 page 11" href="http://viewer.zmags.com/publication/15f53966?page=11">COLUMN  tech highlightThe journey to high-</a> COLUMN  tech highlightThe journey to high-<a title="SASCOM Q1 - 2012 page 12" href="http://viewer.zmags.com/publication/15f53966?page=12">tech highlightfor both model creation and deplo</a> tech highlightfor both model creation and deplo<a title="SASCOM Q1 - 2012 page 13" href="http://viewer.zmags.com/publication/15f53966?page=13">platforms – where we can exploit thebenefits pro</a> platforms – where we can exploit thebenefits pro<a title="SASCOM Q1 - 2012 page 14" href="http://viewer.zmags.com/publication/15f53966?page=14">COLUMN  risk highlightThe six biggest issu</a> COLUMN  risk highlightThe six biggest issu<a title="SASCOM Q1 - 2012 page 15" href="http://viewer.zmags.com/publication/15f53966?page=15">officers. Only a few years ago, the positiondid </a> officers. Only a few years ago, the positiondid <a title="SASCOM Q1 - 2012 page 16" href="http://viewer.zmags.com/publication/15f53966?page=16">snoewlutionsworld </a> snoewlutionsworld <a title="SASCOM Q1 - 2012 page 17" href="http://viewer.zmags.com/publication/15f53966?page=17">DAVE KEPLERChief Information OfficerDow Chemica</a> DAVE KEPLERChief Information OfficerDow Chemica<a title="SASCOM Q1 - 2012 page 18" href="http://viewer.zmags.com/publication/15f53966?page=18">“ That shift has helped the company grow to</a> “ That shift has helped the company grow to<a title="SASCOM Q1 - 2012 page 19" href="http://viewer.zmags.com/publication/15f53966?page=19">How they do it at DowDon’t get hung up on achie</a> How they do it at DowDon’t get hung up on achie<a title="SASCOM Q1 - 2012 page 20" href="http://viewer.zmags.com/publication/15f53966?page=20"> “We can go back and show billions of dollars</a> “We can go back and show billions of dollars<a title="SASCOM Q1 - 2012 page 21" href="http://viewer.zmags.com/publication/15f53966?page=21">VISUAL ANALYTICSCall on multiple tools like SAS,</a> VISUAL ANALYTICSCall on multiple tools like SAS,<a title="SASCOM Q1 - 2012 page 22" href="http://viewer.zmags.com/publication/15f53966?page=22"> Hyundai Securitiesimprovesmarketi</a> Hyundai Securitiesimprovesmarketi<a title="SASCOM Q1 - 2012 page 23" href="http://viewer.zmags.com/publication/15f53966?page=23">5 REASONS COMPANIES FAIL at customer focus1</a> 5 REASONS COMPANIES FAIL at customer focus1<a title="SASCOM Q1 - 2012 page 24" href="http://viewer.zmags.com/publication/15f53966?page=24">22 sascom first quarter 2012 </a> 22 sascom first quarter 2012 <a title="SASCOM Q1 - 2012 page 25" href="http://viewer.zmags.com/publication/15f53966?page=25"> Become asuperCIORun IT as a business by foc</a> Become asuperCIORun IT as a business by foc<a title="SASCOM Q1 - 2012 page 26" href="http://viewer.zmags.com/publication/15f53966?page=26">time and effort involved while increasing the acc</a> time and effort involved while increasing the acc<a title="SASCOM Q1 - 2012 page 27" href="http://viewer.zmags.com/publication/15f53966?page=27"> Grocery goeshigh-techFacebook for groceries</a> Grocery goeshigh-techFacebook for groceries<a title="SASCOM Q1 - 2012 page 28" href="http://viewer.zmags.com/publication/15f53966?page=28">46%of grocers have 35%have online </a> 46%of grocers have 35%have online <a title="SASCOM Q1 - 2012 page 29" href="http://viewer.zmags.com/publication/15f53966?page=29">46%have online 35%plan to ord</a> 46%have online 35%plan to ord<a title="SASCOM Q1 - 2012 page 30" href="http://viewer.zmags.com/publication/15f53966?page=30">weighingthe value of dataAbsa Bank's IT pros s</a> weighingthe value of dataAbsa Bank's IT pros s<a title="SASCOM Q1 - 2012 page 31" href="http://viewer.zmags.com/publication/15f53966?page=31">E ven when he was a computer </a> E ven when he was a computer <a title="SASCOM Q1 - 2012 page 32" href="http://viewer.zmags.com/publication/15f53966?page=32">Do’s and don’tsOF SUCCESSFULANALYTICSParalysi</a> Do’s and don’tsOF SUCCESSFULANALYTICSParalysi<a title="SASCOM Q1 - 2012 page 33" href="http://viewer.zmags.com/publication/15f53966?page=33">The trick to winning executive support is </a> The trick to winning executive support is <a title="SASCOM Q1 - 2012 page 34" href="http://viewer.zmags.com/publication/15f53966?page=34">Whyaren’t insurers using analytics </a> Whyaren’t insurers using analytics <a title="SASCOM Q1 - 2012 page 35" href="http://viewer.zmags.com/publication/15f53966?page=35">M any insurance companies are </a> M any insurance companies are <a title="SASCOM Q1 - 2012 page 36" href="http://viewer.zmags.com/publication/15f53966?page=36">Staying ahead ofFRAUD WITHANALYTICSAt SAS Glo</a> Staying ahead ofFRAUD WITHANALYTICSAt SAS Glo<a title="SASCOM Q1 - 2012 page 37" href="http://viewer.zmags.com/publication/15f53966?page=37">• EXCUSE NO. 3Our data is too fragmentedInforma</a> • EXCUSE NO. 3Our data is too fragmentedInforma<a title="SASCOM Q1 - 2012 page 38" href="http://viewer.zmags.com/publication/15f53966?page=38">COLUMN  best of blogsWhy soft knowledgema</a> COLUMN  best of blogsWhy soft knowledgema<a title="SASCOM Q1 - 2012 page 39" href="http://viewer.zmags.com/publication/15f53966?page=39">ANALYTICSBuild on your future.SAS® Analytics </a> ANALYTICSBuild on your future.SAS® Analytics <a title="SASCOM Q1 - 2012 page 40" href="http://viewer.zmags.com/publication/15f53966?page=40">SAS®GlobalForum2012isinOrlando,andeveryone’smigr</a> SAS®GlobalForum2012isinOrlando,andeveryone’smigr